good walking is good business making massachusetts more walkable

Transcription

1 good walking is good business making massachusetts more walkable

2 Nothing draws a crowd like a crowd. P.T. Barnum

3 15 minutes with WalkBoston who we are / what we do why walkability makes economic sense low-cost strategies for making vibrant pedestrian areas with prosperous results

4 making massachusetts more walkable Text

5 A walkable community is: unique, welcoming and friendly active, varied, with reasons and places to linger

6 1. why good walking is good business

7 If you want: more potential customers happy, healthy employees higher, stable property values public sector cost savings Then make walking: safe for everyone easy and convenient interesting and fun comfortable and inviting

8 Retailer, homeowner, city official, or CEO walkability helps your entire community grow and prosper

9 Local businesses... thrive in densely-built, walkable communities, and are more likely to stock local products, supporting other local businesses. American Independent Business Alliance, 2003

10 Attracting & retaining employees Younger workers want to be in walking distance of work, restaurants, and shopping; they re looking for more social interaction. CNN/Fortune, 2011

11 Employer advantages walking keeps workers alert, productive and healthy working in a walkable neighborhood appeals to employees cost of employee-friendly amenities is reduced

12 Employers & employees Employees can save $16 for every $1 they spend on health and wellness, and workplace fitness programs have been shown to reduce employer health care costs by 20% 50%. American Heart Association, 2011

13 Municipal & State budgets If one in ten Massachusetts adults started a regular walking program, the state would save $121 million in heart disease expenditure annually. MA Department of Public Health, 2008

14 Public sector savings compact, mixed-use development has lower infrastructure costs [roads, sewers, etc] offers independence to seniors, youth and non-drivers

15 A growing market Nearly half of the U.S. population 150 million baby boomers and their children may be in the market for walkable, transit-oriented neighborhoods with smaller homes. Brookings Institution, 2011

16 Real Estate Real estate values over the next 25 years will rise fastest in communities with a compact mix of residential and commercial districts in a pedestrian-friendly configuration. Real Estate Research Corp, 2002

17 A 10-point increase in Walk Score increases commercial property values by 5% 8%. [University of Arizona & Indiana University, 2010] Putting a number on property values Walk Score: the new real estate barometer proximity to stores, schools, parks, etc., adds value

18 Homebuyers Homebuyers will pay a $20,000 to $34,000 premium for homes in pedestrian-friendly communities. CEOs for Cities, 2009

19 Community support Small-scale pedestrian improvements along streets result in higher physical activity levels and have high levels of public support. Centers for Disease Control, 2011

20 2. making walkable places

21 People walk when walking is: safe for everyone interesting and fun comfortable and inviting

22 safe for everyone

23 Allow people to get where they need to go streets & sidewalks balance walking, biking, transit, with cars paths and crosswalks are where they are needed

24 Norwood MA: Once overlooked, the needs of pedestrians on both sides of the street are addressed, without needing to relocate parking

25 Make people want to be there signs and crosswalks alert drivers to potential walkers walking surfaces are smooth and well-lit

26 interesting & enjoyable

27 Draw people in people want to see and be seen activity outside and inside draws interest and attention

28 Make people want to be there banners and art contribute to civic pride festive lighting encourages evening activity year-round

29 Variety varied activities ensure it s a destination at all times a mix of offices, shops, restaurants and residences makes it convenient

30 comfortable & inviting

31 Public facilities allow people to stay and linger

32 Year-round maintenance attracts walkers and shoppers

33 Separate people from moving cars slow traffic makes it feel safe to walk provide a buffer between the sidewalk and moving traffic

34 3. how to start

35 Create an engaging sidewalk experience

36 Activate storefronts windows should allow people to see into the store transparency of storefronts deters crime

37 Get and keep visitors attention encourage social interaction make it a place they want to return to

38 Community input use low-cost chalkboards and stickers collect ideas for vacant buildings

39 Interactive technology free wifi, SCVNGER apps and QR codes encourage people to pause and engage audio history projects celebrate community

40 Start small & build over time

41 Experiment with pop-up/temporary retail offer short-term permits, low rent, month-to-month leases plan weekly and monthly markets

42 Test infrastructure changes as pilot projects Times Square s new pedestrian space only $4,000 was spent on lawn chairs

43 Use low-cost events to bring people in

44 Spontaneous Dancing Boston, MA & Columbus, OH every age and ability can participate little to no preparation needed

45 ArtPrize Grand Rapids, MI 100,000 paper airplanes 20,000 spectators attracted total cost was under $1,000 with many volunteers

46 Human Dogsled Race Lowell, MA attracts visitors from around the region treats winter as an asset

47 Scavenger Hunt Quincy, MA collaboration attracted new business participants enjoyed fun activities

48 Take advantage of community resources build partnerships, coalitions and community spirit tap into volunteer, social and business organizations

49 If you want: more potential customers happy, healthy employees higher, stable property values public sector cost savings summary Then make walking: safe for everyone easy and convenient interesting and fun comfortable and inviting

50 WalkBoston can help: provide guidance, speakers, programs, technical assistance create a walking map for your district offer inspiration, resources, success stories: walkboston.org

51 good walking is good business making massachusetts more walkable