61,634 Website Traffic: Average Monthly Page Views. 24,414 Pool and Spa News Insider Newsletter Recipients Per Issue (24 issues per year)

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1 PUBLISHER S AUDIENCE STATEMENT December 2016 Mission Statement POOL AND SPA NEWS serves the interests of residential builders, retailers and service techs who build, sell, service, and support the use of pools, spas, and backyard environments. FIELD SERVED Qualified recipients are builders, retailers, dealers, service/maintenance firms, distributors, wholesalers, manufacturers, manufacturer s representatives, importers/exporters, subcontractors, architects, engineers, consultants, and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, partners, presidents, executives, vice-presidents, treasurers, controllers, secretaries, general managers, managers, assistant managers, sales directors, sales managers, sales representatives, designers, engineers and other titled and non-titled personnel. Established: 1960 Issues per year: 21 (includes annual directory) EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported. POOL AND SPA NEWS MAGAZINE (9 issues this period) NON-PAID PAID AVERAGE 14,424 1,606 16,030 27,085 Website Traffic: Average Monthly Users 61,634 Website Traffic: Average Monthly Page Views DIGITAL 24,414 Pool and Spa News Insider Newsletter Recipients Per Issue (24 issues per year) SOCIAL MEDIA 24,279 Retail Pro Newsletter Recipients Per Issue (12 issues per year) 3,441 2,226

2 PRINT TITLE BREAKOUT Owner/Partner/President/Executive 10, % Vice President % Treasurer/Controller/Secretary % General Manager/Manager/Assistant Manager 2, % Sales Director/Sales Manager/Sales Representative 1, % Designer/Engineer % Other/No Answer/Not Available % 16, % Supplementary Data for Issue of November 11, 2016 Issue BUSINESS BY BUILD / SELL / MAINTAIN BREAKOUT Business and Industry Qualified Percent of Pools: Concrete/ Gunite Pools: Prefab/Vinyl Liner Spas/Hot Tubs Both Pools & Spas/Hot Tubs Above Ground Pools Outdoor Kitchens/ Grills/Fire Pits Casual Furniture/ Backyard Leisure Products/ Games Covers - Pool/ Spa Pool Equipment & Pool Chemicals & Testing Equipment Builder, Retailer, Service/Maintenance, Distributor, Wholesaler, Subcontractor, Manufacturer, Manufacturers Rep Importer/Exporter, Engineer/Architect/ Consultant, Others 14, % 5,264 2,975 3,578 4,310 2,395 1, ,357 1,080 1, % , % 5,872 3,155 3,835 4,787 2,512 1, ,485 1,164 Supplementary Data for Issue of November 11, 2016 Issue BUSINESS BY BUILD / SELL / MAINTAIN BREAKOUT - CONTINUED Business and Industry Qualified Percent of Pool & Spa Surfaces Decking and Fencing Lighting Water Features/ Fountains/ Ponds Landscaping/ Garden Pool Service/ Maintenance Safety/ Engineering/ Disability Architecture Business Services/ Software Other (please specify) Non- Respondents Respondents Builder, Retailer, Service/Maintenance, Distributor, Wholesaler, Subcontractor, Manufacturer, Manufacturers Rep Importer/Exporter, Engineer/Architect/ Consultant, Others 14, % ,263 9,267 1, % ,082 16, % ,681 10,349 BUSINESS/OCCUPATIONAL BREAKOUT TITLE BUSINESS AND INDUSTRY PERCENT OF NON-PAID PAID Owner/ Partner/ President/ Executive VP, Treasurer/ Controller/ Secretary, GM/ Manager, Assistant Manager Sales Director/ Sales Manager/ Sales Representative Designer/ Engineer Other/No Answer/Not Available Builder, Retailer, Service/Maintenance, Distributor, Wholesaler, Subcontractor, Manufacturer, Manufacturers Rep Importer/Exporter, Engineer/Architect/Consultant, Others 14, % 13,378 1,152 9,230 3,313 1, , % 1, , % 14,489 1,541 10,015 3,719 1,

