THE TALL SHIPS RACES SUNDERLAND 2018 SPONSORSHIP OPPORTUNITIES

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1 THE TALL SHIPS RACES SUNDERLAND 2018 SPONSORSHIP OPPORTUNITIES

2 THE TALL SHIPS RACES

3 The Tall Ships Races - Europe s largest, free, family festival The Tall Ships Races are a unique extravaganza that encourage international friendship and are underpinned with a proud ethos of training young people in the art of sailing. The Tall Ships Races and associated events hold young people, adventure, social responsibility, environmental awareness and heritage at their heart. In order to qualify as a racing ship over half of each ship s Sail Trainees must be under 25 years of age. The Races provide an annual stunning display of glamorous vessels and a fever of festival excitement in beautiful ports across Europe. The first Tall Ships Race in 1956 was a race of 20 of the world s remaining large sailing ships. The race was from Torbay, UK to Lisbon and was meant to be a last farewell to the era of the great sailing ships. However, public interest was so intense that the Sail Training International Race Committee formed a founding organisation and has since organised The Tall Ships Races and Regattas annually around the world, attracting hundreds of ships and millions of spectators. The Tall Ships Races represents a fantastic opportunity for Sunderland to showcase its rich and diverse heritage, and the city is ready and waiting to welcome The Tall Ships Races in Page 3

4 Sunderland is honoured to be the start host port of The Tall Ships Races 2018 A magnificent fleet of up to 80 ships are expected to arrive in July 2018, creating a stunning spectacle on the banks of the River Wear and within the prestigious Port of Sunderland, creating easy visiting and viewing access from the city centre and the seafront. The Tall Ships Races are expected to attract 1.5 million spectators to the city over the four day event (11-14 July 2018). There will be numerous activities and attractions around the city, ensuring that visitors are absorbed in a festival of culture that celebrates the city s maritime and shipbuilding heritage. The ships will be open for free public access on Wednesday to Friday, but some of the larger vessels may close as they host exclusive deck events for which tickets may be purchased, or entire deck events may be booked. Each of the four days of the event will offer something different, keeping the crowds entertained and ensuring that The Tall Ships Races Sunderland 2018 remains a cherished memory in the minds of visitors for many years to come. Page 4

5 SUNDERLAND 2018

6 THE EVENT

7 A spectacle from start to finish Wednesday 11 July 2018 The entertainment and festivities will commence across the event sites and ships crews will enjoy inter-ship sporting activities. Ships will open for visitors to explore on-board and discover more about these magnificent giants of the sea. Thursday 12 July 2018 The programme of culture and entertainment for event visitors continues. In the afternoon an upbeat Crew Parade will weave through the city from the Port, bringing a true international carnival atmosphere to the streets, concluding with a Prize-Giving Ceremony in Keel Square. Friday 13 July 2018 The festivities continue with something for everyone to enjoy. Official Race business starts to get serious as the Captains receive their briefing from Sail Training International officials as they set their sights to Esbjerg. The sail trainees that are about to participate in the Race arrive to join their ships. Saturday 14 July 2018 There ll be lots to see in the Port of Sunderland and along the river banks as the ships get ready to leave. They will undock over the course of the afternoon to partake in a stunning Parade of Sail with the coastal resorts of Roker and Seaburn providing fabulous viewing points. The entertainment will not stop when the ships leave, with revelries and programmed events continuing well into the evening as the city reflects and celebrates a fantastic few days. Page 7

8 Unique event sponsorship 1.5 million visitors, up to 80 Tall Ships, 1 world class event sponsorship opportunity. Welcome to the UK s largest free public event of With 1.5 million visitors expected to the city, The Tall Ships Races Sunderland 2018 provides an unparalleled sponsorship opportunity for national and regional companies to showcase their organisation to a huge captive audience. Partnering this prestigious event will drive commercial awareness of your business through extensive media exposure as well as showcasing your organisation and its passion for the community in which it operates and trades. Brand exposure to 1.5m event visitors Expected media value of 4m with 300 accredited journalists expected to attend Comprehensive social media coverage Communications strategy to ensure global reach Up to an estimated 50m boost to the regional economy based on independent research of comparable events Great social responsibility return benefiting disadvantaged youngsters and giving back to the community. Sponsor organisations will benefit from extensive media exposure and powerful association of their brand with the event, presenting high profile opportunities and a variety of bespoke options and packages. Page 8

