Media Kit AT FULL STRENGTH. Photo courtesy of Beneteau

Transcription

1 2016 Media Kit DELIVERING THE MARKET AT FULL STRENGTH Photo courtesy of Beneteau

2 EditoriaL MISSION t the heart of the sailing market are active sailors of all interests A cruisers, racers, daysailers, and ocean voyagers committed to their boats and their ever-expanding sailing experience. For these sailing enthusiasts, SAIL is an essential companion. Since 1970, SAIL has been at the forefront of the sport with compelling editorial content designed to fuel the passion of the active sailor. If it s under sail, you ll find it in SAIL Magazine. Our comprehensive commitment to the sailing lifestyle has made SAIL the most widely read sailing publication in the world, as well as North America s largest circulation sailing magazine with 85,000 audited, paid individual subscribers.that s because SAIL understands the passion our readers have for sailing.

3 MAY 2015 sailmagazine.com Photo courtesy of Hanse SAFETY GEAR FOR YOU AND YOUR CREW Boat Tests Salona 33 // Hanse 345 Greatest Race The Volvo comes to Newport Cruising Cuba s South Coast Daily Grind: Winches Explained Great Sailing Bars SAIL's readers value the total sailing experience, and the pages of SAIL reflect that. Every aspect of sailing is expertly covered be it insights on long-range cruising, advice on trouble-shooting problems with diesel engines, or the latest on marine electronics. Quite simply, SAIL is designed to help its readers better enjoy the sailing lifestyle. Our commitment to all-encompassing coverage makes SAIL a powerful tool for marketers. SAIL reaches the largest and most affluent segment of the marketplace. Our readers are engaged in sailing and prove it by buying products that enhance their time on their boats. In short, SAIL gives marketers access to all that is sail. SAIL Audience: 85,000 / Frequency: Monthly

4 SpeciaL Issues Multihull Sailor Packed with information on multihulls, including the latest models from the world s builders, great places around the world to sail a multi, performance multi s, boat buying tips and more, this publication is the gateway to the ever-growing world of multihulls. Multihull Sailor Distribution: 25,000 Frequency: Summer & Fall Closing Dates: Spring - March 14, 2016 Fall - July 23, 2016 NEW BOATS & GEAR 2015 NEW BOATS & GEAR 2017 THE SAILOR S ESSENTIAL RESOURCE GUIDE 32 BOAT REVIEWS NEW BOATS FOR ALL BUDGETS New Boats & Gear SAIL's New Boats & Gear is the sailing marketplace's only comprehensive guide to new sailboats and sailing gear. It's an essential resource with first-hand reviews of the latest sailboats introduced to the U.S Market and listings for every type of gear to be found. Our digital version allows listees to manage their gear listings and maintain them in realtime. In addition, listees can purchase listing upgrades online. PLUS! 70 PAGES OF GREAT GEAR SAFETY ELECTRONICS DECK HARDWARE SYSTEMS ENGINES PAINT & VARNISH SAILMAKERS GALLEY GEAR APPAREL & MORE! SAIL's New Boats & Gear Distribution: 25,000 Frequency: Annual (December) Closing Date: October 14, 2016

5 Reader Profile Photo courtesy of The Moorings Key Demographics Male 94% Average Age 58 College Educated 93% Married 79% Average HHI $241,569 Average HHNW $1,423,986 Boat Ownership Currently own a boat of any type 81% % of boat owners who own a sailboat 91% Average size of boat owned 34ft Average # of boats owned 2.7 Own a monohull 94% Own a multihull 6% Considering the purchase of a boat in the next 3 years 23% active Sailors Participate in Cruising 86% Participate Daysailing/Weekend sailing 93% Participate Offshore Sailing 36% Participate Racing 61% 56% have participated in sailing for 20+ years 42% belong to yacht club, sailing club or other sailing organization Charter Have chartered in the past 47% Plan to charter (next 2 years) 51% Average size boat chartered 43ft SAIL readers 93% read 4 out of 4 issues 63% spend an hour or more with every issue Source: 2013 SAIL Audience Study, Active Interest Media Corporate Research

