Ramblers Walking for Health
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1 Ramblers Walking for Health Visual identity for schemes
2 Ramblers Walking for Health vision That everyone will have access to a short, free and friendly health walk within easy reach of where they live, to help them become and stay active. Our brand values are friendly, welcoming, empowering and knowledgeable. These are based on people s experiences of us and are reflected throughout our communications. About the Ramblers The Ramblers helps everyone, everywhere, enjoy walking and protects the places we all love to walk. We are the only charity dedicated to looking after paths and green spaces, leading walks, opening up new places to explore and encouraging everyone to get outside and discover how walking boosts your health and your happiness. Ramblers Walking for Health mini visual identity guidelines 2
3 Our logo Our visual identity is an expression of our vision. It helps people recognise us and encourages them to get involved. It is made up of elements that, when used in the right way, tell the Ramblers Walking for Health story. Our logo Our logo brings the Ramblers logo and the Walking for Health visual identity together to clearly show the relationship between them. The walkers remain the same and continue to embody the social and inclusive nature of our walks. Our logo appears on all our materials. The more consistently we use it, the more memorable it will become. Minimum height for the Ramblers Walking for Health logo is 31mm Remember Always use the original logo artwork, in the correct format and colours Use the black version of the logo on publications such as newspapers, and the white version on block colour or imagery To download all logos in all formats, please visit www. walkingforhealth.org.uk/ scheme-zone under promoting your scheme The Ramblers Walking for Health logo and the funders strapline (see page 4) should be used on all materials, alongside any additional logos that your scheme may be required to use. Ramblers Walking for Health mini visual identity guidelines 3
4 Our logo - funders strapline Ramblers Walking for Health is supported by players of People s Postcode Lottery and Macmillan Cancer Support. We will be recognising the generous contribution of our funding organisations through the use of this strapline. Funders strapline Using the tagline communicates the support provided by players of People s Postcode Lottery and Macmillan Cancer Support. This will be used on all national materials and for schemes to include on local materials. Minimum height for players of People s Postcode lottery strapline is 4mm Ramblers Walking for Health mini visual identity guidelines 4
5 Using our logos Logo size guide Depending on the size of your document, minimum margins and logo sizes apply. Remember that a margin is the width from the edge of your document to where your text/ imagery begins, as shown in the A4 example below. Logo exclusion zone Use common sense to keep the logo and strapline standing proud and looking professional. Give them as much breathing space as possible the height of the b in ramblers should do it. Page size Margins Logo size A3 14mm 50mm high minimum A4 10mm 36mm high minimum A5 8mm 31mm high minimum A6 7mm 31mm high minimum A4 document 10mm margins 36mm high logo Supported by players of People s Postcode Lottery and Macmillan Logo placement guide The Ramblers Walking for Health logo should always appear on the front of any scheme materials and ideally sit in the top right or top left corner, though it can also be placed at the bottom when other logos are given prominence. It should always appear the same size or larger than any other logos used. Minimum height for the Ramblers Walking for Health logo is 31mm Minimum height for the funders strapline is 4mm We encourage schemes to use the funders strapline, but it must appear with the Ramblers Walking for Health logo, and sit at the bottom of the page, centrally or neatly aligned to the left or right (front or back cover, depending on the material). Ramblers Walking for Health mini visual identity guidelines 5
6 Using our logos Using our logos with other partner logos Below we have mocked up some examples of how the logo could sit on your scheme materials, alongside other partner logos, such as NHS or local authority. We have used a best case example and an option if you are short on space. If you have any questions around incorporating the logo please contact the team at walkingforhealth@ramblers.org.uk London Logo don ts Our logos have been carefully crafted, so they must not be redrawn or altered. Always Leave the specified space around the logo clear Keep to the specified colourways Never Change the strapline font Distort the shape of the logo or angle it Place the Walking for Health element ahead of the Ramblers logo Remove or change the scale of the logo Change the colours of the logo Ramblers Walking for Health mini visual identity guidelines 6
7 Our colour palette and typeface Our colour palette The combination of colours we use is different and memorable. We have chosen fresh, crisp colours, which reflect the outdoors and complement the brand colours used by the Ramblers. Please use the colour references shown below (PMS and CMYK for professional print, RGB and HEX for screen) and don t change them. Teal PMS 7474U C90 / M0 / Y28 / K22 HEX 008B9C R0 / G139 / B157 Light blue PMS 570U C53 / M0 / Y33 / K0 HEX 5DADA4 R93 / G173 / B164 Light green PMS 382U C43 / M0 / Y100 / K0 HEX 8CC63F R140 / G198 / B63 Our typeface Our typeface is called Stag. This slab serif has been chosen for its impact and contemporary personality. Its bold form has authority even when used on complex imagery. There are several typographic options according to which fonts you have available. Option 1 (preferred) When Stag is available it should be used for all headings, subheadings and typographic emphasis. It should not be used to typeset large areas of copy (i.e. a full page). Helvetica Neue Regular or Light should be used for all body copy. Option 2 When Stag is not available use Helvetica Neue Bold for all headings, subheadings and typographic emphasis. Helvetica Neue Regular or Light should be used for all body copy. Option 3 When Stag and Helvetica Neue are not available use Arial Bold for all headings, subheadings and typographic emphasis. Arial Medium or Light should be used for all body copy. No other default typeface should be used. Stag medium Stag light Helvetica Neue Bold Helvetica Neue Regular Text should be ranged left ragged right or ranged right ragged left. Justified or centered type should be avoided. There is a minimum point size of 9pt on 10pt leading for all typefaces. Stag is available from Helvetica Neue is available from Ramblers Walking for Health mini visual identity guidelines 7
8 Our icons and photography Supporting elements Our icons and graphic devices and photography are our supporting elements. Our icons and graphic devices Our suite of specially illustrated icons are used to bring life and colour to our materials, and have been styled to complement our logo. Please only use icons from the suite provided; do not draw any icons yourself. The graphic devices are the lines and boxes, used when visual breaks are needed. Please use these graphic devices rather than any standard ones available with your design software. Our photography Our leaders and our walkers are what make us unique, so our editorial photography needs to show people walking, talking and enjoying each other s company. We have a library of images that you can use in your local materials which can be viewed at or you can use your own scheme photography. Ramblers Walking for Health mini visual identity guidelines 8
9 Contact us If you have any questions about the Ramblers Walking for Health visual identity, tone of voice, logo usage, access to the photography library, or to see the full guidelines, please get in touch Ramblers Walking for Health mini visual identity guidelines 9
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