2017 OFFICIAL SPONSORSHIP PACKAGE

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1 2017 OFFICIAL SPONSORSHIP PACKAGE

2 INTRODUCTION The first inaugural Hawaii Open has proven to be a valuable sporting event to the city of Oahu. The tournament s 7-day calendar included qualifying sessions, fierce tennis matches, and special events, all of which contributed to the local and international exposure for the area of Oahu. Tournament participants and visitors introduce new money into the local economy through additional spending on purchases such as hotels, restaurant meals, shopping, entertainment, and local travels. Often these visits extend beyond the duration of the tournament. Local residents and companies use this marquee event as an opportunity to show off Oahu to personal and professional networks. Corporate sponsors range from local to non-local sponsors who are vying for national and international media awareness.

3 2017 OFFICIAL TOURNAMENT HOTEL The Hawaii Open would like to proudly announce the 2017 Official Tournament Hotel as the Four Seasons Oahu at Ko Olina.

4 DESTINATION TENNIS Prestigious WTA 125k event Last event of the year Only Tournament in the US after the Open TV coverage with a world wide audience 17,000+ attendance with a two year goal of 50,000 Largest prize money of all WTA 125k events Destination for fans Access to an attractive, affluent, and young demographic 84% of tennis fans find women s tennis to be exciting and cool 55% of tennis fans are aged 18 to 34 41% of tennis fans have attended at least one tennis event 72 % of tennis fans would attend another event in the future

5 PATSY T. MINK CENTRAL OAHU REGIONAL PARK Patsy Mink was one of the principal authors of the Education Amendments of 1972, largely referred to as IX. Title IX changed the landscape for female athletes. The park underwent a series of renovations, including resurfacing of the tennis courts and tree removal, funded by the city of Oahu prior to the Hawaii Open.

6 2017 TELEVISION COVERAGE North America - Tennis Channel is an American sports-oriented digital cable and satellite television network that is owned by Sinclair Broadcast Group. It is devoted to events and other programming related to the game of tennis. Launched on May 15, 2003, the channel is headquartered in Santa Monica, California, and produces its programming out of an HDcapable broadcast center in the Los Angeles suburb of Culver City. Ken Solomon serves as the network's chief executive officer. Asia -Fox Sports Asia Pacific and the Middle East, FNG s portfolio includes 30+ channel brands across all genres on both linear and non-linear platforms, including FOX Sports, FOX, National Geographic Channel, and SCM (formerly STAR Chinese Movies). As the region s leading broadcaster, FNG reaches more than 580 million cumulative homes with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia and the UAE. TV Facts: Outside of the 4 grand-slam tennis tournaments no other tournament world wide will have the amount of TV coverage as the Hawaii Open with all matches from center court live of 90hrs of live broadcast.

7 TOURNAMENT VISITORS, TICKET SALES The 2016 Hawaii Open attracted over 17,000 attendees its first year, selling more tickets than any WTA125k event in the world. Visitors accounted for over 35% of attendance bringing in extra tourism to the city of Oahu. Our tournament participants and staff alone accounted for over 600 additional hotel bookings throughout the week of Thanksgiving. TicketFly heat map 2016

8 2016 MEDIA COVERAGE Before, during, and after the Hawaii Open, the tournament was covered by hundreds of websites worldwide. https://tennistrips.blog/2016/11/13/honolulu-last-wta-event-of-the-year-in-the-paradiselost/ Info.html https://www.reddit.com/r/tennis/comments/5ehdk1/the_wta_is_hosting_a_free_livestrea m_of_the_125k/ https://www.pressreader.com/usa/honolulu-star-advertiser/ / / https://article.wn.com/view/2016/11/24/lisicki_advances_to_hawaii_open_quarters/

9 PLAYER FEEDBACK "This is definitely the best support I've ever got at any tournament. CiCi Bellis, championship trophy presentation Our participants expressed their excitement and love for the Hawaii Open even and Oahu to their thousands of tennis fans all over the world.

10 SPONSOR PERKS Join us for an intimate evening with our biggest stars at our WTA Official Player s Draw Party, only to be topped by having the chance of a lifetime and participating in our Hawaii Open Pro-Am. During the 2016 Hawaii Open sponsors had the chance to play alongside and against our pros including Shuai Zhang and Katie Swan as well as dine and interact with our top players such as our champion CiCi Bellis, Wimbledon finalist Sabine Lisicki and America s favorite Nicole Gibbs.

11 TENNIS FAN DEMOGRAPHICS Brand loyal 54% more likely to consider a sponsor of the Tour 2016 Hawaii Open finalist, Shuai Zhang (world no. 23)

12 TITLE SPONSORSHIP: RIGHTS AND BENEFITS EXCLUSIVE NAMING RIGHTS Exclusive Title Sponsor Tournament category exclusivity Special logo for Title Sponsor Worldwide brand exposure TV commercial inventory TV streaming logo placement MARKETING EXPOSURE Promotional materials Host city promotional campaign Ticket campaign Daily Draw Local newspaper Local TV coverage Domestic TV coverage International TV coverage ON-COURT EXPOSURE Backwall signage Sidewall signage Upper deck signage ON-SITE TOURNAMENT BENEFITS Player appearances Display booth if desired Full entertainment experience VIP hospitality lounge VIP players gala VIP concert VIP box seating MEDIA INTEGRATION Worldwide news service 40% of interview backdrop Award ceremony OFFICIAL SOUVENIR PROGRAM Advertising pages Official welcome page DIGITAL INTEGRATION Naming rights to Hawaii Open website Hawaii Open phone app Hawaii Open social media initiatives Package value - $8 million in media and marketing value

