2010 Sponsorship Opportunities. Presenting Sponsor - $10,000 Investment. Corporate Partner Sponsor - $5000 Investment

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1 2010 Sponsorship Opportunities The NKF s Kidney Walk presents an occasion for dialysis patients, organ transplant recipients, donor families, living donors, medical professionals, business and community leaders, and the general public to celebrate LIFE and support the Foundation s mission. The Kidney Walk is a non-competitive, fundraising walk focusing on education and prevention of kidney and urinary tract diseases and awareness of the need for organ donation. It presents an opportunity for family, friends and colleagues to participate in an inspiring, community-based event which calls attention to the need for early detection of kidney disease while supporting NKF s patient services, public and professional initiatives and kidney research. Your support of the Kidney Walk is a sound business investment. You will be joining a nationwide group of corporate supporters while benefiting programs and services in the local community. Because chronic kidney disease affects 1 out of 9 adults, your staff, colleagues, business associates, friends and family members may have it and not know it. By supporting the kidney walk, you will be making a tremendous impact right here in your own community by helping to raise funds for vital, community based services while gaining visibility for your business philanthropic efforts. We are pleased to present the following 2010 sponsorship opportunities: Presenting Sponsor - $10,000 Investment As the presenting sponsor, your company will be highlighted with prominent logo placement on the official kidney walk t-shirt, on walk brochures, posters and other event related material. You will also receive the following benefits: Company representative featured in psa s on both television and radio Company logo included in all print and website advertisements Company logo included on all walker packets distributed to over 1000 people Company supplied banner placed at start of walk, with an additional four (4) signs placed along walk route Company highlighted as presenting sponsor on all pre and post event correspondence and in all pre and post event press releases Company mention in all social media outreach via Facebook, Twitter, Blogging sites and others Promotional booth provided on walk route Promotional item distributed at walk Company logo included in pre event newsletters and Walk Talk newsletters Visibility on NKF website and in NKF newsletter VIP gathering area for company walk team Company representative will provide opening and closing remarks Corporate Partner Sponsor - $5000 Investment Company logo placed on official walk t-shirt, walk brochure and walk poster Company logo included in print and television ads Company supplied banner placed on walk route with an additional signs two (2) placed along walk route Promotional booth placed along walk route Visibility on NKF website and in NKF newsletter Company mention in all pre and post event press releases Company mention in all pre and post event walk newsletters

2 Friend of the Foundation Sponsor - $3500 Company logo placed on official walk t-shirt, walk brochure and walk poster Company mention in pre and post event press releases Four (4) signs on Walk Route sponsoring facts about kidney disease and organ donation Save with Us Sponsor special for banks and credit unions - $3000 This sponsorship is designed to be and to encourage walkers to bank on making a difference! This partnership can be designed to meet your needs and can include additional activities such as the opportunity to provide counters at the donation collection area on walk day or the sale of kidney cutouts featuring your logo at branch locations. Let us build a program that meets your needs! You will also receive the following benefits: Company logo included on kidney walk brochure and on official walk t-shirt Promotional area provided next to walk registration Two signs placed along walk route Gold Sponsor - $2500 Company logo included on official kidney walk t-shirt and walk brochures Two signs placed along walk route Promotional booth provided along walk route Company mention in all pre and post event press releases Additional Sponsorship/Underwriting Opportunities - $1500 each Dunking Booth The Dunking Booth will feature a popular local celebrity and will provide walkers with the opportunity to add a new twist to the watering hole! Your company logo will be prominently displayed on Dunking Booth and on official walk t-shirt Kid Zone Banner or signage at location and logo on official walk t-shirt Entertainment Banner or signage at stage area and logo on official walk t-shirt Pet Zone Banner or signage at location and logo on official walk t-shirt Watering Hole Banner or signage at location and logo on official walk t-shirt Kidney Walk Kick Off Breakfast Feature your business at this event targeted to the business community. Your banner or signage will be displayed at kidney walk kick off breakfast on March 11, 2010 and your logo will be on official kidney walk t-shirt with additional signage placed along walk route. Kidney Factoid Sign/T-Shirt Sponsor - $1000 One sign with company logo placed on walk route featuring fact on kidney disease Logo placement on official kidney walk t-shirt Does your business reach beyond the capital district? Want to gain exposure to a wider audience throughout the Northeast? Kidney walks are also held in Glens Falls, Oneonta and Plattsburgh let us customize a package that includes two or more walks! Kidney walks provide exposure to both a consumer and business audience. Why not feature your business as a sponsor across the region and increase your impact!

