Social Media for Sports by SocialCee

Transcription

1 Social Media for Sports by SocialCee

2 SocialCee provides Social Media Management solutions for Professional Sports. In a full suite of campaigns, publishing tools and CRM, SocialCee is able to offer efficient solutions that help clubs, leagues, and national teams to get full value of their social media presence.

3 EVENT SELFIE How do you engage the audience in the arena? Pictures on big screen is an extremely popular activity, and the activity creates engagement and good vibes among the fans at the arena. Get your picture on big screen is an activity where the fans on the arena are encouraged to take a selfie and then the pictures will appear on the big screen in a loop. The club can sell the campaign to a sponsor (logo exposure), and it can also be run as a contest, where the club picks out the best picture and the submitter wins a prize. Key benefits: Create engagement Example Vålerenga Real Madrid (friendly game, august 2015) Vålerenga football (Norwegian Premier League team) hosted this selfie competition when they played a friendly game against Real Madrid. The arena was sold out, and atmosphere was on its best. The result was 1350 pictures that were shown frequently throughout the match and roars from people when the winner of the image competition was announced.

4 GUESS THE SCORE Pre-game marketing is critical for most clubs to fill up the arena and create a buzz around the upcoming game. In addition to the traditional ways to do that, Guess the score will make the fans start thinking about the next match! Guess the score is an engaging campaign and it is released until a week before the specific game. The concept is to just guess the score in the clubs next match. Anyone guessing the correct score has the opportunity to win a prize. The club can sell the campaign to a sponsor, and everyone who attends leaves name and e mail. Key benefits Create engagement and attention to next game Example Norway Island (friendly game, june 2016) The Norwegian Football federation launched this campaign a few hours before the game, and it had 750 participants when the match started. The winner of the contest won the match ball, and got it delivered at home by one the sponsors, PostNord, which is one of the biggest logistic companies in Norway.

5 GUESS THE STARTING LINEUP Team selection is always something that engages, and fans often have strong opinions about which players should start a game. Guess the starting lineup invites fans to set the starting lineup they think is best, and they will at the same time be more focused and engaged for the next game. Guess the starting lineup is a campaign aimed to everyone that has an opinion on how the next team selection should look like. It is released until a week before the particular game. The club can sell the campaign to a sponsor (logo exposure), and it can also be run as a contest, where one of the voters wins a prize. The campaign will be installed on the clubs Facebook page, and it is featured on a regular basis towards match start. Everyone who attends leaves name and . The club can sell the campaign to a sponsor (logo exposure), and it can also be run as a contest, where one of the voters wins a prize. Key benefits: Create engagement and attention to next game Follow up Sports Match Voting After the lineup is announced 1 hour before the game starts the input can be used to launch the Sports Match Voting campaign giving fans

6 PLAYER OF THE YEAR When the season is finished, the fans are always eager to discuss the different player s performance during the season. Player of the year gives you the opportunity to vote on the player that you think deserve this title. Player of the year is an informal campaign organized by the club, where the fans are voting for the specific player that they believe earns this title. The club can sell the campaign to a sponsor (logo exposure), and it can also be run as a contest, where one of the voters wins a prize. Key benefits: Create engagement Example Vote for the best Kif Kolding player» At the end of the handball season 2015/2016 (Boxer Herreligaen Denmark), Kif Kolding invited all their fans to vote for the player they thought deserved the title. They sold the campaign to one of their sponsors, and it generated a lot of engagement. The campaign was running for 5 days, and had 760 participants, which also means the same amount of addresses to their CRM database.

7 SPORTS MATCH VOTING Opinions about player s performance build player profiles and gets the fans involved in the game. This successful activity enables the audience on arena or in front of the television to evaluate and vote on the player they think is the best in a specific match Sports match voting a campaign that involves the supporters during the game and after. With a Big screen live view of current results, the audience can see who is leading the voting. An easy to use squad manager makes it possible to change players and pick winners among voters with jus The club can sell the campaign to a sponsor (logo exposure), and it can also be run as a contest, where one of the voters wins a prize. The campaign will be installed on the clubs Facebook page, and it is featured on a regular basis towards match start. Key benefits: Create engagement and attention on player profiles Example Vote for the best player of the Norwegian handball team! The Norwegian handball team for women has great success with Sports Match Voting. During World Cup 2015 in Denmark, between voted per game, which generated lots of quality content and engagement around player profiles.

8 WHICH PLAYER ARE YOU? Let the fans discover which player they have the most in common with! Through the campaign «Which player are you? the fans will have the opportunity to get to know the players in a completely different way than they are used to. Which player are you? is a campaign where you will take a short test to determine which of their players they most resemble. Various players have beforehand answered 10 questions and after fans/supporters have responded to the same questions, the answers are matched against each other, and one ends up being one of the players. Personality tests is an extremely popular and engaging campaign type, and with the distribution on Facebook, the reach will be huge. If a sponsor is partnering on the campaign some of the questions can be related to the sponsor and both parties can collect valuable data. Key benefits: Create engagement

9 OTHER CAMPAIGNS Crowdfunding Many sports clubs struggle to get the funding they need to reach their goals. One option is to invite fans to be a part of the team or a specific project. Auction Auction off player jerseys or merchandise. The automated auction feature even sponsors could be invited to donate products to auction off among the supporters. Wheel of fortune Invite fans to a fun game where they can win prices. The wheel of fortune is a fun way to engage supporters and connect a sponsor to it to generate revenue.

10 PRICELIST - CLUBS Kenneth Akselsen kenneth@socialcee.com Phone: Alexander Faye-Schjøll alexander@socialcee.com Phone: