COACH s PLAYBOOK CONTACT INFORMATION FUNDRAISING PARTICIPANT GUIDE. Southern Tier Heart Walk Sunday, April 9, 2017 SUNY Broome, Ice Center

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1 CONTACT INFORMATION Southern Tier Heart Walk Website American Heart Association Mailing Address American Heart Association Attn: Southern Tier Heart Walk PO Box 3049, Syracuse, NY American Heart Association Representative Gina Chapman Regional Director, Southern Tier (607) COACH s PLAYBOOK FUNDRAISING PARTICIPANT GUIDE Southern Tier Heart Walk Sunday, April 9, 2017 SUNY Broome, Ice Center Twitter #BingHeartWalk to fight heart disease & stroke Locally sponsored by: 12 1

2 What do I need to bring with me? Dress for all kinds of weather. Bring all donations. Bring extra cash for on-site fundraisers. What happens at the event? In addition to the walk, join us for health information, kids activities, team photos, heart-healthy displays, survivor recognition, and entertainment on the walk route. Welcome to the Heart Walk Coach s Playbook, formerly known as the Fundraising Participant Guide This guide provides information for all Heart Walk Participants - coaches (team captains) and walkers alike. This guide is also available online at Thank you for your commitment to building healthier lives, free of cardiovascular disease and stroke, by participating in the 2017 Southern Tier Heart Walk. Questions? SouthernTierHeartWalk@heart.org Call: (607) or (315) What is the Tribute Area? Engage in activities that honor or memorialize those affected by heart disease and stroke. A gift will be given to all heart disease and stroke survivors. Can I bring my dog? Dogs are NOT allowed on campus. Where do I walk? The route is a 1.5 mile loop around campus. Walkers are encouraged to walk twice around the route. The route is marked with signage. When will I be done? Everyone walks at their own pace, but most people finish 2 laps within an hour. Please note: Parking lots will be closed during the duration of the walk. All lots will reopen around 1pm. What happens after the walk? Come inside for complimentary refreshments and enjoy live entertainment. What if it rains? The Heart Walk is rain or shine. 2 11

3 DAY OF EVENT Why should I attend the walk? Everyone knows someone affected by heart disease or stroke. Support your coworkers, family and friends by walking in their honor or memory. Who should register for the walk? Each person MUST register online or in person the day of the walk. A minimum of $25 in donations is highly encouraged for all participants 18 years or older. What time does the event start? Registration and heart-healthy exhibits begin at 10:00am. Opening ceremony begins at 11:30am followed by the walk. Where do I park? Parking is free. Enter campus via the South Campus Entrance and park in the main lot (Lot #1). Follow the signs to the Ice Center. Guests with handicap parking permits, proceed to Lot #19 adjacent to the Ice Center. Volunteers may park in Lot #4. PLEASE NOTE: Lots #4 and #19 will close at 11:30am. All parking lots will be closed during the duration of the walk. All lots will reopen around 1pm. CONTENTS Frequently Asked Questions Pages 4-5 Online Registration Guide Pages 6-7 Timeline Pages 8-9 Day of Event Details Pages Contact Information Page 12 Is there handicapped/accessible parking? All lots have designated handicapped/accessible parking spaces, but space is limited. Guests with handicap parking permits, please use Lot #19. Where do I go when I arrive? Turn in money and/or register in the registration area. If you have registered online and turned in all money at Pre-Registration, skip registration and enjoy the festivities. This guide was generously printed by UHS. 10 3

4 FREQUENTLY ASKED QUESTIONS What is Heart Walk? Heart Walks fund the life-saving mission of the American Heart Association/American Stroke Association (AHA/ASA). Each year, more than one million fundraising walkers participate in Heart Walk events around the country, raising funds to save lives from heart disease and stroke. Do I to pay to walk? Yes, this is a fundraiser. Fundraising begins in January and all walkers are encouraged to set a fundraising goal of $300. A minimum of $25 in pledges is highly encouraged the day of the walk for all participants 18 years or older. Where does my donation go? Funds raised from the Southern Tier Heart Walk go towards research, advocacy, CPR training, and to promote better health in the Southern Tier. In addition to activities in local schools and worksites, the AHA/ASA funds more than $1.3 million in active research in Central New York. What is a good fundraising goal? Walkers should set a personal fundraising goal of at least $300. How many team members should I recruit? We recommend 10 fundraising members per team. Do team members/spouses need to fundraise? Yes, all walkers (18 years or over) are asked to set a goal of at least $300. We encourage everyone to make a personal donation and to seek donations from family, friends, co-workers, etc. How do I fundraise? There are many fun and creative ways to fundraise. See the fundraising flyer in the coach s kit or online at for many engaging ideas. **MARCH** 1. Host a fundraiser (St Patrick's Day-themed dinner, etc.) 2. Send reminder s about Heart Walk. 3. Have a fundraising breakfast/lunch at work. 4. Review current fundraising goals. 5. Monitor your online donations and enter pending donations online. 6. Turn in cash/check donations to your AHA contact. 7. Start a walking challenge with you co-workers. 8. Have a team meeting to discuss last minute details about the day of the event. 9. Organize a company walk during the lunch hour to celebrate National Walking Day (April 5). 10. Review current fundraising goals. 11. Plan last minute fundraising strategies to meet goals. **APRIL** 1. Celebrate National Walking Day on April Turn in donations to Coaches for Pre-Registration on April 6, 11:30-6:30pm at Visions Federal Credit Union, 4700 Vestal Parkway (Tully s Plaza). 3. Heart Walk is on Sunday, April 9 at 10am. 4. Post photos from the Heart Walk on social media using #BingHeartWalk. 5. Following the Heart Walk, thank all of your donors. 6. Complete the post Heart Walk survey via