13 PRESENTING SPONSORSHIP: RIGHTS AND BENEFITS one remaining* EXCLUSIVE NAMING RIGHTS Exclusive Presenting Sponsor Tournament category exclusivity Worldwide brand exposure TV commercial inventory.com Commercial inventory TV streaming logo placement MARKETING EXPOSURE Promotional materials Host city promotional campaign Ticket campaign Daily Draw Local newspaper Local TV coverage Domestic TV coverage International TV coverage ON-COURT EXPOSURE Backwall signage Sidewall signage Upper deck signage ON-SITE TOURNAMENT BENEFITS Player appearances Display booth if desired Full entertainment experience VIP hospitality lounge VIP players gala VIP concert VIP box seating MEDIA INTEGRATION Worldwide news service 30% of interview backdrop Award ceremony OFFICIAL SOUVENIR PROGRAM Advertising pages Official welcome page DIGITAL INTEGRATION Social media initiatives PRO AM Play with the best WTA players Package value - $2.5 Million in media and marketing value

14 PREMIER SPONSORSHIP: RIGHTS AND BENEFITS BENEFITS Tournament category exclusivity Worldwide brand exposure TV logo placement MARKETING EXPOSURE Promotional materials Host city promotional campaign Daily Draw Local newspaper Local TV coverage TV commercial inventory available ON-COURT EXPOSURE Sidewall signage Backwall signage Upper left Upper deck signage ON-SITE TOURNAMENT BENEFITS Player appearances Display booth MEDIA INTEGRATION Worldwide news service OFFICIAL SOUVENIR PROGRAM Advertising pages DIGITAL INTEGRATION Phone app Social media initiatives Package value - $950,000 in media and marketing value

15 CHAMPION SPONSORSHIP: RIGHTS AND BENEFITS BENEFITS Tournament category exclusivity Worldwide brand exposure TV logo placement MARKETING EXPOSURE Promotional materials Host city promotional campaign Daily Draw Local newspaper Local TV coverage ON-COURT EXPOSURE Upper deck signage Sidewall signage ON-SITE TOURNAMENT BENEFITS Player appearances Display booth MEDIA INTEGRATION Worldwide news service OFFICIAL SOUVENIR PROGRAM Advertising pages DIGITAL INTEGRATION Social media initiatives Package value - $950,000 in media and marketing value

16 CONTRIBUTING SPONSORSHIP: RIGHTS AND BENEFITS BENEFITS Worldwide brand exposure TV logo placement MARKETING EXPOSURE Promotional materials Host city promotional campaign Daily Draw Local newspaper Local TV coverage ON-COURT EXPOSURE Upper deck signage Side court signage ON-SITE BENEFITS Display booth MEDIA INTEGRATION Worldwide news service OFFICIAL SOUVENIR PROGRAM Advertising pages DIGITAL INTEGRATION Social media initiatives

17 SMALL BUSINESS/PERSONAL SPONSORSHIPS RALLY Sponsorship: $2,500 MATCH POINT Sponsorship: $7,500 Box seating for four (4) during all tournament sessions Two (2) parking passes valid all tournament sessions 1/4 page ad in official tournament program One banner prominently displayed on grounds (max size 3x6) Upper deck logo placement, all sessions Box seating for eight (8) during all tournament sessions Four (4) parking passes valid all tournament sessions 1/2 page ad in official tournament program Three (3) dedicated social media posts: (1) leading up to event, (1) during the event and (1) following the event Up to two (2) banners prominently displayed on grounds (max size 3x6) Side court logo placement, all sessions ACE Sponsorship: $5,000 Box seating for eight (8) during all tournament sessions Four (4) parking passes valid all tournament sessions 1/2 page ad in official tournament program Three (3) dedicated social media posts: (1) leading up to event, (1) during the event and (1) following the event Up to two (2) banners prominently displayed on grounds (max size 3x6) Upper deck logo placement, all sessions COURT CHAIR Sponsorship: $8,000 each Specially designed players bench, line judges chair, or head referees chair Box seating for four (4) during all tournament sessions Up to three (3) banners prominently displayed on grounds (max size 3x6) Display booth 10x10 during all sessions 1/2 page ad in official tournament program

18 SMALL BUSINESS/PERSONAL SPONSORSHIPS SIDE COURT Sponsorship: $10,000 SCOREBOARD Sponsorship: $25,000 *Limit two sponsors Logo placement on side court measuring 2 x8 Box seating for eight (8) during all tournament sessions Up to three (3) banners prominently displayed on grounds (max size 3x6) Display booth 10x10 during all sessions 1/2 page ad in official tournament program Logo placement on scoreboard Box seating for eight (8) during all tournament sessions Up to five (5) banners prominently displayed on grounds (max size 3x6) Display booth 10x10 during all sessions Full (1) page ad in official tournament program Eight (8) invitations to participate in Hawaii Open Pro-Am TIME CLOCK Sponsorship: $12,000 *Limit two sponsors Logo placement on time clock Box seating for eight (8) during all tournament sessions Up to three (3) banners prominently displayed on grounds (max size 3x6) Display booth 10x10 during all sessions Full (1) page ad in official tournament program Eight (8) invitations to participate in Hawaii Open Pro-Am

19 2017 HAWAII OPEN November 19-26, 2017 Contact: Ben Goldsmith

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