PORT FAIRY SURF LIFE SAVING CLUB. Life Saving Centre

Transcription

1 PORT FAIRY SURF LIFE SAVING CLUB Life Saving Centre FUTURE VISION 20-20

2 Contents Purpose an Background Annual Report Highlights Club Membership Present Environment Current Building Usage Analysis SWOT Analysis Market and Industry Trends Operational Analysis Core Activities Financials Business of the Future Vision and Goals Future Potential Education and Training Within the Club Education and Training External Plans Development Budget Page Appendices: Appendix 1 ABS Statistics Appendix 2 Club Membership Stats Appendix 3 Club Membership Trends September 2015 Page 2

3 PORT FAIRY SURF LIFE SAVING CLUB DEVELOPMENT BUSINESS PLAN 2015 Purpose The purpose of this document is to demonstrate the viability of the Club in seeking funding to construct educational and dry and wet training areas and a maintenance facility as part of the clubhouse. Background The Port Fairy Surf Life Saving Club (the Club) records its inception in 1924 when it was formed as the Royal Swimming and Life Saving Club. After a recess during World War II it was re-formed as a Surf Life Saving Club in The Club is affiliated with Surf Life Saving Australia (SLSA) and Life Saving Victoria (LSV). It is one of fifty-seven lifesaving clubs in Victoria and is the only life saving club in the Moyne Shire. The Club is incorporated and is managed by a Board of Directors. From humble beginnings in 1952 when members used a section of the public dressing sheds at the East beach to store equipment, then a Nissan hut, and in 1963 the Club boasted a clubhouse situated on the beach front. This was built with voluntary labour, including the making of the concrete bricks for the lower story. In 2000, the current clubhouse was completed utilising a $100, loan from Moyne Shire Council (MSC) which was repaid by the Club over the next ten years. The first woman to gain the Bronze Medallion participated in a rescue during the 1980 s. The inclusion of women in rescue activities in 1980 s promoted the Club s survival and surf life saving in Port Fairy. Page 3

4 Annual Report Highlights Club Membership 166. The boat crew had great success winning the Victorian Masters Championship in their age section. The purchase of new fibre carbon oars increased competitiveness Club Membership Nippers for the summer sessions. Inflatable Rescue Boats (IRB s) are now seen as the frontline for rescue operations. Sponsored by a private company the new IRB and rescue board took the Club into the new era. The Club s association with the Port Fairy/Belfast Lions Club provided many opportunities to raise funds including the New Year s Day Duck Derby Club Membership Nippers per summer sessions. An advisory finance sub-board of management was formed with Port Fairy/Belfast Lions members and a legal advisor. Significant upgrading of equipment and new clubrooms was to commence and scheduled for completion by December An influx of new teenage members added to the success of the Club Club Membership 252. Construction of a new clubhouse started. Patrols operated from shipping containers until the new building was finished with the Club handing over $86,000 to Moyne Shire Council (MSC) towards the building. The building opened in May The Masters Boat crew continued their wins. Page 4

5 Club Membership 263. Top floor of the clubrooms completed utilising a $100,000 loan through the MSC. It included an area that could be leased out as a restaurant from which the income would service the loan and improve the Club's financial base. The Club gained 10 bronze medallions and nine surf life saving certificates. Club patrols gained second place in the State competitions plus a silver medal in the State s nipper championships. Building account was opened with $10,328 deposited Club Membership swimmers registered for the Inaugural Moyneyana 1.2km Ocean Swim. 78 Nippers registered for the summer season. LSV was formally recognised as one of the State s emergency services becoming aligned with other emergency service providers and the Club was formally invited onto the Municipal Emergency Board. The Club put a development proposal to the MSC seeking financial security into the future. The Club sought feedback from the wider community on the facility development proposal. Building account - $36, Club Membership 231 (from Toolong, Koroit, Yambuk, Killarney, Kirkstall & Port Fairy). 94 Nippers registered for the year. 213 Moyneyana Ocean Swimmers. The Club Board of Directors decided to work towards a major development of the facility. The Club sought approval and input from MSC. Building account - $46,937. Page 5

