dive site directory 2009 Dive Site Directory Ltd Page. 2

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2 dive site directory dive site directory was set up to give divers easy access to diving information on dive sites all over the world, with information collated from contributions by the diving community. Our information includes overviews for over 50 countries worldwide, spans over 1,000 separate dive sites and includes dive site maps for each location, photos and even diving videos and wreck illustrations. In the five years since dive site directory was established we have grown the business into position as one of the highest ranking diving web sites for information related diving searches. This means that if a diver is looking for information on a diving location to help them plan a diving holiday online they are highly likely to find and browse dive site directory in the process. As our information is and always will be provided on a free basis, we have an excellent relationship with the diving community. So good in fact that more often than not we find it difficult to keep up with the flow of excellent reviews and images they kindly submit through the web site itself. Due to the way dive site directory s information is provided by our reader base, site visitors can be sure that they are receiving impartial, accurate information about diving locations. We are very happy to say that we receive a great deal of positive feedback from our readers who are very happy with the service which we provide to them. However, unlike other community based diving information web sites we take pleasure and pride in reading every comment and review, contacting the contributor and editing the images and copy if necessary, to keep the all the content placed on the site to a very high standard. Since going online dive site directory has gained recognition in the form of being recommended by the Guardian Online, DAN (Divers Alert Network) and the BBC. The location-specific information and structure of our site is perfect for displaying highly targeted advertising to our reader base. You can be sure that if you are a large organization targeting our entire readership through our top level pages, or a smaller business such as a dive shop targeting a specific location via ad space in a specific location s pages, we can reach the relevant audience easily and cost effectively. We are a down to earth, friendly organization and whatever your needs we will be happy to help you promote your business. Please contact us directly if you require further information or would like to find out how we can help you further Dive Site Directory Ltd adverts@divesitedirectory.co.uk Page. 2

3 Contents DIVE SITE DIRECTORY 2 CONTENTS 3 DIVE SITE DIRECTORY ADVERTISING 4 AUDIENCE 4 SEARCH ENGINE PLACEMENT 4 WORD OF MOUTH GROWTH 4 BANNER ADVERTISING 5 PRICING (REDUCED FOR 2009 TO HELP BEAT CREDIT CRUNCH) 5 BANNER ADVERT SIZING & PLACEMENT OPTIONS 5 ADVERTORIALS & BUSINESS LISTINGS 5 ADVERTORIALS & BUSINESS LISTINGS 6 ADVERTORIALS 6 BUSINESS LISTINGS 6 KIND WORDS & WINNING CAMPAIGNS Dive Site Directory Ltd adverts@divesitedirectory.co.uk Page. 3

4 dive site directory advertising The very nature of dive site directory is perfect for advertisers. We can deliver highly targeted, broad reaching campaigns which address divers worldwide and are great value, especially when compared to the costs of advertising in print media. Industry-standard ad formats Integrated within overall site design Tailored and targeted to advertiser s audience Relevant and effective communication within the user experience audience Since the launch of dive site directory its popularity, as well as its content, has grown steadily and we now consistently receive over 30,000 unique visitors per month, viewing 215,000 pages of the directory between them (statistics gathered from Google Analytics). We are very happy with these figures, especially when you compare them to BSAC's DIVE Magazine, the UK's best selling scuba magazine, which has an average monthly readership of 40,000 according to the Audit Bureau of Circulations. search engine placement dive site directory was built with the search engines in mind. Each page is a landing page for the particular location or dive site this means that even if we don t rank highly for a given location search (and we usually do), we rank very highly for all the individual dive sites. This maximizes our chances of being found by someone researching information on a diving location when planning a holiday. In fact, if someone were searching for a location using the key terms diving reviews, diving information, best diving in the world, diving book reviews etc they would be sure to come across us. In addition to this if they were searching by dive site such as diving Thistlegorm, diving Zenobia or diving Umbria to name but a few this would also lead them to our site. word of mouth growth In addition to our strong search engine rankings our excellent reputation in the diving community means that many visitors to our site come from recommendation. All of the information we provide on our site is in an easily printable format and we have been on several diving trips ourselves, only to find guides using information and wreck illustrations printed directly from dive site directory as a source of reference! 2009 Dive Site Directory Ltd adverts@divesitedirectory.co.uk Page. 4

