OFFICIAL REGULATIONS

Transcription

1 OFFICIAL REGULATIONS Chapter 4: Marketing & TV Regulations Released on: 24/04/2015 CEV VOLLEYBALL CUP & CEV VOLLEYBALL CHALLENGE CUP Men Women

2 ARTICLE 1: CORPORATE IDENTITY OF THE COMPETITION Article 1.1 GENERAL INFORMATION The participating clubs and their National Federation shall make sure that the competition is always recognisable as a CEV event Therefore, in the competition hall the following must be displayed: The CEV flag (see layout) The competition title banner (3 x 1 m) All the print materials produced by the National Federation shall display: The CEV logo, which shall be one size bigger than any other logo The competition logo The official competition title All official graphics and layouts will be made available by CEV. Article 1.2 CEV LOGO Colour reference of background: Pantone 2738c; CMYK: Printable: in blue, negative (white), and black Size: always one size bigger than any other logo (e.g. logo of National Federation) Available Format: eps, jpg The logo must be downloaded from the CEV ftp server under the Downloads section. Released on : 24/04/2015 CEV Luxembourg PAGE 1

3 Article 1.3 CEV FLAG Inside the competition hall 2 m 3 m Size: 3,00 m x 2,00 m, in case the other country flags are bigger than the CEV flag, the dimensions of the latter must be adapted proportionally in length & width. Colour: BLUE Pantone 2738 c; CMYK: YELLOW (Pantone Process Yellow c); CMYK: ORANGE (Pantone 130 c); CMYK: CEV logo: as big as possible Released on : 24/04/2015 CEV Luxembourg PAGE 2

4 Outside the competition hall 1 m 3 m Size: Colour: 3,00 m x 1,00 m, in case the other country flags are bigger than the CEV flag, the dimensions of the latter must be adapted proportionally in length and width BLUE Pantone 2738 c; CMYK: YELLOW (Pantone Process Yellow c); CMYK: ORANGE (Pantone 130 c); CMYK: CEV logo: CEV logo: YELLOW (Pantone Process Yellow c) ORANGE (Pantone 130 c) BLUE (Pantone 2738 c) as big as possible Released on : 24/04/2015 CEV Luxembourg PAGE 3

5 2.1.1 HOME & AWAY MATCHES ARTICLE 2: MARKETING RIGHTS ON COMPETITION VENUES Article 2.1 In the official communications may be included provisions for the distribution of marketing rights between CEV and the hosting clubs. The CEV reserves the following 3 [three] positions around the court: n 7, 9, 12. These advertising positions may be ceded to the hosting clubs upon written confirmation of CEV in the Official Communication. The competition title banner on position n 11 must be produced by the organisers according to the layout made available for downloading. The official court layout can be consulted in Appendix 1 to these regulations and will be made available for downloading FINAL MATCHES (SEMI-FINALS & FINALS) ADVERTISING BANNERS: o MIKASA banner has to be produced by the organiser and must be positioned as indicated in the attached court layout o CEV reserves the following 3 [three] positions around the court: n 7, 9, 12. o The competition title banner (3 x 1m) must be produced by the organiser. The official layout can be downloaded from the CEV ftp server. The remaining banner positions are to be used by the organisers, as indicated in the official court layout. The court layout must be set up by the organiser according to the layouts made available for downloading. NET POST COVERS: If applicable, the net post covers will be sent to the organisers. NET ADVERTISING: The organisers of the finals have to produce the net advertising according to the layout provided by CEV. FLOOR STICKERS: CEV reserves the following 2 [two] positions on the court: F2 and F6. Positions F1 and F5 are to be used by the organisers. The size of the stickers is 3,40 m x 1 m. BACKDROP: The backdrop must be produced by the organisers according to the layout provided on the CEV ftp server. The backdrop will be installed in the mixed zone. 2 nd RING ADVERTISING It is not allowed to install a second row of advertising behind the first row around the court. Any permanent and non-permanent advertisement in the competition hall not interfering with the brand exclusivity of the CEV sponsors shall be allowed provided that the respective advertisement is placed at least 5 [FIVE] metres above the competition floor. Furthermore, any space under 5 [five] metres and not mentioned in the Marketing Regulations are the exclusive property of CEV. Released on : 24/04/2015 CEV Luxembourg PAGE 4