6 Customer Service Give A Gift Digital Edition SAIL Events Secrets of the ICW & Snowbird Rally In 2013, SAIL created the Secrets of the ICW Seminar which takes place on Sunday during the Annapolis Sailboat Show to help southbound cruising sailors find their way to the warm waters of Florida, the Bahamas, Caribbean and other points south. The seminar proved so popular that SAIL created the ICW Snowbird Rally in 2014 for those who were ready to make the journey. This year, the seminar will see 150 attendees and the rally will have 20 boats plus two leaders traveling from Hampton, VA to St. Augustine, FL. INTERNATIONAL CRUISING BOAT EXPO In 2015, SAIL teamed up with sister magazine Passagemaker to launch International Cruising Boat Expo in Essex, CT, a combination of educational seminars, boat show and social events. The inaugural event, which took place in June at Brewer Essex Island Marina, was designed for serious cruisers who want to go to the next level. 31 seminars ranging from two & four hours to half-day & 2-day covered subjects such as Diesel Engines, Advanced Anchoring, Heavy Weather Seamanship, Cuba Cruising, Monohull vs Multihull and Comms for Cruisers. Over 1,000 cruisers attended and over 30 boats were on display. ICBE is expected to grow substantially in AIM Studios/Catapult In 2016 SAIL s parent, Active Interest Media, will activate Catapult, a marketing services agency. Catapult will drive value for our clients through the creation of custom content, ad creative, lead generation and research. Catapult will also incorporate the video production expertise of AIM Studios and the experts at Warren Miller films. The Web sailmagazine.com The authoritative content source for active sailors, sailmagazine.com features reviews of the latest boats and gear, sailing tips, cruising and charter destinations, racing coverage and the latest breaking news in sailing. The site has 80,000 archived pages of content and 200+ videos delivered with fully responsive technology that adapts to any mobile platform. SAILfeed delivers the best sailing blogs in one place. Timely topics, intriguing cruise logs, captivating images and unique perspectives all drive the content. The digital companion to SAIL's New Boats and Gear is also found here. Sailors can search new sailboats and marine industry products from hundreds of companies in our comprehensive database. SUBSCRIBE TODAY! Search... LOG IN BOATS DIY CRUISING RACING GEAR CHARTER VIDEOS MULTIHULLS Boat Reviews Charter Directory Sailboats Sale Newsletter Marketplace Sailfeed ICW for Rally Sail Store Sail Buyer s Guide Subscribe Ehman s San Francisco Yacht Racing Challenge will Compete in One-design Sup... Those lucky enough to have been on the scene at the 34th America s Cup will be familiar with the s... Read More Sailboat DIY And Repair Tips SAIL s Tip of the Week SAIL Editors August 25, 2015 SAIL's Tip of the Week is presented to you by Vetus Maxwell Cruising A Cat Can Take You There: Tahiti Zuzana Prochazka August 14, 2015 If you re like me, your bucket list is not so much a list, but rather an old Encyclopedia Britannica. And Tahiti where you can relax on a breezy spit of white sand surrounded by the bluest water you ll ever see, and where no shoes, no shirt still gets you a cold Hinano beer is the stuff of Monthly page views: 329,061* Unique visitors: 127,590* Latest on Sailfeed * As of October 2015 Sail Racing How to Race Your Cruiser SAIL Staff August 13, 2015 Take Your Sailing to the Next Level, and Have a Lot of Fun Doing It Every sailboat is at heart a racing boat, and every sailor should do a little racing, simply because it will make you a better sailor. This is why renowned naval architect and yachtsman Uffa Fox, in his classic work Destinations Herb Payson Reminisces About Sailing to Tuamotus Herb Payson August 4, 2015 In 1980, long-time SAIL magazine contributor Herb Payson published the book Blown Away, a kind of compilation of the adventures he and his wife, Nancy, had experienced over the years aboard their 36ft ketch Sea Foam. Today, Payson s cruising friends Lin and Larry Pardey have created a new 35th-anniversary edition of the classic text, which Andy, Mia & World Cruising Club at Annapolis Sailboat Show Isbjörn Refit Parties at Port Annapolis Marina Simon Börjeson MODERN CRUISING SAILS: Sail Construction and Materials SAIL's ICW Southbound with the Snowbirds Mark & Diana Doyle August 3, 2015 Furuno NavNet TZ Touch 2, First Impressions on the Water Cruising guide authors Mark and Diana Doyle, co-leaders of the upcoming SAIL Magazine Snowbird Rally, take us on an eight-part tour of the Intracoastal Waterway. In their first installment they begin in Hampton Roads and transit Virginia Cut (Route 1) to the sounds of North Carolina. Heeding the sage advice that Glinda the Good Witch

7 Social Media & Daily delivery to 37,000+ subscribers* Available ad unit: 600 x 100 banner Under Sail SAIL's daily e-newsletter delivers the latest sailing news and multimedia content produced exclusively for readers by the editors of SAIL. Features include boat and gear reviews, cruising news, racing analysis, charter stories, maintenance topics, DIY projects and sailboat upgrades, general industry news and more! Targeted Marketing SAIL Mail is an marketing tool designed to help you promote your brand, deliver call-to-action messages, and drive sales to your company s product or service. Use SAIL Mail to blast your message to SAIL s digital audience of 35,329 active and engaged sailors. SAIL List: 35,329* Social Media SAIL's social media presence is not only far-reaching, it's impactful. Our following is substantial and constantly growing because our engagement is genuine. Daily, we share links to the hottest news and the most intriguing photos and videos in such a way that SAIL has become respected as the must-follow sailing community. Facebook likes: 40,607* Twitter followers: 26,426* * As of October 2015

8 Photo courtesy of Grenada Tourism Authority Bob Bauer Publisher/Florida & Caribbean l l bbauer@aimmedia.com AndREW Howe Northeast/Midwest/Gulf States l l ahowe@aimmedia.com Amy KRIMM Mid-Atlantic/Southeast/West l l akrimm@aimmedia.com Elena PatriarcA Europe l l patriarca.elena@gmail.com Blake Chasse Marketplace l l bchasse@aimmedia.com SAIL Magazine l 180 Canal Street, Ste 301 l Boston MA l l sailmagazine.com