SheShreds.co NOBODY CAN STOP YOU FROM BEING YOU. BUT YOU.

Transcription

1 The Power of SHE

2 NOBODY CAN STOP YOU FROM BEING YOU. BUT YOU.

3 OUR MANIFESTO When began, it was an act of rebellion. It still is. Except now, we are a nation of rebels with one desire: to help girls shred without limits. There was a time when society dictated the way girls walk, talk, dress, eat, and live. Those views have changed. Women have changed the face of every discipline from science to sports. And at, we re stoked to be champions of change. Snowboarders. Wakeboarder. Skateboarders. Flowboarders. Mountain Bikers. Surfers. Adventurers. We are wired to take risks, push hard, go big, and be bold. And we believe that each one of you can raise the bar above and beyond what has ever been imagined. When you ride, we roar. When you win, we cheer. When you fall, we pick you back up. We are small, but our ideas are huge. And together, with girls like you, we will continue to make a difference. Shred on, Sisters. Shred on! - Gina Duffy, founder

4 OUR MISSION To make sure that every girl who wants to shred can. And feels damn good doing it. As a cultural experience, we celebrate ladies of all ages who are out there getting their shred on loving life being daring and gettin some in action/adventure sports/activities, and beyond. And for the ladies who haven t found the courage yet we look forward to fi nding you. As a retail experience, we are hell bent on helping ladies fi nd the very best functional and fashionable gear and apparel through direct brand relationships and signifi cant retail affi liate programs including Boardco.com (wake and wakesurf), and Backcountry.com (snow, skate, ski, and adventure). and develop a SIGNATURE BRAND with a message and attitude not to be ignored!

5 WHO SAYS YOU CAN T SHRED IN STYLE?

6 OUR VALUES Passion. Freedom. Style. Courage. Pain. Support. These values represent our responsibility to our customers, and our shared right as sisters who ride and rock. PASSION was born out of Gina Duffy s fi erce love for action sports, fashion, and adventure. She s found a way to bring all three together, and she wants to fuel that passion in her fellow shredding sisters. FREEDOM It s not just about sports it s about self-expression. This Cultural Online Retail Experience for Women is for the style conscience female outdoor and action sports enthusiast who wants to look good and feel good while snowboarding, wakeboarding, surfi ng, skateboarding, paddle boarding, running, hiking, mountain biking shredding. STYLE You don t have to sacrifi ce fashion for function, or vice versa. You can have both, along with a brand to call your own and a community to support you. COURAGE It s a muscle that must be used, whether it s riding, surfi ng, or snowboarding. It means taking risks. And it means speaking out. We are committed to acting with courage, and hope you will be, too. PAIN Many action/adventure sports are dominated by men, and owning it will hurt some of our bones and some of their egos. But we are dedicated to bringing awareness, participation, and respect for females. This will be achieved through the promotion of established events and launching new learning and participation propositions through Sheshreds.co. And we believe this will be a success. GROWTH It s one of our top priorities to get girls out there shredding, show them some love, and break barriers.

7 VICTORY IS SWEET ESPECIALLY IN MALE-DOMINATED SPORTS

8 WINNING FACTS Women in action/adventure sports is one of the fastest growing categories. $1 billion spent by females in Snow Industry during the 12/13 season. (Source: Transworld biz.) Here are some 2013 Summer X Games firsts as examples: Female moto rider Vicki Golden competed with all men in this year s X Games Best Tail Whip competition and brought home a bronze medal. The debut of women s skateboard park saw Alana Smith (12) win her fi rst medal and became the youngest medalist in X Games history. Elena Hight landed a double backside Ally-oop on the last hit of her run, which helped earn her a silver medal in women s super pipe. The only other snowboarder who has this trick dialed is Shawn White and he s never landed it in competition. In addition to the competitive aspects of these sports of action, we are equally stoked on the style and freeride movements in all that are abound with female creativity. Barriers are being broken, females are becoming real competitors and it s time to take notice. More than 65% of women in the U.S. say that exercise and fi tness are important parts of their lifestyle. Fitness apparel and accessories is a $14 billion industry and is growing twice as fast as general fashion retail. Source: Brandchannel.com, Ad Age Daily, 6/4/13 Women account for 80% of America s purchasing power. Source: By Kailee Bradstreet, Transworld Business 4/25/12

9 THERE S A GAP AND SHESHREDS.CO WANTS TO HELP FILL IT

10 WHY SHESHREDS.CO WORKS Sheshreds.co fi lls the following market void and growing segment that cannot be ignored Female focused performance apparel across action sports disciplines Female focused performance gear across action sports disciplines Female focused support and community to get out there and get some! by female athletes for female athletes. Vetted customer support to ensure you have the best performing apparel and gear for your action/adventure sport(s). You shop at for your action/adventure lifestyle. This is the website style savvy lady athletes can go to for the newest hottest trends in action sports lifestyle clothing, equipment and accessories. There is nothing else like it!

11 OUR PARTNERSHIPS:

12 It doesn t matter what your mother told you that you could or could not do should or should not be It doesn t matter that your teacher, your coach said you would never make it It doesn t matter that that guy didn t give his heart to you the way he should have All that matters is this moment this mountain to snowboard, this wave to surf, this rail to grind, this last mile to run, this steep to bike up, this wake to jump this moment to shred. No one can hold you back now... Shred on, Sisters. Shred on.