9 BECOMING AN EVENT SPONSOR

10 Map of the developing Event Site ROKER 5 SOUTHWICK NORTH HAVEN Roker Lighthouse Stadium of Light Marina LOW SOUTHWICK Sunderland Aquatic Centre MONKWEARMOUTH Queen Alexandra Bridge DEPTFORD Stadium of Light St Peter s Church National Glass Centre PALLION Map Key AYRE S QUAY St Peter s RIVERSIDE 4 PORT Site area Tall Ship berth Crew Parade route 1 Port of Sunderland 2 Town Moor 3 Keel Square 4 St Peter s Riverside 5 Roker & Seaburn Beach Millfield MILLFIELD LD BISHOPWEARMOUTH Sunderland Empire Theatre 3 Sunderland The Bridges Wearmouth Bridge SUNNISIDE NI S EAST END 2 1 Metro Station Bus Station FORD Sunderland Rail Station Car Park University Park Lane Interchange Sunderland Museum & Winter Gardens HENDON Page 10

11 Details of event Zone 1 Port of Sunderland The Port of Sunderland, which sits at the mouth of the River Wear, will be the main event space to view and board the vessels taking part in The Tall Ships Races The many quays along Hudson Dock and the commercial river quays will play home to the vessels and will also offer great viewing of the arrival and undocking of the vessels. The area will also offer a wide variety of food and refreshments supplied by local companies. The atmosphere will be enhanced with vibrant street theatre. This site is one of the main event locations over the four days. Zone 2 The Town Moor The Town Moor in the heart of the East End or Old Sunderland will be the main entertainment area hosting a range of performances on the main stage which will entertain all the family. The site will also feature a fantastic variety of food and drink, adding to the cultural melee and festival ambience. Trade stalls celebrating the local heritage and selling their quirky wares will ensure that there is something for everyone. The site will be a key thoroughfare for visitors to the Port to view the Tall Ships and will be the central hub of entertainment activity. Zone 3 Keel Square Keel Square will be the final destination for the popular Crew Parade on Thursday 12 July. Huge crowds of visitors are expected to watch the Tall Ships crews and local participants parade from the Port to Keel Square. With a backdrop of some of Sunderland s most historical buildings, the crews will congregate on the Square in anticipation of the Prize- Giving Ceremony, which will see some lucky and deserving crews and individual crew members receive awards. As well as this prestigious event, the Square will also have a stage programme running daily throughout the four days. Zone 4 St Peter s Riverside The University of Sunderland site near the historic St Peter s Church will offer visitors a prime viewing area to take a different glimpse at the vessels berthed along the River Wear quays. This area will host an activity zone with support from the military and traditional fairground rides. It will also take in the sculpture trail along the River Wear and the iconic National Glass Centre. For those visiting this site there will be trade stands, a variety of high quality food offerings and a bar area. Zone 5 Roker & Seaburn Seafront Sunderland s award winning seafront will play host to crowds in their hundreds of thousands as the site becomes the perfect viewing area for the Parade of Sail on the final day of the event. The Tall Ships will undock from Hudson Dock and the River Wear, sail out to the mouth of the River and parade northwards along the beautiful North East coastline. At Recreation Park in Seaburn, visitors will also enjoy live music and entertainment whilst watching the vessels set off on the first leg of their journey. Page 11