5 TIMELINE **JANUARY** 1. Create passion! Discuss why you will be walking - do you have a survivor in the office or in your family that you would like to honor? 2. Ask 10 friends, family, or coworkers to join your team. All participants are invited to the Heart Walk Kick Off on Thurs., Jan 19, 5:30-7pm at the Holiday Inn - Binghamton. 3. Each team member MUST register online and set a fundraising goal. Visit 4. Explore the various online tools on the Heart Walk website and personalize your company, team and/or individual pages. 5. Schedule a team meeting to discuss team fundraising goals and strategies. 6. Send fundraising s to everyone in your address book. 7. Solicit support on social media (Facebook/Twitter/LinkedIn.) 8. Sign up for the National Wear Red Day campaign with the Heart Walk Director. **FEBRUARY** 1. Celebrate National Heart Month and share heart healthy recipes and messages from 2. Wear RED on Friday, February 3. Light your building RED to raise awareness that heart disease is the #1 killer of women. 3. Host a fundraiser and publicize it on social media. 4. Sell Red Hearts and/or Field of Hearts. 5. Send additional/follow up fundraising s. 6. Ask your dentist, doctor, mechanic, hair dresser, etc. to support you with a donation for the Heart Walk. 8 How do I get a t-shirt? You must raise at least $100 to receive a Heart Walk t-shirt. Indicate your t-shirt size when registering online, or you will receive a large. T-shirts are not exchangeable. T-shirts are available first-come first-served at Pre-Registration & Heart Walk. How do I get a prize? Each person who raises $250 or more can choose to receive an incentive prize. A prize certificate will be ed to you approximately six weeks after the Heart Walk. Does everyone who walks have to register? Yes, every person MUST register and sign the waiver for the Heart Walk. This includes children, spouses, etc. The registration form must be completed fully. Register at before the walk and avoid standing in line at the event. Do I have to register online? All participants are encouraged to register online. It is easy to register online and send s asking for donations to contacts in your address book. The registration form must be completed fully. What if I forgot my password? Visit click Login, click Forgot Username and/or Password at the bottom of the screen. Follow instructions. You will receive an with username and password reset instructions. If you are not able to reset your password online, call (315) for assistance. What is Pre-Registration? Pre-Registration is an opportunity for participants to turn in funds raised to date. It is quicker than visiting Registration at the Heart Walk. Pre-Registration is April 6, 11:30am-6:30pm at Visions Federal Credit Union at 4700 Vestal Pkwy (Tully s Plaza). Can I continue to fundraise after the Walk? Yes, you can continue to fundraise and turn in money up to 30 days after the event. 5

6 ONLINE REGISTRATION/FUNDRAISING GUIDE 1. Click Register on Team Captains: Select Start a Team. Follow instructions. Team Members: Select Join a Team. Follow instructions. Individuals: Select Join as an Individual. Follow instructions. After you join a team, select Returning Participant if you have previously registered. Don't remember? Click Forgot Username/ Password. You can also login using your social media account information. Don't forget to make a personal donation. 2. Once registered, Login and customize your personal webpage. Click Edit My Page (top right), then choose My Personal Page. Upload a picture, edit the caption, and edit your story. Click Save. Team Leaders/Company Leaders can also customize the team/ company page. Click Edit My Pages then My Team Page at top right of page. Upload photos and/or tell the story of why your team is walking. 3. Set your fundraising goal by clicking the My Dashboard link at top right. Your fundraising goal is listed in the left column. To change your fundraising goal, click on Edit My Goal. All walkers are asked to set an individual fundraising goal of at least $300. Please note: A minimum of $25 in pledges is highly encouraged the day of the event for all participants over 18 yrs. 4. Send s and receive 3 times more donations. Send customized s to your co-workers, friends and family inviting them to join your team or to make a donation to you. At the top right of the page, click on the Send Tab. Enter individual s or import your address book by clicking All Contacts then Import Contacts. Follow the directions. Choose a sample message including recruitment, solicitation and thank you templates and then customize the message. Online contributors will receive an instant, system-generated receipt for taxes plus a thank you note. Contributions are also viewable on your dashboard. Online transactions are secure. Follow up with those who have not contributed. 5. From My Dashboard, click Enter Cash or Checks to enter donations online. Enter donor's name, , and amount, then click Submit. Donor list can be downloaded as a spreadsheet by clicking Tasks (next to My Donors on My Dashboard) and then Save. Pending donations will be confirmed once received by the AHA. Make checks payable to the American Heart Association. Please include the My Donors report whenever you turn in money. Track your donations closely to ensure your donors are credited properly. 6. Fundraise and recruit team members with Facebook, Twitter and other social media by clicking on the Share button at the bottom of the left column on the Me, My Team, and My Company tabs (from My Dashboard page). Select a social media tool and login. Add your own status update. Click Post to share your message instantly. A link to your personal/team/company page will be included with the post. 7. Double Your Dollars by requesting a Matching Gift from your employer. Visit to search for your company or your donor s employer. Enter your Company Name and click Search. If your company appears, select it and the matching gifts guidelines will appear. If a form is provided, complete and include it with your donations. Indicate that you would like to apply the gift to the Southern Tier Heart Walk. If no form is provided, contact your HR department to determine the procedure. Remind your team members and donors to ask about matching gifts. Matching gifts can be entered as a donation from My Dashboard (see #5 above). 6 7