HOST The C. Preparation of a city for the 2014 FIFA World Cup. Host City: Natal

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1 HOST The C Preparation of a city for the 2014 FIFA World Cup Host City: Natal

2 Contents Introduction Set your goals The Big Legacy opportunity Volunteers Think beyond 2014

3 Introduction It is very important that the Host Cities and its people understand the event It is the 2014 FIFA World Cup Understand the role of Brazil and the City within this context If this is understood all will understand why certain things cannot be done and what can be done The following documents must be clearly understood: The Organisation Association Agreement OAA The List of Requirements The technical Annexures The Host City Agreement

4 Introduction Relationships are important between the Host City and FIFA, the Brazilian OC and your Province. There will be issues between the Brazil OC and FIFA, the Brazil OC and the Host Cities.

5 Set your goals YOUR GOALS SHOULD BE CONTEXTUALISED IN 3 BROAD CATEGORIES: Compliance The things you must do to fulfil your contractual obligations Fan Experience The things you must do to make it the best fan experience ever Legacy The things you must do to leave a positive legacy for your city

6 The Big Legacy Opportunity The 2014 World Cup is probably the biggest sporting event that will ever come to your city. This is the biggest window that the world will have on your city Natal must therefore give the world a picture of itself that must make the billions of television viewers want to come and visit. It must give the fans an unforgettable experience Enhancing your appeal to World Tourism could be the biggest LEGACY of the World Cup for the City

7 Think beyond 2014 In everything you do think beyond 2014 The World Cup will only last 30 days Your investment must last much longer to the benefits of your citizens This require careful and smart planning

8 Basic requirements The Government Declaration a. The 2014 FIFA World Cup is welcome; b. All guarantees will be issued; c. All measures, including passing necessary laws will be taken to ensure success

9 The Government Declaration The Government Declaration stated that: The government authorities declare that they will issue all guarantees requested in the List of Requirements to ensure the success of the FIFA World Cup; The government authorities will take all measures, including passing the necessary laws, in order to comply with all guarantees requested in the List of Guarantees to ensure the success of the FIFA World Cup; The government authorities issuing this guarantee undertakes to ensure that all guarantees are issued byand are binding for any and all relevant national state and local authorities at all times, including any and all succeeding governments and/or national, state and local government authorities

10 The Host City Agreement Deals with: Government Declaration and Government Guarantees Execution of obligations by the Host Cities (HC) Communication with FIFA through the OC Host City Rights and Opportunities, poster and leaflet FIFA World Cup Trophy Tour Use of competition marks Public Viewing areas, decoration, events Host City Obligations offices, stadia, training grounds, reporting, Rights protection programme

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12 Stadium matters The Host City has to provide the legacy stadium minimum seats or if you host a semifinal or final The Organising Committee has to make the stadium event ready for the World Cup OVERLAY There will be a fine line between what is the Legacy Stadium and what is overlay e.g. 1 or 2 big screens; 2000 or 2500 lux lights. Challenge: to get the pitch up to FIFA quality Important: Make sure that stadium hand-over is documented in detail

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14 The legacy of the 2010 FIFA World Cup Social legacy Football turf programme: hubs for sport and community development in the host country Win in Africa with Africa initiative: training of staff in maintenance of the turfs across Africa and in SA football training programmes at each turf in partnership with both local and international institutions. provides support in developing national leagues, as well as training executives who will go on to take charge of the various African associations in the future but also to use football to help improve community health in programmes such as The 11 for Health. FIFA has allocated USD 70 million for this initiative aiming at creating a balance in African football.

15 The legacy of the 2010 FIFA World Cup Football for Hope A movement that uses the power of the game for social development. It is led by FIFA and streetfootballworld, a centre of expertise that supports a global network of local organisations in the field of dev elopment through football. 20 Centres for 2010 was the Official Campaign of the 2010 FIFA World Cup South Africa. Its goal: to build 20 centres of education, public health and football across Africa. Five of these centres will be constructed in South Africa and the first of the 20 is being built in the township of Khayelitsha in Cape Town. Five other centres on the continent are currently in construction in Rwanda, Ghana, Mali, Kenya and Namibia. The centre in Khayelitsha will help to educate young boys and girls from the community about HIV and Aids and give them the knowledge to liv e HIV-free.

16 The legacy of the 2010 FIFA World Cup Green Goal Programme aims to reduce the total carbon footprint of the 2010 FIFA World Cup and it is hoped will be the basis for a far more environmentally friendly South Africa after the tournament. A Green Goal 2010 action plan has been developed, with indicators, milestones and budgets for 41 projects relating to energy, waste, water, transport, hospitality and sustainable lifestyles. All stadiums and fan parks will introduce dry and wet waste bin system to promote waste separation at source. Dry waste will be all recyclables material and wet waste will include organic and contaminated waste. Recyclables will be sent to recycling companies and wet waste will be used for compost making or disposed of in waste disposal sites.

