2015 Copperwynd Pro Challenge Sponsor Benefits and Opportunities

Transcription

1 2015 Copperwynd Pro Challenge Sponsor Benefits and Opportunities

2 1. Tennis is GROWING! Viewer ship has increased 145% over the past 10 years (MRI Doublebase) Attendance has grown by 43% over the past 10 years (MRI Doublebase) Participation has grown by 46% over the past 10 years (USTA TIA Participation Study) 2. Tennis fans are a DESIRABLE DEMOGRAPHIC Tennis fans are 60% more likely than the general population to have household incomes of over $150K. Local tennis fans follow suit; our audience has an average household income of $150K. Our attendees also range from young professionals to retirees, with ages between (MRI 2011) Tennis fans are highly educated and are 39% more likely to have an advanced degree. Tennis fans are also more likely to be influencers in their peer group. (MRI 2011 Doublebase, Tennis Attendees) WHY MARKET TO TENNIS: 3. Tennis provides MEANINGFUL INTERACTION Tennis events are efficient for promotions. 80% of tennis fans walk the event grounds, and open to connect with sponsors and other fans. 67% of tennis fans visit an event booth/ sponsors, and spend an average of 51 minutes at that activation site. 64% of tennis fans feel more positive about brand after exposure at a tennis event. (SRI 2010 US Open Series Attendee Research) 4. Tennis DRIVES ROI 64% of tennis event attendees are more likely to consider/purchase after interaction with Sponsor at the event. (SRI 2010 US Open Series Attendee Research) MARKETING TO TENNIS

3 TITLE SPONSOR $30,000 SPONSOR BENEFITS EXCLUSIVITY IN CATEGORY SPONSOR NAME AS THE EVENT NAME Sponsor s name and/or logo will be designated as Title Sponsor in all Tournament promotional materials, including event program, posters, press releases, website, and advertisements second commercials or PSA s that will be played on LED Scoreboard during changeovers throughout all matches on center court for the duration of the tournament. These will also be integrated with the live stream of the matches on center court. Additionally, these will be embedded into social media posts, tournament website and sponsor website. Full social media campaign using a unique Hashtag throughout all major social media outlets (Twitter, Facebook, Instagram)to promote sponsor in conjunction with tournament. Rate of posts: 1 post per week starting 6 weeks before tournament, 2 posts per week 2 weeks before tournament, 1 post a day week of tournament. 2- Full page, prime placement color ads in the USTA event program distributed to all spectators and participants. Name/logo featured prominently in pre-tournament and post-tournament ads in Inside Tennis Magazine. Inside Tennis Magazine reaches approximately 150,000 readers in Arizona Name included in pre and post tournament editorial features in Inside Tennis Magazine. Present trophy to Women s Singles winner and runner up. Sponsor will be provided with premier on-site display area to distribute approved product samples, literature, and information to Large Center Court background banner, placed in the middle of backdrop area. This will be visible from nearly every view of Center court, which will be shown in live streaming. 1-6 x8 Banner on each of the other courts. Sponsor shall have the right to incorporate Sponsor s event affiliation in promotional activities. Eight (8) Tennis Pro-Am entries Twelve (12) invites to Sponsors and Players Party Twelve (12) invitations for VIP Hospitality area during Finals Thirty (30) spectator tickets for Semi-Finals and Finals

4 PRESENTING SPONSOR $15,000 EXCLUSIVITY IN INDUSTRY CATEGORY SPONSOR OPPORTUNITIES Sponsor s name and/or logo will be designated exclusively as Presented by in all Tournament promotional materials, including event program, posters, press releases, website, and advertisements second commercials or PSA s that will be played on LED Scoreboard during changeovers throughout all matches on center court for the duration of the tournament. These will also be integrated with the live stream of the matches on center court. Additionally, these will be embedded into social media posts, tournament website and sponsor website. Full social media campaign throughout all major social media outlets (Twitter, Facebook, Instagram)to promote sponsor in conjuction with tournament. Rate of posts: 1 post per week starting 6 weeks before tournament, 2 posts per week 2 weeks before tournament, 1 post a day week of tournament. Name/logo featured prominently in pre-tournament and post-tournament ads in Inside Tennis Magazine. Inside Tennis Magazine reaches approximately 150,000 readers in Arizona. One (1) Full page, prime placement color ad in the USTA event program distributed to all spectators and participants Personal acknowledgment opportunities at all events Sponsor will be provided with premier on-site display area to distribute approved product samples, literature, and information to Medium Center Court background banner. This will be visible from nearly every view of Center court, which will be shown on live streaming. 1-4 x6 banner on each of the other courts. Sponsor shall have the right to incorporate Sponsor s event affiliation in promotional activities Six (6) Tennis Pro-Am entries Eight (8) invites to Sponsors and Players Party Six (6) invitations for VIP Hospitality area during Finals Twenty (20) spectator tickets for Semi-Finals and Finals

