AVCA MEDIA KIT

Transcription

1 2019 AVCA MEDIA KIT 1

2 2 Thousands of coaches are just a step away. Start connecting today! If you re interested in promoting your service or product to volleyball coaches, we can help! Contact the AVCA to discuss a promotional strategy that fits your budget and start connecting with this growing population. Founded in 1981, the mission of the American Volleyball Coaches Association (AVCA) is to advance the sport of volleyball and its coaches. The AVCA currently has approximately 8,000 members*. Keep reading to learn more about promotional opportunities! *Numbers as of November Numbers are subject to change on a daily basis.

3 3 Coaching Volleyball Magazine Coaching Volleyball Magazine is the official journal of the AVCA. It s published six times annually with a paid circulation of over 8,000 and a readership exceeding 24,000. Coaching Volleyball is the #1 member benefit and is read by by all levels of coaches, as well as volleyball enthusiasts. Click here to view sample issue! 99% of AVCA members read Coaching Volleyball Magazine 58% of members pass the magazine on to friends and colleagues 63% of members keep Coaching Volleyball for 1 year or longer 77% of members are decision makers regarding team purchases 74% of members purchase apparel & shoes from April-September 79% of members purchase balls from April-September The journal offers expert instruction on all aspects of volleyball, from technique to strategy, to nutrition, biomechanics and psychology of the sport. An ad in Coaching Volleyball will enable direct targeting to an audience that encompasses the key decision-makers in the industry Volleyball Coaches. Take advantage of the opportuntity to provide Advertorials! You provide text and pictures and we ll create the ad. An excellent way to introduce a new product/enchancement or tell the volleyball community what your company is up to. Have a catalog and want to send to all AVCA members? Call for polybag pricing or other premium ads, such as fold-out covers, glue tip-ins, binded inserts, etc. ISSUE PUBLICATION DATE DEADLINES Issue March /12 Issue April /8 Issue June /10 Issue August /12 Issue October /6 Issue December /1

4 4 Pricing & Submission Specifications Preferred Position Rates Location 6x Back Cover $3,500 Inside Back Cover $2,500 Inside Front Cover $3,000 Center Spread $4,000 Rates (all ads full color) SIZE 2x 4x 6x Full Page $2,200 $2,000 $1,800 Half Page $1,500 $1,400 $1,100 Quarter $1,000 $900 $750 Advertorial $1,000 $1,500 $2,200 (per issue) Quarter Page Quarter Page Full Fage Mechanical Requirements AD SIZE NON-BLEED BLEED Full Page X X Half Horizontal 7 X Half Vertical X 7.25 Quarter Vertical 3.5 X 4.75

5 5 Digital Advertising Blasts blasts are a great way to get your product or service right into AVCA members inboxes! Send your message to AVCA s total membership of over 8,000 or a more targeted group (collegiate, club, high school, etc.). DESCRIPTION RATE One E-Blast $500 Average open rate for e-blasts sent to AVCA membership in 2018 was 25 percent. SIZE Half Page (12 Issues) RATE $4,000 / year AVCA Power Tips Digital Advertising AVCA Power Tips is a bi-weekly drills bulletin that is distributed to all AVCA members as a member benefit. Each issue contains a feature story on a different aspect of the game, along with drills that coaches can use to help train their teams. Power Tips is a member favorite and many coaches pass these tips on to colleagues and friends ensuring your advertising reaches AVCA membership and beyond.

6 6 e-newsletters AMOUNT RATE 3 Month $200 per issue 6 Month $175 per issue 12 Month $150 per issue AMOUNT RATE 3 Month $200 per issue 6 Month $175 per issue 12 Month $150 per issue At the Net e-newsletter Advertising AVCA At the Net is sent every two weeks directly to an audience of over 8,000 readers via . The e-newsletter is a member benefit and is read by high school coaches, club directors, collegiate coaches, sports information contacts and international coaches. The e-newsletter provides vital AVCA information and current happenings in the world of volleyball, including coaching transactions, upcoming coaches clinics and NCAA volleyball news. With a click-through capability, AVCA At the Net will increase name visibility, while drawing customers to your products and information. Each advertisment is 540 x 125 pixels. Affliations e-newsletter Advertising AVCA Affiliations is the Official e-newsletter of the AVCA High School Affliate Partner Program. This monthly e-newsletter provides AVCA High School Affliates with a forum for exchange and gives all AVCA and high school club coaches an opportunity to learn what s happening in other states. Each advertisement is 540 x 125 pixels. Affiliations is delivered on the last business day of each month. Click here to view Newsletter samples! Specs: 7 X inches

7 7 Social Media Join us in helping promote your brand via our social media accounts! Over the past several years, the AVCA Facebook and Twitter accounts have enjoyed unprecendented success and growth. In the 2018 calendar year, we surpassed 137,000 total followers on Facebook and 41,500 on Twitter. With those numbers being generated from a targeted audience of volleyball enthusiasts, we have the specific volleyball market you are looking to reach. We will work with you to ensure the message is clear, concise, fun and in a way that will resonate with our audience. By partnering with us on social media, upon completion you will receive a detailed post-by-post fulfillment report so we can identify, using hard data, the success of each post. Space is limited, so let us know TODAY! PRICING One Facebook Post $300 One Twitter Post $75 Facebook Campaign (One Month) $1,000 Twitter Campaign (One Month) $500 Facebook Campaign (Two Months) $1,800 Twitter Campaign (Two Months) $900 Contigent upon current AVCA Social Media Numbers.

