BUILDING WORLD CLASS MARATHONS AND DISTANCE EVENTS IN AFRICA

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1 Page 1 BUILDING WORLD CLASS MARATHONS AND DISTANCE EVENTS IN AFRICA We are proud to announce that the 2017 AIMS AFRICA CONFERENCE will be held on the 14 th & 15 th September 2017 in Cape Town during the week of the Sanlam Cape Town Marathon. PURPOSE The AIMS Africa Conference will offer: African, South African, Local Road Race Organizers, Local Government, Municipalities and Federations the opportunity to listen, and learn, from experts in the knowledge of organizing road races and trail-events. You will be able to engage and network with organizations from around the world whilst sharing in the latest findings from the organizers of Africa s first Gold Label Status Marathon - The Sanlam Cape Town Marathon. 1. SANLAM CAPE TOWN MARATHON RACE WEEK EVENT CALENDER SANLAM CAPE TOWN MARATHON CALENDER OF EVENTS 2017 Thursday 14th September 2017 AIMS Africa Conference Southern Sun Newlands Hotel RACE EXPO - The Lookout V&A Waterfront (14h00-19h00) Friday 15th September 2017 AIMS Africa Conference Southern Sun Newlands Hotel RACE EXPO - The Lookout V&A Waterfront (09h00-19h00) Saturday 16th September 2017 RACE EXPO - The Lookout V&A Waterfront (09h00-17h00) Sanlam Cape Town Peace Trail Run 22km Start & Finish: Green Point A Track; Start: 07h00; Cut-off:12h00 (noon) Sanlam Cape Town Peace Trail Run 12km Start & Finish: Green Point A Track; Start: 07h45; Cut-off:12h00 (noon)

2 Page 2 Sanlam Cape Town Peace Fun Run Start: Green Point Stadium Forecourt; Finish at Green Point A Track; Start:12h00 (noon); Cutoff:13h00 Sunday 17th September 2017 Sanlam Cape Town Marathon 42.2km Start: Beach Road (at Haul Road); Finish: Green Point A Track; Start: 07h00; Cut-off:13h30; Sanlam Cape Town 10km PEACE Run Start: Fritz Sonnenberg Road; Finish: Green Point A Track; Start: 07h10; Cut-off:09h00 at underpass 2. AIMS AFRICA CONFERENCE - AGENDA Wednesday 13 th September h00: Welcome Drinks at Southern Sun Newlands Thursday 14 th September: o Full day conference o Evening event Friday 15 th September: o Full day conference. o Early Evening experience at Sanlam Cape Town Marathon EXPO FREE TIME AFTERWARDS o Those not staying for the weekend depart Saturday 16 th September: o Delegates FREE ENTRY TO FUN RUN at 12 noon o Experience Cape Town via City Sightseeing o Pasta evening at hotel (at own cost) Sunday 17 th September: o Delegates get FREE ENTRY into Sanlam Cape Town MARATHON or Sanlam Cape Town 10KM PEACE RUN provided entry is received by end July 2017 o Sunday afternoon delegates leave 3. AIMS AFRICA CONFERNECE - PRICING AIMS paid members free entry for first delegate; R800 for all delegates thereafter General Public: R1200

3 Page 3 Western Province Athletics Clubs: R800 per delegate representing the specific club TO BOOK YOUR PLACE CLICK HERE THEME & TOPICS THEME: BUILDING WORLD CLASS MARATHONS AND DISTANCE EVENTS IN AFRICA Developing distance races in Africa - An international perspective Developing Distance Races in Africa Broader than just the event Sports tourism Spectator and community involvement Creating economic appeal for charities Sustainability how to make your event green (linking into the AIMS green award criteria) Creating and Managing an ITP (International Tour Partner) program Developing Distance Races in Africa The African Experience Key learnings from African races The challenges facing African races in elevating recognition of its events worldwide Developing Distance Races in Africa - International standards as they relate to certain key critical points Marketing your event - understanding new technologies, how to bring Africa to the world Safety & security Timing and results Full road closure PAP field Doping The role of medical directors AIMS What is AIMS about and the benefits of becoming an AIMS member TO BOOK YOUR PLACE CLICK HERE -

4 Page 4 5. CONFERENCE VENUE AND ACCOMMODATION The Africa AIMS Conference will be taking place at the Southern Sun Newlands Hotel. Situated in a picturesque Cape Town suburb, the Southern Sun Newlands hotel offers the ideal location from which to explore the city, conduct business, or simply relax and unwind. The hotel s 162 spacious en-suite rooms are warm, contemporary and tastefully furnished with handpicked décor touches, creating a high level of comfort. In addition to all the hotel s amenities, guests also enjoy free parking at the hotel, complimentary access to the Sports Science Institute fitness centre and the Olympic sized Newlands swimming pool across the road. Cape Town s many attractions are within easy reach the iconic Table Mountain, Newlands Sports Stadium, Kirstenbosch Botanical Gardens and close proximity to a number of beaches including Clifton and Camps Bay. Room rates: Standard Double Bed, including breakfast for two nights: R3190 including VAT TO BOOK YOUR ACCOMMODATION ELCODE=HYTCPTNE&ARRIVALDATE= Delegates that stay for rest of weekend follow a separate weekend program. 6. CONTACT DETAILS Should you require further information, please contact us at aims@capetownmarathon.com Sue Forge aims@capetownmarathon.com Florence Harding aims@capetownmarathon.com

5 Page 5 APPENDIX B ABOUT US WHO IS AIMS: AIMS is a member-based organization of more than 400 of the world s leading distance races, from over 100 countries and territories. Their objectives include: to foster and promote distance running throughout the world. to work with the International Association of Athletic Federations (IAAF) on all matters relating to international road races to exchange information, knowledge and expertise among members of the association From an Africa Regional perspective their aim is to develop a regional identity and forge closer relationships with races, structures and governments in Africa. To increase AIMS membership and to promote road running in Africa. African Region includes islands in the Indian Ocean e.g. Madagascar, Mauritius, Seychelles and Reunion WHO IS SANLAM CAPE TOWN MARATHON Sanlam Cape Town Marathon is managed through a joint partnership between Western Province Athletics (WPA), ASEM Running and the City of Cape Town. Endorsed by Elana Meyer and Francois Pienaar, it will be held in September The classic 42.2km Sanlam Cape Town Marathon is the central focus of a festival of running through Africa s Mother City, which includes a 10km Peace Run Walk, a 4.2 km Community Fun Run / Walk, and 22km and 12km Peace Trail runs. The Sanlam Cape Town Marathon route is competitive, yet beautiful, offering runners a unique experience that highlights the city s natural splendour and top cultural attractions. The Sanlam Cape Town Marathon delivers a sustainable, charitable event that brings together runners and supporters to experience the exceptional spirit of Africa s world-class city marathon. Facebook, Twitter and Instagram Activations : #ChallengeYourself #ChallengeYourfriend #ChallengeAccepted Africa is our home, this is our race its Cape Town, must run it!