5 SPONSOR OPPORTUNITIES GOLD SPONSOR $7,500 EXCLUSIVITY IN INDUSTRY CATEGORY Sponsor s name and/or logo will be used in all Event Promotional materials, including event program, posters, press releases, website, and advertisements second commercial or PSA that will be played on LED Scoreboard during changeovers throughout all matches on center court for the duration of the tournament. These will also be integrated with the live stream of the matches on center court. Additionally, these will be embedded into social media posts, tournament website and sponsor website. Full social media campaign throughout all major social media outlets (Twitter, Facebook, Instagram)to promote sponsor in conjuction with tournament. Rate of posts: 1 post per week starting 6 weeks before tournament, 2 posts per week 2 weeks before tournament, 1 post a day week of tournament. Name/logo featured prominently in pre-tournament and post-tournament ads in Inside Tennis Magazine. Inside Tennis Magazine reaches approximately 150,000 readers in Arizona. One (1) Full page, prime placement color ad in the USTA event program distributed to all spectators and participants Personal acknowledgment opportunities at all events Sponsor will be provided with premier on-site display area to distribute approved product samples, literature, and information to Small Center Court background banner. This will be visible from nearly every view of Center court, which will be shown on live streaming. 1-2 x3 banner on each of the other courts. Sponsor shall have the right to incorporate Sponsor s event affiliation in promotional activities Four (4) Tennis Pro-Am entries Six (6) invites to Sponsors and Players Party Four (4) invitations for VIP Hospitality area during Finals 15 spectator tickets for Semi-Finals and Finals

6 SILVER SPONSOR $5,000 SPONSOR OPPORTUNITIES Sponsor s name and/or logo will be used in all Event Promotional materials, including event program, posters, press releases, website, and advertisements. One (1) Full page, full-color ad in the USTA event program distributed to all spectators and participants One (1)- 15 second PSA that will be played on LED Scoreboard during changeovers throughout all matches on center court for the duration of the tournament. These will also be integrated with the live stream of the matches on center court. Additionally, these will be embedded into social media posts, tournament website and sponsor website. Full social media campaign throughout all major social media outlets (Twitter, Facebook, Instagram)to promote sponsor in conjuction with tournament. Rate of posts: 1 post per week starting 6 weeks before tournament, 2 posts per week 2 weeks before tournament, 1 post a day week of tournament. Name/logo featured prominently in pre-tournament and post-tournament ads in Inside Tennis Magazine. Inside Tennis Magazine reaches approximately 150,000 readers in Arizona. Half page, full color ad in the USTA event program distributed to all spectators and participants. Personal acknowledgment opportunities at all events. Sponsor will be provided with on-site display area to distribute approved product samples, literature, and information to Sponsor shall have the right to incorporate Sponsor s event affiliation in promotional activities Two (2) Tennis Pro-Am entries Four (4) invites to Sponsors and Players Party Six (6) invitations for VIP Hospitality area during Finals Ten (10) spectator tickets for Semi-Finals and Finals

7 BRONZE SPONSOR $2,000 SPONSOR OPPORTUNITIES Sponsor s name and/or logo will be used in all Event Promotional materials, including event program, posters, press releases, website, and advertisements. Full social media campaign throughout all major social media outlets (Twitter, Facebook, Instagram)to promote sponsor in conjuction with tournament. Rate of posts: 1 post per week starting 6 weeks before tournament, 2 posts per week 2 weeks before tournament, 1 post a day week of tournament. Name/logo featured prominently in pre-tournament and post-tournament ads in Inside Tennis Magazine. Inside Tennis Magazine reaches approximately 150,000 readers in Arizona. Half page, full color ad in the USTA event program distributed to all spectators and participants. Sponsor will be provided with on-site display area to distribute approved product samples, literature, and information to Sponsor shall have the right to incorporate Sponsor s event affiliation in promotional activities Two (2) Tennis Pro-Am Entries Four (4) invites to Sponsors and Players Party Four (4) invitations for VIP Hospitality area during Finals Eight (8) spectator tickets for Semi-Finals and Finals

8 COMMUNITY SPONSOR $250 SPONSOR OPPORTUNITIES Sponsor s name will be placed on community sponsor banner and recognized on tournament website. Sponsor s name will be listed in event program and social media pages for the tournament. Two (2) invites to Sponsors and Players Party OR VIP Hospitality area during Finals Two (2) spectator tickets for Semi-Finals and Finals