U N I Q U E PA R T N E R S H I P O P P O R T U N I T Y

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1 U N I Q U E PA R T N E R S H I P O P P O R T U N I T Y

2 AMGEN TOUR OF CALIFORNIA MAY 2018 Established in 2006 the Amgen Tour of California is an international, worldclass cycling road race that features the top elite professional teams and athletes from around the world. It has grown to become the largest professional cycling race in North America, the largest annual spectator sporting event in California, one of the most important cycling events in the world, and a spectacular forerunner to the Tour de France. The City of Elk Grove is proud to host the overall start of the Women s Tour and the Stage 5 finish of the Men s Tour on May 17, Running 6 days form May 13-19, 2018, the Amgen Tour of California will showcase more than 700 miles of scenic California roadways, coastlines, mountains and iconic settings. Elk Grove is excited to once again join a distinguished list of California cities and showcase what makes Elk Grove such a beautiful place to live, work and play. We invite you to take part in this one of a kind engagement opportunity and be a sponsor of this amazing event.

3 2017 RACE MARKETS MEN S RACE STAGE 1 Long Beach, Sunday, May 13 STAGE 2 Ventura to Santa Barbara County (Gibraltar Road) Monday, May 14 STAGE 3 King City to Monterey County (Mazda Raceway Laguna Seca) Tuesday, May 15 STAGE 4 San Jose (Time Trial), Wednesday, May 16 STAGE 5 Stockton to Elk Grove, Thursday, May 17 STAGE 6 Folsom to South Lake Tahoe, Friday, May 18 STAGE 7 Sacramento, Saturday, May 19 WOMEN S RACE STAGE 1 Elk Grove, Thursday, May 17 STAGE 2 South Lake Tahoe, Friday, May 18 STAGE 3 Sacramento, Saturday, May 19

4 KEY METRICS 200 The Amgen Tour of California is broadcast in over 200 countries and territories worldwide 5.89B 5.89 billion online, print, and broadcast media impressions (+9% from 2016) 93K 93,731 hours streamed, average of minutes per session 2.4M Website traffic 2,401,908 page views / 1, sessions 16.6M Global audience of 16.6 million viewers (+47% from 2016) 85M Facebook, Twitter, and Instagram achieved over 85M total reach and over 220,954 followers 33+ Professional field of riders representing 33+ countries, Tour de France contenders, world champions, and Olympic medalists *Turnkey Third-Party Research

5 DEMOGRAPHIC PROFILE WHY PRO CYCLING? AFFLUENT, WELL-EDUCATED DEMOS 55% Male $130,000+ Median Household Income 45% Female 47 Average Age 62% Have a Bachelor s Degree or Higher *Turnkey Third-Party Research

6 WHY PRO CYCLING? 77% Plan to buy one of the following sustainable products within the next 12 months 4X Attendees are 4x more likely to travel at least once a month compared to the average U.S. Population 85% Have credit cards. Attendees have an average of 2 credit cards in his/her possession 31% 30% 19% 18% 18% Green Cleaning Products Energy/Water Efficient Appliances Electric/Hybrid Vehicle Solar Panels Smart Thermostats $400K+ 30% of attendees have household investable assets of $400, % Own their home. Attendees own 1.4 Real Estate Properties on average. *Turnkey Third-Party Research (2015 & 2016)

7 NBC BROADCAST EXPOSURE 2017 BROADCAST VIEWERSHIP Global Viewership: 16.6 Million 30+ Hours over fifteen (15) Total Broadcasts covering Event Fourteen (14) Hours of Live Coverage on NBCSN

8 SPONSORSHIP BENEFITS

9 FINISH LINE INTEGRATION Giant video screens are positioned in the most populated finish line areas to enhance the on-site viewing experience. These screens provide live race coverage, as well as, opportunities for partner logos and commercial spots. DEPENDING ON SPONSORSHIP LEVEL, SPONSORS MAY RECEIVE: LED Integration :15 Sponsor Specific Commercial Spot at the Finish Line with audio that will rotate on the giant LED screens Logo inclusion on :30 Commercial Spot at the Finish Line with all sponsors that will rotate on the giant LED screens Company name listing in partner loop to run on the Finish Line LED screens Partner Thank You Board Company name listing on the Partner Thank You Board displayed within the Finish Line footprint PA Announcements Live PA Announcements read by on-site hosts at the respective stage

10 TOUR TRACKER INTEGRATION / LIVE RACE STREAMING The Amgen Tour of California Tour Tracker is the official live streaming platform available through the web or on the official race app. The Tour Tracker informs and engages fans near and far through live video, GPS tracking, text commentary, photo feeds, standings, stage previews results and more to enhance the experience of race fans TOUR TRACKER DIGITAL METRICS 3.4+ Million Screen Views in Tour Tracker Tour Tracker Viewership: 751, ,731 total hours streamed during Race Week 46 Minutes Average Video Time per User DEPENDING ON LEVEL, SPONSORS WILL RECEIVE: Minimum of One (1) :15 commercial on the official Tour Tracker

11 The Amgen Tour of California Lifestyle Festival will take place all day and feature vendor booths, a free bike valet, on-site activities, food trucks, live entertainment and more SPONSORS WILL RECEIVE: Activation Space at the respective stage Finish Line Festival Direct consumer engagement, on-site sales, unique promotional offers, data capture, etc.