3 2010 Sponsorship Commitment Yes, we want to make lives better by sponsoring the 2010 Kidney Walk! Our investment is: Presenting Sponsor - $10,000 Corporate Partner - $5000 Friend of the Foundation - $3500 Save with us - $3000 Gold Sponsor - $2500 Dunking Booth - $1500 Kid Zone - $1500 Entertainment - $1500 Pet Zone - $1500 Kidney Walk Kick Off Breakfast - $1500 Kidney Factoid Sign/T-shirt Placement - $1000 We would like to reach our sponsorship goal through the sale of retail pin ups. Company Name (as you would like it to appear in print): Contact: Title: Address: Phone: Fax: We will have a company walk team Our goal is walkers raising $ each. We will send a company representative(s) to the kidney walk kick off breakfast on March 11, 2010 We would like to host our own company kick off event Our company has matching a matching funds program We have a company representative(s) that is a member of Rotary Club, Kiwanis Club, etc. We have a company representative(s) that has a direct connection to chronic kidney disease or organ donation/transplantation. Enclosed is our check made payable to the National Kidney Foundation Please charge my credit card: MC VISA AMEX DISCOVER Card Number: Exp Date: Name as it Appears on the Card: Security Code: Please invoice me. I understand terms are net 30 and that all funds are due prior to Kidney Walk. Enclosed is a disk with our camera ready art work. I will camera ready artwork to info@nkfneny.org Please return this form to: Kidney Walk + 99 Troy Road, Suite East Greenbush, NY phone fax info@nkfneny.org Thank you for your support! For your reference, our federal identification number is

4 How to get People Involved with the Kidney Walk The great thing about the kidney walk is that it is easy for EVERYONE to get involved! It can be a great team builder for your company and can create some friendly competition between co workers, all in the name of fun and for a great cause! Here are some suggested ways to get people motivated and moving! Set up a company on line fundraising page and then it to your customers and vendors makes it easy for even out of town contacts to support you in your efforts. Dress Down for Kidneys Host a dress down or series of dress down days where everyone who dresses down will contribute a certain amount (you decide!) and make that part of your company fundraising! NKF will provide stickers, pins or bracelets for your employees to show their kidney spirit! Sell retail cutouts for $1 and hang them in a common area where you can display names or motivational messages. Change a Life for someone with kidney disease display a spare change collection jar and let it add up! Catch up for a Cause Haven t seen much of your friends lately? Why not ask them to catch up for a cause invite them to join you for a walk and a chat and help kidney patients at the same time! Do you know anyone that belongs to a firehouse, ambulance squad, or someone who belongs to a civic organization such as Kiwanis Club? Ask them to host a pancake breakfast or a spaghetti supper to benefit the kidney walk! Have a lot of stuff piling up and don t want to take the time to list it on Craigs List? Have a garage sale instead and donate the proceeds to the kidney walk! Or.if you want to take the time to list it on Craigs List, you can still donate the proceeds to the kidney walk and mention this in your ad. You are bound to increase your responses! Ask your kids to get involved maybe their school will host a carwash or some other benefit for the Kidney Walk. The possibilities are endless! Have other ideas? Let us know what they are and we just may promote it throughout the community! Remember that every step (and penny!) counts in the fight against kidney disease.

5 2010 Sponsorship Opportunities The NKF s Kidney Walk presents an occasion for dialysis patients, organ transplant recipients, donor families, living donors, medical professionals, business and community leaders, and the general public to celebrate LIFE and support the Foundation s mission. The Kidney Walk is a non-competitive, fundraising walk focusing on education and prevention of kidney and urinary tract diseases and awareness of the need for organ donation. It presents an opportunity for family, friends and colleagues to participate in an inspiring, community-based event which calls attention to the need for early detection of kidney disease while supporting NKF s patient services, public and professional initiatives and kidney research. Your support of the Kidney Walk is a sound business investment. You will be joining a nationwide group of corporate supporters while benefiting programs and services in the local community. Because chronic kidney disease affects 1 out of 9 adults, your staff, colleagues, business associates, friends and family members may have it and not know it. By supporting the kidney walk, you will be making a tremendous impact right here in your own community by helping to raise funds for vital, community based services while gaining visibility for your business philanthropic efforts. We are pleased to present the following 2010 sponsorship opportunities: Presenting Sponsor - $10,000 Investment As the presenting sponsor, your company will be highlighted with prominent logo placement on the official kidney walk t-shirt, on walk brochures, posters and other event related material. You will also receive the following benefits: Company representative featured in psa s on both television and radio Company logo included in all print and website advertisements Company logo included on all walker packets distributed to over 1000 people Company supplied banner placed at start of walk, with an additional four (4) signs placed along walk route Company highlighted as presenting sponsor on all pre and post event correspondence and in all pre and post event press releases Company mention in all social media outreach via Facebook, Twitter, Blogging sites and others Promotional booth provided on walk route Promotional item distributed at walk Company logo included in pre event newsletters and Walk Talk newsletters Visibility on NKF website and in NKF newsletter VIP gathering area for company walk team Company representative will provide opening and closing remarks Corporate Partner Sponsor - $5000 Investment Company logo placed on official walk t-shirt, walk brochure and walk poster Company logo included in print and television ads Company supplied banner placed on walk route with an additional signs two (2) placed along walk route Promotional booth placed along walk route Visibility on NKF website and in NKF newsletter Company mention in all pre and post event press releases Company mention in all pre and post event walk newsletters

