Great Run Publishing Portfolio

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1 M E D I A I N F O R M AT I O N

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3 Great Run Publishing Portfolio Incorporating the iconic Athletics Weekly, Great Run Publishing is a unique portfolio of Sporting titles published in print and online. In 2017 we will publish close to 750,000 magazines covering all aspects of the sport delivering key information and must-read content for the elite athlete, the track and field runner, the outdoor enthusiast, the cross country and the recreational runner. Athletics Weekly Athletics Weekly is the UK s No.1 magazine, website and social media hub for road running, track & field and cross country. First published in 1945, AW is considered the bible of the sport, avidly read by runners, athletes and fans alike. Running Monthly Published monthly and integrated within the market leading AW, Running Monthly provides everything a runner needs to improve performance and focus on achieving running targets. REVIEW OF 2016 WINTER BEST BITS OF KIT RACES TO REMEMBER THE EVENTS WHICH HIT THE HEIGHTS OLYMPIC HEROES HOW MO AND CO STRUCK GOLD BOLT EXCLUSIVE I WANT TO GO OUT AT THE TOP. I DON T LIKE LOSING PLUS YOUR GUIDE TO 2017 ENNIS-HILL AND THE BATTLE OF RIO Bi-annual publications commemorating the big moments from the world of Athletics. Great Run magazines Focused around each of the 8 Great Runs (Stirling, Manchester, Newham, North, Bristol, Scottish, Birmingham and South), the Great Run magazines provide both a guide to each event and also information on the best preparation for taking part. From nutrition, to psychology, to which charity to run for and what to wear, The Great Run magazines are delivered to each participant 6 weeks before the big day making them the ideal pre-race companion for over 200,000 dedicated runners.

4 Athletics Weekly Portfolio ATHLETICS WEEKLY Founded in 1945, Athletics Weekly has been providing news and views from the sport of Athletics for over 70 years and to this day remains the world s only weekly printed running and athletics magazine. With over 60 pages every week covering the latest news, comment, results, fixtures, coaching and product advice, Athletics Weekly is THE magazine for track and field, cross-country and road racing and race walking. It is considered the authoritative voice of athletics in the UK. Circulation: 10,000 Weekly every Thursday RUNNING MONTHLY ATHLETICSWEEKLY.COM Published monthly, and integrated within the market-leading AW, Running Monthly is packed full of everything a runner needs to improve performance and focus on achieving running targets. Published Monthly first week of every month Covering everything from news, events and product reviews, to nutrition and coaching advice and competitions, athleticsweekly.com is the leading online resource for athletics in the UK. AW s dedicated channels make it easy for users to find relevant information across a broad range of running related areas. Each month, over 100,000 unique individuals visit the website generating more than 700,000 page views. E-NEWSLETTER Athletics Weekly s free, fortnightly newsletter delivers the latest insight direct to the users inbox. Advertise your business here to reach an opted-in audience with an active interest in all things running related. Circulation: 151,000 opted-in subscribers SOLUS E-BLAST Drill into AW s huge database to select the most suitable readers for your advertising campaign and target these readers exclusively with a tailored, solus . SPECIAL SUPPLEMENTS AND BOOKAZINES Throughout the year, Athletics Weekly produces a number of special supplements focussed around major events in the Athletics calendar as well as bi-annual bookazines.

5 Athletics Weekly Audience Gender: 60% Male / 40% female 17% are recreational runners Average household income 50, % run/train more than 3 times per week 93% Spend up to 1000 on sports equipment 25% run/train every day Over 70% are running/athletics club members 3/4 of reader enter running/athletics events 50% are club competitors 50% have taken part in overseas events. Of the remainder, 1 in 3 said they would consider doing so in the future

6 Actively Engaged Audience MAGAZINE 60% say the print magazine is still their favourite way to enjoy AW Print 60% Digital/Website 24% Social Media 16% DIGITAL Average monthly web traffic stats 80,000 Unique visitors 155,000 sessions 265,000 page impressions 71% visit website every week 35% visit website every day 10% visit several times per day (Average time spent on site/user Sessions) 50% spend between 5 10 mins on site per session 24% spend mins on site per session 57% of audience have held subscription for over 5 years 85% of audience have had subscription for more than 1 year. Unique Audience, can t easily be reached elsewhere. Over 55% of readers don t regularly read any other athletics/fitness magazines.

7 Editorial Highlights ATHLETICS WEEKLY RUNNING MONTHLY 5 Jan Great Edinburgh XC Preview Get Into Good Habits Product Review: New for Jan Great Edinburgh XC Coverage Product Review: Head Torches 26 Jan Cross Country Challenge Cardiff My favourite kit right now 2 Feb Footwear Special Product Review: Footwear 9 Feb Product Review: Nutrition 16 Feb British Indoor Champs Coverage Product Review: Ultra Update 23 Feb Birmingham Indoor GP Coverage Product Review: Socks 2 Mar English National XC Coverage European Indoors Preview Spring Marathon Special Product Review: Spring Clothing Mar European Indoors Coverage Product Review: Running Tech/Watches 16 Mar Inter Counties Cross Country Product Review: Sports Bras 23 Mar English Schools Cross Country (Preview) Product Review: Trail Shoes 30 Mar World Cross Country Champs Coverage My favourite kit right now

8 Advertising Rates PRINT ADVERTISING Full page 1,200 Half page 650 Double Page Spread 2,000 Full page advertorial 1,700 DPS advertorial 3,000 WEB RATES Leader-board Banner MPU Skins Sponsored Section Header 15cpm 9cpm 15cpm 1000 per month On request Sponsorship rates On request Site/Section Takeover On request Other sizes available on request 30% extra for cover sites Agency commission 10% LOOSE INSERTS Loose inserts 40 per 000 E-MARKETING RATES E-zine/Newsletter 990 Solus e-blast/branded mailer 100cpm SOCIAL MEDIA Retweet or Share Tweet Facebook 50 (per action) 100 (per post) 150 (per post)

