For the cruising sailor.
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1 For the cruising sailor Media Information 2017 marine
2 Editor s welcome Join forces with the most trusted and respected media brand in boating. Yachting Monthly is the mainstream, mid-market magazine and website for amateur cruising sailors. Above all, we strive to be useful and relevant to our readers, who range from coastal cruisers to ocean voyagers and from novice crew to expert skippers. We ve earned their respect over many years, through the quality of our content and by campaigning to look after their interests. Yachting Monthly is the first port of call for advice on sailing skills, boat-handling and seamanship; reviews of new and used boats and all the latest gear; guides to cruising grounds, ports and anchorages; real-life sailing adventure stories and news that s relevant to boat owners. We ve got the most experienced and trusted test team in the business. Our contributors include most of the top sailing writers and pilot book authors in Europe. We re proud of our heritage 110 years at the heart of the sailing community but Yachting Monthly continues to innovate. We launched the first educational sailing app and we re currently building the first large-scale database of yacht anchorages on the Internet. about our readers Demographic Gender 93% male ABC1 83% Main wage earner 80% Average income 87,100 Member of yacht club 68% Magazine 4 hours spent reading 16.2 years average period they have read the magazine Boat ownership 84% readers own a boat 74% own a boat that is 37ft/11m or larger 47% own a boat less than 20 years old Boat purchase intention 36% readers intend to replace their boat in the next 12 months Cruising 93% are actively involved in sailing of which 43% have sailed miles in the past year Internet usage 94% use the internet at home 46% use the internet at work 48% on a boat, of which 84% from a laptop 69% from a smartphone 52% from a tablet Editor
3 REGULAR CONTENT Brand Reach Yachting Monthly s reader satisfaction, trust and approval ratings are the best in the boating sector and among the highest you ll see anywhere in the publishing industry. We retain our readers for longer than any other boating magazine. Yachting monthly s print circulation has outperformed the market consistently for the last five years. Expert on board we put an expert on a reader s boat to explain and demonstrate some useful sailing techniques Practical seamanship step-by-step boathandling instructions We ve got the most experienced and respected test team in the industry - Our sailing skills articles are used for teaching by sea-schools and sail-training establishments in the UK and abroad including the Royal Netherlands Navy. Global Reach (regions of residence) UK Europe Rest of World US 88% 8% 2% 1% ABC Circulation January 2015 December ,199 Web stats Skipper s tips a digest of useful advice Newsletter Page impressions Unique s Mobile Tablet Desktop 8.8K 125K 54K 15K 11K 28K Social Facebook Twitter YouTube 9K 24K 32K Pilotage a guide to a popular sailing area Anchorages four mini-guides Cruising real-life sailing stories and adventures Group gear test unbiased comparative review of new sailing products New and used boat tests rigorous reports for prospective buyers
4 ISSUE THEMES * January New gear preview for 2017 (METS show report) Skills: cope with emergencies English Channel; Seychelles February Personal sailing kit Skills: sail-handling Biscay; Caribbean March New boats 2017 (Düsseldorf & London shows) Skills: get in and out of a marina Keep your boat abroad April Start the season fitting out guide Skills: anchoring Scotland; The Netherlands May Safety gear Skills: managing a crew Summer cruise planner June Navigation kit Skills: cope without crew English Channel; Baltic July Sails buyer s guide Skills: inshore pilotage North Sea; Spain Summer Deck hardware Skills: offshore passage Portugal; Ireland August Kit for extended cruising Skills: get the most out of a charter holiday Mediterranean; Wales September Southampton Boat Show preview Skills: sail trimming Where to keep a boat in Britain October Buying/selling a boat Skills: seamanship Cross the Atlantic November End-of-season maintenance guide Skills: make sailing easier and more fun France; YM Triangle Race December Christmas gifts for sailors Skills: manage a yacht refit Scandinavia; Mediterranean * Subject to change COPY Dates ISSUE copy deadline on-sale January November December 2016 February November January 2017 March December February 2017 April January March 2017 May February March 2017 June March April 2017 July April May 2017 Summer May June 2017 August June July 2017 September July August 2017 October August September 2017 November September October 2017 December October November 2017
5 online advertising Unique Users 54k PAGE IMPRESSIONS per month 125k Campaigns available Leaderboard 750 per month Size: 728px x 90px MPU 750 per month Size: 300px x 250px Double MPU 900 per month Size: 300px x 600px Billboard 1,050 per month Size: 970px x 250px Exclusive sponsorship of the Yachting MONTHLY e-newsletter Sent to 8,000 subscribers each month 650px x 75px banner 120px x 120px logo box 50 words of text which can include a separate hyperlink 450 per issue or 1,175 for any three across a 12 month period Exclusive sponsorship of the ybw.com e-newsletter Sent to 23,000 subscribers every Tuesday 640px x 70px banner 280px x 250px logo box 50 words of text which can include a separate hyperlink 400 per issue or 1,000 for any three across a 12 month period
6 RATE CARD PRINT Advertising rates Display Full colour Inside front cover 4,575 Inside back cover 3,910 Outside back cover 4,575 Double page spread 6,260 Full page facing editorial 3,910 Full page run of paper 3,130 Half page facing editorial 2,590 Half page run of paper 2,010 Quarter page run of paper 1,090 1/8 page run of paper 640 brokerage Full page 2,530 Half page 1,310 Quarter page 760 CHANDLERY Full page 2,530 Half page 1,310 classified Full page 2,200 Half page 1,250 Quarter page 705 1/8 page 385 1/16 page 195 series discounts: 6-11 insertions 5%, 12 insertions 10% online rates CPM Billboard heavyweight campaign 1,050 Double MPU heavyweight campaign 900 MPU heavyweight campaign 750 Leaderboard heavyweight campaign 750 Newsletter 450
7 ADVERTISING CONTACTS CONTACT JOb title Telephone No. Michael Beattie Commercial Manager +44 (0) Simon Spong Senior Media Advisor +44 (0) Tammy Mattinson Senior Media Advisor +44 (0) Chris Wilson Media Advisor +44 (0) Samuel Shaw Media Advisor +44 (0) classified advertising James Leaver Senior Sales Executive +44 (0) production Peter Burton Advertisement Production +44 (0) technical specification Display fixed sizes (in mm) bleed (h x w) trim (h x w) Type area (h x w) DPS 306 x x x 400 Full page 306 x x x 188 Half Page (Vertical) 306 x x x 91 Half page (Horizontal) 153 x x x 188 1/4 page 135 x 91 1/4 page (Horizontal) 65 x 188 1/8 page 65 x 91 1/8 page (Strip) 30 x 188 For more ad sizes please see payment information THERE ARE THREE METHODS THAT MAY HELP YOU: 1. BY CHEQUE Please make payable to Time Inc SEND TO: Andrew James-Jones Yachting Monthly Pinehurst 2, Pinehurst Road Farnborough Business Park Farnborough Hants GU14 7BF 2. BY CREDIT CARD Please phone through the card information to: Andrew James-Jones +44 (0) Name: Card No: Valid from: Expiry date: Security code (3 digit): 3. BY BANK TRANSFER Our Bankers are: National Westminster Bank plc PO Box No: Princes Street London EC2R 8PA Account name: Time Inc Account no: Sort code: Swift code: NWBKGB2L IBAN code: GB61NWBK Please be aware that you are responsible for any bank charges made by your bank. Please a copy of the transaction directly to (Yachting Monthly): Andrew James-Jones Andrew.James-Jones@timeinc.com
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