May 16-22, 2010 OPEN DE NICE CÔTE D AZUR AN ATP WORLD TOUR EVENT

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1 May 16-22, 2010 OPEN DE NICE CÔTE D AZUR AN ATP WORLD TOUR EVENT

2 OPEN DE NICE COTE D AZUR A Unique Event Historical tournament and club of the french sporting inheritance Favorable site towards players / fans proximity High quality Public Relations Customization of the offers and flexibility of the organization Roland Garros ambushing Last preparation for the French Open in the heat of the clay season Last stop before a grand slam which entails broad international media coverage Melting pot between top french players and top 15 members of the ATP world tour

3 OPEN DE NICE CÔTE D AZUR: A COMPETITION 15 years later, it s coming back

4 OPEN DE NICE CÔTE D AZUR ATP WORLD TOUR Tournament - THE ATP RANKING IS WHAT ESTABLISHES THE WORLDWIDE TENNIS HIERARCHY ATP : ASSOCIATIONS OF TENNIS PROFESSIONALS CREATED IN 1974 The ATP Tour regroups 65 international tennis tournaments of different categories, each marked by the difference of prize money and points awarded. The rankings are evolves every week taking into account the results of players over the past 12 months. The rankings take into account the results over the past 52 weeks and breaks down into the points accumulated on the four Grand Slams, the nine Masters 1000 as well as the five best results of all other tournaments played. This ranking is recalculated every Monday and allows tournament organizers to establish the draws and designate seeds. The ATP Race ranking no longer exists. The ATP and the ITF (International Tennis Federation) share the organization of men s professional tennis. POSITIONING As does Marseille, Metz and Lyon, the Open de Nice Côte d Azur positions itself as high level sporting event with a strong local impact both socially and economically. On a sporting point of view, the Open de Nice Côte d Azur is amongst the top 10 ATP World Tour 250 events. The Open de Nice Côte d Azur will be, for the players, a dress rehearsal for the French Open. Roland Garros, the second Grand Slam of the season takes place the following week. Court conditions and balls will be identical to those of the French Open.

5 OPEN DE NICE CÔTE D AZUR ATP WORLD TOUR CALENDAR A FRENCH RIVIERA TOURNAMENT JUST BEFORE ROALND GARROS THE ATP CALENDAR 3 new tournaments in the 2010 ATP calendar : Nice, Atlanta and Santiago 65 tournaments through-out the year played in 31 different countries ranging from $ to $ of prize money. 161 lower level tournaments in a category named Challenger ranging from $ to $ of prize money. 4 Grand Slams, the Davis Cup and Futures (3rd level tournaments) are organized by the ITF. OPEN DE NICE CÔTE D AZUR : Last stop before Roland-Garros The Open de Nice Côte d Azur will be held from May 16th to May 22nd 28 players will compete for the title amongst which Davydenko, Verdasco, Simon, Soderling and Ljubicic. Outdoor. Prize Money: Category Date Name Surface Prize money 02/05/10 BMW Open (Munich) Clay /05/10 Serbia Open (Belgrade) Estoril Open (Estoril) Clay Clay /05/10 Madrid Open Clay /05/10 Arag ATP world team championship (Dusseldorf) Clay Open de Nice Cote D azur Clay GRAND SLAM 23/05/10 Roland Garros Clay

6 OPEN DE NICE CÔTE D AZUR Nice LTC A CLUB DESIGNATED AS HISTORICAL BY THE FRENCH TENNIS FEDERATION 1890 : Creation of the Nice Lawn and Tennis Club A club in downtown Nice Place Mozart 18 courts Over 1300 memebers Beauty of the environment Prestigious Past Strong Identity TOURNAMENT DIRECTION Jean-François Caujolle Former professional ATP tennis player from 1972 to 1981 Founder and director of the Open 13 of Marseille Director of the BNP Paribas Masters (Paris Indoor) since 2006 Member of the European board of the ATP tournament directors Jean-François Caujolle benefits of a dedicated organizational team at the OPEN 13 as well as at the Open de Nice Côte d Azur.

