Palm Beach County Sports Commission Business/Marketing Plan. Addidtional Information for Item WS.2

Transcription

1 Palm Beach County Sports Commission Business/Marketing Plan

2 Mission Promote and market PBC as a sports tourism destination on a national and international level. Develop and attract sporting events and activities to PBC that stimulate bed tax revenue and create economic impact (focus on the off season) Maximize utilization of County facilities Improve the quality of life through sports

3 PBCSC Supported Events in Delray Beach

4 Bucky Dent Baseball School Fantasy Camp November 7 11, 2011 Miller Park 64 Room Nights $22,400 economic impact

5 Chris Evert Pro Celebrity Tennis Classic November 11 13, 2011 Delray Beach Tennis Center 125 Room Nights $676,296 economic impact 30 minute program to air on ESPN 2 on January 21, strategically following the Australian Open

6 College Swim Team Training Camps December 2011 January 2012 PGA 7 teams trained at the Aqua Crest Aquatic Complex 459 room nights and $68,850 in economic impact

7 XPE Pre NFL Draft Combine January 11 April 1, 2012 Seacrest Soccer Complex & Hilltopper Stadium 1,770 Room Nights Economic Impact = $514,800 Elite College Athletes Train in Delray Beach and prepare for the NFL Draft over 3 months

8 Delray Beach International Tennis Championships February 24 March 4, 2012 Delray Beach Tennis Center 935 Room Night & $4,746,434 in Economic Impact Televised live on the Tennis Channel International distributed to over 170 countries

9 Spring Fling March 3 24, 2012 Hilltopper Stadium Collegiate Women s Lacrosse Event for NCAA Division I,II, &III 915 Room Nights Economic Impact =$1,036,800

10 Spring Fling Spring Fling featured perennial women lacrosse powers, Notre Dame vs. Yale at Hilltopper Stadium Over 1,000 people attended

11 Delray Beach Twilight Festival USA Cycling Pro Crit Series 1st stop on the USA Cycling Crit Series 160 professional cyclists and thousands of spectators $248,400 in economic impact / 89 room nights

12 Florida Judo Association State Championship March 31, 2012 at Atlantic High School 100+ Competitors from across the state (Youth to Adult) $85,800 in economic impact

13 USTA Boys & Girls 12u Spring Nationals April 8 13, 2012 Delray Beach Tennis Center 456 total athletes participate 515 Room Nights Economic Impact =$727,500

14 Delray Beach International Tennis Federation May 19 26, 2012 Delray Beach Tennis Center Athletes from more than 25 countries were represented 181 Room Nights Economic Impact =$63,500

15 USANA National Netball Championships June 23 24, 2012 Atlantic High School Over 20 teams from across the United States, Bahamas, Wales, & the Cayman Islands participated 214 Room Nights Economic Impact =$349,800

16 USTA Boys 16s & 18s Clay Court Championships June 16 22, 2012 Delray Beach Tennis Center Largest amateur tennis event in Palm Beach County 1,014 Room Nights Economic Impact =$1,074,480

17 USTA Summer Smash Regional Championships September 1 3, 2012 Delray Beach Tennis Center 302 Room Nights Economic Impact =$538,120

18 EVP Tour National Championships September 22, 2012 Delray Beach Over 50 professional beach volleyball teams &80 amateur teams compete Televised on Fox Sports Network 132 Room Nights Economic Impact =$110,000

19 Economic Impact & Room Nights Generated from PBCSC Supported Sporting Events in Delray Beach 14 different events with national and international impact 6,626 Room Nights Economic Impact =$10,263,180

20 Economic Impact & Room Nights Generated from PBCSC Supported Sporting Events in Boca Raton Another 13 major events hosted in Boca Raton in FY 12 Ranging from Major League Lacrosse All Star Game and Allianz Championship to the Battle in Boca basketball tournament and US Soccer Olympic Development Program 6,898 Room Nights Economic Impact = $15,270,189

21 Look at 2013 FY currently includes 16 state, national & international events taking place in Delray Beach: Halloween Super Series (Swimming) Chris Evert Celebrity Tennis Classic Elev8 Baseball Fantasy Camp USA Judo Team Championships Atlantic Cup (Netball) College Winter Training Camps (Swimming) XPE NFL Pre Draft Combine Cherry Blossom Open XVIII (Judo) Delray Beach ITC (Tennis) FJA Judo State Championships USTA U12 Spring Nationals (Tennis) Rattler Round Up (Judo) Delray Beach ITF (Tennis) USTA Boys Clay Court Championships (Tennis) USTA Summer Smash Championships (Tennis) EVP Tour Championships (Beach Volleyball) These 16 events are projected to create more than 6,200 room nights and a combined economic impact of more than $8 million

22 Palm Beach County Sports Commission Highlights of 2012 Banner year Sports Room Nights & Economic Impact Record Setting Year for sporting events 113 hosted or supported by the PBCSC 165,182 room nights tracked to date Economic impact of sporting events in Palm Beach County estimated to be $61,571,789 Not including WEF, MLB Spring Training, or Honda Classic

23 Recommendations For Making Delray Beach a Sports Destination Create a strategic plan for developing Delray Beach as a Sports Destination. Host a planning session with the County and City s sports leadership with a trained facilitator to develop a strategic plan for growing events and increasing economic impact. Potential Attendees: PBCSC, DBMC, Sharon Painter, Elev8, ITC, Parks and Rec, Prep & Sports, Delray Beach Athletic Club, Hyatt Place, Marriott, Seagate, etc. Designate one person or agency to oversee the coordination of these groups in carrying out the strategic plan Begin to create a plan for upgrading the Delray Beach Tennis Center and Golf Course. Look at ways to improve the field and gym at Atlantic High School. Look at adding a football field for Village Academy with track and field capacity. Create marketing materials that promote the City and County sports venues located in Delray Beach. Work with private Country Clubs to see if they would be open to hosting outside golf or tennis events Look at ways to expand with baseball, lacrosse, soccer, track and field and more beach volleyball.