2013 Novant Health Thanksgiving Parade Sponsorship Opportunity

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1 2013 Novant Health Thanksgiving Parade Sponsorship Opportunity Contact Charlotte Center City Partners or

2 The Carrousel Parade Parade Overview Annual free event Adults and children of all ages 26% have children in the home between the ages of 2 and 11 Prominent Uptown location - Tryon Street Uptown spectators and television viewers of the 2012 parade totaled over 1,000,000 Broadcast on WBTV on Thanksgiving Day and Christmas Day Available on Time Warner Cable On-Demand from Thanksgiving to Christmas The Carrousel Parade has been a symbol of the holiday season in Charlotte since The Carrousel Parade is included in US News & World Report s 2012 list of America s Best Thanksgiving Day Parades.

3 Title Sponsor - $100,000/year (3-year minimum) As the Parade s Title Sponsor, your company will have the overall exclusive naming rights for the event. The sponsorship provides premier branding rights for your company throughout the year as a part of the Parade logo and messaging. The Title Sponsorship is limited to one company. Exclusive entitlement rights for three (3) years with option for renewal(s). Company Name/Logo inclusion and all rights inherent to the 2 hour Company Name/Logo as part of Parade branding as (Sponsor Name) televised Parade program including but not limited to a minimum of four Carrousel Parade. (4) :30 spots with premium placement during breaks, product exclusivity, Company Name/Logo inclusion on all Parade advertising (print, radio, end credits/banner roll, bump ins and bump outs, Parade supers, and SOLD television, & billboard). live interview of Company Rep. Company Name/Logo on all e-news and social media. Rights to display up to twelve (12) company produced banners on Company Name/Logo on header, post cards, thank you cards, etc. Parade site. Company Name/Logo inclusion on 220 Pole banners, 20 Kiosks, 6 Rights to activate one Parade entry/unit as the Honorary Grand Marshall. News Racks and 2 Over Street banners located in the Uptown Charlotte (Activation costs are the responsibility of the Sponsor) business district for 30 days prior to and including Parade. (One time Company Name inclusion in all Parade stage announcements. production costs of pole banners are the responsibility of the Sponsor) Inclusion of Sponsor spokesman at Media Launch party and VIP Company Name/Logo inclusion on all on-site Parade produced banners Sponsor party. Company Name/Logo on front cover and key placement of full-page promotional campaigns. color advertisement in official Parade program insert. Rights to Banner, Link and 100 word description on Parade web site. Company Name/Logo on official Parade poster. Rights to host on site Sponsor hospitality area. (Activation costs are the Company Name/Logo featured on Parade merchandise and promotional responsibility of the Sponsor) items. Rights to a number (tbd) of exclusive VIP Seating passes in Parade Company Name/Logo inclusion on all earned media and press releases Grandstand. distributed to local, regional and national media. Six (6) VIP parking spaces.

4 Presenting Sponsor - $25,000 As one of the Parade s Presenting Sponsors, your company will have overall presenting rights for the event. The sponsorship provides premier branding rights for your company throughout the year as a part of the Parade logo and messaging. The Presenting Sponsorship is limited to two companies. Company Name/Logo as part of Parade branding as Carrousel Parade presented by (Sponsor Name). Company Name/Logo inclusion on all Parade advertising (print, radio, television, & billboard). Company Name/Logo on all e-news and social media. Company Name/Logo on header, post cards, thank you cards, etc. Company Name/Logo inclusion on 220 Pole banners, 20 Kiosks, 6 News Racks and 2 Over Street banners located in the Uptown Charlotte business district for 30 days prior to and including Parade. (One time production costs of pole banners are the responsibility of the Sponsor) Company Name/Logo inclusion on all on-site Parade produced banners Company Name/Logo on front cover and key placement of full-page color advertisement in official Parade program insert. Company Name/Logo on official Parade poster. Company Name/Logo featured on Parade merchandise and promotional items. Company Name/Logo inclusion on all earned media and press releases distributed to local, regional and national media. Company Name/Logo inclusion and all rights inherent to the 2 hour televised Parade program including but not limited to a minimum of two (2) :30 spots with premium placement during breaks, product exclusivity, end credits/banner roll, bump ins and bump outs and Parade supers. Rights to display up to six (6) company produced banners on Parade site. Rights to activate one Parade entry/unit. (Activation costs are the responsibility of the Sponsor) Company Name inclusion in all Parade stage announcements. Inclusion of Sponsor spokesman at Media Launch party and VIP Sponsor party. promotional campaigns. Rights to Banner, Link and 50 word description on Parade web site. Rights to host on site Sponsor hospitality area. (Activation costs are the responsibility of the Sponsor) Rights to a number (tbd) of exclusive VIP Seating passes in Parade Grandstand. Two (2) VIP parking spaces.

5 Corporate Sponsor - $10,000 As one of the Parade s Corporate Sponsors, your company will have premier branding rights throughout the year as a part of the Parade messaging. Company Logo inclusion on all Parade print advertising. Company Logo inclusion on all on-site Parade produced banners Company Logo and key placement of full-page color advertisement in official Parade program insert. Company Logo on official Parade poster. Rights to display up to four (4) company-produced banners on Parade site. Rights to activate one Parade entry/unit.* (Activation costs are the responsibility of the Sponsor) Company Logo inclusion on end credits/banner roll during 2 hour televised Parade program. Dedicated commerical spots.** promotional campaigns. Rights to Banner, Link and 50 word description on Parade web site. Rights to host on site Sponsor hospitality area. (Activation costs are the responsibility of the Sponsor) Rights to six (6) of exclusive VIP Seating passes in Parade Grandstand. *Parade organizers can offer unit/float opportunities at various prices. **Dedicated commerical spots available through WBTV. Parade broadcast on Thanksgiving Day, Christmas Day and the month of December on TWC On-Demand.

6 Supporting Sponsor - $5,000 As one of the Parade s Supporting Sponsors, your company will have premier branding rights throughout the year as a part of the Parade messaging. Company Name inclusion on all Parade print advertising. Company Name inclusion on all on-site Parade produced banners Company Name and key placement of half-page color advertisement in official Parade program insert. Company Name on official Parade poster. Rights to display up to four (4) company-produced banners on Parade site. Rights to activate one Parade entry/unit.* (Activation costs are the responsibility of the Sponsor) promotional campaigns. Rights to four (4) of exclusive VIP Seating passes in Parade Grandstand. *Parade organizers can offer unit/float opportunities at various prices.

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