6 Club Membership starters in the third Moyneyana Ocean Swim. 120 Nippers registered for the year and 85 for the 10 summer activities sessions. Nippers were involved in 3 carnivals including hosting Western Region Nipper Carnival on Australia Day with 250 Nippers participating. This year also saw the introduction of the Lorna Stokie Junior Female Champion Award. Building account - $54, Club Membership Nippers registered. 192 Moyneyana Ocean Swimmers. The Club finalises a lease agreement with MSC for use of the clubrooms. The Club Board of Directors considered engaging a part-time Administrator to help in the administration of the Club Victorian Masters Championships team of 10 competitors including 2 boat crews. A swag of medals ensured positive commentary every time Club competitors participated. Building account - $60,000. Club Membership 427. Close to 200 registered Nippers. 170 Moyneyana Ocean Swimmers. The Club took delivery of a new surf boat through sponsorship of Index Forestry Limited. Marine Rescue Service was welcomed as a sub-group of the Club. Inaugural shield in the name of Chris Quinn was awarded. First ever women s crew to compete for the Club, Firebirds was formed. LSV part funded the Club Administrator who was appointed to manage finance and administration. Data was entered into the online SLSA database, one of the few clubs with all data online and therefore well set-up for future operations. Audio Visual equipment was installed in the Ray and Lorna Stokie Club training room. Building account - $66,593. Page 6

7 Club Membership Moyneyana Ocean Swimmers. Over 200 registered Nippers and competed in 4 carnivals. A loan/grant was received from the Port Fairy Folk Festival (PFFF) to fund renovations of the restaurant venue area. Charlie s on East leased the area. June 2010 the last building loan payment was made to MSC. Building account - $68, Club Membership for the Moyneyana Ocean Swim. 182 Nippers and competed in State titles. The first Port Fairy Marine Rescue Service report received. A member honoured the Club by winning the Open Women s 2km run at the Victorian championships and as well she participated at the Australian national titles in Queensland. Development of the website Building account just under $100, Club Membership participated in the Moyneyana Ocean Swim. 200 Nippers took part in the Nippers program who were trained for the move to the youth development program. Six members started training in the youth development program with turning up over the summer. Two members competed and performed very well at their first open carnival. Erosion along the eastern beach foreshore especially in front of the clubhouse continues to be of concern. The Shearwaters boat crew were finalists in the masters section at the Australian championships. The Firebirds boat crew competed throughout the season and achieved a silver medal at the Victorian masters championships. Port Fairy Lions Club supported and sponsored new Dolphin racing boards. Building account - $109,985. Page 7

8 Club Membership Nippers registered and 5 medals won at Victorian state championships. 249 starters in the Moyneyana ocean swim. The Club had a huge year for member achievements. Medals in the world titles held in South Australia. Port Fairy hosted the second carnival in the Navy Series Surf Boat Competition with more than 50 crews attending from across Australia. Additional 9 medals were won by senior members and 3 boat crews at subsequent carnivals. A computer controlled and monitored locking system was installed to the Club area. The Club applied for a Victorian state government grant for a dedicated training room as well as a wet training area and storage space. This was unsuccessful. A consulting firm was engaged to review the Club's development strategy and to update the Club s business plan. Members competed in world championships, State and regional carnivals and the Australian titles with medals, competing well above their age group. Pacific Hydro and Port Fairy Lions Club enabled the youth development program to purchase 5 new racing boards. Building account - $162, Club Membership Moyneyana ocean swimmers. 22 swimmers for the inaugural 500m swim. 247 Nippers. The new Club constitution came into effect enabling the Club to operate under the Department of Justice model rules. High points of the year included a member taking out a gold medal at the Australian national championships in Perth as well as the other attending members doing very well in their respective activities. Members also did the Club proud at the State championships in Ocean Grove and the junior State championships in Warrnambool. The youth development program in its third year is proving a great initiative for the group with 6 members competing in the Australian titles in Perth. The skill and dedication of the beach patrols ensured safety for the water loving public. Repairs to the sea wall along the beachfront parallel to the carpark has improved the safety for beach goers and arrested erosion. Bluestone rocks have been placed along the top of the dune giving the public opportunity to enjoy the ocean vista. The concept of a Club training centre is progressing with plans developed and a building development committee established. Building account - $ 182,727. Page 8