6 BANNER FOR THE 1 st PLACE PODIUM: The organiser of the 2 nd final match has to produce the banner for the podium according to the specimen provided by the CEV. As a general rule, the organisers must respect the brand exclusivity of the CEV sponsors and commit themselves to turn down any publicity in whatever shape (panels, print advert, etc.) for any sponsor/brand likely to be a direct competitor USE OF LED/ROTORS SYSTEM Article 2.2 The CEV may allow the use of LED/ROTORS system under the following conditions: The club has to send in an official request by compiling the LED System Application Form at the latest 2 [two] months prior to the competition start. It can be downloaded from the CEV database. If the technical standards are fulfilling the CEV requirements, CEV will issue the approval of the LED system use, which must be shown to the CEV technical delegate for each match. The use of such dynamic system will be allowed during the entire competition according to the following guideline: o o o o All sponsor logos can be dynamic. CEV and its official partners logos must be presented in a static way. CEV defines the rotation timing & ratio of the sponsor logo visibility (must be strictly respected) Non-respect of the rotation timing and ratios will entail financial sanctions No fee will have to paid to CEV Article VIP & HOSPITALITY For all the matches up to the semi-finals, no tickets are to be reserved for the CEV sponsors. However, the organisers shall supply for each of the matches of the semi-finals and finals, free of charge, the following quantity of tickets for CEV and its official partners: 10 [ten] VIP and 10 [ten] normal tickets per match for CEV 20 [twenty] VIP and 20 [twenty] normal tickets for the CEV sponsor(s) 12 [twelve] VIP tickets for the CEV official ball supplier MIKASA TICKETS FOR OPPONENT TEAM The organiser is obliged to reserve min. 10% of the seating capacity of the hall to the fans of the opponent team, for the matches of the semi-finals and finals OFFICIAL LAYOUTS ON FTP SERVER All official logos and/or layouts for the competition will be made available on the CEV ftp server. Access is as follows: ftp://nftp.cev.lu User name: CEV_marketing Password: 4marketing2010 Released on : 24/04/2015 CEV Luxembourg PAGE 5

7 2.4.1 PROMOTIONAL ACTIVITIES OF CEV SPONSORS Article 2.4 The official partners of the CEV shall be entitled to carry out promotional activities within the premises of the competition hall. In the frame of these promotional activities, the organisers shall put areas at disposal, free of charge, for stands and advertising banners of the CEV sponsors. CEV will confirm all the activities undertaken by the CEV sponsors in due time POST EVENT REPORT A short Post Event Report must be prepared by the organisers of the final matches, including the following information: 1. Match schedule and results 2. Presentation of the teams 3. Marketing material if any was produced (brochure, poster, etc) 4. Spectators attendance and entertainment activities organised 5. List of sponsors and pictures of the activities organised 6. Pictures of the entire event 7. Press activities: press clippings published, press conference organised, etc OPENING CEREMONY No opening ceremony is organised AWARDING CEREMONY ARTICLE 3: CEREMONIES AND PROTOCOL Article 3.1 Article 3.2 The Awarding Ceremony will be organised after the second Final match. The organisation flow of the ceremony will strictly respect the script made available in the downloads area of the CEV database and has to be adapted to 2 [two] teams only. The final layout on the team and officials positioning on the court must be published in the Official Bulletin distributed during the competition. Released on : 24/04/2015 CEV Luxembourg PAGE 6

8 Article PRIZES OF HONOUR The winner receives a Cup provided by CEV. The teams receive following medals provided by CEV: - 1 st placed team receives 20 gold medals - 2 nd placed team receives 20 silver medals The medals and winner cup will be produced and sent by CEV INDIVIDUAL AWARDS Only the Most Valuable Player will be awarded after the final match. No other individual awards will be given. The MVP trophy must be provided by the organiser of the final match. ARTICLE 4: TV REGULATIONS Article NATIONAL AND INTERNATIONAL TV RIGHTS - GENERAL PRINCIPLES The CEV as the exclusive owner of all national and international TV rights to the competitions (CEV Volleyball Cup & CEV Volleyball Challenge Cup) has the sole authority to assign the national and / or international TV rights to any other third parties. The sportsman media group is CEV s exclusive, worldwide agency to market all audio visual media rights to all stages of the CEV Volleyball Cup and CEV Volleyball Challenge Cup. These TV regulations are concerned with the TV rights of both competitions only. All TV rights are defined as: First Party Rights - TV rights to the home matches in the national territory of the hosting club Second Party Rights - TV rights to the away matches in the national territory of a visiting club Third Party Rights - all matches without participation of a club from a Media Partners territory, to be acquired by any broadcaster as well as: all types of transmissions - such as live transmissions and delayed transmissions etc. all types of excerpts - such as Clips, Highlights, News Access etc. For the avoidance of doubt, internet rights (IPTV, broadband etc.) and Mobile Devices Rights are not part of these regulations. These rights belong to the sportsman media group. In case of any interest in internet rights, e.g. broadcasts on Clubs homepages, these rights have to be clarified individually between the requesting party and the sportsman media group. Released on : 24/04/2015 CEV Luxembourg PAGE 7