6 Friend of the Foundation Sponsor - $3500 Company logo placed on official walk t-shirt, walk brochure and walk poster Company mention in pre and post event press releases Four (4) signs on Walk Route sponsoring facts about kidney disease and organ donation Save with Us Sponsor special for banks and credit unions - $3000 This sponsorship is designed to be and to encourage walkers to bank on making a difference! This partnership can be designed to meet your needs and can include additional activities such as the opportunity to provide counters at the donation collection area on walk day or the sale of kidney cutouts featuring your logo at branch locations. Let us build a program that meets your needs! You will also receive the following benefits: Company logo included on kidney walk brochure and on official walk t-shirt Promotional area provided next to walk registration Two signs placed along walk route Gold Sponsor - $2500 Company logo included on official kidney walk t-shirt and walk brochures Two signs placed along walk route Promotional booth provided along walk route Company mention in all pre and post event press releases Additional Sponsorship/Underwriting Opportunities - $1500 each Dunking Booth The Dunking Booth will feature a popular local celebrity and will provide walkers with the opportunity to add a new twist to the watering hole! Your company logo will be prominently displayed on Dunking Booth and on official walk t-shirt Kid Zone Banner or signage at location and logo on official walk t-shirt Entertainment Banner or signage at stage area and logo on official walk t-shirt Pet Zone Banner or signage at location and logo on official walk t-shirt Watering Hole Banner or signage at location and logo on official walk t-shirt Kidney Walk Kick Off Breakfast Feature your business at this event targeted to the business community. Your banner or signage will be displayed at kidney walk kick off breakfast on March 11, 2010 and your logo will be on official kidney walk t-shirt with additional signage placed along walk route. Kidney Factoid Sign/T-Shirt Sponsor - $1000 One sign with company logo placed on walk route featuring fact on kidney disease Logo placement on official kidney walk t-shirt Does your business reach beyond the capital district? Want to gain exposure to a wider audience throughout the Northeast? Kidney walks are also held in Glens Falls, Oneonta and Plattsburgh let us customize a package that includes two or more walks! Kidney walks provide exposure to both a consumer and business audience. Why not feature your business as a sponsor across the region and increase your impact!

7 2010 Sponsorship Commitment Yes, we want to make lives better by sponsoring the 2010 Kidney Walk! Our investment is: Presenting Sponsor - $10,000 Corporate Partner - $5000 Friend of the Foundation - $3500 Save with us - $3000 Gold Sponsor - $2500 Dunking Booth - $1500 Kid Zone - $1500 Entertainment - $1500 Pet Zone - $1500 Kidney Walk Kick Off Breakfast - $1500 Kidney Factoid Sign/T-shirt Placement - $1000 We would like to reach our sponsorship goal through the sale of retail pin ups. Company Name (as you would like it to appear in print): Contact: Title: Address: Phone: Fax: We will have a company walk team Our goal is walkers raising $ each. We will send a company representative(s) to the kidney walk kick off breakfast on March 11, 2010 We would like to host our own company kick off event Our company has matching a matching funds program We have a company representative(s) that is a member of Rotary Club, Kiwanis Club, etc. We have a company representative(s) that has a direct connection to chronic kidney disease or organ donation/transplantation. Enclosed is our check made payable to the National Kidney Foundation Please charge my credit card: MC VISA AMEX DISCOVER Card Number: Exp Date: Name as it Appears on the Card: Security Code: Please invoice me. I understand terms are net 30 and that all funds are due prior to Kidney Walk. Enclosed is a disk with our camera ready art work. I will camera ready artwork to info@nkfneny.org Please return this form to: Kidney Walk + 99 Troy Road, Suite East Greenbush, NY phone fax info@nkfneny.org Thank you for your support! For your reference, our federal identification number is

