2016 PARTNERSHIP OPPORTUNITIES

Transcription

1 2016 PARTNERSHIP OPPORTUNITIES

2 TOURNAMENT AT-A-GLANCE August 21 29, 2015 The Connecticut Open is a world-class WTA (women s) tennis event that benefits the community and statewide charities. Long considered the tune-up to the US Open, the tournament is the only event of its kind in the Northeast and also the culmination of the summer long Emirates Airline US Open Series. Legacy event with a rich history; Tournament Director Anne Worcester is former CEO of the Women s Tennis Association (WTA) with relationships that result in World Top 10 players competing in Connecticut each year alongside the rising stars of tomorrow. Former champions read like a Who s Who of women s tennis: Steffi Graf, Venus Williams, Jennifer Capriati, Lindsay Davenport, Justine Henin, Caroline Wozniacki, and Petra Kvitova. To the delight of men s tennis fans, in 2014 Connecticut Open added an annual Men s Legends event s event is headlined by John McEnroe alongside Andy Roddick, James Blake and Jim Courier. 2

3 2015 TOURNAMENT RESULTS LOCATION: Connecticut Tennis Center at Yale New Haven, Connecticut PRIZE MONEY: $710,000 PLAYER FIELD:* DEFENDING SINGLES CHAMPION:* Including six World top 10 and 17 World top 30 players; competitors from 26 different countries. World #4 Petra Kvitova (CZE) ATTENDANCE: 51,946 (10% increase over 2014) TV COVERAGE:** Domestic: ESPN2 holds the domestic TV rights -1M viewers Global: 6.8M viewers worldwide in 100+ countries on six continents. Digital Coverage:** * Rankings as of 9/23/15 **SMG YOUGov, 2014 coverage; 2015 to be updated. An additional 1.5M watched via mobile, web, and over-the top digital services such as Apple TV, Roku, and other digital devices. Petra Kvitova (CZE) World #4 Three-time Connecticut Open Champion 2014 Wimbledon Champion 3

4 SPONSORSHIP OPPORTUNITIES Align Your Brand with Industry Leaders 4

5 BRAND EXPOSURE STADIUM COURT SIGNAGE Propel your brand into a regional, national, and international spotlight with in-stadium branding opportunities, including signage in domestic and global television view. Stadium Court 5

6 BRAND EXPOSURE STADIUM COURT SIGNAGE - TV VIEW Stadium Backwall Two Primary, One Corner and Two ticker positions Sidewall 6

7 BRAND EXPOSURE STADIUM COURT SIGNAGE TV VIEW Serve Speed Clock Net Judge Box Umpire Chair 7

8 BRAND EXPOSURE STADIUM COURT SIGNAGE TV VIEW Tunnel Signs Two pair Barrel Cooler (SOLD) or Player Towel 8

9 STADIUM COURT SIGNAGE - SPECTATOR VIEW Entitlement of the Sponsor Club (SOLD) BRAND EXPOSURE Video Scoreboards Two in stadium Middle Tier Signage Spectator View 9

10 CONSUMER ENGAGEMENT TOURNAMENT GROUNDS Connect on site with a desirable demographic Data Capture, Product Sampling and Sales 10

11 Wilson Sporting Goods - Demo Days CONSUMER ENGAGEMENT TOURNAMENT GROUNDS Aetna Smoothie Bike Yale University Mascot Jumbo Handsome Dan Citizen Watch Citizen Selfie Promotion First Niagara Banko 11

12 PLAYER ENGAGEMENT TOURNAMENT GROUNDS & SOCIAL MEDIA ALS Ice Bucket Challenge 2014 Champion - Petra Kvitova Tournament Director - Anne Worcester 2013 Champion - Simona Halep Autograph Sessions with WTA Players Four-time champion, Caroline Wozniacki shown. FRENDS Headphones Player gifts WTA player, Nicole Gibbs. Closer to Free Player Challenge for Smilow Cancer Hospital Men s Legends Jim Courier (left) and James Blake (right) 12

