Talent Development FC Schalke 04. Sebastian Buntkirchen Head of CSR and Sports Departements Managing Director of Schalke hilft!

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1 Talent Development FC Schalke 04 Sebastian Buntkirchen Head of CSR and Sports Departements Managing Director of Schalke hilft!

2 Sebastian Buntkirchen Head of CSR and Sports Departments Managing Director of Schalke hilft! Boris Liebing CSR and Sports Departments 2

3 TRADITION and MODERNITY 3

4 Our Home in the past massive imprinting by industry economically very strong city Engine for the whole country citizens (many guest workers from Poland and Turkey) Coal industry was very strong (16 coal mines in the city) 4

5 Our home in nower days One of the highest rates of unemployment in Germany Poorest city in Germany Highest rate of school dropouts Real estate vacancy (around empty flats) citizens (forecast for 2025: ) All coal mines are closed 5

6 Our idea The Club had ever been involved in social activities, but in 2013 we started to run our own CSR department. Our ambitous aim is to become the most credible german club handling this topic. The idea of CSR at our club is to follow an unique strategy and to activate our members as well as the community of Gelsenkirchen. We tried to figure out which kind of CSR strategy would have the most fit between our brand and what the club does stand for and the social situation in Gelsenkirchen and the question of how we can reach sustainable outcome for the people. Probably the biggest and most important asset of the club is the development of professional football players with our youth academy Knappenschmiede. 6

7 Youth academy Success of the Knappenschmiede We saw 6 players at the World Cup 2014 in Brazil who all came originally out of the Academy Knappenschmiede from FC Schalke 04 in Gelsenkirchen, GER: Manuel NEUER (1986) Goalkeeper / FC Bayern München / GER Benedikt HÖWEDES (1988) Defender / Juventus Turin / GER Mesut ÖZIL (1988) Midfielder / Arsenal FC London / GER Joel MATIP (1991) Defender / Liverpool FC / CMR Julian DRAXLER (1993) Midfielder / Paris St.-Germain / GER Sead KOLASINAC (1993) Defender / Arsenal FC London / BIH 7

8 Youth academy Success of the Knappenschmiede Germany advanced to the Semis of Euro Five members of the German squad were alumni of Schalke s Knappenschmiede. Manuel NEUER (1986) Goalkeeper / FC Bayern München / GER Benedikt HÖWEDES (1988) Defender / Juventus Turin / GER Mesut ÖZIL (1988) Midfielder / Arsenal FC London / GER Julian DRAXLER (1993) Midfielder / Paris St.-Germain / GER Leroy Sané (1996) Striker/ Manchester City/ GER 8

9 Our mission Implementing our strength of being a very sucessful talent maker into the CSR strategy. We want to help our hometown by developing welleducated young people in the future. Besides our football teams we have now more teams on the pitch: Our young talents in education. 9

10 Team - Ruhrtalente RuhrTalente is a new student scholarship program in the Ruhr Area. It accompanies children and adolescents from the 8th grade on across schools with practical offers, regular advice and support as well as individual talent development. We support our fellows in discovering their potential and their talents, developing them in the best possible way and making their own way successful. 10

11 Team Westfälische Hochschule Higher education students have the opportunity to apply for the Germany Scholarship and therewith might receive support from Schalke hilft! to afford their studies. Germany needs efficient young academics. That is the reason why the german government and private sponsors support the highly qualified academics of tomorrow. This is how we invest in the future of germany. Successful completion of studies for 45 MBA graduates. 11

12 Team Joblinge The Programme Joblinge supports young people in recognising and developing their talents in professional environments. Joblinge is a six-months on the job programm, in which the participants receive application training, learn about social skills and get the possibilities to receive an apprenticeship placement. Since January 2013, the programme also exists in Gelsenkirchen. The target group are young adults between 18 and 23, who are trying to find a way to get a future job. The placement rate in 2016 was (amazing) 77%. 12

13 Team Fußball trifft Kultur The programme Football meets Culture aims at spreading the message that studying does not essentially have to be boring. Children from primary school with a migration background are the target group of this programme. Each week, they receive two hours of football training and two hours of German lessons. To stimulate the cultural interests, the group is taking part in cultural activities on a regular basis. The highlight of the second year at school is the yearly soccer tournament with people from all regions of Germany. 13

14 Our training camps: Schalke macht Schule The football stadium becomes the classroom; this is the idea of the programme Schalke School. The programme exists since 2011/2012 and is based on the idea to use the inspiring environment of the VELTINS-Arena to engage with young people and to discuss socially relevant topics. The students are addressing in an interactive manner topics as discrimination, violence, exclusion and democratic competencies. The project contributes to the fact, that chances of social disadvantaged youth are getting better through education. The focus is on political education. It is about strengthening of democratic competencies, the reduction of prejudices and the question, how to create a positive cooperation. 14

15 Our training camps: Talentakademie Ruhr The Talent Academy gives students from grade 9 the possibility to discover, together with other students, their talents. At the beginning of the summer holidays, the students get together at the University of Gelsenkirchen to take part in different projects as producing a radio show or building robots. The highlight of the Talent Academy is a visit to the VELTINS- Arena, where all projects will be presented as a final event. This is a ten-days programme. 15

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