ACT CANADA 2016 ACTIVE TRANSPORTATION PROMOTIONAL CAMPAIGN. Pilote Project

Transcription

1 François Pirart - Active Transportation coordinator - pirart.francois@gatineau.ca ACT CANADA 2016 ACTIVE TRANSPORTATION PROMOTIONAL CAMPAIGN Pilote Project

2 Genesis of the project Transportation Master Plan Environmental policy action plan Synergy with the program «À pied, à vélo, ville active» Active mobility plans in 16 elementary schools in Gatineau 50% 40% 30% 20% 10% 0% 80% 70% 60% 50% 40% 30% 20% 10% 0% 46% 27% 26% 1% Walking À pied Cycling À vélo Voiture By car Transport School scolaire bus 67% 14% 19% Less than 1,6 km 1,6 to 3 km 3 km & up

3 Genesis of the project Behaviour change Targeting schools - Good behaviour from the start - Kids raise their parents awareness

4 Collaborative effort Within the City of Gatineau: urban planning, communications, recreation, police Financial support from SAAQ Schools Community-based organisations: Enviro Éduc-Action, SCC, Dérives urbaines And others: LSO, CISSSO, MOBI-O, Enviro Éduc Action, School boards

5 Objectives Inscrease walking and cycling to schools More physical activity for healthier life habits Less traffic around schools Better understanding of safe behaviours Greater sense of safety in neighborhoods Better focus in classes Greater autonomy

6 Actions Raise awareness and inform parents Educate and inform on safety Make active transportation attractive Develop a strategy and communication tools

7 Means Providing Gatineau schools with an active transportation toolkit : Planning: tasks and deadlines, human resources, costs, contacts, funding, etc. Promotion: concept, design, messages, photos, videos Formation/animation: guides and other supports List of organisations

8 What has been realised À L ÉCOLE À PIED OU À VÉLO, JE SUIS CAPABLE! SPRING 2016

9 Range of the pilot 3 schools Active Mobility Plan Director on board Political context April May 2016 Actions - Communication & information - Education on safety - Exciting event!

10 Communication tools Web page Posters Banner Boards signature Badges Cardboards Videos Photos

11 Messages to the parents s 1 st : Presentation of the campaign 2 nd : Invitation to the event 3 rd : Reminder Information box Decision support tool

12 Piéton averti training Theory in the classroom (1h) Video games Quiz Practical training outside (1h) Awareness test On the street Awarding of a Piéton averti certificate Creation of a preliminary educative guide

13 Discussion Groups Dérives Urbaines Meeting kids in schools Discussions on the benefits and obstacles related to walking and cycling Discussion around a potential theatrical play Development of the play key topics

14 Connecting to other initiatives Trottibus Creation Developing routes Trials Sur la route des dragons Preschool and 1 st cycle Animation on safety

15 Event Invitation to come to school on foot or by bike Distribution of badges and kids count Photos for the wall of fame

16 Results École des Deux-Ruisseaux Before the day of the event: 262 pupils The day of the event: 370 pupils École du Vieux-Verger Before the day of the event: 121 pupils The day of the event: 210 pupils École de l Escalade Before the day of the event: 218 pupils The day of the event: 253 pupils Large decrease of car traffic around the schools during the pilot project

17 Échéancier Projet pilote sur un an Avril 2016 à avril phases: Avril 2016 Octobre 2016 Avril 2017 Fin de la 1 ère phase Bilan et compte rendu aux principaux partenaires Développement de bonifications du projet: vidéo/pièce de théâtre Recherche d opportunités pour les phases subséquentes

18 Next steps looking for funding Working with a local partner Connected to other initiatives Part of education Building a «key in hand» toolkit Increase number of schools Integrated in the active mobility school plans

19 The larger picture Evaluation Education Engineering Encouragement Enforcement

20 Merci!