8 How to get People Involved with the Kidney Walk The great thing about the kidney walk is that it is easy for EVERYONE to get involved! It can be a great team builder for your company and can create some friendly competition between co workers, all in the name of fun and for a great cause! Here are some suggested ways to get people motivated and moving! Set up a company on line fundraising page and then it to your customers and vendors makes it easy for even out of town contacts to support you in your efforts. Dress Down for Kidneys Host a dress down or series of dress down days where everyone who dresses down will contribute a certain amount (you decide!) and make that part of your company fundraising! NKF will provide stickers, pins or bracelets for your employees to show their kidney spirit! Sell retail cutouts for $1 and hang them in a common area where you can display names or motivational messages. Change a Life for someone with kidney disease display a spare change collection jar and let it add up! Catch up for a Cause Haven t seen much of your friends lately? Why not ask them to catch up for a cause invite them to join you for a walk and a chat and help kidney patients at the same time! Do you know anyone that belongs to a firehouse, ambulance squad, or someone who belongs to a civic organization such as Kiwanis Club? Ask them to host a pancake breakfast or a spaghetti supper to benefit the kidney walk! Have a lot of stuff piling up and don t want to take the time to list it on Craigs List? Have a garage sale instead and donate the proceeds to the kidney walk! Or.if you want to take the time to list it on Craigs List, you can still donate the proceeds to the kidney walk and mention this in your ad. You are bound to increase your responses! Ask your kids to get involved maybe their school will host a carwash or some other benefit for the Kidney Walk. The possibilities are endless! Have other ideas? Let us know what they are and we just may promote it throughout the community! Remember that every step (and penny!) counts in the fight against kidney disease.

9 2010 Sponsorship Opportunities The NKF s Kidney Walk presents an occasion for dialysis patients, organ transplant recipients, donor families, living donors, medical professionals, business and community leaders, and the general public to celebrate LIFE and support the Foundation s mission. The Kidney Walk is a non-competitive, fundraising walk focusing on education and prevention of kidney and urinary tract diseases and awareness of the need for organ donation. It presents an opportunity for family, friends and colleagues to participate in an inspiring, community-based event which calls attention to the need for early detection of kidney disease while supporting NKF s patient services, public and professional initiatives and kidney research. Your support of the Kidney Walk is a sound business investment. You will be joining a nationwide group of corporate supporters while benefiting programs and services in the local community. Because chronic kidney disease affects 1 out of 9 adults, your staff, colleagues, business associates, friends and family members may have it and not know it. By supporting the kidney walk, you will be making a tremendous impact right here in your own community by helping to raise funds for vital, community based services while gaining visibility for your business philanthropic efforts. We are pleased to present the following 2010 sponsorship opportunities: Presenting Sponsor - $10,000 Investment As the presenting sponsor, your company will be highlighted with prominent logo placement on the official kidney walk t-shirt, on walk brochures, posters and other event related material. You will also receive the following benefits: Company representative featured in psa s on both television and radio Company logo included in all print and website advertisements Company logo included on all walker packets distributed to over 1000 people Company supplied banner placed at start of walk, with an additional four (4) signs placed along walk route Company highlighted as presenting sponsor on all pre and post event correspondence and in all pre and post event press releases Company mention in all social media outreach via Facebook, Twitter, Blogging sites and others Promotional booth provided on walk route Promotional item distributed at walk Company logo included in pre event newsletters and Walk Talk newsletters Visibility on NKF website and in NKF newsletter VIP gathering area for company walk team Company representative will provide opening and closing remarks Corporate Partner Sponsor - $5000 Investment Company logo placed on official walk t-shirt, walk brochure and walk poster Company logo included in print and television ads Company supplied banner placed on walk route with an additional signs two (2) placed along walk route Promotional booth placed along walk route Visibility on NKF website and in NKF newsletter Company mention in all pre and post event press releases Company mention in all pre and post event walk newsletters

