U.S. Hot Tub Market YE 2017
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1 U.S. Hot Tub Market YE 2017 Industry sales finished up 5.7%, the fifth consecutive yearly increase However, the rate of older spas taken out of service is outpacing new unit sales, thus decreasing the existing base Cost and perceived maintenance issues are the biggest barriers for prospective new purchasers
2 All the numbers you need. New pools New spas Inground base 2017 Aboveground base 2017 Hot tub base 2017 Inground pool construction Pool equipment sales Pool chemical sales Average pool size Average pool age Popular spa designs Pool owner demographics Owner shopping characteristics Owner maintenance habits Hispanic pool owners Total treatable water Favorite pool accessories Favorite hot tub accessories How builders are selected Pool service profiles Channel dynamics Aftermarket data The remodel market International markets Pool/spa prospects and much more. Pkdata is your complete source for pool and spa market data. U.S. Residential Swimming Pool Market (YE 2017) 2018 P.K. Data, Inc. 2 P a g e
3 About Pkdata Pkdata is a market research firm that has tracked the swimming pool and hot tub industry since We continuously survey pool products manufacturers, distributors, builders, retailers, service professionals and of course consumers. Our research findings are frequently cited in industry trade journals as well as leading newspapers, magazines, and broadcast media. To date, the firm has completed over 400 pool and hot tub studies. Pkdata s clients are the leading manufacturers in the swimming pool and hot tub industry as well as various channel constituents including builders, retailers and distributors. The firm also serves as market research counsel to the industry s trade organization, the Association of Pool and Spa Professionals. We frequently act as market advisors to outside investment institutions and have been called upon to assist with merger and acquisition due diligence. Pkdata publishes numerous reports regarding the state of the pool and hot tub industry. For more information, please visit our website or contact us at info@pkdata.com. P.K. Data, Inc Shiloh Road, Suite 114 Alpharetta, GA (P) (F) Copyright 2018 P.K. Data, Inc. All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of P.K. Data, Inc. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying or recording, or by any information storage or retrieval system, except as expressly permitted in writing by P.K. Data, Inc. All requests should be sent to: Copyright Administrator, P.K. Data, Inc., 5975 Shiloh Road, Suite 114, Alpharetta, GA The information contained in this document is subject to change without notice. P.K. Data, Inc., Pkdata, DataPoints and Compass are trademarks, service marks or registered trademarks of P.K. Data, Inc. in the United States or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered trademarks of their respective mark owners. U.S. Residential Swimming Pool Market (YE 2017) 2018 P.K. Data, Inc. 3 P a g e
4 Table of Contents About Pkdata... 3 Introduction... 5 Methodology... 6 The Market... 8 The Existing Base Hot Tub Prospects Study Conclusions Appendix Demographics DataPoints TM Table of Figures Tables Maps U.S. Residential Swimming Pool Market (YE 2017) 2018 P.K. Data, Inc. 4 P a g e
5 Table of Figures Chart 1: New residential hot tub unit sales, Chart 2: Change in new residential hot tub unit sales, Chart 3: New residential hot tub unit sales, Chart 4: Total wholesale value of hot tub sales, Chart 5: Change in new residential hot tub wholesale value, Chart 6: Comparison of rates of change for hot tub unit sales and total wholesale value Chart 7: Percent of new hot tub sales by retail selling price, Chart 8: Percentage of hot tub sales by adult seating positions, Chart 9: Percentage of new hot tub purchases that include an additional feature, Chart 10: Residential hot tub installed base, Chart 11: Hot tub attrition as a percentage of new residential hot tub unit sales, Chart 12: Average age of residential hot tubs (years), Chart 13: Where hot tubs are located, Chart 14: Hot tub owners who also have a backyard pool, Chart 15: Previously owned a hot tub, select years Chart 16: Percentage of existing hot tubs that include an additional feature, Chart 17: Regional breakout of hot tub covers and lifts, Chart 18: How current hot tub was acquired, Chart 19: Number of stores visited while shopping for a new hot tub, Chart 20: Month owner began shopping for hot tub, Chart 21: Frequency of usage number of days/month hot tub is used, Chart 22: Average number of hot tub usage occasions/month, Chart 23: Average hot tub occasions/month by region, Chart 24: Frequency with which hot tubs are drained, per year, for cleaning, Chart 25: Annual expenditures on hot tub chemicals, Chart 26: Hot tub primary sanitizer, Chart 27: Use of a pool service by hot tub owners, Chart 28: Why do you currently not own a hot tub? (Top 3 responses) Chart 29: Have you previously owned a hot tub? Chart 30: Have you considered a new hot tub in the past 5 years? Chart 31: (Not Considered) Why not? (Top 5 responses) Chart 32: (Potential owners) How much would you expect to spend on a hot tub? Chart 33: How likely are you to shop for a new hot tub in the next 2 years? Chart 34: (Responding 4 or 5 to previous question) Where would you go to learn more about hot tubs? Chart 35: (Potential owners) Have you used a hot tub in the past 12 months? U.S. Residential Swimming Pool Market (YE 2017) 2018 P.K. Data, Inc. 48 P a g e
6 Chart 36: (Potential owners) Where have you used a hot tub in the past 12 months? Chart 37: (Potential owners) Able to name a local hot tub retailer Chart 38: (Potential owners) Able to name a brand of hot tub Chart 39: Annual new hot tub sales vs new and existing single-family home sales, Chart 40: Annual new hot tub sales vs new single-family housing starts, Chart 41: Annual new hot tub sales vs unemployment rate, * Chart 42: Annual new hot tub sales vs consumer confidence, Chart 43: Annual new hot tub sales vs per capita disposable income, Chart 44: Annual new hot tub sales vs Real personal consumption expenditures, Chart 45: Hot tubs per 1,000 U.S. population, Chart 46: Comparison of U.S. sales of hot tubs, recreational vehicles, and powerboats, Chart 47: Average age of hot tub owner head of household, 2004 and Chart 48: Average hot tub owner household income, 2004 and Chart 49: Hot tub owners with baccalaureate degree or higher versus U.S. average, Chart 50: Hot tub owners home value, Tables Table 1: Average 5-year percent change in new residential hot tub unit sales... 9 Maps Map 1: New hot tubs by state, Map 2: Existing base of hot tubs by state, Map 3: New hot tubs by market, Map 4: Hot tubs per square mile by market, U.S. Residential Swimming Pool Market (YE 2017) 2018 P.K. Data, Inc. 49 P a g e
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