9 Club Membership Nippers. 262 for the Moyneyana ocean swim. 32 swimmers for the second 500 metre swim. The highlight of this season was the two day State surf life saving carnival held in Port Fairy 28 February 2015 with over 1000 competitors which was a huge effort by the Club with backing from MSC. The last State carnival held in Port Fairy was in This was a great event with over 300 participating life savers from across Victoria competing with Club members excelling in their various events. Purchased this year was an IRB, 3 surf skis, 5 surf boards and 10 nipper boards. A timber patrol platform was constructed giving an uninterrupted view of the beach in both directions. A total of 357 awards were made at the senior s presentation night with many awards also at the end-of-year nippers presentation night. Club members actively assist the Port Fairy Coastal Group Inc in monitoring the East beach erosion. Building account $225,000. Membership Refer to Appendix 2 for detailed data on Club membership. Total Members Male Female Page 9

10 The PRESENT Environment Current Building Usage. The current building consists of; Upper Level Restaurant area shared space training/restaurant/events small office Lower Level equipment storage/maintenance/training/toilets/change rooms Bi-fold door Restaurant Area Shared Area (Club Training / Education area) Small Office Lease arrangement In July 2008 the Club entered into a lease arrangement with the MSC for the clubhouse. The term of the lease was for twenty-one years, commencing on 1 September The permitted use of the building is for surf life saving club rooms, a restaurant and function centre. Contained in the lease agreement, the Club had the approval to sub-let part of the premises. Upper Floor Facilities: Social activities The restaurant leased to Charlie s on East serves as a meeting place for members, friends, visitors and the general public as well as being available for Club functions. Page 10

11 Office/Administration area A small office/administration area is located at the Southern end of the upper level, but does not provide a front or an 'entry' for the Club to attract new members or visitors. There is currently no evidence from the street of the Club s existence. Training/Education upper floor area This area is separated from the larger area by bi-fold doors. It is a relatively small shared space with Charlie s on East and is not suitable for full blown training. However it does serve smaller groups. This shared space is often used for events such as wedding receptions, functions etc. by Charlie s on East when the bi-fold doors are open. Lower Floor Facilities The forecourt at the lower level on the beachside is available for open air activities, training, barbecues, games, and entertaining. It serves as a wet training area. Equipment area This lower level area has reached capacity for equipment maintenance, equipment storage and training. It has Occupation, Health and Safety (OH&S) issues. It is now inadequate for effective training. Toilets and change rooms are located on this lower level. Page 11

12 ANALYSES SWOT Analysis A SWOT is an analysis of the most important strengths and weaknesses (internal environment) and opportunities and threats (external environment) that face the Club in the short to medium term. Internal Factors Strengths and Weaknesses of the Club Strengths Some good facilities Prime location Positive patrol inspection results Core of dedicated members Member camaraderie Conservative and sound financial management Strong membership income Regular income from restaurant lease Substantial savings (dedicated building development fund) High nipper numbers (See Appendix 3) Operates within a strong, tight-knit community Fairly high profile within the local community Specific to life saving Training activities offer broad life saving skills Summer based activities (compared to popular winter-based recreation) Family friendly recreation Strong history and status in Australia s culture and history Weaknesses Heavy reliance on annual membership takings Low interest in Board of Directors meetings Difficulty attracting Board of Directors members Difficulty attracting and training patrolling members (See Appendix 3) Lack of training facilities which effects the Club s operational performance, and hence, profile Not enough active members Active member burnout by the end of the season Lack of young skilled members, therefore relying on a small group of senior members for skills and experience Few members aged between 15 and 30 (See Appendix 3) Lack of training, storage and maintenance space Page 12