10 Friend of the Foundation Sponsor - $3500 Company logo placed on official walk t-shirt, walk brochure and walk poster Company mention in pre and post event press releases Four (4) signs on Walk Route sponsoring facts about kidney disease and organ donation Save with Us Sponsor special for banks and credit unions - $3000 This sponsorship is designed to be and to encourage walkers to bank on making a difference! This partnership can be designed to meet your needs and can include additional activities such as the opportunity to provide counters at the donation collection area on walk day or the sale of kidney cutouts featuring your logo at branch locations. Let us build a program that meets your needs! You will also receive the following benefits: Company logo included on kidney walk brochure and on official walk t-shirt Promotional area provided next to walk registration Two signs placed along walk route Gold Sponsor - $2500 Company logo included on official kidney walk t-shirt and walk brochures Two signs placed along walk route Promotional booth provided along walk route Company mention in all pre and post event press releases Additional Sponsorship/Underwriting Opportunities - $1500 each Dunking Booth The Dunking Booth will feature a popular local celebrity and will provide walkers with the opportunity to add a new twist to the watering hole! Your company logo will be prominently displayed on Dunking Booth and on official walk t-shirt Kid Zone Banner or signage at location and logo on official walk t-shirt Entertainment Banner or signage at stage area and logo on official walk t-shirt Pet Zone Banner or signage at location and logo on official walk t-shirt Watering Hole Banner or signage at location and logo on official walk t-shirt Kidney Walk Kick Off Breakfast Feature your business at this event targeted to the business community. Your banner or signage will be displayed at kidney walk kick off breakfast on March 11, 2010 and your logo will be on official kidney walk t-shirt with additional signage placed along walk route. Kidney Factoid Sign/T-Shirt Sponsor - $1000 One sign with company logo placed on walk route featuring fact on kidney disease Logo placement on official kidney walk t-shirt Does your business reach beyond the capital district? Want to gain exposure to a wider audience throughout the Northeast? Kidney walks are also held in Glens Falls, Oneonta and Plattsburgh let us customize a package that includes two or more walks! Kidney walks provide exposure to both a consumer and business audience. Why not feature your business as a sponsor across the region and increase your impact!

11 2010 Sponsorship Commitment Yes, we want to make lives better by sponsoring the 2010 Kidney Walk! Our investment is: Presenting Sponsor - $10,000 Corporate Partner - $5000 Friend of the Foundation - $3500 Save with us - $3000 Gold Sponsor - $2500 Dunking Booth - $1500 Kid Zone - $1500 Entertainment - $1500 Pet Zone - $1500 Kidney Walk Kick Off Breakfast - $1500 Kidney Factoid Sign/T-shirt Placement - $1000 We would like to reach our sponsorship goal through the sale of retail pin ups. Company Name (as you would like it to appear in print): Contact: Title: Address: Phone: Fax: We will have a company walk team Our goal is walkers raising $ each. We will send a company representative(s) to the kidney walk kick off breakfast on March 11, 2010 We would like to host our own company kick off event Our company has matching a matching funds program We have a company representative(s) that is a member of Rotary Club, Kiwanis Club, etc. We have a company representative(s) that has a direct connection to chronic kidney disease or organ donation/transplantation. Enclosed is our check made payable to the National Kidney Foundation Please charge my credit card: MC VISA AMEX DISCOVER Card Number: Exp Date: Name as it Appears on the Card: Security Code: Please invoice me. I understand terms are net 30 and that all funds are due prior to Kidney Walk. Enclosed is a disk with our camera ready art work. I will camera ready artwork to info@nkfneny.org Please return this form to: Kidney Walk + 99 Troy Road, Suite East Greenbush, NY phone fax info@nkfneny.org Thank you for your support! For your reference, our federal identification number is

12 How to get People Involved with the Kidney Walk The great thing about the kidney walk is that it is easy for EVERYONE to get involved! It can be a great team builder for your company and can create some friendly competition between co workers, all in the name of fun and for a great cause! Here are some suggested ways to get people motivated and moving! Set up a company on line fundraising page and then it to your customers and vendors makes it easy for even out of town contacts to support you in your efforts. Dress Down for Kidneys Host a dress down or series of dress down days where everyone who dresses down will contribute a certain amount (you decide!) and make that part of your company fundraising! NKF will provide stickers, pins or bracelets for your employees to show their kidney spirit! Sell retail cutouts for $1 and hang them in a common area where you can display names or motivational messages. Change a Life for someone with kidney disease display a spare change collection jar and let it add up! Catch up for a Cause Haven t seen much of your friends lately? Why not ask them to catch up for a cause invite them to join you for a walk and a chat and help kidney patients at the same time! Do you know anyone that belongs to a firehouse, ambulance squad, or someone who belongs to a civic organization such as Kiwanis Club? Ask them to host a pancake breakfast or a spaghetti supper to benefit the kidney walk! Have a lot of stuff piling up and don t want to take the time to list it on Craigs List? Have a garage sale instead and donate the proceeds to the kidney walk! Or.if you want to take the time to list it on Craigs List, you can still donate the proceeds to the kidney walk and mention this in your ad. You are bound to increase your responses! Ask your kids to get involved maybe their school will host a carwash or some other benefit for the Kidney Walk. The possibilities are endless! Have other ideas? Let us know what they are and we just may promote it throughout the community! Remember that every step (and penny!) counts in the fight against kidney disease.

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