(Limited Edition of 100 Penguins)

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1 (Limited Edition of 100 Penguins) Help us help everyone with cancerc A Wild in Art event brought to you by Maggie s Dundee Everyone s home of cancer care Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie s) is a registered charity, No.SC024414

2 Welcome to Maggie s Penguin Parade is a free and accessible public art and cultural event that will see a colony of colourful giant penguins invade the city of Dundee during 2018, one of its most exciting years in history. We are delighted to be working with Wild in Art, one of the leading creative producers of spectacular mass appeal public art events to bring this wonderful parade to Dundee. The project will bring together businesses, schools, community groups, organisations, creative artists and the media in a celebration of our city. The project will also raise funds for Maggie s Dundee, a charity which provides free practical, emotional and social support for people with cancer and their families and friends. A Wild in Art event brought to you by The Maggie s Centre in Dundee during Summer Be part of Dundee s phenomenal year of design and cultural innovation through sponsoring one of our penguin sculptures! Contact Annie Long on or You can be part of the trail and support Maggie s by supporting the Penguin Parade as a Sponsor. Please take a look at the great value sponsorship package and benefits detailed in this folder, and don t hesitate to contact the team if you have any requests, questions, or ideas to support this great initiative for the city and for Maggie s. Together we can help boost our regional economy, inspire civic pride, and showcase Dundee s best assets old and brand new. This special project will attract visitors, provide free days out for children and families, help create special moments and memories that will last a lifetime, encourage healthy lifestyles and put your brand alongside Maggie s at the centre of the design regeneration of Dundee. Please join us in this great penguin adventure. Thank you. Laura Lee Maggie s Chief Executive

3 What is Maggie s? Maggie s provides free practical, emotional and social support for people with cancer and their families and friends, offering a programme of support that has been shown to strengthen physical and emotional wellbeing. Built in the grounds of Ninewell s Hospital, our centre designed by Frank Gehry, is warm, welcoming, full of light and open space. It is a place to find practical advice about benefits and eating well; a place where qualified experts provide emotional support; a place to meet other people or simply sit with a cup of tea. What is Maggie s Penguin Parade? For three months in Summer 2018 the streets of Dundee and the surrounding region will be home to a trail of individually designed and beautifully decorated giant penguin sculptures showcasing the wealth of artistic talent in the area, creating economic and cultural benefits for Dundee. This project is brought to you by Maggie s Centre Dundee, in partnership with Wild in Art, and will raise significant funds to support Maggie s vital work caring for local people affected by cancer. Dundee has long had an association with penguins and replicas of these lovely creatures can be found throughout the city. RRS Discovery was the last wooden three -masted ship to be built in Britain and its first mission was the British National Antarctic Expedition. Discovery carried Captain Scott and Ernest Shackleton to Antarctica, the home of the penguin. The penguin has become a symbol of the great explorers who set out from Dundee. Our 100-strong waddle (yes, really that s the collective noun for penguins) will supplement their more indigenous friends. Wild in Art is the global leader in the organisation of mass participation public art events which bring together artists, communities and schools with private and public organisations to create memorable and significant events for all to enjoy. Maggie s Penguin Parade will include: A trail of dozens of giant penguin sculptures across Dundee and the surrounding region that will get people out and about getting some exercise and rediscovering our beautiful evolving city Attract more visitors, who will linger longer and spend more as they explore the art trail laced throughout the city centre and wider area Miniature but magnificent trails will appear in Angus and Perth throughout the Summer Raise awareness of the great work that Maggie s does in our community Engage with schools and children who will learn about these unique creatures, paint smaller sculptures and be educated in an age appropriate way about cancer in the family Encourage residents to become tourists in their own town, spend time with their families and increase pride in our city Penguins can swim at up to 22 miles per hour Celebrate and provide paid work for local artists, and showcase the creativity of our region Raise significant funds to help Maggie s continue to deliver services and support in Dundee, Perth and Angus 2018 is the most exciting year for Dundee. The opening of the magnificent V&A Dundee, the regeneration of the waterfront and Unesco City of Design. Maggie s wants to be a big part of it all and we think it s the perfect moment to raise awareness and funds for our fabulous charity. Edinburgh Zoo has a penguin which has been knighted by the Norwegian Army he is called Brigadier Sir Nils Olav

4 Get Involved Businesses, groups, charities, education establishments and individuals are invited to sponsor the large blank penguin sculptures. We then do a call to artists to submit designs from which the sponsor then selects their favourite. The artist will then create a unique piece of art work, customising the sculpture on behalf of the sponsor. The finished Penguin will be displayed across the streets, parks and public areas of Dundee during summer 2018 to create a fun and inspiring art trail. Meanwhile children in schools across the city will be learning all about penguins, then decorating smaller young penguins who will join their adult friends on the trail before returning to live permanently with their adopted school family. After their time in the sun our big penguins will be sold in our charity auction in the autumn to raise vital funds for Maggie s Dundee. Benefits for Sponsors Penguins have their own holiday on 25th April which is World Penguin Day Sculpture Sponsor 4,000 The success of previous art trails in Dundee Dundee VisitScotland Centre saw visitor numbers increase by over & retail sales by 24 % 45 % A group of penguins in the water is called a raft, and on land they are called a waddle All the Sponsors and Partners who get involved in the Maggie s Penguin Parade project have so much to gain throughout the life of the project including: Great brand exposure Association with a project that makes everyone smile Business to business networking over an 18 month period Business to Consumer marketing & PR opportunities Staff engagement and team building opportunities Supporting Maggie s to raise significant funds to support local people affected by cancer Your logo on all event collateral including trail map, website, app, and souvenir auction catalogue Logo on the plaque on one or more sculpture Social media activity Company profile in The Courier Link to your website from the Penguin Parade website and the Trail App Right to use the Maggie s Penguin Parade brand in your marketing & PR Acledgment in press and media releases Tickets to the Auction Over70,000 locals and visitors are estimated to have taken part in the public art event over the summer, either by picking up a trail map or by downloading the app 12,000 people came together for the Farewell Gathering in Slessor Gardens, Dundee with all proceeds going to charity Penguin facts researched by Steven Gilmartin. Emperor Penguins can stay under water for 20 minutes

5 Creative Sponsor Digital Sponsor Media Sponsor Print Sponsor Contact Annie Long on or A Wild in Art event brought to you by Maggie s Dundee Everyone s home of cancer care Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie s) is a registered charity, No.SC024414

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