13 External Factors Opportunities and Threats in the Marketplace Opportunities Facilities for regional and local education and training Increase membership and profile Greater utilisation of restaurant area, raising awareness of the Club, increasing traffic and possibly generating a greater income Attract a wider range of skills and age groups to the Board of Directors Threats Rising administration, insurance costs, government and other requirements Rising costs for equipment and maintenance Decreased membership income Older members retiring Reluctance in membership to step up to positions of responsibility Some Board of Directors roles unable to be filled Lack of skills, experience and qualifications if senior members leave OH&S issues from clutter and lack of storage Proportion of member age groups is a result of natural trends, not proactive recruitment Low levels of involvement once past the Nipper age group Market and Industry Trends An assessment of trends external to the Club and region allow for accurate planning as these trends will impact on the Club s ability to implement changes and strategies. The Club s ability to implement strategies and changes relies on accurate planning. The external trends listed below will enable the Club to accurately plan for the future. (See also Trend Line Graphs in Appendix 3) This additional analysis is being reviewed by the Club s management team for planning the future direction of the Centre. Political: Increased legislation and compliance requirements, such as police checks for all volunteers working with children, OH&S issues and financial administration and other government regulations LSV tending to allocate more resources and assistance in facilitating clubs to identify potential funding sources Page 13

14 Australian Sports Commission provide two programs aimed at increasing participation in life saving; School Surf League, Beach to Bush are examples State government support for offshore rescue organisations Economic: Many clubs are now employing part-time administrators Club running costs are increasing LSV grants cover some equipment and administration costs Increase in number of families with both parents working Increases in cost of living, i.e. fuel, food and financial interest rates Social and Environmental: Awareness of childhood obesity, alcohol and drug abuse Society generally working longer hours More pressure on finances and spare time for families Port Fairy s population is changing in line with national trends; increasing proportion of ages 55+; year olds are moving from regional areas to metropolitan centres. (Appendix 1 Census quickstats: Port Fairy Urban Centre/Locality comparisons ) Young adults moving to Melbourne for education and work. There were 37 drowning deaths in Victoria from 1 July 2006 to 30 June 2007 Technology: Increase in internet access and quality of connections Media coverage is more accessible through improved internet services Expectations for communication methods have increased and are swayed towards electronic mediums Life saving equipment is becoming more technologically advanced LSV have shifted emphasis to online services and resources Increase in level of usage of online technologies in training and communication activities Operational Analysis Core Activities Appendix 2 provides detailed data on the Membership. Data representing the activities of the Club are also listed. Saving lives through: Affiliation with LSV and SLSA Beach patrols Lifesaving awards training Emergency call-out service Association with Port Fairy Marine Rescue Page 14

15 Life saving awards and training: Thirty-one awards in with twenty-two bronze medallions Training includes ages from fourteen to fifty-five All delivered and assessed by volunteers Beach patrols: Eighty-nine active patrol members Two thousand and eighty-two volunteer hours in A strong visible presence to help swimmers feel safe at the East beach Each patrol has a leader and a range of life saving award holders Nippers: Six to twelve years old two hundred and sixty-nine in Summer program run by volunteers Beach safety and surf awareness Youth development program: Fourteen to seventeen year-olds Trained for competition Developing future leaders Page 15

16 Senior competition: The Club fields teams in surfboard racing, ocean and beach events and most State and National surf carnival competitions Members involvement helps retain membership numbers and improve skill and fitness levels Senior members are encouraged to update and train for new lifesaving skills Community events and fund raising: Moyne Duck Derby Corporate Duck Race Moyneyana Ocean Swim Moyneyana New Year s Eve Procession Port Fairy State Carnival Emergency Services Expo These activities help to raise funds, attract new members and maintain a profile within the community. Page 16

