Proposal for the City of Chicago, Olympics 2020
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1 Illinois Wesleyan University Digital IWU BA/BFA Senior Honors Book Gallery Fall 2009 Proposal for the City of Chicago, Olympics 2020 Laura K. Czys, '10 Illinois Wesleyan University Follow this and additional works at: Part of the Art and Design Commons, and the Art Practice Commons Recommended Citation Czys, '10, Laura K., "Proposal for the City of Chicago, Olympics 2020" (2009). BA/BFA Senior Honors Book Gallery This Book is brought to you for free and open access by The Ames Library, the Andrew W. Mellon Center for Curricular and Faculty Development, the Office of the Provost and the Office of the President. It has been accepted for inclusion in Digital IWU by the School of Art faculty at Illinois Wesleyan University. For more information, please contact digitalcommons@iwu.edu. Copyright is owned by the author of this document.
2 PROPOSAL FOR THE CITY OF CHICAGO OLYMPICS 2020 Illinois Wesleyan University Graphic Design 4 Fall 2009
3 PURPOSE OF OLYMPICS: create unity & enhance knowledge of world cultures promote friendship & sportsmanship establish a venue for excellence & competition DEFINED AUDIENCE: families & fans athletes support staff & coaches for athletes corporate sponsors
4 WHY CHICAGO? water/open space/lakeshore centrally located in U.S. infrastructure/grid system diverse population visitor friendly sightseeing deep dish pizza
5 DESCRIPTIVE WORDS FOR CHICAGO: urban/industrialized modern/dynamic captivating/inspiring/inviting famous for arts/jazz/blues sport loyality friendly/accommodating diverse neighborhoods/people
6 GUIDING WORDS: dynamic captivating modern (hip) inspiring open DESIGN GUIDELINES: customizataion & personalization democratization of media sharing communicate energy of Chicago
7 LOGO SKETCHES
8 PAGE OF LOGOS
9 the Sears tower? really? it looks Chinese... I thought this was Chicago? is that supposed to look like a three-eared rabbit? this one looks like three pieces of fruit... like two bananas and a pear is that a football? a three-year-old could have drawn that it looks like Italy... you know, like a boot? outside quotes
10 FINAL LOGO
11 COLOR PALETTE
12 beach volley volleyball tennis swimming cycling basketball soccer athletics SPORT ICONS
13 c h i c a g o HORIZONTAL GRAPHICS
14 chicago VERTICAL GRAPHIC
15 MASCOTS: WILLY & PENNY
16 athletics basketball cycling soccer swimming tennis volleyball beach volley news schedule results participants athletes teams sports soccer swimming volleyball more... media center social facebook twitter youtube fantasy games kid zone about chicago olympic movement feed me Welcome back! We found these stories that we think you d like to see. Phelps wins again! olympic world twitter olympicsfan123: That was a great #OlympicTennis match! Go USA!!! PhelpsPhan: OMG OMG OMG OMG. HE JUST WON AGAIN! youtube vlogbrothers: What is it about the Olympics? sxephil: Yeah, I m in Chicago. Be jealous. news Associated Press (US): Womens Volleyball nets 300 million viewers worldwide BBC (UK): Olympic Shooting starts off with a bang Straits Times (SG): Centerpiece of the Games: Table Tennis? more... American swimmer Michael Phelps, now 35 years of age, has continued to dominate the pool. Watch him reach his latest world record! WEBSITE: HOME
17 athletics basketball cycling soccer swimming tennis volleyball beach volley news schedule results participants athletes teams sports soccer swimming volleyball more... media center social facebook twitter youtube fantasy games kid zone about chicago olympic movement You might like... VIDEO: Baseball Highlights find other media by sport (above) or country (right) WEBSITE: MEDIA