7 THE PLAYERS NIKOLAY DAVYDENKO Best ranking : 3 Age: 28 ( ) Birthplace: Severodonezk, Ukraine Residence: Volgograd, Russia Height : 178 cm Weight : 70 kg Plays : right-handed Turned pro : 1999 Coach: Eduard Davydenko ROBIN SODERLING Best ranking : 7 Age: 25 ( ) Birthplace : Tibro, Sweden Residence: Monte Carlo, Monaco Height : 193 cm Weight : 87 kg Plays : right-handed Turned pro: 2001 Coach: Magnus Norman IVAN LJUBICIC Best ranking : 3 FERNANDO VERDASCO Best ranking : 7 Age: 31 ( ) Birthplace : Banja Luka, Bosnia- Herzegovin Residence: Monte Carlo Height : 193 cm Weight : 92 kg Plays : right-handed Turned pro: 1998 Coach: Ricardo Piatti Age: 26 ( ) Birthplace : Madrid, Spain Residence: Madrid, Spain Height : 188 cm Weight : 81 kg Plays : left-handed Turned pro : 2001 Coach : Darren Cahill

8 THE FRENCH PLAYERS RICHARD GASQUET Best ranking : 7 Age: 23 ( ) Birthplace: Beziers, France Residence: Neuchatel, Switzerland Height: 185 cm Weight: 75 kg Plays: Right-handed Turned pro: 2002 Coach: Gabriel Markus GILLES SIMON Best ranking : 6 Age: 25 ( ) Birthplace : Nice, France Residence: Neuchatel, Switzerland Height: : 180 cm Weight: 69 kg Plays: Right-handed Turned pro: 2002 Coach : Thierry Tulasne GAEL MONFILS Best ranking : 9 Age: 23 ( ) Birthplace: Paris,France Residence: Nyon, Switzerland Height: 193 cm Weight: 80 kg Plays: Right-handed Turned pro: 2004 Coach: Roger Rasheed

9 OPEN DE NICE COTE D AZUR SPONSORSHIP Title Sponsor Official Sponsors Sponsors

10 OPEN DE NICE COTE D AZUR TOURNAMENT MEDIA National broadcaster Live from Tuesday to Saturday 2 pm end of play (TBC) RADIO Internationals broadcasters PRESS South Africa, Australia, Hong Kong, India, Philippines, Singapore, Brazil, Mexico, USA, Est Europe, Italy, Spain, Turkey, Russia

11 OPEN DE NICE COTE D AZUR - Global activation BRAND VISIBILITY Courtside panels French & international broadcasts On site jumbotron advertising Official website and tournament magazine PUBLIC RELATIONS VIP Hospitilaty Boxes BRAND EXPRESSIVITY Hostesses dressed with in flight Emirates uniforms CONSUMING EXPERIENCE & FAN PARTICIPATION Interactive lot awarding game

12 SPONSORSHIP - EMIRATES Communication / Hospitality plan EMIRATES branding and visibility Full advertising page in tournament magazine Hostesses dressed with inflight Emirates uniforms Official website visibility and interactive lot awarding game On site jumbotron advertising (2 screens on center court, 1 sreen in VIP hospitality, 1 screen in plubic vending area) EMIRATES VIP Hospitality HOST Individual hosting at VIP hospitality entrance Acess to venue parking Fax internet connection FOOD AND BEVERAGE Official tournament caterer in privatized VIP area

13 Sponsorship p PR Plan Proposition 1 VIP hospitality area 20 business seats in courtside Emirates box. 2 courtside panels Proposition 2 12 business seats in courtside Emirates box. 4 courtside panels Proposition 3 12 business seats in courtside Emirates box. 2 courtside panels

14 OFFERS - BUDGET PROPOSITION I 1 VIP hospitality area 20 business seats in courtside Emirates box. 2 courtside panels Full advertising page in tournament magazine Hostesses dressed with inflight Emirates uniforms Official website visibility and interactive lot awarding game On site jumbotron advertising ET ET ET PROPOSITION II 12 business seats in courtside Emirates box. 4 courtside panels Full advertising page in tournament magazine Hostesses dressed with inflight Emirates uniforms Official website visibility and interactive lot awarding game ET ET ET PROPOSITION III 12 business seats in courtside Emirates box. 2 courtside panels Full advertising page in tournament magazine Official website visibility and interactive lot awarding game ET ET ET