See It All Media Pack PHOTOGRAPHY BY DEPARTMENT OF CULTURE AND TOURISM, ANGELIKA HAMILTON, TOMMASO CIANCIO

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1 See It All Media Pack PHOTOGRAPHY BY DEPARTMENT OF CULTURE AND TOURISM, ANGELIKA HAMILTON, TOMMASO CIANCIO

2 Yalla See It All The App See It All is the ultimate guide to the best of what is on offer in the emirate of Abu Dhabi. See It All is an A4 (American size 8.5 by 11.0 inches) guide and is a unique publication printed on high quality paper. It is distributed in: Abu Dhabi International Airport, Abu Dhabi Cruise Terminal and Dubai Cruise Terminal Abu Dhabi Mall Yas Marina Etihad Towers Major 4 & 5 star hotels and more The key target audience for See It All are tourists, friends & families visiting, business personnel and GCC residents who all require information on what to do and where to visit in the emirate. 80,000 copies are published per edition (this is likely to increase for future editions), Yalla See It All has a free downloadable app available for all Apple and Android phones, Website, Instagram and Facebook social media platforms. The Magazine The Yalla Map

3 Rates Technical Data 3 Issues Published Annually Edition 2 April 2018 Edition 3 October 2018 Edition 4 February 2019 Edition 5 May 2019 Edition 6 October 2019 Full Double Spread Trim: 431.8mm (w) x 279.4mm (h) Bleed: 3mm Front cover, back cover, inside back or front cover, full page Trim: 215.9mm (w) x 279.4mm (h) Bleed: 3mm Double full spread Full Page Back Cover Inside back or front cover AED 50,000 AED 45,000 AED 90,000 AED 80,000 Half Double Spread Trim: 406mm (w) x 124mm (h) Landscape Trim: 186mm (w) x 124mm (h) Full page Half page Full double spread AED 20,000 AED 100,000 Double half spread Portrait Trim: 90.5mm (w) x 245.4mm (h) Landscape Page Landscape Trim: 186mm (w) x 62mm (h) Half double spread Page AED 15,000 AED 25,000 Portrait Landscape Large listing ( 150 words) Medium listing ( 100 words) AED 5,000 AED 3,000 AED 8,000 AED 5,000 Page Portrait Trim: 59mm (w) x 186mm (h) Page Square Trim: 95mm (w) x 123mm (h) Small Listing (50 words) Full Page Advertorial (only with full page ad booking) All prices are subject to additional 5% VAT Full Page With every Full Page of advertising booked, companies will receive a complimentary Large Listing, complete with image, plus a coupon to offer savings and a marker on the Yalla map. Value worth AED 8,000 AED 2,000 AED 15,000 Value Added Packages With every of advertising booked, companies will receive a complimentary Medium Listing, complete with image, plus a unique coupon. Value worth AED 4,000 AED 3,500 AED 25,000 Page With every of advertising booked, companies will receive a complimentary Small Listing, plus a unique coupon. Value worth AED 4,000 Full Page advertorial offers a more exclusive advertising opportunity. Set in a visually appealing single or double page spread, companies can showcase a particular event, must-see attraction, or select to feature an informative piece of their choice. Space for an image and contact details is also included. Portrait Website Leaderboard 728x90 pixels Skyscraper 160x600 pixels Billboard 970x250 pixels MPU 300X250 pixels Pop up Overlay 700X500 pixels Square Printing Format The artwork should be a press ready PDF file high resolution (300 dpi) in actual size with bleed and crop marks 300 dpi high resolution jpg or tiff can be accepted All files must be CMYK format and all black text as over print Ensure that text is at least 10mm inside from the crop marks

4 Tourist stats Current distribution Abu Dhabi expects a 10 per cent rise in hotel guests this year to reach 4.9 million visitors as it reports a growth in tourist numbers during the first two months of the year. During January and February, 749,650 hotel guests checked in to the emirate s 170 hotels and hotel apartments a rise of 5.5 per cent year-on-year, according to the Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi). Airports and Cruise Terminals Abu Dhabi International Airport Abu Dhabi Cruise Terminal Dubai Cruise Terminal Shopping/Other DCT - Visitor Information Centers DCT - Overseas offices The Avenue Etihad Towers Nation Towers Abu Dhabi Mall Jumeirah Etihad Towers Offices Yas Beach Club Yas Marina Abu Dhabi Global Market Yas Links Jalboot Boats The 2016/2017 cruise season saw more than 345,662 tourists visit the Emirate, up from 232,605 in 2015/2016. The top 10 nationalities arriving at the cruise terminal include Germany at 48 percent, the UK at 21 percent, followed by Italy at 10 percent, Russia at 5 percent, the Netherlands with 4 percent, USA and Spain at 3 percent, and Belgium, Switzerland and Austria at 2 percent each. Hotels Emirates Palace Jumeirah Etihad Towers Hotel St Regis Corniche Aloft Hotel Bab Al Qasr Park Hyatt Saadiyat Rotana Yas Island /Centro Ritz Carlton Grand Canal Shangri-La Aloft Abu Dhabi Park Rotana Rotana Khalidiyah Palace Yas Viceroy Rotana - Al Maha Arjaan

5 PHOTOGRAPHY BY DEPARTMENT OF CULTURE AND TOURISM, ANGELIKA HAMILTON, TOMMASO CIANCIO Phoenix Media & Publications FZ LLC BL425 Building 5, Two Four54, Khalifa Park, Abu Dhabi, UAE Managing Director Jane Barraclough jane@yallauae.ae Manager Michelle Munk michelle@yallauae.ae The Yalla See It All App is available