9 Mechanical Specification PRINT DISPLAY SPECIFICATIONS HEIGHT WIDTH Quarter Page 132mm 93mm Half Page (Landscape) Half Page (Vertical) Trim Type Bleed Trim Type Bleed Trim Type Bleed 148mm 132mm 151mm 297mm 271mm 303mm 297mm 271mm 303mm 210mm 192mm 216mm 105mm 93mm 108mm 210mm 192mm 216mm Double Page Spread 303mm 426mm DEADLINES On Sale Date - every Thursday Booking Deadline - Friday prior to publication date Copy Deadline - Monday prior to publication date

10 Great Run Magazines The ideal race companion for over 200,000 dedicated runners Brendan Foster (Olympic Medallist and Athletics Commentator), founded The Great Run Company in 1988, based on his simple belief that running is good for you and should be encouraged. Following the blueprint of our original event, The Great North Run, officially recognised as the World s biggest half marathon, we ve created a national series of televised mass participation sports events it s the biggest in the world and still growing. There are 8 of the biggest Great Run events in the publishing calendar reaching over 200,000 participants across the series of magazines each drawn by the chance to compete against the world s best athletes and raise millions of pounds for charity. Reach 200,000 dedicated runners from just 3 pence per reader* *(Price based on Half Page advert in complete series) Each runner receives a personally addressed copy of the Great Run Magazine, sent 8 weeks prior to race day and packed full of useful help, tips and advice to ensure the best possible experience. From training plans, health and nutritional advice right through to how to get there, where to stay, and what to do while you re there, the Great Run magazine is the ideal pre-race companion for 200,000 dedicated runners. Designed to be read and retained, enjoyed and shared, advertising in the Great Run magazines benefits from an extensive shelf life, huge pass-on readership and with packages available from just 3p per reader, exceptional value for money.

11 The Great Run Audience AGE SPLIT GENDER SPLIT GEOGRAPHICAL SPLIT 3% AGED % AGED 61+ 5% YORKSHIRE STIRLING 17% AGED % AGED % 25 AND UNDER 32% AGED % MALE 50% FEMALE 11% LONDON 10% OTHER 10% MIDLANDS 11% SCOTLAND 11% MERIDIAN 21% NORTH WEST 21% NORTH EAST GLASGOW NEWCASTLE MANCHESTER BIRMINGHAM BRISTOL PORTSMOUTH LONDON 8 Great Run magazines 200,000 runners 40,000 club runners Association with world class athletes

12 Great Run Magazines Stirling Marathon Published: April 2017 Event Date: 21st May 2017 Circulation: 10,000 Web Address: Great Newham London Run Published: June 2017 Event Date: 2nd July 2017 Circulation: 20,000 Web Address: Great Manchester Run Published: April 2017 Event Date: 28th May Circulation: 40,000 Web Address: Great North Run Published: August 2017 Event Date: Sunday, 10th September 2017 Circulation: 60,000 Web Address:

13 Great Bristol Half Marathon Published: August 2017 Event Date: 17th September 2017 Circulation: 10,000 Web Address: Great Birmingham Run Published: September 2017 Event Date: 2nd July 2017 Circulation: 20,000 Web Address: Great Scottish Run Published: August 2017 Event Date: 1st October 2017 Circulation: 40,000 Web Address: Great South Run Published: September 2017 Event Date: 22nd October 2017 Circulation: 21,000 Web Address:

14 Great Run Magazine Advertising Rates SERIES RATES (ALL 8 MAGAZINES) SINGLE ISSUE Circulation 200,000 9,855 Half Page 4,990 Double Page Spread 17,700 Advertorial 10,855 DPS Advertorial 18,458 STIRLING MARATHON Half Page DPS GREAT MANCHESTER RUN Half Page DPS 1, ,100 1, ,200 GREAT BRISTOL RUN Half Page DPS GREAT SCOTTISH RUN Half Page DPS 1, ,100 1, ,500 GREAT NEWHAM LONDON RUN Half Page DPS 1, ,900 GREAT BIRMINGHAM RUN Half Page DPS 1, ,100 GREAT NORTH RUN Half Page DPS 3,300 1,750 5,950 GREAT SOUTH RUN Half Page DPS 1, ,100

15 Mechanical Data SIZE A4 HEIGHT WIDTH Double page spread (dps) bleed 303mm 426mm Half Page landscape Half page vertical Trim size Type area Bleed Trim size Type area Bleed (Bleed bottom edge not top) Trim size Type area Bleed (Bleed bottom edge not top) 297mm 271mm 303mm 148mm 135mm 150mm 297mm 271mm 303mm 210mm 185mm 216mm 210mm 185mm 216mm 105mm 90mm 106mm Quarter page vertical 134mm 90mm

16 Contact Details ADVERTISING AND MARKETING COVENT GARDEN STATION Head of Publishing Sales - Neil Presland T: E: neil.presland@thegreatruncompany.com Advertising Manager - Mark Judd T: E: mark.judd@thegreatruncompany.com LONG ACRE FLORAL ST LONDON OFFICE 22 Long Acre London WC2E 9LY Group Sales Executive - Matthew Mclaughlin T: E: mattewmclaughlin@thegreatruncompany.com Production Editor - Mike Taylor T: E: mike.taylor@athleticsweekly.com Managing Director - Wendy Sly E: wendy.sly@thegreatruncompany.com WILLIAM ARMSTRONG DR ALBANY CT NEWCASTLE OFFICE Newcastle House Monarch Road Newcastle NE4 7YB ALBANY CT MONARCH RD

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