17 Financials PROFIT and LOSS Total Income $ 147, Expenditure Consultants $ Equipment Rental $ Fundraising $ 2, Nippers $ 17, Administration $ 11, Vehicle $ 3, Training Manuals $ Travel $ 1, Trophies/Awards $ 1, Uniforms $ 1, Utilities $ Administrator $ 10, Carnivals $ 5, Equipment $ 24, Repair & Maintenance $ 10, Building Development $ 16, Insurance $ 3, Loan $ 5, Presentation Night $ 4, Total Expenditure $ 123, Surplus/(Loss) $ 24, CASH EQUITY Current Assets Bank Accounts $ 267, (Includes Building Development Fund) Tax Receivable $ 1, Total Current Assets $ 268, Current Liabilities Loan (PFFF) $ 15, Total Current Liabilities $ 15, Total Cash Equity $ 253, EQUIPMENT VALUE Admin $ 4, Equipment $193, Safety/First Aid $ 9, Vehicle $ 31, Total Equipment Value $ 238, Total Cash and Equipment $ 492, Page 17

18 The BUSINESS of the Future The Reason Vision Statement The vision for the Club is to; Provide exemplary surf life saving patrols, education and training benefits to our community and visitors; Be a leading sporting, emergency service and social club in the region; Have active participation across all areas of the Club and all age groups; Have a strong and positive profile within the MSC; and Provide a range of benefits for members of all ages. Goals To achieve this vision, the Club will strive towards achieving the following goals; Increase members aged between 18 and 30; Develop training and educational facilities; Maximise current space for maximum benefit to the Club and community; Reach patrolling members; Ensure the sub-lease (first floor area) is well utilised by the community and guarantees a strong financial return to the Club; Ensure the Club s volunteers are well trained, well-resourced and well represented within the Club structure; and Create a community presence and increase the profile of the Club. Life Saving Centre Page 18

19 Provide a clearly visible and high profile reference point By creating the Centre, surfers, beach users and the local community will have a focal point for safety on this section of the coast. Currently there is no identifiable reference point for the Club. New Meeting, Education and Training Centre and Club Headquarters Due to the multi-purpose nature of the proposed Centre it will more effectively accommodate increased participant numbers using state of the art resources. This will allow accredited trainers to provide cutting edge delivery resulting in the best possible outcomes that will engage and inspire participants. Breakout spaces would accommodate improved training with capability for concurrent sessions and crossover training both inside and outside, therefore enabling full use of the total environment. Availability as a meeting/training space for community use opens a range of options for local community groups for workshop activities, presentations as well as corporate, private and commercial functions. FUTURE POTENTIAL Education and Training Within the Club The meeting/training area in the Centre will allow training potential in the following areas (See Appendix 3 for Trend Lines in current training programs) Bronze Medallion training base award (over 15yrs) Surf Rescue Certificate (over 13 years) First Aid Managing Spinal injuries Radio handling and procedures IRB skills Patrol Captain (beach management) District training activities are also available at other clubs within the region and LSV delivers training in Port Fairy. Training is conducted by: Internal trainers/assessors who are qualified through LSV which is the registered training organisation regulated to deliver vocational education and to provide training services throughout Victoria. They are recognised as providers of quality assured and nationally recognised accredited training and qualifica- Page 19

20 tions as well as being identified as leaders in the fields of first aid and water safety training. Support from Marine Rescue members who have engaged in an intensive training program which qualifies those members in seamanship and radio communication necessary to carry out professional rescue operations. Education and Training External to the Club There has been little direct target marketing to attract external groups for training as yet. There is great potential to approach such groups for both indoor and outdoor training with capability for larger groups and workshop breakout areas. This would be an ideal medium size conference venue with food service on-site and for overnight or extended training, utilisation of Southcombe Lodge and other local accommodation makes for ideal training packages. Direct marketing could target the above-mentioned groups as well as the following: schools that participate in the School Surf League and the Advance program Emmanuelle College which brings groups for surfing and school camps as well as occasional groups of students from Brauer College who are working towards achieving their Bronze medallion local surf schools that offer an opportunity to both on-sell and work in conjunction with the Club schools from around the region and further looking for a total package ready to sell on to parents/students. E g. Hamilton, Mortlake, Portland, Horsham, Ararat other life saving clubs, e.g. Mildura Life Saving Club, South Australian clubs and western Victoria that can be targeted directly with relevant training offers the year age group which is difficult to attract and retain. The Australian Sports Commission provides two programs aimed at increasing participation in surf life saving; School Surf League and Beach to Bush. Page 20