12 Headline Sponsor The Headline Sponsorship package is available for one organisation only which provides a unique and exclusive opportunity for your organisation that is unparalleled at this event. Your organisation will be in the international spotlight, showcasing your organisation to a huge captive audience. Headline Sponsorship will place your organisation in a highly desirable position, recognising your support throughout all communications and branding activities and achieving extensive media exposure. Hospitality Opportunity to visit The Tall Ships Races in Turku, Finland in Summer 2017, with VIP invitations to a Captains Reception on board a Tall Ship Sought-after VIP invitations to events including the Captains Dinner and premium guest invitations on board a passenger vessel accompanying the flotilla out to sea in the spectacular Parade of Sail A private Tall Ship deck event including excellent hospitality and a stunning firework display Access passes to the Sponsors ship, providing an opportunity for sponsors to meet and network on a spectacular Tall Ship Presenting rights at the Crew Prize-Giving Ceremony, a fantastic event that concludes the Crew Parade carnival through the streets of the city Reserved invitations to join us at our pre-races media briefing Brand exposure This sponsorship package will guarantee industry exclusivity. Headline naming rights to event Exhibition space in the highest footfall area of the event, enabling you to engage and achieve activation with 1.5m potential customers Right to use official event logo High profile event and site branding Your logo will appear on all branded materials including event literature and media communications Brand identity on key communications Prime positioning of your brand on the event website Press release and extensive social media exposure on announcement of your Headline Sponsorship Cover branding and inside cover advertising space in the souvenir event programme Corporate social responsibility Your organisation will provide a once in a lifetime opportunity to young people, sponsoring them to take part in a Tall Ship voyage Page 12

13 Platinum Sponsor There are strictly limited opportunities to be Platinum Sponsor ensuring that your brand is highly visible across all marketing collateral, media communications and city dressing materials with a generous allocation of hospitality benefits included in a flexible package. The Platinum Sponsorship package will be bespoke to the needs of your organisation, but based on the following available benefits: Hospitality Sought-after VIP invitations to events including the Captains Dinner and premium guest invitations on board a passenger vessel accompanying the flotilla out to sea in the spectacular Parade of Sail A private Tall Ship deck event including excellent hospitality and a stunning firework display Access passes to the Sponsors ship, providing an opportunity for sponsors to meet and network on a spectacular Tall Ship Presenting rights at the Crew Prize-Giving Ceremony, a fantastic event that concludes the Crew Parade carnival through the streets of the city Reserved invitations to join us at our pre-races media briefing Brand exposure Exhibition space in a high footfall area of the event, enabling you to engage and achieve activation with 1.5m potential customers Right to use official event logo High profile event and site branding Your logo will appear on all branded materials including event literature and media communications Brand identity on key communications Prime positioning of your brand on the event website Press release and extensive social media exposure on announcement of your sponsorship Full page advertising in the souvenir event programme Corporate social responsibility Your organisation will provide a once in a lifetime opportunity to young people, sponsoring them to take part in a Tall Ship voyage Page 13

14 Gold Sponsor Further exciting opportunities are available to be associated specifically with The Tall Ships Races Sunderland 2018 and to engage your target audience in a memorable and distinctive way. This is an excellent value package that provides extensive brand exposure and exclusive corporate hospitality invitations. The benefits offered in the Gold Sponsorship package are: Hospitality VIP invitations to events including Captains Dinner, a deck event alongside the fireworks and waterborne hospitality to sail with the spectacular Parade of Sail Corporate branding on event website Press release confirming event sponsorship Advertising space in the souvenir event programme Corporate social responsibility Your organisation will provide a once in a lifetime opportunity to two young people, sponsoring them to take part in a Tall Ship voyage Pre-Races PR event attendance Access passes to the Sponsors ship, providing an opportunity for sponsors to meet and network on a spectacular Tall Ship Brand exposure Event naming rights specific to a selected highlight event on key communications Exhibition space in the main event site, enabling engagement with 1.5m potential customers Right to use official event logo Your logo will appear on appropriate event literature and media communications Prominent event site branding Page 14

15 Silver Sponsor Silver Sponsorship of The Tall Ships Races Sunderland 2018 offers excellent value for money in terms of benefits and visibility for your organisation. The benefits offered in the Silver Sponsorship package are: Corporate social responsibility Your organisation will provide a once in a lifetime opportunity to a young person, sponsoring them to take part in a Tall Ship voyage Hospitality VIP invitations to a Tall Ship deck event Sponsors Tall Ship corporate hospitality invitations ship based networking/ meeting space Pre-event PR event attendance Brand exposure Right to use event logo Corporate branding on event website Press release confirming event sponsorship Event site branding Advertising space in the souvenir event programme Page 15