5 banner advertising pricing We have opted for a flat pricing system by time period as we feel this reflects the regularity with which the directory is updated and is easily understood by our clients. Campaigns on dive site directory can consist of a banner on a single dive site page or on a number of pages spanning several levels and across multiple regions. The structure below should serve only as a guide; we aim to please and feel that it is on our interest to serve our clients as best we can. As such, we aim to tailor campaigns for the most positive effect, whether that is in terms of total impressions or the number of visitors that are directed to a linked website. Placement Weekly Monthly Annually Top Level (home page) 40* 120* 1200* Country Top Level 20* 60* 400* Regional Level 15* 40* 200* *Special offer - prices reduced for 2009 to help beat credit crunch! banner advert sizing & placement options Adverts on dive site directory fall into two distinct categories: the first are top of page horizontal banners (see LIDS bellow) and the second are side of page vertical skyscrapers (see BlueFlipper). Both are equivalently priced so choose the format you prefer. Both are internationally recognized and promoted standard sizes and can be either static or animated Dive Site Directory Ltd adverts@divesitedirectory.co.uk Page. 5

6 Advertorials & Business Listings Advertorials As well as serving as an index and jumping off point for the rest of the directory our home page is also the perfect place to feature advertorial and promotional content. We have a Diving News section in which previous advertisers have promoted books and diving guides, competitions and contests. For a flat rate of 250 per month you have the option of placing a 180x150px rectangle ad and up to 400 words of copy (including any HTML links you choose). Below is a recent example of advertorial content for a British Airways competition to win a luxury travel to the Westmoreland Estate in Barbados. Business Listings As the directory is something of a diver s guide, it seemed natural for us to include links to hotels, dive charters, tour operators and travel agents offering services in the related regions. Our visitors would then be able to read reviews on the dive sites and also locate businesses in the area open to dive travelers. To this end we have a Resources & Links section on the left side of every page with sub headings for Dive Centers, Apartments & Villas etc. If a subheading for your business does not seem to exist we can create it for you! The links are shown in such a way as to be a natural progression from browsing the dive site pages for a location down into visiting the web sites of businesses listed in that location. Examples of link placement can be seen on the next page. An annual fee of 48 (just 4 a month) will secure you a text link with your business name to a specified page on your website. The link will be placed on all of the directory pages in the country / region that is relevant to your business Dive Site Directory Ltd adverts@divesitedirectory.co.uk Page. 6

7 Resources and links shown in a regional level location overview page Resources and links shown in a dive site page 2009 Dive Site Directory Ltd adverts@divesitedirectory.co.uk Page. 7

8 kind words & winning campaigns We ve now had a banner on dive site directory for six months and to this point it has been worth every penny! We ve received many enquires from the site and it has increased our exposure dramatically. We now have a conversion ratio of 3.6% (views to clicks), which is better than our Google advert which gets %. The location of the advert on the site is perfect. Its positioning could not be better. It is very eye catching and the first thing that you see when the page opens. The service that we ve received from dive site directory has been second to none. If we ve had a problem and requested help, we ve been contacted immediately and the advice received has been very helpful. Above are just a few reasons why we have found advertising with dive site directory one of the best forms of media. We d recommend it to everyone as in these times of dive centre promotion we need to make the most of Internet advertising. Dave & Ellen, Dive Academy Gran Canaria London International Dive Show: Total impressions in less than 2 weeks: 20,000 Jandia Sub: Conversion ratio of views to clicks: 6.2% 2009 Dive Site Directory Ltd adverts@divesitedirectory.co.uk Page. 8