2017 Watch for Me NC Pedestrian and Bicycle Safety Program: Information for Prospective Applicants

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1 2017 Watch for Me NC Pedestrian and Bicycle Safety Program: Information for Prospective Applicants Ed Johnson, NCDOT Division of Bicycle and Pedestrian Transportation Laura Sandt, UNC Highway Safety Research Center February 21, 2017

2 Background Agenda Motivation and Program Goals Program Strategy and History Results and Outcomes to Date What Participants Get Participation Requirements Steps to Participate Questions and Answers

3 Watch for Me NC Motivation A critical part of a 5 E approach to help reduce the pedestrian and 700+ bicycle crashes in NC each year: Education Enforcement Encouragement/Engagement Engineering/planning Evaluation

4 Goals Short Term Longer Term Raise awareness of pedestrian and bicyclist safety issues and laws General public Law enforcement and agency staff Create a culture of safety Prevent injuries and fatalities

5 Driver yielding Crossings Driveways When turning Safe passing Attentiveness Parking lots Intersections Around buses Visibility at night Key Safety Behaviors

6 Watch for Me NC Strategy What it ISN T: An anti-jaywalking campaign A one-time effort A media blitz A flier distribution program

7 Watch for Me NC Strategy What it IS: Comprehensive Partner-led Data-driven Long term Crash Prevention Model

8 Program History 2012: Year 1 pilot launch Pedestrian safety focus 2013: Year 2 pilot launch Pedestrian plus bike safety messages 2014: Statewide launch Additional emphasis on safety around schools 2015: Statewide, phase II 2016: Statewide, phase III 2017: Statewide, phase IV

9 Past Community Participants 2012 (Pilot) 2013 (Pilot) # of Partner Communities

10 Common Participant Activities Form a coalition and coordinate plans Organize a kick-off event Engage with the media / public Coordinate with schools Present to city councils and elected leaders Perform enforcement operations Bike light blitz Pedestrian crosswalk operations

11 Common Partners Municipal/County Police Planning/Public Works/Engineering Communications/Public Relations Universities and Campus Police Parks & Recreation School District and/or Active Routes to School Coordinator Safe Kids Safe Communities Local ped/bike advocacy groups, clubs, boards

12 Common Enforcement Efforts Outreach through schools Enforcement around schools Warnings/citations (to all road users) Caught being good tickets

13 Common Media/Outreach Efforts

14 Commonly Reported Outcomes Increased community awareness of ped/bike safety Officers have more clarity on bicycle and pedestrian rules and regulations and are better able to conduct enforcement Improvements made to municipal ordinances Stronger relations with area schools and other partners Traffic citations and tickets upheld more consistently in court Ped/bike safety integrated into more plans and policies Learn more at:

15 Measured Outcomes Driver compliance with yielding laws is improving: Sites with most long term, routine enforcement had highest compliance Improvements in crosswalk use also observed Durham enforcement effort

16 Safety Achievements to Date 27 to 32% increase in drivers yielding to pedestrians from 2012 to 2015 at seven Triangle crossings monitored Reduction in ped/bike crashes reported by some partner communities (Durham, Asheville, and others) Dozens of resolutions and policies passed by local agencies to reinforce support for ped/bike safety Active safety coalitions formed in all 25 partner communities Significant increases in law officer knowledge of ped/bike laws and capacity to conduct enforcement operations

17 Safety Achievements to Date

18 Other Benefits Implement Strategic Highway Safety Plan goals within bike/ped emphasis areas Support Vision Zero Plans Enhance Walk/Bike Friendly Community applications Earn GHSP points for eligible activities

19 What Participants Get Materials and media to support local outreach Pandora ads Transit ads Outdoor ads Signage Bike lights Print materials Creative media

20 Materials/Media

21 Materials/Media (cont d)

22 What Participants Get Technical assistance Law enforcement training Series of web-based trainings Online resources, templates Listerv and support from UNC and past participants Tools for program delivery Warning ticketbooks Info about HB 959 *NEW* Social media guidance and sample content *NEW* Officer training field exercise in Raleigh, NC

23 2017 Enforcement Training 4 to 6 traditional full day workshops Primarily for new participants 4 to 6 refresher half-day workshops A 2.0 advanced version of the training Primarily for returning participants Schedule and location based on need Roll call training resources *NEW*

24 Participation Requirements 1. Attend all partner share meetings (3-5) 2. Send officers to law enforcement training 3. Disseminate materials provided by NCDOT 4. Conduct enforcement operations Chapel Hill Outreach Program

25 Participation Requirements 5. Support program evaluation: a) Submit reports on outreach activities b) Submit reports on enforcement activities c) Participate in exit interviews

26 Steps to Participate Confirm eligibility Municipal or county agency or university with police department Submit application (with letters of support) by 5:00PM on March 24

27 Steps to Participate Prior partners accepted upon completion of abbreviated application (and review of past participation) New partner selection criteria: Demonstrated understanding of the program Demonstrated capacity and partnerships to participate Clear plan of action Additional resources to leverage effectiveness

28 2017 Program Timeline March 24: April: Apr - Jul: Aug Nov: Applications due New partners announced Enforcement trainings and share meetings are held Typical peak campaign season and project reporting

29 Questions? please use chat box Laura Sandt, HSRC Senior Research Associate Stephen Heiny, HSRC Research Associate Ed Johnson, Acting Director NCDOT Bicycle and Pedestrian Division

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