8 8 Events 2019 JVA Rock N Rumble The JVA Rock N Rumble will be held January in Cleveland, OH. Approximately 340 club teams are expected, this provides you with the opportunity to reach over 3,400 girls age from the Midwest, Mideast and Mid-South. In addition to reaching 3,400 players, 700 club coaches and 200 college coaches will also be in attendance. Click here to view exhibitor kit JVA MKE Jamboree The JVA MKE Jamboree will be held in Milwaukee, WI February 2-3 and is expected to bring in over 200 teams from the Midwest and Great Lakes area. This tournament provides you with the opportunity to reach over 3,000 players, 400 club coaches and 200 college coaches. Click here to view exhibitor kit JVA Buckeye Battle The JVA Buckeye Battle is coming to Cincinnati, OH March Approximately 200 teams from the Midwest, Mideast and Mid-South will be in attendance bringing 2,000 players, 400 club coaches and 200 college coaches to Ohio s Queen City. Click here to view exhibitor kit JVA World Challenge The JVA World Challenge is one of the premier club tournaments in the country. WIth an expected audience of over 840 club teams, this provides you with the opportunity to reach over 8,400 girls age that will be in attendance. You ll also have access to over 1,700 club coaches and 200 college coaches. The 2019 event will take place in Louisville, KY, April 5-7. Click here to view exhibitor kit. TURN THE PAGE FOR MORE EVENTS!

9 9 Events - Continued 2019 JVA West Coast Cup The JVA is heading west! The West Coast Cup will be held in Long Beach, CA May This event will bring an estimated 300 teams from all over the country. This tournament provides you with the opportunity to reach over 3,000 players, 600 club coaches and 200 college coaches. Click here to view exhibitor kit JVA Summerfest The JVA World Summerfest will take place June 1-2 in Columbus, OH. Over 500 teams with players ages from the Midwest, Mideast, and Mid-South will be in attendence. This tournament provides you with the opportunity to reach over 5,000 players, 1,000 club coaches and 200 college coaches. Click here to view exhibitor kit AVCA Convention The 2019 AVCA Convention will be heading to Pittsburgh, PA, December If you have a product or service that volleyball coaches can use, this is the place to be! Click here to view sponsorship opportunities. Exhibitor Kits will be available in August AVCA Small College Beach Championship New in 2019 will be the AVCA Small College Beach Championship. The event will be held April at Hickory Point Beach in Tavares, FL. DII, DIII, NAIA & Two-Year College teams will participate. A maximum of 24 teams will be selected. Click here to view sponsorship and exhibitor opportunities.

10 10 Sponsorships Sponsorships with the AVCA gets your product or service in front of over 8,000 members. Over 2,000 coaches and volleyball club directors from around the country are in attendance at the AVCA Convention. Various opportunities exist for all budgets and there s a vast selection of options to chose from based on each individual sponsor s needs. There are four different sponsorship categories. Corporate Partners have a unique relationship with the AVCA as they are promoted heavily at all events, clinics, etc., gain priority placement in publications and booth selection and can use the term Official in their selected category. Preferred Providers are companies that agree to support the AVCA by providing member only pricing on products or services. Program Sponsorships are focused on either gaining exposure year around or during a particular volleyball season. Convention Sponsorships are directed toward making a splash at the AVCA Convention. There are also four different sponsorship levels (Platinum, Gold, Silver and Bronze) that provide a wide range of sponsor benefits. These benefits include, but are not limited to, digital and print advertising, personal interaction opportunities, complimentary tickets, registrations, etc. Click here to learn more about Sponsorship Opportunities! Click here to learn how to become a Preferred Provider!

11 11 Advertising Policies and Guidelines AVCA reserves the right to refuse advertisments based on possible impacts on the AVCA brand, conflict of interest; sensitivity of the message; and relevance to the volleyball profession. Ad campaign may be delayed if any required information is missing or if artwork is not properly formatted. Any element(s) not meeting specifications will be returned for revision. Creative work must adhere to any and all trademark and copyright laws. Coaching Volleyball Submission Specifications: Acceptable file types include PDF or JPEG. Color Format is CMYK All materials not requested to be returned will be discarded after one year If new copy of instructions or specifications are not received by copy deadline, the publisher reserves the right to repeat a previous ad. e-newsletter Submission Specifications: Acceptable file types include PDF or JPEG. All materials not requested to be returned will be discarded after one year If new copy of instructions or specifications are not received by copy deadline, the publisher reserves the right to repeat a previous ad. AVCA does not permit the following types of actions for advertisers: Blind downloads (cloaking software in other downloads); Browser manipulation (altering customary settings so user cannot gain control); Keystroke tracking (monitoring a consumer s keystrokes to obtain passwords, identification); or Unclear origin of ads (hiding or obscuring the source of an ad, web page or ). For more advertising information or to secure a contract, please contact Toby Bishop at , or or Toby.Bishop@avca.org