13 HOSPITALITY BOX SEATS & HOSPITALITY SUITES Entertain clients and key stakeholders Recognize executives and employees Frontier Club Hospitality Suites and Box Seats Please inquire about pricing and availability. Boxholder Restaurant 13

14 ABOUT CONNECTICUT OPEN presented by UNITED TECHNOLOGIES - Community Outreach - Demographics - Television Coverage - Marketing/PR 14

15 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Heart of the Tournament The tournament s strategy has always been to leverage the excitement and power of professional tennis to build interest and participation at the community level. The tournament partners with 501(c)3 New Haven Youth Tennis & Education (NEW HYTEs), New Haven Parks & Rec, New Haven Public Schools, and the USTA year round to provide tennis lessons, life skills, and leadership development programming. Family Classic - Connecticut Open also presents the year-round parent/child competition that encourages a healthy, active lifestyle for families with nearly 100 tennis events throughout seven states in New England and New York over eight months, culminating at the Connecticut Open in August. 15

16 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Sponsors Making a Difference - Examples AMERICAN EXPRESS In association with the USTA s Fresh Courts initiative, American Express and the Connecticut Open transformed McClain Park, a downtrodden, abandoned New Haven park, into a safe place for neighborhood kids to play tennis, baseball and enjoy the playground. World #20, Andrea Petkovic, led a free clinic for local Boys & Girls Club youth. EMIRATES AIRLINE US Open Series Title sponsor Emirates Airline activated a racquet return program and an on-site tennis clinic for NewHYTEs (New Haven Youth Tennis & Education). Emirates has also made annual cash and equipment donations to New Haven inner city programs. FIRST NIAGARA First Niagara donated new tennis equipment to 300+ elementary school children at the tournament s annual Free Lesson clinic. In 2013, together with the Governor s Prevention Partnership on mentoring, the bank and Governor Malloy spoke about the importance of mentoring prior to Free Lesson. That same year, the bank and Connecticut Open presented a youth clinic In Newtown to advance healing and recovery for the children. American Express Fresh Courts initiative in New Haven, CT Emirates Airline Racquet Return Free Lesson 16

17 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Spectator Demographics CONNECTICUT OPEN FANS ARE MATURE, AFFLUENT, AND WELL EDUCATED Mature - Spectators are adults years old. Affluent - 60% have a household income (HHI) of $100,000+; 15% have HHI of $200k+; 4% have HHI of $500k+. Educated- 70% have graduated college, or higher. In 2014, fans traveled from 28 states and internationally, with the majority attending from affluent Connecticut suburbs and NYC commuter towns, especially New Haven and Fairfield Counties. Source: The George Washington University, Economic Impact Analysis 17

18 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Domestic and International Television Coverage ESPN2 holds the domestic television rights to the tournament with more and more coverage appearing on its digital platform ESPN3. Television and digital content also appears on the Watch ESPN mobile app. Internationally, the global TV feed is picked up in 100+ countries.* *Source: WTA TV, 2014 **Full list available upon request. 18

19 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Tournament & Series Marketing 2014 EXECUTIVE SUMMARY (Will be updated for 2015) Connecticut Open Approximate Impressions Markets Advertising and Collateral 25MM* Statewide and regional markets including: New Haven, Hartford, Stamford, Bridgeport and NYC Public Relations 500MM** Regional, National, and International Media Outlets Emirates Airline US Open Series Impressions Min. 3.8M National - TV; syndicated radio; tennis publications. Connecticut - TV morning shows and late news (GMA, Today, CBS Sunday AM); ESPN2; ESPN.com; digital ads targeted to Connecticut tennis fans (e.g., YahooSports.com; Tennis.com; Fox Sports, etc.); local radio. *2014 Media Plan **Source: Google News, Compete.com, Meltwater 19

20 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Tournament Marketing Tournament implements a fully-integrated marketing campaign to Connecticut residents, NYC commuters, and tennis fans via TV, digital, radio, social, print, out of home, and direct mail. TV Commercials Twitter 150,000 ticket brochures New York Times and Metro North Facebook Billboards YouTube Radio Spots 20

