U.S. Commercial Swimming Pool Market Year Ending 2015

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1 U.S. Commercial Swimming Pool Market Year Ending p a g e YE 2015 U.S. Commercial Swimming Pool Report 2016, P.K. Data, Inc.

2 About Pkdata Pkdata is a market research firm that has tracked the swimming pool and hot tub industry since We continuously survey pool products manufacturers, distributors, builders, retailers, service professionals and, of course, consumers. Our research findings are frequently cited in industry trade journals as well as leading newspapers, magazines, and broadcast media. To date, the firm has completed over 400 pool and hot tub studies. Pkdata s clients are the leading manufacturers in the swimming pool and hot tub industry as well as various channel constituents including builders, retailers and distributors. The firm also serves as market research counsel to the industry s trade organization, the Association of Pool and Spa Professionals. We frequently act as market advisors to outside investment institutions and have been called upon to assist with merger and acquisition due diligence. Pkdata publishes numerous reports regarding the state of the pool and hot tub industry. For more information, please visit our website or contact us at info@pkdata.com. P.K. Data, Inc Shiloh Road, Suite 114 Alpharetta, GA (P) (F) Copyright 2016 Pkdata, Inc. All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Pkdata, Inc. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying or recording, or by any information storage or retrieval system, except as expressly permitted in writing by Pkdata, Inc. All requests should be sent to: Copyright Administrator, Pkdata, 5975 Shiloh Road, Suite 114, Alpharetta, GA The information contained in this document is subject to change without notice. Pkdata is a trademark of P.K. Data, Inc. in the United States and certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered trademarks of their respective mark owners. 2 p a g e YE 2015 U.S. Commercial Swimming Pool Report 2016, P.K. Data, Inc.

3 Contents About Pkdata... 2 Introduction... 4 Methodology... 5 Market Size... 6 Industry Influences Economy Water Quality & Safety Issues Legal Concerns Legislation Environmental Concerns Channels of Distribution Industry Sectors Communities Luxury Clubs Health Clubs YMCA s Medical Facilities Water Parks Schools Lodging Parks & Recreation/Municipalities Multi-Family Housing Aftermarket Conclusions Appendix Table of Figures Charts Tables Maps p a g e YE 2015 U.S. Commercial Swimming Pool Report 2016, P.K. Data, Inc.

4 Introduction The 2015 U.S. Commercial Swimming Pool Market is a summary and analysis of the industry at the close of 2015, and is Pkdata s seventh review of the commercial pool segment since We have followed this segment from the post 9/11 downturn at the start of the new millennium through the housing bubble that saw a rapid increase in commercial pool construction, which was then blunted by a deep economic recession and still has not recovered to rates even close to figures from the beginning of this decade. In this report, we present the current state of the commercial pool construction market which saw a very slight uptick from 2014 sales but still lags considerably from previous sales levels. Pkdata defines a commercial pool as public (available to all) or semi-public (available only to members/guests). Lodging entities, water parks, recreation departments, health clubs, medical facilities, multi-family housing, and subdivisions account for the majority of commercial installations. For classification purposes, Pkdata has defined the following types of pools based on their size: Small Pools that are 50,000 gallons or less Medium Pools between 50,001 and 150,000 gallons Large 150,001 gallons to 500,000 gallons Super Greater than 500,000 gallons Throughout the report, we will also make reference to Certified Pool Operators (CPOs), persons responsible for pool maintenance and sanitization. CPOs have completed approved courses and received certification from the National Swimming Pool Foundation to manage and/or operate a public swimming pool. 1 Every state has requirements regarding public pools and their upkeep. Associations, state health departments, and some builders offer classes and programs for pool operators. The industry continues to develop multiple resources to train commercial operators, particularly on safety issues. CPOs must remain informed about the industry and its products as well as stay abreast of all state and local regulations regarding public pools. 1 We acknowledge that there are competitive certifications offered by other organizations like the National Recreation and Parks Departments (an Aquatics Facility Operator certification). Ultimately, all of these certifications train individuals on maintaining public pools. However, because most state health organizations write their requirements using the term CPO, Pkdata does the same. Readers should keep in mind that, where mentioned, any commercial operator certification is applicable. 4 p a g e YE 2015 U.S. Commercial Swimming Pool Report 2016, P.K. Data, Inc.

5 Table of Figures Charts Chart 1: New commercial swimming pool construction, Chart 2: Setting in which commercial pools are being built, Chart 3: Installed base of commercial pools, , (000)... 8 Chart 4: Installed base of commercial pools by pool size... 9 Chart 5: Commercial pool average gallon size, 2014 new construction by region Chart 6: Regional distribution of commercial pool installed base, Chart 7: Estimated Base of Spas, Wade Pools, and IWFs for Select States, Chart 8: Base of Wave Pools, Lazy Rivers and Plunge Pools for Select States Chart 9: U.S. single family housing starts, Chart 10: Chemical usage for community pools Chart 11: Chemical usage of luxury club pools Chart 12: Number of U.S. health clubs vs. health club memberships, Chart 13: Chemical usage of health club pools Chart 14: Healthcare facility construction spending, Chart 15: Chemical usage of medical facility pools Chart 16: North America Waterpark attendance, Chart 17: U.S. Hotel Waterpark Resorts Chart 18: Chemical usage for treated water within waterparks Chart 19: Percent New High School Construction with Swimming Pool, Chart 20: Amount spent on education (post-secondary) construction by category ($B) Chart 21: Chemical usage in swimming pools across all educational institutions Chart 22: Total number of lodging facilities in the U.S., * Chart 23: Hotel Industry Revenue in the U.S., ($B) Chart 24: Total US travel expenditures, Chart 25: Percent change in total domestic person trips, * Chart 26: Value of lodging construction, Chart 27: Chemical usage of hotel pools Chart 28: Swimming Pools per 100,000 Residents Chart 29: Chemical usage of parks/recreation and municipal pools Chart 30: Multi-family housing starts (5+ units in structure), Chart 31: Rental Households - Type of Unit Chart 32: Chemical usage of multi-family housing pools Chart 33: Estimated commercial pool segment aftermarket value, Chart 34: The use of select accessories within the commercial pool installed base Chart 35: Chemical usage for all commercial treatable water, Chart 36: Consumer confidence index, Chart 37: U.S. unemployment rate, Chart 38: Real disposable personal income, Chart 39: Real personal consumption expenditures, Chart 40: Producer price index, Chart 41: New and existing home sales, p a g e YE 2015 U.S. Commercial Swimming Pool Report 2016, P.K. Data, Inc.

6 Tables Table 1: Commercial pool installed base by state, Table 2: Commercial Pool Installed Base of additional water features* Table 3: Estimated share of channel activity within the commercial pool segment Table 4: United States Community Associations, Housing Units and Residents Table 5: Clubs with Given Recreational Amenity, Table 6: Dollars spent on the construction and refurbishing of secondary public schools (000) Table 7: Commercial pool counts by segment Maps Map 1: Commercial inground swimming pool installed base by state p a g e YE 2015 U.S. Commercial Swimming Pool Report 2016, P.K. Data, Inc.

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