16 Sponsor a sail trainee You can support a young person to get on board and sail to Esbjerg in Denmark, helping to crew one of the magnificent ships setting sail from the city. As a sponsor you will provide a once in a lifetime opportunity to the young person, whilst strengthening your own corporate social responsibility profile and linking your business to a fantastic event on an international stage. For more information about sponsoring a young person to undertake a sail training voyage contact Jonathan Kinnair at jonathan.kinnair@sunderland.gov.uk or call The sponsored young person will spend seven nights on-board one of the participating vessels, experiencing an adventure far out to sea and working as an essential part of a team. With help from the ships crew, sail trainees learn team and leadership skills, build self-confidence and literally learn the ropes. On completion of the voyage and arrival in Esbjerg, they will take part in the energetic Crew Parade and Prize-Giving Ceremony before flying back to the UK. Once back in Sunderland they will receive a warm welcome home from the Mayor. Many young people who sail in The Tall Ships Races have never sailed before. They take on a challenge and acquire invaluable life experience that stays with them for their whole life. Sunderland Sail Training Ambassador Brandon Barker had his first sailing experience last year on fully accessible Sail Training Ship Lord Nelson. The crew were fantastic and gave everyone the chance to do as much as they could. Every aspect of sailing the ship was made available, from setting the sails and going up the mast to taking watch and steering her. We had a great time and I m looking forward to getting back on board as soon as I can. I would encourage anyone thinking about this to go for it - you won t regret it! Page 16

17 SPONSOR A YOUNG PERSON S TALL SHIP ADVENTURE

18 The Tall Ships Races 2018 THE TALL SHIPS RACES 2018 Four RACE fantastic cities and MAP two challenging races across the North Sea makes The Tall Ships Races 2018 an event not to be missed. Sunderland in the UK is a city with an international outlook in the North of England, enjoying both a spectacular coastline and a river that runs through the city centre. Esbjerg in Denmark supports the fundamental values of Sail Training and its main goal is for everyone - young as well as old, novices and ship enthusiasts alike - to experience the event up close. Stavanger is located on the south-western coast of Norway and is known as the energetic city, because its natural coastal location and open and progressive attitude has made it the energy capital of both Norway and Europe. Harlingen is one of the oldest seaports in The Netherlands and is the gateway to northern Holland from the North Sea. Paul Bishop, Race Director, Sail Training International said, There are a myriad of factors that need to be considered when selecting ports, we are confident these fine cities will deliver high quality events with excellent support for sail training. Sunderland will bring a great sense of community to the event, the success of Esbjerg s Tall Ships event in 2014 speaks for itself with a media audience reach of over 47,000,000, Stavanger has supported Sail Training for a long time and is guaranteed to welcome the fleet in great style and the 2018 final host port Harlingen won the Host Port Trophy for recruiting the greatest number of trainees ever.

19 The Tall Ships Races 2018 Four fantastic cities and two challenging races across the North Sea makes The Tall Ships Races 2018 an event not to be missed. Sunderland in the UK is a city with an international outlook in the North of England, enjoying both a spectacular coastline and a river that runs through the city centre. Esbjerg in Denmark supports the fundamental values of Sail Training and its main goal is for everyone - young as well as old, novices and ship enthusiasts alike - to experience the event up close. Stavanger is located on the south-western coast of Norway and is known as the energetic city, because its natural coastal location and open and progressive attitude has made it the energy capital of both Norway and Europe. Harlingen is one of the oldest seaports in The Netherlands and is the gateway to northern Holland from the North Sea. Paul Bishop, Race Director, Sail Training International said, There are a myriad of factors that need to be considered when selecting ports, we are confident these fine cities will deliver high quality events with excellent support for sail training. Sunderland will bring a great sense of community to the event. The success of Esbjerg s Tall Ships event in 2014 speaks for itself with a media audience reach of over 47,000,000. Stavanger has supported Sail Training for a long time and is guaranteed to welcome the fleet in great style and the 2018 final host port Harlingen won the Host Port Trophy for recruiting the greatest number of trainees ever. Page 19

20 For all sponsorship enquiries please contact: Mark Anderson, Sponsorship Coordinator E Mark.a@lateraladvertising.co.uk T M For all other enquiries related to The Tall Ships Races Sunderland 2018 please contact: Ian Flannery, Project Officer E ian.flannery@sunderland.gov.uk T M TallShipsRacesSunderland oce21083

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