THE WHOLE MOUNTAIN JANUARY 25-28, Outdoor Retailer + Snow Show proudly supports the entire community. EXHIBIT TODAY DENVER, CO

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1 THE WHOLE MOUNTAIN Outdoor Retailer + Snow Show proudly supports the entire community. JANUARY 25-28, 2018 DENVER, CO W W W. O U T D O O R R E TA I L E R. C O M EXHIBIT TODAY

2 COVER PHOTO BY LUKE ELLIS CRAVEN; PHOTO BY JULIAN BIALOWA ON UNSPLASH Outdoor recreation generates $887 billion in consumer spending each year and it is time to tap into the power of the industry. Outdoor Retailer is where the outdoor industry gathers to do business, strengthen relationships, form new partnerships and gain exposure. See which shows are the right fit for your brand and tap into the power of the outdoor industry.

3 Outdoor Retailer + Snow Show January 25 28, 2018 Colorado Convention Center, Denver, CO Outdoor Retailer + Snow Show is the first time in nearly 30 years the outdoor and snow industries will be together, creating an unprecedented opportunity to reach influential buyers across all product segments. This is the place for brands to reach a larger, more diverse and valuable retail audience, as well as an enhanced media presence to carry their brand stories into the consumer marketplace. Outdoor Retailer + Snow Show is about community and having one place where the industry gathers to look forward to what is next. Outdoor Retailer Summer Market July 23 26, 2018 Colorado Convention Center, Denver, CO Outdoor Retailer Summer Market is North America s largest tradeshow in the outdoor industry drawing attendees from around the world. Summer Market is all about face-to-face it s where products are shown, orders are written, new accounts are found, connections are made and brands are launched. This show is about buying, sourcing, strategic meetings, trend presentations, education and networking with decision makers, influencers, stakeholders, key buyers and athletes that influence the outdoor market. Outdoor Retailer Winter Market November 8 11, 2018 Colorado Convention Center, Denver, CO Outdoor Retailer Winter Market will be about how retailers buy, rather than when retailers buy. Moving the show to November means it s the launch event for the season: retailers will see the entire range of products available and gather intel about trends and industry initiatives so that they can make informed buying decisions. The deadlines stay the same, but the retailers have more information. They see what s possible, they analyze their sell through so that they can maximize their open-to-buy dollars and minimize order changes. Brands benefit from early retailer feedback to guide forecasting and production.

4 < Buyers The heart of the show, 73% of our buyers represent independent specialty shops. These retailers carry your products and brand story to communities around the world. This is the place to access top retailers and key buyers in one place. Storytelling > The outdoor industry is a passion-driven group, and storytelling is key. Position your brand and share your story with the outdoor community. < Trends Trends are defined at Outdoor Retailer. From fashion to consumer research, it s time to align your brand with the trends shaping the outdoor industry.

5 < Exposure Top media outlets come to Outdoor Retailer looking for the products and trends that will define the outdoor experience and influence consumer spending. New Partnerships > The diversity of businesses and market segments at the show provides a rich environment that s attractive to the financial community for investment opportunities and new partnerships. < Sourcing Your R&D and design teams can source materials and technology from hundreds of raw material suppliers, only at Outdoor Retailer.

6 O U T D O O R R E T A I L E R + S N O W S H O W EXPOSURE The power of the outdoor industry comes from unity brands, media, retailers and reps gathering together to share ideas, trends and stories. Outdoor Retailer is the platform to build these relationships, form new partnerships and expose your brand to the outdoor community. This is the place to access top media from around the world and share your brand with key retailers in the outdoor space. Check out some of the key North American retailers that come to the shows: Adventure 16 Alpenglow Sports Gear Coop Mast General Store EVO Rock Creek Outfitters Sturtevants Sun Valley Kittery Trading Post Ute Mountaineer The Elephant s Perch Paragon Sports Backcountry.com REI Moosejaw Sports Basement Summit Hut Mountain Equipment Co-op Great Outdoor Provision Mammoth Mountaineering Supply The Mountain Air Outdoor Gear Exchange U.S. Outdoor Ski Rack California Ski Company BC Surf & Sport Gear West Alpine Shop Round House Ski & Sports Ski Barn Skinny Skis Christy Sports Ascent Outdoors Lahout s Peter Glenn Sitzmark Sports Ski Country Sports Vail Resorts Level Nine Sports The Mountaineer Round House Ski & Sports Ski Haus Summit Sports

7 EXHIBIT Contact your Account Executive to discuss how your brand can tap into the power of the outdoor industry. Call today space will sell out quickly! Krista Dill Sales Director (949) Robert O Quinn Account Executive (949) Paul Dillman Senior Account Executive (949) Ryan Johnson Sr.Account Executive/Publisher (949) Dave Nielson Account Executive (949) Alaska & Hawaii Canada & International Outdoor Retailer + Snow Show Del Obispo, Suite 200, San Juan Capistrano, CA

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