FUSALP - COUTURE REVISITED SINCE 1952!

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3 FUSALP - COUTURE REVISITED SINCE 1952! Tailor: n. male. To trim with the suffix -eur. Custom-made clothing artisan. Sewing profession related to the realization of clothes. Sixty-five years ago, two artisan tailors, visionaries natives of Annecy, decided to use their couturiers and entrepreneurs know-how to the benefit of the creation of ski clothing. Thus was born Fusalp, contraction of «fuseau of the Alps», in reference to the famous skiing spindle. «It is from the precision of the gesture, the purity of the lines and the perfection of the curves that the appearance arises.»

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6 The history of Fusalp is closely linked to the history of French skiing. In the golden age of the latter, the French Olympic ski team turns towards Fusalp to dress its champions from 1964 onwards. From Goitschel sisters to Jean-Claude Killy, Guy Périllat and Léo Lacroix, all the great skiers of that time race in Fusalp. Dénériaz, Olympic downhill ski champion in 2006, brand ambassador and «es-performance» consultant, remembers: «when I started skiing in the late 70 s, my heroes of the French team were dressed by Fusalp. Antoine Dénériaz, olympic ski champion Fusalp perpetual quest for technical expertise leads this brand to be the ideal partner for those who demand high-performance clothing that offers optimal comfort and freedom of movement This traditional attachment of the champions to the brand, is still confirmed today, with the Monaco Olympic ski team partnership, in anticipation of the 2018 Olympic Winter Games Olympic ski team of Monaco 1965, women s alpine ski team of France Alexandra Coletti, Monegasque alpine skier

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8 With this legacy, Mathilde Lacoste - Artistic Director, brings together tradition and modernity, innovation and style to create collections, both summer and winter, for city or mountain, combining technicality, performance and elegance, the three founding pillars of the maison Fusalp DNA. Fusalp acts as a real technical and chromatic research laboratory affirms Mathilde Lacoste, our Research and Development unit continuously works on innovative and high quality materials, in order to meet and even anticipate our customers expectations. Mathilde Lacoste Winter 2017, Umma catsuits 1970, Fusalp advertising «When I joined maison Fusalp, she tells us, I immersed myself in its history, I have decrypted the codes and know-how, which I twist with each new collection. I always work on adopting a contemporary style with functional contributions on topics such as thermal, permeability and lightness. This may seems obvious, but often overlooked in favor of aesthetics especially when it comes to urban clothing. Thus, thanks to perfect control of the cut, to the alliance of innovative technical materials, we create Sport-Chic collections that combine performance and elegance, ease and aesthetics.» 1968 Winter 2016, Lindsey jackets and Perrine Stripe pants 1968, Fusalp advertising

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10 The retro-futuristic interpretation of the Fusalp fuseau and the ski suit today is a very clear illustration of this boomerang game between tradition and modernity, the mountain and the city, orchestrated by Mathilde Lacoste. The fuseau, originally created for the ski champions, has marked its return to the podiums last winter and has definitively freed itself from its sporting image to become a timeless wardrobe Man and Woman, in the city as well as on the slopes. Winter 2017, Belalp fuseau and Ancelle sweater Winter 2017, Sean fuseau et Schuss sweater

11 The same goes for the ski suit: in 1966, maison Fusalp revolutionized the world of skiing by offering the first ski suit to the Alpine World Ski Championships in Portillo, where France distinguished itself by winning no less than 16 medals! Inspired by the defined style of Ingrid Buchner, a brilliant German designer from Fusalp from 1965 to 1984, the brand reinterpreted 50 years after this iconic piece. Combining clean lines and iconic tradition tailor, Fusalp offers through the ski suit «Umma» an exceptional model with unique elegance, enriched with half a century of expertise. 1966, catsuit of the French ski team, during the championships in Portillo, Chile Hiver 2017, Umma catsuits

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13 Offering collections that always combine more technicality and performance without sacrificing comfort and elegance is the constant ambition of Fusalp. Tailor-made expertise takes in this context a full dimension. Sewing plays a major role in the history of the brand. It is the essential element of her identity. Summer 2017, catsuit Catz II Winter 2017, women sweater Fis and men sweater Chalet «As an architect, the tailor is the prime contractor for the design, creation and perfect completion of the garment. It cuts, shapes, adjusts materials, resulting in a finished product as close as possible to the ideal garment and meet the expectations of each of our customers. Behind all this work there is a human, that allows us to be perfectible. Thanks to its stylistic signature, Fusalp is the vector of identity of a community of faithful and demanding connoisseurs. «Drawing a unique silhouette, a line Sport-Chic, celebrating the art of movement and elegance à la française - This is what give specificity to Fusalp clothing from the mountain to the city, this is how we see the future concludes Mathilde Lacoste. Winter 2017, jacket Armoy In 2017, to support the 65 years anniversary of the brand, Fusalp expands in France and internationally. An ambition that comes to life with the opening of two flagships, in the heart of Saint-Germain-des-Prés and in Courchevel over 200 m 2.

14 Shop fusalp, Courchevel 1850

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