in the fight against breast cancer 2015 KOMEN DALLAS RACE FOR THE CURE SPONSORSHIP BROCHURE

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1 Be a hero in the fight against breast cancer 2015 KOMEN DALLAS RACE FOR THE CURE SPONSORSHIP BROCHURE

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3 2015 KOMEN DALLAS RACE FOR THE CURE SATURDAY, OCTOBER 17, 2015 NORTHPARK CENTER

4 A LOOK AT KOMEN DALLAS COUNTY S HISTORY Susan G. Nancy Brinker The first The first Susan G. Komen dies of breast cancer at the age of 36 establishes the Susan G. Komen Breast Cancer Komen Race for the Cure takes place in Dallas Breast Cancer Awareness Month is held in October Komen Dallas County is officially founded Foundation with 800 participants First live The Komen The Komen Komen Race You can telecast of the Dallas Race Dallas Race for the Cure help us write Komen Dallas breaks $1 breaks $2 celebrates history... Race million in million in it s 30th fundraising fundraising anniversary Thanks largely to the funds raised through the Race, Komen Dallas County has been able to invest more than $22 million in local breast health services for medically-underserved Dallas County residents.

5 WHY SPONSOR THE RACE? STRONG BRAND LOYALTY If you saw a product that gave part of its funds to Susan G. Komen, how likely would you be to do the following?* 68% 64% 57% 56% Buy it more if you already buy it Try it for the first time Switch from regular brand Pay more to buy it *Information based on May 2014 Komen Brand Health Study BRAND EXPOSURE Last year s Race generated 48,158,849 impressions, in part through the following... 3 hours of live coverage on Fox 4 Special celebrity PSAs to more than 50 stations Premier placement feature in Dallas Morning News Partnership with 4 major Cumulus radio stations

6 SPONSORSHIP OPPORTUNITIES MARATHONER $50,000 SPRINTER $35,000 RUNNER $25,000 JOGGER $10,000 SPEED WALKER $5,000 Recognition on Race bibs Logo Logo Recognition in Race recap Logo Logo Logo Logo Name Recognition on Race t-shirt Logo Logo Logo Logo Name Recognition on Race sponsor webpage Logo Logo Logo Logo Name Complimentary Race entries RACE DAY RECOGNITION Premier booth placement X Recognition on main stage banner Logo Logo Product sampling in survivor gift bags x x x Company banners along Race route Sponsor booth 10x20 10x10 10x10 10x10 10x10 Product sampling at booth x x x x x Logo deadline for t-shirt inclusion: July 1 Survivor goodie bag shipment deadline: October 1 All products must be pre-approved

7 TEAMING UP FOR THE CURE SPONSOR $15,000 DEADLINE AUGUST 1 Logo recognition on all team captain s Logo recognition on teams page of Race website Branding opportunity at teams tent at Race Recognized as jogger sponsor WATER STOP SPONSOR $15,000 Branding opportunity at water stop Opportunity for company volunteers to man water station with branded t-shirts Recognized as jogger sponsor DRIVE-THRU REGISTRATION SPONSOR $7,500 Company branding at drive-thru Logo recognition with all promotion of drive-thru registration, including s, website and social media Recognized as speed walker sponsor RACE DAY GUIDE SPONSOR $7,500 DEADLINE AUGUST 1 Logo recognition on Race Day Guides (anticipated 15,000) Recognized as speed walker sponsor REGISTRATION PACKET SPONSOR $3,000 DEADLINE SEPTEMBER 1 Opportunity to add pre-approved marketing piece to Race packets ON-SITE REGISTRATION SPONSOR $3,000 DEADLINE SEPTEMBER 1 Logo recognition on all Race week registration forms Logo recognition with all promotion of on-site registration Company branding at on-site registration PARKING PASS SPONSOR $2,500 DEADLINE AUGUST 1 Logo recognition on 500 premium parking passes Opportunity to print pre-approved bounce back coupon on back of parking pass TEAM T-SHIRT CONTEST SPONSOR $2,000 DEADLINE SEPTEMBER 1 Logo recognition on contest signage at Race site Logo recognition with all promotion of contest MILE MARKER SPONSOR $1,000 DEADLINE SEPTEMBER 1 Logo recognition on one of the mile marker signs along the Race course SURVIVOR GIFT BAG IN-KIND SHIPPING DEADLINE OCTOBER 1 Opportunity to include pre-approved item in 1,500 survivor gift bags FOR MORE INFORMATION ABOUT SPONSORING THE RACE, CONTACT Anna Rotenberry arotenberry@komen-dallas.org

8 LOCAL PRESENTING SPONSOR LOCAL PREMIER SPONSOR ADT Always Cares AMN Healthcare Blue Cross Blue Shield of Texas Consolidated Communications In Mesquite Magazine Jackson Walker L.L.P. Jay Knight Photography KAO, Inc. Kim Dawson Agency Luna De Noche McCollister s Transportation Group Medieval Times Dinner & Tournament Petals & Stems Florist Service King Collision Repair Centers Sports Authority Texas Center for Breast Reconstruction Texas Health Presbyterian Hospital The Shops at Park Lane Thomas Garza Photography Topgolf TVC VHA/Novation/Provista Zale Corporation 5310 HARVEST HILL ROAD SUITE 120 DALLAS, TX KOMEN-DALLAS.ORG