21 PLANS Detailed Plans have been developed that provide: Clearly identifiable Front Entrance to the Port Fairy Surf Life Saving Club Foyer Entry providing access to: Office/administration Meeting/training room Toilet for disabled persons Storeroom for training centre furniture and equipment Page 21

22 Proposed - Street Level Proposed - meeting/training area Proposed - office area Proposed - toilet for disabled persons Proposed - entrance to Club Existing - entrance to restaurant Existing - restaurant area Proposed - Beach Level Proposed - wet training/ storage and maintenance area Existing - members change rooms and toilets Existing - wet storage area and support rooms Existing - ramp to beach Page 22

23 Club Development Program Expenditure BUDGET Expenditure $ Concept Design & Planning Permit 15,750 Detailed Construction Documentation 15,750 Tendering of Project 0 Construction - Stage 1 (ground works, concrete footings and slab, retaining wall, temporary safety wall 112,500 Construction - Stage 2 (construction of building to lock-up stage: external claddings, services rough-in, windows and doors) 180,000 Construction - Stage 3 (internal completion: services fit-off, plastering and painting, internal joinery and floor coverings 90,000 Construction - Stage 4 (external landscaping works: paths, verandah) 67,500 Occupation (installation of furniture and AV/IT equipment) 20,000 Project Management 25,000 TOTAL 526,500 Club Development Program Income BUDGET and Funding Options Income $ Port Fairy SLSC (cash) 200,000 Victorian Government, Infrastructure, Sports and Recreation Program 100,000 Port Fairy Folk Festival 95,000 Moyne Shire Council 64,000 *Port Fairy SLSC - Stage 3 (Landscaping) - to be completed through fundraising efforts post construction and volunteer labour from Club members) 67,500 TOTAL 526,500 * Landscaping will be completed in stages as funds are raised by the Club, which will also be asking members to volunteer their time. This will reduce the amount of funding required to pay for landscaping. The landscaping aspect of the project is not a funding priority until the construction phases have been completed. Page 23

24 APPENDICES Appendix 1 ABS Statistics Taken from: Census quickstats: Port Fairy Urban Centre/Locality comparisons Census Port Fairy population 2835 urban & localities Males Females 1535 Median age 50 No. of families 749 Average child per family 1.8 Age Groups Number % Number % Number % plus FAMILY STATS from 2011 Census Families with children 1821 Families without children 1871 Couple families with children 248 Couple families without children 388 One parent families 105 Employment status of couple families Both employed full time 109 Both employed part time 38 One full time one part time 136 One only employed full time 69 One only employed part time 36 Both not working 170 Others 80 Page 24

25 Appendix 2 Port Fairy Surf Life Saving Club Membership Years Nippers Youth Sub Total Cadet Seniors Associate Other Patrolling Total Membership Female Male Total Awards BM&SRC* Total Awards * Bronze Medallion & Surf Rescue Certificate

26 Appendix 3 Total Members Male Female The Trend Line for Total Membership has shown a steady increase since 1996, however, for the period 2002 to 2008 the numbers were well below the peaks of 1999 and The Club is researching the reasons behind the peaks in an effort to understand what caused the trough in numbers. Nippers 6-12yrs & Juniors 13-15yrs Cadets 16-18yrs The Club leadership and management are well aware of the #trend line showing a dramatic drop off in the numbers moving from the 6 to 15 year old group through to the 16 to 18 year old group. In 1999 a peak occurred in both groups. What caused this increase and what can be learned from the period is being investigated.

27 Total Members Patrolling Members Total BM&SRC* * Bronze Medallion & Surf Rescue Certificate Page 27