9 Only the original rights holder CEV, represented by the sportsman media group is able to grant media partners the individually requested TV rights to the competitions within a TV licensing agreement, negotiated and concluded between the media partner and CEV / the sportsman media group. Any broadcasts without such licensing agreement are strictly prohibited and illegal. Definitions: For the sake of simplicity in these TV Regulations: The Confédération Européenne de Volleyball will be referred to as CEV. National Federations will be referred to as NF. The authorized assignee of a NF (participating club) will be abbreviated as CLUB. Please note, for all obligations imposed by the CEV, the NF will always be held responsible in the last instance. All TV Broadcasters broadcasting the CEV Volleyball Cup or CEV Volleyball Challenge Cup matches will be referred to as MEDIA PARTNER. Furthermore, the MEDIA PARTNER producing the CEV Volleyball Cup or CEV Volleyball Challenge Cup home matches of the participating CLUB(s) from its country will be referred to as HOST BROADCASTER. For the avoidance of doubt, a HOST BROADCASTER is a MEDIA PARTNER as well. The sportsman media group will be referred to as THE SPORTSMAN. The TV Regulations are binding and serve as the contractual basis for participation in the CEV Volleyball Cup and CEV Volleyball Challenge Cup TV BROADCASTING CEV Volleyball Cup -1/16, 1/8, 1/4 Finals & Challenge Round CEV Volleyball Challenge Cup - 1/16, 1/8, 1/4 & ½ Finals For these stages of the competitions the CLUBs/NFs have no production or broadcasting obligation. THE SPORTSMAN focuses to agree TV licensing agreements which include a production and broadcasting obligation of as many matches of the competitions as possible. In general each NF / CLUB is free to contact THE SPORTSMAN prior the CEV Volleyball Cup and CEV Volleyball Challenge Cup season, in order to propose reliable HOST BROADCASTER(s) in their respective countries. THE SPORTSMAN will contact these suggested partners immediately and will try to agree on an extensive TV licensing agreement. THE SPORTSMAN will inform the NFs/CLUBs about the production and broadcasting obligations of a HOST BROADCASTER as soon as a licensing agreement is concluded. In case a CLUB decides to produce its home match from the above competition stages, it has to fulfil, like a HOST BROADCASTER, all official CEV production requirements described in these TV regulations (Art. 4.2) and shall contact and inform THE SPORTSMAN at least three weeks prior to the respective match in order for THE SPORTSMAN to be able to offer this match to international MEDIA PARTNERS. Released on : 24/04/2015 CEV Luxembourg PAGE 8

