CHARITY PACKAGES Australian Running Festival

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1 CHARITY PACKAGES 2018 Australian Running Festival

2 EVENT DETAILS Australian Running Festival is a two day running event based in Canberra. The 5k and 10k fun run event will take place on Saturday, 14 April The Half Marathon, Marathon and Ultra Marathon will be held on Sunday, 15 April The Australian Running Festival is in its eighth year and continues to grow in popularity. EDM REACH >200K SOCIAL MEDIA FRIENDS >16K

3 PACKAGE DETAILS BLUE $2000 (+GST) GREEN $4000 (+GST) RED $5000 (+GST) Charity Superstar places in the 2018 Australian Running Festival Charity name listing within the 2018 Australian Running Festival registration system Access to bespoke charity console Charity details listed on Australian Running Festival Charity Superstar page for potential enquirers Charity Superstar running bibs* Featured on the Australian Running Festival home page before official registrations open Charity Superstar places can enter 5km, 10km, Half Marathon, Marathon or Ultra Marathon for 2018 Australian Running Festival Access to the Australian Running Festival Marketing & Communications Strategy Charity featured under Stories of Success on the Australian Running Festival Fundraising page Social media post during the registration campaign** 1 2 MREC tile on the side of charity pages on Australian Running Festival website Loyalty discount for finisher marquee at other Fairfax events (except City2Surf) Featured in one Fairfax edm** Included in the announcer notes for the event Potential PR opportunities*** *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ***The charity account manager will approach Red Charities initially to seek PR opportunities, which will be dependent on content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

4 BENEFIT DETAILS Charity Superstar Places Charity Superstar running bibs* Last year the 5k and 10k runs sold out in the Australian Running Festival. The Charity Superstar places guarantees entries in the event, regardless of the event selling out. All runners will receive a special race bib with their first name printed on the front rather than their race number. Charity Name Listing in Registration System Your charity will be listed within the registration system as an option for the participant to fundraising for your cause or make a donation. Access to bespoke charity console Featured on the Australian Running Festival home page before official registrations open Be ahead of the game by purchasing a Charity Superstar package. We will feature a link to the Enter for Charity on the home page which will focus on Charity Superstars places. This will be featured before general entries open for the event. Purchasing a charity superstar package will provide access to our unique charity console, which has been created specifically to easily recruit Charity Superstar fundraisers. Charity Superstar places can enter 5km, 10km, Half Marathon, Marathon or Ultra Marathon for 2018 Australian Running Festival Charity details listed on Charity Superstar page for potential enquirers Your Charity Superstars can choose to enter the distance they would prefer to take part in. Your charity will be listed on the Charity Superstar page, giving participants the opportunity to make an enquiry to be part of your Australian Running Festival fundraising team. continued over page > *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ***The charity account manager will approach Red Charities initially to seek PR opportunities, which will be dependent on content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

5 BENEFIT DETAILS Access to Australian Running Festival Marketing & Communications Strategy We will provide an exclusive insight into our participants who sign up to the event. This will give your organisation an understanding and how you can align your charity message to the event. Charity Featured under Stories of Success on Charity Page Your charity can be featured on the charity pages on the Australian Running Festival website with inspiring content about the work you are doing. Social Media Posts** We have over 16,000 Social Media followers. Your charity will have the opportunity to work with us to develop content to be posted on our Facebook, Twitter and LinkedIn channels. MREC Tile on the side of the charity pages Further your charity s exposure through an MREC tile that will link to your Charity Superstar application form. Loyalty Discount on Marquees at other Fairfax Events Receive a minimum 5% discount on Charity marquees space at our other events (except City2Surf) through participation in the 2018 Australian Running Festival. Featured in Fairfax edm** Work with us to source appropriate content to feature your charity within one of our pre event edm s. Inclusion in Announcer Notes On race day, we have announcers at the start and finish lines, communicating key information with our runners over the PA system. You have the opportunity to include your charity s key message through our announcer. Potential PR Opportunities*** We will work with your charity and our PR agency on relevant stories that may be used by various media outlets. *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ***The charity account manager will approach Red Charities initially to seek PR opportunities, which will be dependent on content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

6 EXAMPLES FAIRFAX EDMS WEBSITE NEWS TILE SUCCESS STORIES MREC TILE ON THE SIDE OF THE CHARITY PAGES

7 CHARITY REGISTRATION SYSTEM Charity registration listing ($1,400 + GST) Acquire new fundraisers through the event by listing your charity within Australian Running Festival official registration system, which will be viewed by 7,000 runners. Benefits EXAMPLE OF REGISTRATION SYSTEM Improved and focused charity flow only select one charity Clearer call to action to create fundraising page Participants pay for their place and fundraise for your charity Featured within the registration system donation drop down listing Full integration with Everydayhero. Runners who indicate they wish to fundraise for a charity during the registration process will have a fundraising page created for them, making it easier for participants to start their fundraising journey.

8 CONTACT DETAILS CHARITY PROGRAM Elizabeth Phu Charity Account Manager SALES Your Everydayhero account manager or