INTERNATIONAL CHAMPIONS CUP

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1 INTERNATIONAL CHAMPIONS CUP PRESENTED BY HEINEKEN 2017 PRESS KIT Juventus F.C. Paris Saint- Germain F.C. Manchester United F.C. FC Barcelona Manchester City F.C. Tottenham Hotspur F.C. AS Roma Page 1

2 THE START OF THE INTERNATIONAL SOCCER SEASON ABOUT US Founded in 2013, the International Champions Cup (ICC) enters its fifth season as the world s premier summer soccer tournament The ICC offers fans in the United States access to world-class soccer ICC is the best opportunity for US fans to see the best players and clubs in the world International Champions Page 2 IntChampionsCup #2017ICC

3 WHAT OTHERS ARE SAYING Forbes [Borussia Dortmund vs. Manchester United] was the first match of an exciting line-up, which will feature some of the best clubs in the world playing across four different continents...the tournament offers an innovative alternative to the traditional European club pre-season tours that aren t competitive tournaments. Sports Illustrated To be in the ICC is to be a big club. Quartz Americans are Quietly Assembling the PowerHouse Soccer League that Europe Fears World Soccer Talk Four of the six European clubs in the North American ICC are league winners, and each finished in the top four of their respective leagues. The clubs and their stars are brand names not only domestically, but worldwide. And that s essentially the goal of the ICC: to bring the spectacle, intrigue and quality competition offered by clubs from the top European leagues to fans on other continents. World-Class Teams and Venues The International Champions Cup brings together the best clubs throughout the entire world, including FC Barcelona, Manchester United F.C., Chelsea F.C., Liverpool F.C.,, Manchester City F.C. and FC Bayern Munich, among others Venues such as The Rose Bowl, Yankee Stadium, The Big House at the University of Michigan, Hard Rock Stadium, MetLife Stadium, Dodger Stadium, Levi s Stadium, Wembley Stadium, Stamford Bridge and Melbourne Cricket Ground have hosted ICC matches PAST ICC CHAMPIONS Manchester United F.C. Paris Saint-Germain F.C. (North America) (China & Australia) Juventus F.C. (Australia) Paris Saint-Germain F.C. (USA/Europe) Page 3

4 KEY ICC HIGHLIGHTS The ICC has set numerous attendance records in its four years, including: More than 89,000 fans flooded Wembley Stadium for Liverpool F.C. vs. FC Barcelona, drawing its second largest crowd ever 86,641 fans witnessed vs. Paris Saint-Germain F.C. at Ohio Stadium at Ohio State University for the largest attended soccer game in Ohio history HARD ROCK STADIUM 64,101 fans were on hand to open U.S. Bank Stadium in Minneapolis for Chelsea F.C. vs. AC Milan, the largest attended soccer match in Minnesota history A sold-out crowd of 99,382 fans packed the Melbourne Cricket Ground in Australia for and Manchester City F.C ,318 fans attended Manchester United F.C. vs. at The Big MICHIGAN STADIUM House for the largest attended soccer match in United States history 2013 Attendance of 67,273 for vs. Chelsea F.C. at Sun Life Stadium, the third-largest crowd for a soccer match in the stadium s history WEMBLEY STADIUM The ICC continues to provide new and innovative global experiences, with increased access for fans year after year: YANKEE STADIUM Since 2013, the ICC has played matches in more than 35 cities, 11 countries and four continents Hosted the first-ever soccer match at Lucas Oil Stadium in 2013 between Chelsea F.C. and Inter Milan Hosted a sold-out crowd at Yankee Stadium in 2014 featuring Liverpool and Manchester United F.C. Excited university alumni bases across the US with multiple matches at some of the most iconic universities throughout the country, including University of Michigan and Ohio State University Introduced ICC China and ICC Australia, selling out matches at Melbourne Cricket Ground and hosting in multiple venues throughout China MELBOURNE CRICKET GROUND Page 4

5 PARTNERS AND SPONSORS The ICC partners with leading and prestigious brands across the globe to deliver a world-class tournament In, ESPN signed a multi-year deal to broadcast all ICC matches in the United States on their family of English and Spanish networks The ICC has more than 65 broadcast deals to showcase the games in 170 countries and reaches more than 600 million homes In, Heineken joined as presenting sponsor of the ICC, demonstrating its leadership and vision within the soccer world The ICC also boasts an impressive portfolio of sponsors, featuring Visit Orlando, McDonald s, Ally, Chevrolet, Gatorade, Nike, VividSeats, AON, Groupon, among others. The property and its partners continue to engage in innovative activations to excite fans throughout the globe Page 5

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