12 VIP HOSPITALITY

13 FINISH LINE VIP HOSPITALITY VIP HOSPITALITY PASSES The primary Amgen Tour of California Hospitality Area is located directly adjacent to the Start/Finish Line of each Stage. This fully-programed VIP area features fully catered food and beverage, a premium location, and live race broadcast. This VIP Areas host approximately 1,000 attendees each day, ranging from top event partners to host city representatives to local dignitaries and celebrities to cycling enthusiasts. DEPENDING ON LEVEL, SPONSORS WILL RECEIVE: VIP Passes to used at the respective Start/Finish Line during Stage

14 LOCAL PARTNERSHIP OPPORTUNITIES

15 LOCAL PARTNERSHIP OPPORTUNITIES PRESENTING Sponsor (One available) Two (2) 10x10 booth spaces (tents provided) at the Amgen Tour of California Lifestyle Expo Ten (10) Amgen Tour of California Hospitality Tent passes One (1) :15 second commercial unit on the large video screen that rotates all day Inclusion on :15 second commercial on the Amgen Tour Tracker Public address announcement from the Start Stage Logo inclusion in Event promotion in City Newsletter (59,170 circ.) Logo/Hyperlink inclusion on Elk Grove City page on official Amgen Tour of California website and City of Elk Grove website Logo inclusion on E-Tran bus advertising (45 buses) Logo inclusion in local media, print, digital and online ads Logo inclusion on double truck Citizen insert / event program Logo inclusion on event flyer and poster Logo placement on official Amgen Tour of California City Thank You banner Logo inclusion in half page ad in Amgen Tour of California official guide Amgen Tour of California logo usage VIP experience (1 seat in VIP car from Stockton to Sacramento for men s race/ 2 VIP finish line passes (VIP pass, green room access and press room access) One (1) Signed Amgen Tour of California Jersey PARTNERSHIP: $45,000

16 LOCAL PARTNERSHIP OPPORTUNITIES CYCLE Sponsor (Two available) Benefits at this level include: One (1) 10x10 booth spaces (tents provided) at the Amgen Tour of California Lifestyle Expo Six (6) Amgen Tour of California Hospitality Tent passes One (1) :15 second commercial unit on the large video screen that rotates all day Inclusion on :15 second commercial on the Amgen Tour Tracker Public address announcement from the Start Stage Logo/Hyperlink inclusion on Elk Grove City page on official Amgen Tour of California website and City of Elk Grove website Logo inclusion on print ads Logo inclusion on double truck Citizen insert / event program Logo included on event flyer and poster 4 Banners places along the race course Logo placement on official Amgen Tour of California City Thank You banner Logo inclusion in half page ad in Amgen Tour of California official guide Amgen Tour of California logo usage VIP car ride (1 seat in VIP car for Women s race) One (1) Signed Amgen Tour of California Jersey PARTNERSHIP: $25,000

17 LOCAL PARTNERSHIP OPPORTUNITIES GEAR Sponsor Benefits at this level include: One (1) 10x10 booth spaces (tent provided) at the Amgen Tour of California Lifestyle Expo Four(4) Amgen Tour of California Hospitality Tent passes One (1) :15 second commercial unit on the large video screen Public address announcement from the Start Stage Logo/Hyperlink inclusion on Elk Grove City page on official Amgen Tour of California website and City of Elk Grove website Logo inclusion on event flyer and poster Logo placement on official Amgen Tour of California City Thank You banner Logo inclusion in half page ad in Amgen Tour of California official guide Amgen Tour of California logo usage PARTNERSHIP: $10,000

18 LOCAL PARTNERSHIP OPPORTUNITIES KIDDO Sponsor (One available) Great opportunity for sponsor to provide an interactive kids area within the Lifestyle Festival Premium space (up to 30x30) at the Amgen Tour of California Lifestyle Expo to create an interactive kids area Four(4) Amgen Tour of California Hospitality Tent passes One (1) :15 second commercial unit on the large video screen Logo/Hyperlink inclusion on Elk Grove City page on official Amgen Tour of California website and City of Elk Grove website Logo inclusion on event flyer and poster Logo placement on official Amgen Tour of California City Thank You banner Logo inclusion in half page ad in Amgen Tour of California official guide Amgen Tour of California logo usage PARTNERSHIP: $7,500

19 LOCAL PARTNERSHIP OPPORTUNITIES TREK Sponsor Benefits at this level include: One (1) 10x10 booth space at the Amgen Tour of California Lifestyle Expo (sponsor must provide own tent) Two (2) Amgen Tour of California Hospitality Tent passes Inclusion on :15 second commercial on the Amgen Tour Tracker Logo/Hyperlink inclusion on Elk Grove City page on official Amgen Tour of California website and City of Elk Grove website Logo inclusion on event flyer and poster Logo placement on official Amgen Tour of California City Thank You banner Amgen Tour of California logo usage PARTNERSHIP: $5,000

20 LOCAL PARTNERSHIP OPPORTUNITIES FESTIVAL Sponsor Benefits at this level include: One (1) 10x10 booth space at the Amgen Tour of California Lifestyle Expo (sponsor must provide own tent) Logo/Hyperlink inclusion on Elk Grove City page on official Amgen Tour of California website and City of Elk Grove website Logo placement on official Amgen Tour of California City Thank You banner Amgen Tour of California logo usage PARTNERSHIP: $2,000

21 WE LOOK FORWARD TO PARTNERING WITH YOU

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