JULY 21-29, 2018 A UNIQUE PARTNERSHIP OPPORTUNITY

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1 JULY 21-29, 2018 A UNIQUE PARTNERSHIP OPPORTUNITY

2 GF SPORTS GF Sports is a sports and entertainment event content company that owns and operates ATP World Tour (Association of Tennis Professionals) sanctioned properties in Atlanta, GA and Long Island, NY and special events in New York City and Orlando, FL. Through these four tennis properties, GF Sports delivers top-notch sports experiences and content to its fans, whether it be live at the event, domestically and internationally on TV, or through other social and digital media channels. Its commitment to execute and deliver the ultimate fan experience, along with an impressive line-up of the best players in the world, sets GF Sports events apart from the rest.

3 BB&T ATLANTA OPEN Professional tennis in Atlanta has a great history dating back to 1985 with an impressive list of singles champions, some of which include the game s all-time greats: Pete Sampras, Andre Agassi, Ivan Lendl, John McEnroe, and Michael Chang. Taking place at Atlantic Station in one of the best tennis cities in the world, this tournament has become a premier stop on the ATP World Tour. EVENT SNAPSHOT The property has become a major marketing vehicle for companies, including: BB&T, Coke, Emirates Airline, Lexus, American Express, Citizen and many more This is the first stop on the US Open Series, a series of 10 summer hard court tournaments that culminates with the last Grand Slam of the year, the US Open Atlantic Station attracts more than 9 million visitors per year and is the 4th most visited attraction in Georgia

4 Junction of I-75, I-85 and 1 2 mile North of I-20 ATLANTIC STATION Strategic Location & Unrivaled Visibility Visible to 578,000 vehicles per day Sixth busiest interchange in the US #4 attraction in GA with 9 million annual visitors 355,000 residents/$90,000+ avg HH income 4 MARTA stops including Free Ride shuttle

5 DEMOGRAPHICS TRENDS GENDER (F/M) AGE 20-59: 51/49 80% 145% 72% AVERAGE HHI: $150K 52% 46% 43% 20% -9% 9% AVERAGE AGE: 40 HOLD COLLEGE DEGREE: 82% ATTENDANCE AT EVENTS PARTICIPATION -1% TV VIEWERSHIP FROM , TENNIS GREW FASTER THAN GOLF, BASKETBALL AND ANY OTHER TRADITIONAL SPORTS TENNIS GOLF NBA DEMOGRAPHICS/TRENDS WHY TENNIS? Affluent, ENGAGED, brand loyal, educated decision-makers Most gender neutral sport #1 most diverse sport* Highest educated fan base of all sports Positive brand association Source: MRI Database/ USTA TIA Participation Study Demos derived from USTA *Tied w/ NBA Source: REPUCOM SPONSORLINK

6 TENNIS REACHES THE MONEY MARKET (United States) Best sport for exposure to High Net Worth (HNW) individuals TENNIS BASKETBALL BASEBALL FOOTBALL GOLF F1 (SOCCER) AVE. EXPOSURE PER HOUR (MM:SS) 14:26 4:08 7:36 3:09 4:59 1:46 AVERAGE AUDIENCE PER DAY (MIL) % OF AUDIENCE HIGH NET WORTH SPORT INDEX (0-100) 1.3M 2.2M 1.2M 0.36M 1.4M 0.51M 36% 31% 30% 27% 50% 47% Sports Index= (Average HNW audience per day x exposure sec. per hour) / 8 to fit ranking scale Source: SMG Insight

7 SOCIAL MEDIA FACEBOOK REACH: 5.6 MILLION TWITTER IMPRESSIONS: 6.9 MILLION TOTAL FOLLOWERS: 59,000+ TELEVISION LIVE AND TAPE-DELAYED BROADCAST IN OVER 80 COUNTRIES REACH TO OVER 90M HOUSEHOLDS OVER 100 HOURS OF TV COVERAGE BROADCASTS ON TOP NETWORKS: GF SPORTS ACCOUNTS: 19 UNIQUE WEB VISITORS: 310,000+

8 THE ROAD TO THE US OPEN...US OPEN SERIES!!! Launched in 2004 ATP (Men s) and WTA (Women s) Tournaments in North America Bonus System Attracts Top Players 30 Million US Viewers 100 Live US Broadcast Hours Attendee Demographic Comparable to the US Open

9 ONE OF THE MOST PRESTIGIOUS SPORTING AND ENTERTAINMENT EVENTS IN THE WORLD BB&T ATLANTA OPEN PARTNERSHIP OBJECTIVES UTILIZING UNIQUE PRO TENNIS ASSETS; Help support key Atlanta market growth initiatives with National & Global reach Deepen existing customer relationships Open doors with desired prospects Community & Charity Local Support

10 POTENTIAL ASSET EXAMPLES Category Exclusivity Logo Inclusion on Event Print/Digital Materials Signage & Promotion: Stadium Court Video Board Message & PA Announcements Week long branding on our Stadium Court NET JUDGE BOX ($5mm estimated TV ad value!) Week long branding on our Grandstand Court NET JUDGE BOX One (1) Full Program Ad One (1) :30 second Jumbotron Video Per Session One (1) PA Announcement Per Session Logo Inclusion on BB&T Atlanta Open Home Page Logo Inclusion on BB&T Atlanta Open Partner Pages Three (3) Social Media Sponsored Posts One 10x10 Booth in our Partner Pavilion One (1) dedicated to our 20k+ data base with a special promotional offer Seven (7) ESPN2/ESPN3 :30 TV ad spots (5 on ESPN3 and 2 on ESPN2) Three (3) full-page ads in local ALTA NetNews publication to reach metro Atlanta tennis audience (80k+ audience per issue)

11 POTENTIAL ASSET EXAMPLES One (1) VIP on-court coin toss with recommended use by your Business team for a VIP customer experience (exact date TBD) One VIP week-long Champagne table that seats 4 that includes access to our VIP Lexus Lounge with open bar & food with recommended use by your Business team One (1) VIP tennis clinic for up to 16 guests that includes a VIP tennis personality appearance with recommended use by your Business and/or Spotlight teams to help deepen clients relationships (exact date TBD) One (1) VIP suite session use to entertain up to 28 VIP customers in a suite that includes a $1k food credit and VIP tennis personality visit to meet n greet with your VIP guests, recommended use by your Spotlight team (exact suite session TBD) Fifty (50) reserved and branded seating in Gold section in our Stadium Court for your use each session to secure NEW or help with retention of retail customers BONUS - sponsorship of our Ball person team with the back of their shirts being stadium & camera visible stating Sponsor Name Ball Squad (estimated TV ad value in excess of $1mm, based on SMG Research)

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13 It s a great tennis town in Atlanta. It s probably the best tennis town in America. John Isner In order for tennis to grow, we have to look at it from the fans perspective. This is outside the box. Andy Roddick Atlanta is a great tennis town and an important market for Lexus. Being aligned with the BB&T Atlanta Open helps us reach an important demographic. Jay Cropper, Area General Manager, Lexus With the cool venue, it s kind of a special tournament, unlike others. Jack Sock BB&T Atlanta Open matches up well with our company image & brand growth initiatives. Kevin Greiner, President, GAS SOUTH