3 PRINT BUILD / SELL / MAINTAIN BREAKOUT Supplementary Data for Issue of November 11, 2016 Issue PERCENT OF RESPONDENTS PERCENT OF CIRCULATION Pools: Concrete/Gunite 5, % 36.6% Pools: Prefab/Vinyl Liner 3, % 19.7% Spas/Hot Tubs 3, % 23.9% Both Pools & Spas/Hot Tubs 4, % 29.9% Above Ground Pools 2, % 15.7% Outdoor Kitchens/Grills/Fire Pits 1, % 8.2% Casual Furniture/Backyard % 4.9% Leisure Products/Games % 4.8% Covers - Pool/Spa % 5.8% Pool Equipment & 1, % 9.3% Pool Chemicals & Testing Equipment 1, % 7.3% Pool & Spa Surfaces % 4.6% Decking and Fencing % 5.2% Lighting % 6.2% Water Features/Fountains Ponds % 5.8% Landscaping/Garden % 3.0% Pool Service/Maintenance % 6.2% Safety/Disability % 2.6% Engineering/Architecture % 2.3% % 0.6% % 2.8% Business Services/Software Other (please specify) 5, % Respondents 10, % # Copies 16,030 Non-Respondents

4 PRINT HOW HAS YOUR SUPPLIER USAGE CHANGED OVER THE LAST 2 YEARS 10% 29% Using fewer suppliers Using more suppliers No change 61% DO YOU EXPECT TO ADD OR CHANGE ANY PRODUCT LINES IN 2017 Yes 32% 36% No Don t know 32% HOW MANY SUPPLIERS DO YOU CURRENTLY USE? 20% 6% 8% % 12% 2 ( N = 357 ) 3 4 Source: POOL AND SPA NEWS 2017 Reader Survey 10% 5 13% 13% or more

5 PRINT POOL AND SPA NEWS rated as most preferred (73%) among leading business publications. Source: POOL AND SPA NEWS 2017 Reader Survey ESSENTIAL PUBLICATION POOL & SPA NEWS ranked top among pool professionals when asked to rank which publications are essential. Pool and Spa News 65% Aqua 11% Spa Retailer 5% PoolPro 2% All of them 1% None 8% Pool Industry Expo (PIE) NON- CIRCULATION Allocated for Trade Shows and Conventions International Pool/Spa/Patio (PSP Expo) Piscine Eurexpo Canadian Pool & Spa Conference & Expo COPIES: 9,605

6 PRINT GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION STATE PERCENT STATE Maine 51 Kentucky 156 New Hampshire 66 Tennessee 331 Vermont 38 Alabama 215 Massachusetts 298 Mississippi Rhode Island 43 Connecticut 225 New England Louisiana Oklahoma New Jersey 447 Texas Middle Atlantic 11.1% 169 1,707 Montana 45 Ohio 442 Idaho 86 Indiana 292 Wyoming 21 Illinois 475 Colorado 193 Michigan 366 New Mexico 70 Arizona 536 Utah 140 Nevada 225 Wisconsin East No. Central Minnesota 267 1, % 212 Mountain Iowa 133 Missouri 261 Alaska 20 North Dakota 35 Washington 195 South Dakota 31 Oregon 137 Nebraska 90 California Kansas 156 Hawaii West No. Central 918 1,316 Pacific 2, % United States 15, % 5.7% Maryland 276 US Territories 30 Washington, DC 11 Canada 204 Virginia 300 Mexico West Virginia 43 Other International North Carolina 468 APO/FPO South Carolina Georgia Florida 2, % 8.2% , % 2,055 Delaware South Atlantic 4.9% 1,237 West So. Central 571 1, Arkansas New York Pennsylvania 86 East So. Central 4.5% PERCENT CIRCULATION , % Hanley Wood Media Inc. One Thomas Circle Suite 600 Washington, DC T: F:

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