21 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Domestic and International Press 21

22 WHY TENNIS? WHY WOMEN S TENNIS? 22

23 WHY TENNIS? 1. Great way to reach female sports enthusiasts. Offers a Sizable Female Audience Tennis (55%) vs. Golf (34%) 2. It attracts a diverse audience. 69% white/19% black/12% Hispanic/4% Asian) vs. Golf (77% white/14% black) 3. Tennis fans are open to connecting with sponsors. The average fan spends 6.5 hours on the grounds per visit 4. Tennis fans are highly engaged on-site. 67% visit and interact with sponsors on-site 5. Allows brands to have an extended conversation with fans. Average attendees spend 51 minutes visiting sponsor booths 6. Facilitates a connection with consumers and their passion 81% of fans understand the importance of sponsor support 7. Sponsorship has a positive impact on brand image and perceptions. 64% of fans feel more positive toward a sponsor s brand 8. Tennis fans have a positive impression of sponsors. 88% view sponsorships as a good way to promote products 9. Tennis tournaments drive sales. 64% of fans more likely to buy a sponsor s product as a result of sponsorship 10. Tennis tournaments drive ROI. Cost/Benefit ratio (avg. 2:1) meets or exceeds industry thresholds 23

24 WHY TENNIS? Pioneers in Women s Sports History Why Women s Tennis? 1970 Billie Jean King leads a group of eight other renegades known as The Original Nine. TWO YEARS ahead of Title IX, they envision a better future for women s tennis. $1 contracts signed by all nine to compete in the brand new Virginia Slims Series, endorsed by the Philip Morris Company. $7,500 - prize money for the inaugural Virginia Slims of Houston, established on September 23, Billie Jean King s Original Nine shown holding $1 bills $710,000 prize money for the 2014 Connecticut Open GROUNDBREAKING. LEGENDARY. GENDER EQUITY. EQUAL PAY. 24

25 WHY TENNIS? The WTA Story Pioneers in Women s Sports History 1990 s Current Connecticut Open Tournament Director Anne Worcester served four years as CEO of the WTA, the governing body of women s tennis and the world s preeminent sporting circuit for women. Named to the CEO position when she was 34, Worcester was both the youngest person and the first female to lead a professional sports organization WTA honors Anne for her contribution to women s tennis in a ceremony on Stadium Court (right) during the Connecticut Open. Why Women s Tennis? GROUNDBREAKING. LEGENDARY. GENDER EQUITY. EQUAL PAY. 25

26 WHY TENNIS? Why Women s Tennis? The Women s Tennis Association is the global leader in women's professional sports. More than 2,500 players Representing 92 nations Competing for more than $118 million in prize money 54 events and four Grand Slams in 33 countries Over 5.4 million people attended women's tennis events in 2013 with hundreds of millions more watching on television and digital channels around the world. 26

27 WHY TENNIS? Powerful, Exciting, Competitors Seven of the Top 10 Highest-Paid Female Athletes in the world are from the WTA tour, the most of any single league or tour: 1. Maria Sharapova ($29M) 2. Serena Williams ($20.5M) 3. Li Na ($18.2M) 4. Victoria Azarenka ($15.7M) 7. Caroline Wozniacki ($13.6M) 8. Agnieska Radwanska ($7.4M) 9. Ana Ivanovic ($7M) Why Women s Tennis? *Forbes,

28 WHY TENNIS? Why Women s Tennis? Five of the world s Top 50 Most Marketable Females* are from the WTA tour, the most of any single league or tour: Sloane Stephens Victoria Azarenka Maria Sharapova Caroline Wozniacki Eugenie Bouchard Central criteria that shaped the list: value for money, age, home market, charisma, willingness to be marketed, crossover appeal. *Sports Pro/EuroSport

29 SEE YOU IN AUGUST! Thank you for considering a partnership with Connecticut Open, presented by United Technologies! August 19 27,