10 OBLIGATIONS IN TERMS OF TV BROADCASTING For the following stages of the competition the NFs / CLUBs have to guarantee the production and distribution according to these regulations: CEV Volleyball Cup - 1/2 Finals & Finals CEV Volleyball Challenge Cup - Finals The main goal of the marketing of the TV rights is to raise the international public attention and TV coverage of both competitions, to further develop the brands CEV Volleyball Cup and CEV Challenge Cup. Therefore, at least the Semi-finals and Final matches of the competitions respectively shall be made available to MEDIA PARTNERS in any case. To guarantee the availability of the CEV Volleyball Cup Semi-finals & Finals and the CEV Volleyball Challenge Cup Finals, each participating NF, respectively each participating CLUB has to guarantee the assumption of the production and distribution costs according to the provisions in Article 4.2, in case there is no HOST BROADCASTER taking over these expenses. In principle the SPORTSMAN / CEV intend to avoid a situation whereby a CLUB will have to pay the production and distribution costs of its Semi-final/Final home matches. Therefore THE SPORTSMAN will use its best efforts to conclude detailed TV licensing agreements with the best possible HOST BROADCASTER(s), who in the best case take over responsibility for all occurring production and distribution costs for each participating CLUB or the whole NF s territory. If CEV / THE SPORTSMAN agree a TV licensing agreement including the production obligation for these stages of the competition, the respective NFs / CLUBs will be released from their production obligation by registered letter by CEV. CEV / THE SPORTSMAN will inform the NFs / CLUBs at the latest 2 [two] days after the completion of the Challenge Round of the CEV Cup respectively after the Semi-Finals of the Challenge Cup about the situation in regards to the production obligation of NFs / CLUBs. Each NF / CLUB qualified for these stages of the competition are obliged to provide CEV with a TV-01 duly signed by the NF, the club, at least one week prior the start of the CEV Volleyball Cup Semi-finals and Finals, respectively the CEV Volleyball Challenge Cup Final matches. In case the NF/CLUB have not concluded any agreement with a HOST BROADCASTER, they are nevertheless obliged to guarantee the production of the match as well as the availability of the signal to any third parties. With its final registration the NF / CLUB fully agree to all terms and conditions settled in the TV Regulations. For the avoidance of doubt, despite the production guarantee, the NF / CLUB do explicitly not hold any broadcasting rights. All broadcasting rights are granted only by CEV/THE SPORTSMAN. Article 4.2 TV PRODUCTION PRINCIPLES MINIMUM PRODUCTION STANDARD Released on : 24/04/2015 CEV Luxembourg PAGE 9

11 All HOST BROADCASTERS have to fulfil the same minimum production standards to secure a steady quality between all matches. These rules apply as well to the NFs/CLUBs in the event that they produce one of their home matches irrespective of the competition stage. The TV signal production shall be guaranteed with the minimum following broadcasting equipment: 3 [three] fixed cameras, of which 1 [one] hand-held 1 [one] net camera 1 [one] net microphone 1 [one] replay lamp (optional) Upon request of CEV / THE SPORTSMAN the HOST BROADCASTER is obliged to make available free of charge (without any access fees) to THE SPORTSMAN: an international Clean Feed [SD or HD 16:9 ] with English Match Graphics (provided by THE SPORTSMAN) and International Sound via an established European Satellite, such as Eutelsat 7B or 10A The following audio configuration has to be respected: Audio 1: International sound stereo left Audio 2: International sound stereo right Audio 3: Host Broadcasters live commentary mix (if required by the Host Broadcaster) Audio 4: t.b.a SIGNAL COORDINATION The international TV signal distribution will be organised by THE SPORTSMAN. For the avoidance of doubt CEV /THE SPORTSMAN must have access to the TV signal via satellite free of any charges (e.g. no uplink, access fee or segment costs) and will exploit the TV signal access details in its free discretion INTERNATIONAL RUNNING ORDER Each Host Broadcaster has to follow the International Running Order in order to o ensure consistency between the different matches and to inform all international broadcasters about what kind of coverage to expect during non playing periods, the international TV signal must follow an international multilateral running order, which must: start 5 [five] minutes before the beginning of each match run during the complete match, during all intervals, time outs and all possible breaks run at least 3 [three] minutes after completion of the match In case of official CEV Awarding Ceremonies the rundown might change. Released on : 24/04/2015 CEV Luxembourg PAGE 10