17 The legacy of the 2010 FIFA World Cup My 2010 School Adventure partnership between the OC and the Departments of Education, Sports and Recreation and Arts and Culture, and focuses on education and participation by 12 million learners and educators. A Schools Football World Cup was planned targeting 10,000 school teams across the country in the following categories - boys and girls U14 & U18, disabled U12 & U16. Schools across the country symbolically adopted the FIFA World Cup participating countries in association with the 32 foreign missions of the participating World Cup countries.

18 The legacy of the 2010 FIFA World Cup The 2010 FIFA World Cup Ticket Fund Aim is to make 2010 FIFA World Cup matches more accessible to those who would otherwise not have the means to purchase tickets. Tickets will not simply be given as hand-outs but as a reward or incentive for people, in particular South African youth participating in, or contributing to social and human development activities. also aims to uplift existing programmes by encouraging participation and act as a catalyst for the establishment of new social and human development programmes. Children will gain a better understanding of environmental issues such as the importance of recycling and learn about HIV/Aids prevention amongst other important life skills. All of the programmes are focused on one or more of three core areas - health, education and the environment, with the final key area of infrastructure represented by the involvement of the construction workers.

19 The legacy of the 2010 FIFA World Cup Economic legacy millions of visitors who pour into the country during the event will boost opportunities in accommodation, health services, travel services, short-term insurance, event management, logistics, arts, crafts and entertainment - to name but a few. The 2010 World Cup has been a catalyst for the building of around 25 new hotels in South Africa in the last couple of years FIFA World Cup: contribute R55.7 billion to the South African economy, generate 415,400 jobs and contribute R19.3 billion in tax income to Government. estimates that 483,257 tourists will spend around R8,5 billion during their stay in South Africa.

20 The legacy of the 2010 FIFA World Cup Infrastructure legacy Transport : BRT systems, public transport corridors, inter-modal facilities, freeway expansions and road upgrades. Airport upgrades to deal with planned capacity increases during and after the tournament with South Africa s airports increasing their passenger capacity substantially in many areas such as parking, checkin facilities and baggage processing. Stadiums, training grounds and base camps: six new stadiums provided SA with a number of world class sporting facilities which are sure to enable the country to attract more global sporting events in the future. Base camp: this is a hotel coupled with a training ground which the teams will use on non-match days. Training sites need to meet FIFA requirements. After the tournament the communities around these stadiums benefit from having improved sports facilities. Artificial football turfs: 27 Fifa one star artificial turfs will be built over the next three years in rural and township areas around South Africa.

21 The legacy of the 2010 FIFA World Cup Contributions of the SA Government Broadcast and telecommunications Event operations Safety and security Event volunteer training Immigration support Communications, hosting, legacy and culture

22 Recommendations for 2014 FIFA World Cup host cities Use the event and expenditure to build legacy very little should be done solely for the event itself Plan for the long term use of all facilities constructed this may increase capital costs but will leave a better financial legacy. Compliance, Fan experience and Legacy to form basis of planning Involve politicians, stakeholders (private sector) and community Communicate with previous Host Cities our weakness is that we only do the World Cup once. FIFA does it every 4 years. Lots of useful experience from previous Host cities. Budget

23 Recommendations for 2014 FIFA World Cup host cities Marketing and Communications a key to success The communication campaign must target local, national and international markets, and encompass a number of communication channels. You must develop a theme for 2014 communication campaign, e.g. the City of Durban s was "the warmest place to be for 2010,embracing the warmth of the people, the climate, the ocean, the food and much more on the ground activities must focus on schools, transport nodes, shopping centres, beaches. These were aimed at informing and engaging with your citizens to be proud and supportive ambassadors of the City Complete transport infrastructure plan early Park and Ride/Walk Reduce the perception of crime and safety of fans Develop city beautification plan Stage sufficient dry-run events to ensure good preparation for the 2014 event

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28 Volunteer Programme Planning Planning, Recruitment, screening, training and deployment A total of volunteers were required and were selected from South Africa, the continent and the rest of the world to assist in making sure the event is run smoothly. Departments that used volunteers: Metro Police Transportation Economic Development Environmental Management City Tourism etc.

29 Volunteer Programme, cont. Recruitment 650 originally recruited 592 attended training and induction 535 committed their services during the World Cup Focus areas: Media Hospitality Transport Logistics Administration Marketing Welcome and Information services Language support Accreditation Volunteer management

30 Volunteer compliance Viva Volunteer Programme Policy Qualities: Fan Experience Cooperative Friendly Understanding Excited Comfortable Legacy: -Reliable Volunteer Database & Workforce for the City s future usage

31 Volunteer interviews interview process is conducted in accordance with the 2010 FIFA World Cup Organising Committee Volunteer Guidelines. The success of the interview process is also based on the ability to ensure that each candidate is given the opportunity to present him/herself.

32 Volunteer interviews, cont. Scoring methodology Scoring is based on 5 questions with a maximum score of 5 and the lowest score value is 1. Each of these scores will be added to give the candidate a final mark out of 25. The scores will be given by the panel member for each question. The scoring value is based on the following: 1 Poor 2 Fair 3 Acceptable 4 Good 5 Excellent

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