AMAZING SURF ADVENTURES Founded: 2008 Geographic Focus: California Cause Area: PTSD/Veterans

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2 OUR MISSION GROUNDED WITH THE SIMPLE MISSION TO DO THE MOST GOOD, THE SIMA HUMANITARIAN FUND (EST. 2006) AIMS TO RAISE FUNDS AND SUPPORT FOR NON-PROFIT ORGANIZATIONS THAT UTILIZE SURFING OR BOARDSPORTS TO IMPROVE THE QUALITY OF LIFE, HEALTH, AND/OR WELFARE OF PEOPLE IN NEED. 2

3 CHARITIES CATEGORY 1 Provides access and surfing programs for people with cognitive and physical disabilities. ACCESS SURF Founded: 2006 Geographic Focus: Hawaii Cause Area: Various CYSTIC FIBROSIS FOUNDATION Founded: 1955 Geographic Focus: USA-wide Cause Area: Cystic Fibrosis BEST DAY FOUNDATION Founded: 2014 (?) Geographic Focus: California Cause Area: Pediatric Disability AMAZING SURF ADVENTURES Founded: 2008 Geographic Focus: California Cause Area: PTSD/Veterans LIFE ROLLS ON Founded: 2002 Geographic Focus: USA-wide Cause Area: Mobility SURFERS HEALING Founded: 1996 Geographic Focus: USA-wide Cause Area: Autism MAULI OLA Founded: 2007 Geographic Focus: Cause Area: Cystic Fibrosis CATEGORY 2 Provides support for impoverished and under privileged people in areas where surfers frequent. OUTDOOR OUTREACH Founded: 1999 Geographic Focus: San Diego, CA Cause Area: Under privileged/at risk youth STOKED MENTORING Founded: 2005 Geographic Focus: New York, Los Angeles Cause Area: Under privileged/at risk youth BOYS TO MEN MENTORING Founded: 1996 Geographic Focus: San Diego Cause Area: Under privileged/at risk youth SURF AID Founded: 2000 Geographic Focus: Indonesia Cause Area: Healthcare for Impoverished People VALPO SURF PROJECT Founded: 2009 Geographic Focus: Chile Cause Area: Under privileged/at risk youth CATEGORY 3 Provides education and prevention for common health problems. JOHN WAYNE CANCER FOUNDATION Founded: 1985 Geographic Focus: USA-wide Cause Area: Skin Cancer Education and Prevention B4BC Founded: 1996 Geographic Focus: USA-wide Cause Area: Breast Cancer Education and Prevention 3

4 WHAT IS THE FLOAT COLLECTIVE? THE FLOAT COLLECTIVE IS A SURF INDUSTRY INITIATIVE CENTERED AROUND UNIQUE PRODUCTS, PRODUCED BY THE INDUSTRY S BEST BRANDS, AND DISTRIBUTED BY THE INDUSTRY S MOST PREMIUM SPECIALTY RETAILERS WITH THE GOAL OF GIVING BACK TO THOSE IN NEED. 4

5 Bracelets Our vehicle for consumer awareness + inclusiveness. Ambassadors Surfers, influencers, artists, musicians recruited to create content, work with media, and strengthen connection with the audience. Industry Brands, Retailers, Media, and Ambassadors unite to tell the Float Collective story. Distribution Limited specialty retailers distribute bracelets and product to end consumer. Product Unique product offering from best brands bearing Float Collective Blue amplify story. 5

6 THIS IS OUR SYMBOL FOR THE SURF INDUSTRY S MISSION TO DO THE MOST GOOD. 6

7 HOW RETAILERS SUPPORT 7

8 THE FLOAT COLLECTIVE BRACELET THE BRACELET THE PACKAGING THE DISPLAY How Retailers Support Retailers support this initiative simply by showcasing and selling the FLOAT COLLECTIVE bracelet. Each sale of a bracelet makes a significant donation to the SIMA Humanitarian Fund Causes. How Retailers Benefit Supporting retailers will be promoted via Float Collective website. PR / Media push: PR Agency, Shop-Eat-Surf, Transworld Business, Endemic Media publications and websites, SIMA social media. Ambassadors: Athletes and influencers will be recruited to elevate awareness. Beneficiaries will serve as additional channels of promotion. 8

9 HOW BRANDS PARTICIPATE 9

10 HOW TO PARTICIPATE UNIQUE BLUE HIT LABEL APPLICATION HANGTAG How Brands Support Brands support this initiative by producing products associated with the FLOAT COLLECTIVE, and pay a 5% royalty on wholesale sales. Preferred Partner Brands pay $5,000 up front to receive preferential treatment and top billing in all communications. How Brands Benefit Supporting retailers will be promoted via Float Collective website. PR / Media push: PR Agency, Shop-Eat-Surf, Transworld Business, Endemic Media publications and websites, SIMA social media. Ambassadors: Athletes and influencers will be recruited to elevate awareness. Beneficiaries will serve as additional channels of promotion. 10

11 OUR STORY AT RETAIL FINAL DESIGN TBD 11

12 TIMELINE September 8-10: Surf Expo December 1: Go To Market Strategy finalized March 1: Countdown Campaign Begins May: Coordinated launch of Float Collective bracelets + product lands at retail. November 1: Retail, Brand, and Media partnerships finalized + Announced September 1: The Float Collective Announcement February 1: The Float Collective Ambassadors Announced 12

13 PARTNER BRANDS PARTNER RETAILERS 13

14 SIMA FLOAT COLLECTIVE COMMITTEE Mike Reilly Quiksilver (Committee Chair) Tyson White Nixon Dylan Slater Rip Curl Ross Garrett Surfline John Lee GoPro Chris Wagaman Noll Surfboards Bob Graff Graffy Inc. Dana Mesenbrink Wasserman Adam Instone GoPro SIMA HUMANITARIAN FUND BOARD Dylan Slater Rip Curl (President) Fernando Aguerre Liquid Tribe (Co-Founder) Jim Caccavo Steelpoint Capital Ross Garrett Surfline Chris Wagaman Noll Surfboards Jon Foreman Surfer/Musician - Switchfoot Tim Foreman Surfer/Musician Switchfoot Santiago Aguerre Liquid Tribe (Co-Founder/Advisor) 14

15 LET S BE LEADERS. 15

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