18 athletics basketball cycling soccer swimming tennis volleyball beach volley news schedule results participants athletes teams sports soccer swimming volleyball more... media center social facebook twitter youtube fantasy games kid zone about chicago olympic movement live results find other results by sport (above) or country (right) you can add them to this page or view them there Baseball: United States currently playing Japan; fifth inning, US: 3, JP: 2 3 wins, 0 losses so far, at least two more games Tennis: Joe Jones currently playing with Jim Jones against Jane Jones and Juniper Jones Joe and Jim have won 1 set, 2 games; score is currently 30-love in favor of Joe and Jim Swimming next match in 30 mins: Butterfly stroke six matches so far; US: 3 golds, 1 silver; UK: 2 gold, 3 silver, 1 bronze; FR: 1 gold Basketball: United States currently playing Canada; overtime, US: 3, CA: 2 2 wins, 1 loss so far, at least one more game Tennis: Jim Jenkins currently playing with Tim Jenkins against Jane Jenkins and Juniper Jenkins Jim and Tim have won 1 set, 2 games; score is currently 30-love in favor of Joe and Jim Cycling: France next departure in 30 mins six races so far; 5 golds, 1 silver Baseball: Jamaica not currently playing 1 win, 2 losses so far, at least one more game Cycling: Bruce Legstrong dropped out during first race; legs caught on fire no medals won WEBSITE: RESULTS
19 athletics basketball cycling soccer swimming tennis volleyball beach volley news schedule results participants athletes teams sports soccer swimming volleyball more... media center social facebook twitter youtube fantasy games kid zone about chicago olympic movement Schedule click on event, venue, team or station name for related schedule, including icalendar links Swimming: Butterfly (Male) starts in 20 sec. McElroy Poolhouse NBC competing: Michael Phelps (US), Jarod Jenkins (UK), Nik Heusch (DE) Basketball (Male) starts in 5 min. Wilson Stadium MSNBC competing: United States, United Kingdom Triathlon starts in 10 min. Navy Pier CNBC competing: Bruce Legstrong (US), Jim Derkstrum (NE), Kelly McGee (IR) Baseball starts in 10 min. Buck Diamond NBC.com competing: Japan, Jamaica Shooting starts in 15 min. Cheney Woods NBC.com competing: Bryce Larson (US), Jim Bond (UK) Cycling (Male) starts in 15 min. Soldier Field NBC.com competing: Bryce Legstrong (US), James Derkstrum (NE), Cal McGee (IR) Soccer (Female) starts in 20 min. Nike Field NBC (hour delay) competing: United Kingdom, Mexico Tennis: Doubles (Female) starts in 20 min. Green Court NBC.com competing: Mercury & Arena Jones (US), J. Holweger & G. DuPont (UK) Tennis: Singles (Male) starts in 25 min. Clay Court NBC.com competing: Al Roundton (US), Jack Jesseson (UK) Swimming: Butterfly (Female) starts in 30 min. McElroy poolhouse NBC competing: Michelle Fell (US), Gail Tartar (UK), Alice Sawyer (CN) WEBSITE: SCHEDULE
20 KIDS WEBSITE: HOME
21 KIDS WEBSITE: KNOW-IT-ALL
22 KIDS WEBSITE: GAMER
23 KIDS WEBSITE: VIDEOS
24 KIDS WEBSITE: FUN FOR ALL
25 KIDS WEBSITE: ATHLETE ME
26 KIDS WEBSITE: GALLERY
27 olympicsfan123 That was a great #OlympicTennis match! Go USA!!! olympicsfan123 Chicago tomorrow for the Olympic swimming SOCIAL NETWORKING WEBSITES
28 Chicago 2020 Olympics Write somthing... Chicago, IL Summer the olympics are going to be sweet! SOCIAL NETWORKING WEBSITES
29 SOCIAL NETWORKING WEBSITES
30 SOCIAL NETWORKING WEBSITES
31 OTHER WEBSITES
32 BUS ADVERTISEMENTS
33 chicago TAXI SIGN
34 UNION STATION
35 THIS THIS is HISTORY WORLD in the MAKING CHICAGO is GOWORLD the field museum FIELD MUSEUM
36 LIGHTPOST BANNERS
37 PRODUCTS
38 PRODUCTS
39 swimming basketball POSTCARDS
40 Willy and Penny OLYMPICS OLYMPICS in COLOR in COLOR KIDS PRODUCTS
41 KIDS PRODUCTS
42 My second favorite Willy I went to the Olympics and it was... TOTALLY AWESOME! KIDS PRODUCTS
43 chicago KIDS PRODUCTS
44 KIDS PRODUCTS
45 chicago chicago chicago PRODUCTS
46 chicago chicago chicago chicago chicago chicago chicago chicago PRODUCTS
47 coasters PRODUCTS
48 THE END
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