LIVE THE LIFE EXHIBITION OPPORTUNITIES

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Angel Ophelia Simpson
5 years ago
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1 LIVE THE LIFE EXHIBITION OPPORTUNITIES Connecting the Connected

2 OVERVIEW Now in its 9th edition, the Singapore Yacht Show has become the premier boat and yacht show in Asia. It offers exhibitors a first-class platform to meet prospective clients and yachting trade professionals from around the whole region. A one-stop shop for anything yachting in Asia, the Singapore Yacht Show caters to the needs of all nautical lifestyle seekers, and proves an unrivalled opportunity to discover some of the world s finest superyachts, boating brands and luxury lifestyle in an elite and highly social setting. Held at the award-winning ONE 15 Marina Sentosa Cove, the Singapore Yacht Show is laid out for all exhibitors, partners and visitors to find their way around easily, optimising and maximising their experience within a relaxed yet highly effective environment.

3 FACTS & FIGURES NUMBER OF BRANDS INCREASED BY 17.3% SINCE 2017

4 FACTS & FIGURES TOTAL PR VALUE SGD 40 Million+ GEOGRAPHICAL BREAKDOWN OF EXHIBITORS & VISITORS

5 WHY EXHIBIT?

6 OBJECTIVES Take part in ASEAN s unmissable event for luxury yachting and lifestyle. A transversal offer composed of close to 200 brands, over 100 boats, yachts and watercrafts on display, featuring more than 20 superyachts and a wide range of Asia premieres for each edition. Raise your profile Grow your network Generate business Anticipate the future Market your business Meet highly diversified profiles, from distributors and to the largest number of High Net Worth and Ultra High Net Worth Individuals attending any yacht show in the region. Meet recognized media and influencers in the yachting and lifestyle sectors, and benefit from the Show s extensive PR and Media activities. Benefit from the tailor-made support of our team to help you engineer opportunities to meet with targeted prospects and achieve sales. Optimize the visibility of your products before, during and after the Show ; and stay in touch all year long with the community using the SYS digital platform and App. Join the most forward thinking international yachting companies that have already stepped up their presence in the growing Asian markets.

7 SHOWCASE Participate in a wide-reaching event that brings together all boating and yachting that matters in the ASEAN region. The reasons why visitors come to the Singapore Yacht Show are as varied as the range of products and services exhibited, with a regional appeal strengthening year on year thanks to the Show s focused yet all-encompassing proposition over four days at an ideal location. 26% Yachts over 24m for sale 44% Boats under 24m for sale 37% Yachts and Superyachts for charter 27% Marine services and equipment 31% Luxury products and services 36% Tenders and nautical leisure

MEDIA REACH One of our most important missions is

stems from our proactive approach to attracting

shows in the extensive reach of the Singapore

300 ARTICLES INTERNATIONAL LOCAL REGIONAL 25% 53%

8 MEDIA REACH One of our most important missions is to help drive the growth and development of the leisure marine market in Asia. The promotion of the yachting lifestyle in Asia stems from our proactive approach to attracting prospective clients and the right visitors, which shows in the extensive reach of the Singapore Yacht Show across the region and internationally. 300 ARTICLES INTERNATIONAL LOCAL REGIONAL 25% 53% 22% 33% 36% 31% LOCAL INTERNATIONAL REGIONAL Over 600 SOCIAL MEDIA POSTS

9 MEDIA REACH ONLINE ESQUIRE SG FORBES THE BUSINESS TIMES

10 MEDIA REACH BROADCAST CNBC Channel News Asia CNBC

11 MEDIA REACH PRINT CAPITAL MAGAZINE HONG KONG THE PEAK INDONESIA

12 MEDIA PARTNERS 15

13 TESTIMONIALS Richard Allen Group Sales Director, Simpson Marine On top of the exceptional results with our Sanlorenzo brand, we also sold a new Lagoon catamaran and an Aquila Power Cat during the show itself, and followed this up with a number of other sales as a result of SYS. This has unquestionably been the best Singapore Yacht Show for us yet, and we have exhibited at every single edition. We look forward to being back in 2019! Edward Tan Executive Director, Hong Seh With sales of a 76ft Riva, 45ft Ferretti, 32ft Boston Whaler and a few brokerage boats following a successful event, the Singapore Yacht Show is becoming more important as the yachting lifestyle grows exponentially in South East Asia. We ve seen more quality visitors this year in comparison to previous years. No doubt the Show is special to all of us in the industry as it allows us to showcase all the yacht brands we represent in one location and brings visitors from the whole region to one place. Bart J. Kimman Commercial Director, Camper & Nicholsons Asia We are very happy with the Singapore Yacht Show, it has been the premier Show in Asia for quite some time now. It simply is a must-attend event in the region. There has been so much growth in terms of the scale of the show, with an enormous atmosphere and presence of many big yachts. For business to business and business to client branding, we think it is very worthwhile for us to be here. Simon Gatliff Regional Sales Manager, Sunbrella Sunbrella brand has been a proud sponsor of the Singapore Yacht Show for a number of years. We are delighted that the Show has become one of the most significant events in the region, each year we are able to build on from previous years or network and partnerships throughout Asia Pacific. We are looking forward to SYS Sunny Slaughter Director, Nereyda Marine We sold two display boats and met many more potential buyers. As first-time exhibitors, it was a very good show and experience for us. Rico Stapel Head of Charter, Boat Lagoon Yachting Of all the boat shows we do, the Singapore Yacht Show is the biggest producer of leads for us. Having participated for the last 5 years, I must say the 2018 show has been the biggest and the best one yet for Boat Lagoon Yachting. We brought in our largest line-up of yachts, featuring both the Princess and Jeanneau models. We are very impressed with the organisation of the Show itself, and especially the number and quality of visitors. Kit Chotithamaporn Yacht Sales Manager Asia, Leopard Catamarans A good end to the Singapore Yacht Show with 4 Leopards handed over in just over a month: the Leopard 40, Leopard 45 and two Leopard 51 Powercats. More to come!

