GRASS ROOT SUPPORTERS. Surfing Tasmania is keen to develop an industry support base for our sport from the coming season, We are asking you as

Transcription

1 INDUSTRY SUPPORTER BASE MEMBERSHIPS 2016

2 GRASS ROOT SUPPORTERS. Surfing Tasmania is keen to develop an industry support base for our sport from the coming season, We are asking you as businesses involved in supplying surf related goods and services, whether as local board shapers, surf shops, wholesalers, national companies, petrol stations, restaurants or any business who enjoys /supports the lifestyle of surfing in Tasmania to consider this opportunity. We want to enhance your business opportunities and profit whilst letting the surfing community know you are right behind them. WHY DO WE ASK FOR YOUR SUPPORT? Surfing nationally has enjoyed huge growth during the past decade. Over the past 5 years Surfing Tasmania has outgrown it s old operational models and is now a 12 months a year operation (check our Facebook and website or E-newsletters). Our relationships with Surfing Australia, Australian and State Governments and funding agencies require a professional approach to function and support the various factions to achieve our strategic goals. Surfing Tasmania needs to have sound financial base to run events, manage state-wide coaching programs, support state teams, to develop new programmes and fund its administrative costs. We also need to represent the thousands of other surfers in the state in protecting access to our beaches and the pleasures of our unique surfing environment. Surfing Tasmania would like continuity of support from a local base and intends to encourage a two way community of surfers and supporters. We ask you to take a few minutes and check our Facebook page which we use like a weekly newspaper, and our NEW website to familiarize yourself with our business. I look forward to speaking with you over the next few months. Shayne Clark Executive Officer Surfing Tasmania. skclarks@bigpond.net.au m

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4 KEY FACTS SURFING TASMANIA IN 2015/16 WHAT IS IN IT FOR YOU? - SOME GREAT REASONS. Statewide sport since STAS is providing your business with stability. Recognised by the Tasmanian Government s Sport and Recreation Department as the governing body for surf sports. STAS is recognised by the Tasmanian Government as a reputable organisation. Statewide Championship Series October to June. Our Statewide Calendar of Events means that your business will receive statewide exposure for more than half the calendar year. Over 500 STAS and affiliated club members. Our statewide Boardrider Club membership are passionate about surfing, water sport, the unique Tasmanian environment etc. 5 active affiliated Boardrider Clubs around all 3 regions of Tasmania. STAS Boardrider Clubs provides your business with statewide coverage. 5 accredited Surf School Operators around all 3 regions of Tasmania. STAS provides public access statewide to Learn to Surf and the award winning Weetbix Surf Groms Programs from October to May annually. Active school sport around Tasmania. As a school sport surfing provides you with a statewide youth market. 11% of Tasmanians interested in surfing as a sport. (Repucom 2014). This means that approximately 55,000 Tasmanians will take notice of your business and product offerings. 3% of Tasmanians have watched surfing as a spectator (Repucom 2014). This equates to a massive 15,000 people that have watched surfing activities including events around the Tasmanian coastline. Of specific attributes associated with 17 of Australia top sports; 43% see surfing as cool, 27% inspirational, 17% innovative, 26% vibrant, 21% creative and 22% glamorous. (Repucom 2014) Key words and concepts in any successful promotional campaign.

5 32% of Australian surfers have a University Degree and at least 60% are employed full time or part time. (Repucom 2014) Resulting in consumers with disposable income to spend on products and services. Nationally surfing fans are typically 48% Male and 52% Female. (Repucom 2014) Providing your business with active male and female buyers alike. Active participants comprise 3.1% Male and 1.7% Female. (Repucom 2014) Providing your business with active male and female buyers alike. 6 full and part-time surfboard manufacturers around Tasmania. A core, creative and small but dynamic craft based industry opportunity. More than 13 major surfing specific retail outlets around all Tasmanian major centres; Kingston, Hobart, Bicheno, St Helens, Launceston, Devonport and, Burnie. A robust industry with opportunities for new business connections. Tasmanian surf retail sector is a multi-million dollar industry that supports well over a hundred full and part time jobs. So why not see how this can drive your business further. Surfing Tasmania Sample Competition Poster-East Coast Classic 2015.

6 SUPPORTER BASE PACKAGES FOR 2016 First Break Offer $95* Corporate Membership Standard Listing as a First Break Supporter on the Surfing Tasmania website Annual car and shop sticker Communication via E-newsletters, , Surfing Tasmania Face book page Second Break offer $195* Corporate Membership Standard listing as a Second Break Supporter on the Surfing Tasmania website Annual car and shop sticker Communication via E-newsletters, , Surfing Tasmania Face book page Can place promotional items in packs Pull up banner at key events Big Set offer $495* Corporate membership Standard listing as a Big Set supporter on the website Annual car and shop sticker Communication via , Surfing Tasmania Facebook page Can place promotional items in packs Pull up banner at key events 180 Day advertising spot on Surfing Tasmania s Facebook page Can write 3 article s in the E-newsletter/STAS Facebook/E-newsletter 6 Month advertisement on Surfing Tasmania website *Sponsorship can also be arranged in kind. Please feel free to negotiate *per outlet

7 APPLICATION FORM SUPPORTER BASE PACKAGES. NAME: BUSINESS NAME: BUSINESS ADDRESS: MOBILE: PACKAGE CHOSEN: (Circle): 1. FIRST BREAK ($95) 2. SECOND BREAK ($195) 3. BIG SET ($495) PAYMENTS: Details for direct deposit ANZ Bank Surfing Tasmania Inc. BSB: Acc: Invoices issued upon request. Post form to: Surfing Tasmania, 30 Honeywood Drive, Sandford Tasmania 7020 or to the address below. Shayne Clark Executive Officer