2015 Crawlin Crab Half Marathon Weekend Media Kit

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1 Media Contact: Brittany Vajda Communications Director Office: Cell: J&A Racing brings you the annual Crawlin Crab Half Marathon, 5k, Kids Kilometer and Craft Brew Fest presented by Bon Secours In Motion, a 2-day event on October 3-4 in beautiful Hampton, Virginia. This exciting event kicks off on Friday, October 2 with a huge Sports and Fitness Expo at the and features several vendors from the health and fitness industry including running apparel and gear, nutritional products, injury prevention and much more. The weekend concludes on Sunday afternoon, October 4th with a Craft Brew Fest with live music, Baker s Crust Kickin Corn and Crab Chowder in a bread boule, and Ice cold Brews. This race features flat, fast courses which run through historic downtown Hampton, into beautiful old neighborhoods, and along the majestic Chesapeake Bay and Hampton Roads Harbor. The courses are also packed with live bands, DJs and radio stations to keep our participants and spectators entertained and energized. All Half Marathon and 5k runners will receive a unique medal, short sleeve technical shirt, access to the post-race party and a finisher s item. Racing Highlights Half Marathon, 5K and 1K with over 5,000 participants Shell Yeah Challenge where participants will take on both the 5K and Half Marathon Two-day Sports & Fitness Expo at the Flat, fast courses through historic downtown, Chesapeake Bay and Hampton Roads Harbor Live bands, DJs, and radio stations on the courses Craft Brew Fest with live music, Food, and Ice cold drinks Technical shirts for all runners (5k/half) (men and women sizes) Additional Half Marathon Finisher Item Bottle opener medal for all 5K & Half Marathon finishers. Unique medal for all 1K finishers. Detailed information can be found at the race web site: If you have questions on any of the above, or if you would like additional information before or during race weekend, please contact Brittany Vajda at brittany@jandaracing.com or at (office) or (cell).

2 J&A RAcing History Jerry Frostick, Crawlin Crab Half Marathon Race Director and Co-Owner of J&A Racing made his first impression on the Virginia Beach running scene in 1996 when he opened Inside Out Sports - later re-named Final Kick Sports - one of only a few specialty running shops in the area and a regional leader in triathlon training. During his tenure as owner of Final Kick, he led weekly group runs, coached several elite athletes, and encouraged hundreds if not thousands of new runners of all levels. In 2003 Jerry and his wife Amy Frostick took over as Race Directors for the Shamrock Sportsfest. The Frosticks were avid runners and Shamrock was always their favorite race. They helped promote it through the store and trained people to run the race. The St. Patrick s Day tradition in Virginia Beach was already one of the largest sporting events in the state, but they took it to another level. The Yuengling Shamrock Marathon Weekend has become one of the most popular events in the country, growing from 3,000 participants to a record 30,000 in During their stewardship, Jerry & Amy have added a half marathon, a children s Final Mile run, and challenges and they have expanded the event to a five-race, weekend long running party. In 2009, Jerry and Amy began to concentrate on what they does best race directing - and sold Final Kick Sports. They established J&A Racing headquarters a few doors down in the same shopping center, and began to focus on making a good race, Shamrock, even better. The phenomenal growth of that flagship event is testimony to their success. Most J&A races sell out a few weeks (sometimes even months) before the event, but the Frosticks are willing to turn away thousands of people to keep the size of the race manageable. Their focus is on making the experience memorable for all participants, fostering pride in their community..

3 Fact Sheet What: When: Where: Friday, October 2, p 7p Sports and Fitness Expo, Hampton Roads Convention Center Saturday, October 3, k (8a) and Kid s Kilometer (9:30a), 10a 4p Sports and Fitness Expo, Sunday, October 4, 2015 Half Marathon (8a) All events start at the in Hampton, VA and send runners through downtown Hampton and along the beautiful waterfront. Runners will return for the finish and post-race party at the Convention Center. Expected Participants: Approximately 6000 Expected Spectators: Approximately 10,000 Demographics of Participants (Age, gender, states taken from 2013 Crawlin Crab registration information, all other taken from 2013 Shamrock survey) Average Age: 38 years old Gender: Male 38% Female 62% Education Level: 41% of participants have a Graduate degree, 83% have at least a 4 Year College Degree Average Income: $100,000 - $149,000 Supported Charities: The Noblemen, Roc Solid Foundation

4 Weekend Schedule Oct 2, :00pm-7:00pm Expo & Packet Pick-up Oct 3, :00am-9:15am 5K & 1K Race Day Packet Pick-up (no expo) 8:00am 5K Race Start 9:30am Kids Kilometer Start 8:30am 11pm J&A Post Race Party 10:00am 4:00pm Expo & Packet Pick-up Oct 4, :00am 8:00am 8:00am 9:00am 1:00pm Half Marathon Race Day Packet Pick-up (no expo) Crawlin Crab Half Marathon Start Craft Brew Fest **All races start in front of the between the HRCC and Hampton Coliseum.

5 Social Media Room Crawlin Crab Weekend aims to connect with it s participants not only before and after race weekend, but also during the 3-day event. J&A Racing, Crawlin Crab Weekend Race Organizers, are launching a new Social Green Room during race weekend that will utilize all of it s social media networks and tools to improve the overall race experience for our participants, volunteers, spectators and media. The Social Green Room will use Twitter, Facebook and Instagram for live interaction with all of our participants, spectators, volunteers and media to answer all questions regarding event logistics, push out race-related content and announcements, recognize our sponsors, and create an overall race day feel for those unable to make the event. Social Media users are encouraged to use #CRAWLINCRAB15 to connect with the Social Green Room via Twitter or through the Crawlin Crab Weekend Facebook Page and Instagram. The Social Green Room will be operational during the following hours: Friday, October 2, 2015: 3PM-7PM Saturday, October 3, 2015: 6:00AM-4:00PM Sunday, October 4, 2015: 5:30AM-12:00PM

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