14 TESTIMONIALS Artur Połoczański PR Manager, Sunreef Yachts The Singapore Yacht Show has been a big success for us and we are very happy to be here. We sold a Sunreef 50 Amber Limited Edition on the first day of the show and we had a good number of visitors here at the stand, who are very interested in our boats. SYS has become an important annual event for Sunreef Yachts and we include the show as part of our boat show schedule every year. Nick Stratton Sanlorenzo Sales Manager for Asia Simpson Marine SYS 2018 has been a fantastically successful platform for launching Sanlorenzo in Singapore and South East Asia. A Sanlorenzo 78 was sold during the show, with a second order under contract immediately afterwards. We are now finalising contracts on two more production yachts and two superyachts with new clients we met at the show. Based on the success this year, we are hoping to have three of our larger yachts on display for SYS Clearly the market s appetite is strong and the Yacht Show here is fostering it. Wiebke Bokelmann-Ratha Sales Area Manager, Sevenstar Yacht Transport The 2018 Singapore Yacht Show has been a great platform for us to connect with existing clients whilst meeting new people from the yachting industry. The Show was very well organised and the daily events gave the show a very lively atmosphere. Saagar Mehta Director, Infiniti Jewels Pte Ltd The Singapore Yacht Show 2018 was a fantastic event for our brand. It gave us a good platform to meet the right target audience with an interest in fine jewellery. SYS had a great crowd throughout the 4 days, with a good variety of different demographics. Alexander Tesch Director, Marine & Offshore, MTU The Singapore Yacht Show is a great opportunity to understand how the yacht market in Asia is developing and the 2018 edition gave us plenty of chances to engage with our customers. Alister Brunskill Singapore Country Head Princess Yachts South East Asia We always do well in Singapore, and this has been one of the best boat shows of all. We have now sold six boats from SYS 2018, five of them to new clients we met there, and we still have a lot more contacts to pursue. Kachorn Chiaravanont President, True Leasing Co., Ltd It was our first time participating at the Singapore Yacht Show and the response to our two Hacker Craft boats and rental services was very positive. It was a fantastic show with great ambience and we had a lot of visitors at our Esplanade booth.

15 HOW TO EXHIBIT

16 THE PERFECT ENVIRONMENT With a wide range of exhibition categories covering all angles of the boating and yachting industries, the Singapore Yacht Show provides relevant opportunities for all yachting professionals and partners to boost their exposure in Asia. GENERAL LAYOUT

various industries the world of boating and

WEST PAVILION VIP LOUNGE NAVAL ARCHITECTURE

17 ON-LAND Spread across distinct yet complementing areas, the Pavilions are organised to give both visitors and professionals a clear understanding of the various industries the world of boating and yachting encompass. WEST PAVILION VIP LOUNGE NAVAL ARCHITECTURE & DESIGN INTERIOR DESIGN YACHTING COMPANIES Charter, Sales & Management EAST PAVILION

18 ON-LAND NORTH PAVILION ESPLANADE DISPLAY * SHIPYARDS BAR * Only raw space EXHIBITION RATES Shell scheme SGD 680 per sqm Raw space SGD 630 per sqm

20 ON-WATER Floating exhibition space EXHIBITION RATES Raw space SGD 525 per sqm Modular open booth SGD 650 per sqm Glass enclosed booth SGD 700 per sqm

- G F - GH - G - I F - GH - G - I Rates (excluding GST)

22 BERTHS Up to 29.90m Between 30m and 49.90m Over 50m EXHIBITION RATES Premium Berths Yacht up to 29.90m Superyacht 30m m Superyacht over 50m Docks A - E - F - PD B - C - D - G F - GH - G - I F - GH - G - I Rates (excluding GST) SGD 625 per linear metre SGD 575 per linear metre SGD 550 per linear metre SGD 500 per linear metre

24 Every effort has been made to ensure that the information contained within this proposal is as up-to-date and accurate as possible at the time of preparation; however, this cannot be guaranteed. All rights reserved. No part of this publication may be reproduced or used in any form without prior written permission from SYE Pte Ltd. SYE Pte Ltd 2018.

24-27 NOVEMBER 2016 AT OCEAN MARINA YACHT CLUB. Post-Event Report OMPBS'15 Program OMPBS'16

24-27 NOVEMBER 2016 AT OCEAN MARINA YACHT CLUB Post-Event Report OMPBS'15 Program OMPBS'16 2015 FACT & FIGURES 18,522 SQ.M. OF EXHIBITION SPACE OCCUPIED 22 YACHTS UP TO 119 FT 87 BOOTHS 101 PAX OF MEDIAS