12 4.2.4 INTERNATIONAL RUNNING ORDER for all matches incl. Semi-Finals COUNTDOWN ON SCREEN DURATION - 05:00 CEV Logo or opning sequence (if available) :50 Beauty shots and event Title 20-04:30 away team list all 12 players + head coach 30-04:00 home team list all 12 players + head coach 30-03:30 announcement of the match + hand shaking 60-02:30 presentation of the refs, starting six, head coach, (both teams) 1 /each - 00:30 General atmosphere 30 00:00 Start of the match INTERNATIONAL RUNNING ORDER Finals For 20 [twenty] seconds each HOST BROADCASTER has to provide beauty shots of the hosting city. These shots help to present the event and the city in which the event takes place. The HOST BROADCASTER must present the event from an international perspective. Natural sound or Music should be included in the beauty shots. For the remaining time the match build-up has to include participating team, site of the competition team line-ups, shirt colours, introduction of the players, identification of the referees, starting six list as described below. OPENING COUNTDOWN ON SCREEN DURATION - 05:00 CEV Logo or opening sequence (if available) :50 Beauty shots and event Title 20-04:30 away team list all 12 players + head coach 30-04:00 home team list all 12 players + head coach 30-03:30 announcement of the match + hand shaking 60-02:30 presentation of the refs, starting six, head coach, (both teams) 1 /each - 00:30 General atmosphere 30 00:00 Start of the match CLOSING COUNTDOWN ON SCREEN DURATION 00:00 Celebration of the winning team 30 00:30 Team shake hands, statistics, etc :00 General atmosphere, players leaving the court 20 02:30 Beautyshots 10 02:50 Event Title + CEV logo In case of official CEV Awarding Ceremonies the rundown might change INSERTION OF OFFICIAL LOGOS In case no opening sequence is provided by THE SPORTSMAN, the HOST BROADCASTER has to insert the official CEV competition logo at the beginning and at the end of each match as well as before and after each advertising break. Released on : 24/04/2015 CEV Luxembourg PAGE 11

13 4.2.7 GRAPHICS All MEDIA PARTNERS are obliged to use the official CEV Volleyball on-screen graphics, including the correct competition logo provided by THE SPORTSMAN for generating live match graphics. EACH MEDIA PARTNER is obliged to implement and to broadcast the official international match graphics at its own costs. Before the match, the following graphics have to be used: Announcement of the match / Event Title Presentation of the referees/coaches Team grid with club logo (player s name, shirt number, position, age, height, team captain) Starting six etc. Score: The score shall be inserted permanently during each rally, also indicating which team is serving next, in the top left hand corner of the screen. It should also be displayed after each time-out, but shall not to be inserted during slow motions. The total score has to be inserted after each set and after completion of the match. Statistics: The statistics of the match shall also be inserted live during the breaks. The interface (DLL) is able to connect the DataVolley information (Official CEV Statistics Program) with the HOST BROADCASTER and their graphic statistic workstation shall be used and purchased from DataVolley. End of the match: REPLAYS Final result and match statistics If necessary, the HOST BROADCASTER can ask for a replay delay. The producer will be able to activate a red light placed on the post facing the 1 st Referee. The light should remain on for the duration of the replay. The replay lamp is however optional. In case the replay lamp is used, the replay can delay the next serve by up to 7 seconds and can be used no more than 6 [six] times per set. The HOST BROADCASTER intending to use this light should inform the club and the CEV supervisor before each match and obtain their cooperation with regards to using the light MATCH DIRECTION In the overall development of the game of Volleyball, as much effort as possible needs to be applied to make the game appear to the TV audience to be fast, dynamic, exciting and competitive. TV is a key vehicle for achieving this status in the minds of the audience. The challenge and the opportunity with TV is to bring the speed and excitement of the game to the home viewer. Released on : 24/04/2015 CEV Luxembourg PAGE 12

14 With this in mind, the HOST BROADCASTER shall make sure that the games will be transmitted in an appealing way: The cameras should never shoot any empty tribunes, but on the contrary show an overall picture with cheering spectators Tight camera angles should be avoided The ball trajectory of the service must be visible all the time Coverage of all matches must be completely unbiased to any team and must favour both teams equally If possible, the awarding ceremony should be transmitted live or at least be recorded and be put at disposal of the requesting TVs FOOTAGE OF FINAL MATCHES The HOST BROADCASTER must provide the produced match footage in HD digital format (if produced in HD) on the CEV nftp server (further details shall be provided). ARTICLE 5: ADDITIONAL DOCUMENTS Awarding and Closing Ceremony Manual - See: TV-01 for CEV Volleyball Cup - 1/2 Finals & Finals TV-01 for CEV Volleyball Challenge Cup - Finals ARTICLE 6: CASES NOT FORESEEN Any situation not provided for by the current regulations shall be settled by the CEV Board of Administration. Released on : 24/04/2015 CEV Luxembourg PAGE 13

15 APPENDIX 1: COMPETITION LOGO: OR COMPETITION TITLE BANNER (TO BE PUT AROUND THE COURT): Released on : 24/04/2015 CEV Luxembourg PAGE 14

16 BACKDROP: Released on : 24/04/2015 CEV Luxembourg PAGE 15

17 COURT LAYOUT: Released on : 24/04/2015 CEV Luxembourg PAGE 16