SEASON CORPORATE BROCHURE COMMERCIAL OPPORTUNITIES AT SIXFIELDS

Size: px

Start display at page:

Download "SEASON CORPORATE BROCHURE COMMERCIAL OPPORTUNITIES AT SIXFIELDS"

Morgan Fisher
6 years ago
Views:

1 SEASON CORPORATE BROCHURE COMMERCIAL OPPORTUNITIES AT SIXFIELDS

2 NORTHAMPTON TOWN FOOTBALL CLUB 2017/18 SEASON FIXTURES AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 19 FLEETWOOD TOWN A 26 PETERBOROUGH UNITED H 29 CAMBRIDGE UNITED H 02 WIGAN ATHLETIC A 09 DONCASTER ROVERS H 12 PORTSMOUTH H 16 SOUTHEND UNITED A 23 BRADFORD CITY H 26 MK DONS A 03 PETERBOROUGH UNITED A 07 BRISTOL ROVERS H 14 AFC WIMBLEDON H 17 ROCHDALE A 21 GILLINGHAM A 28 BLACKPOOL H 07 SOUTHAMPTON F.C. H 11 OXFORD UNITED A 18 SCUNTHORPE UNITED H 21 PLYMOUTH ARGYLE A 25 BURY H 09 OLDHAM ATHLETIC A 16 WALSALL H 23 BLACKBURN ROVERS H 26 DONCASTER ROVERS A 30 PORTSMOUTH A 30 ROTHERHAM UNITED A JANUARY FEBRUARY MARCH APRIL MAY 01 WIGAN ATHLETIC H 06 SOUTHEND UNITED H 13 BRADFORD CITY A 20 MK DONS H 27 BLACKBURN ROVERS A 03 ROCHDALE H 10 AFC WIMBLEDON A 13 GILLINGHAM H 17 SCUNTHORPE UNITED A 24 OXFORD UNITED H 03 BLACKPOOL A 10 BRISTOL ROVERS A 17 ROTHERHAM UNITED H 24 FLEETWOOD TOWN A 30 CHARLTON ATHLETIC H 02 PETERBOROUGH UNITED A 07 SHREWSBURY TOWN H 14 BURY A 21 PLYMOUTH ARGYLE H 28 WALSALL A 05 OLDHAM ATHLETIC H DATA PROVIDED BY PRESS ASSOCIATION ALL FIXTURES SUBJECT TO CHANGE.

3 WELCOME TO SIXFIELDS THE HOME OF NORTHAMPTON TOWN FOOTBALL CLUB, AS THE CLUB ENTERS A NEW ERA. After storming to the League 1 title in 2016, the club have adjusted to life in Sky Bet League 1, and optimism is high that the Cobblers will continue to make progress on and off the field. The statistics certainly show that Northampton Town Football Club is a club on the up. Attendances were up 18% in the 2016/17 season, while we also recorded seven league attendances of 7,000+, the most number of 7,000+ for nineteen years. The club also saw a big rise in the number of junior season ticket holders, with numbers up by 117%. Junior memberships increased by 132% with sales of junior shirts up by 58%. Northampton Town were beamed live around the world in September 2016 when, having beaten Premier League side West Brom in the previous round, the Cobblers took on the might of Jose Mourinho s Manchester United in the EFL Cup, a side containing the likes of Wayne Rooney, Zlatan Ibrahimovic and Marcus Rashford at a sold out Sixfields. Off the field, the progress is equally exciting. With record numbers enjoying hospitality in the Grosvenor Casino 1897 Suite, we were awarded the EFL Family Excellence Award in 2017 to recognise our work with families, while a host of new partners have come on board in recent times. Our new link up with 5USport means we have an ever growing profile in China, with more exciting developments planned. We pride ourselves on our flexibility and ability to offer packages to suit and support any budget. Please do read through this brochure to see just some of the ways we can help you and get in touch, we d be delighted to work with you. CORPORATE BROCHURE SEASON

Our OFFICIAL PARTNERS are based on 3 categories; IT S ALL ABOUT RETURN ON INVESTMENT & THAT S WHAT WE BELIEVE MAKES FOR A TRUE PARTNERSHIP.

highest exposure on the front of our playing kit, stands or stadium naming rights.

4 PARTNERS Whether it s raising your profile, recruiting staff, improving CSR involvement or increasing footfall, our Commercial and Marketing team have the experience to write a bespoke plan for you. Our OFFICIAL PARTNERS are based on 3 categories; IT S ALL ABOUT RETURN ON INVESTMENT & THAT S WHAT WE BELIEVE MAKES FOR A TRUE PARTNERSHIP. CAROLINE LUCY, COMMERCIAL & MARKETING MANAGER PREMIUM CLUB OFFICIAL As a Premium Partner to Northampton Town Football Club, your brand will enjoy the highest exposure on the front of our playing kit, stands or stadium naming rights. Becoming a Club Partner to Northampton Town will see your brand enjoying stable rights including dug outs, big screen, Academy and other exciting and high profile inventory items. Being an Official Partner to Northampton Town offers you a relationship with the club at a lower investment level. 4 TO ENQUIRE ABOUT A PARTNERSHIP PLEASE CALL US ON (01604)

WHAT OUR CLIENTS SAY It s been a pleasure working with the NTFC commercial team and supporting the club throughout the 2015/2016 season.

NEIL SMITH, OPERATIONS DIRECTOR As the Official Sign Partner to NTFC, T3 Signs have received a number of referrals and recommendations which has helped our business to grow in size.

PETE NICKLIN, OWNER T3 SIGNS When looking for an opportunity to invest in and connect with our local community, Northampton Town was our number one choice.

ANDY NASH, OPERATIONS DIRECTOR We started working with Northampton Town when we were approached to host the annual golf day.

We look forward to continuing our partnership in the years to come.

They completely hit the brief with our relationship being a full integrated marketing led campaign which is a breath of fresh air to have this quality of service.

5 WHAT OUR CLIENTS SAY It s been a pleasure working with the NTFC commercial team and supporting the club throughout the 2015/2016 season. I cannot fault their commitment and we have benefitted significantly from this relationship so much so that we ve increased our investment & relationship with them for the next 3 years. NEIL SMITH, OPERATIONS DIRECTOR As the Official Sign Partner to NTFC, T3 Signs have received a number of referrals and recommendations which has helped our business to grow in size. We would strongly recommend working with their commercial team who are professional in their approach, focused on delivering exactly what the client wants and more. PETE NICKLIN, OWNER T3 SIGNS When looking for an opportunity to invest in and connect with our local community, Northampton Town was our number one choice. They ve been an excellent partner and our employees love having an extra reason to root for their favourite home team. We ve now extended our sponsorship with them. ANDY NASH, OPERATIONS DIRECTOR We started working with Northampton Town when we were approached to host the annual golf day. From this day we have developed a fantastic relationship with the commercial team who have helped us link up and network with local business. This has had a major impact on our brand awareness, revenues and recruitment. We have had several fantastic experiences entertaining clients in the Grosvenor Casino 1897 Suite, where the team have, without exception, given our clients and guests an experience to remember. We look forward to continuing our partnership in the years to come. ANDREW GIBBONS We were approached by Northampton Town Football Club to join them as a partner and were very impressed with the way they didn t try to sell us something straight off. They completely hit the brief with our relationship being a full integrated marketing led campaign which is a breath of fresh air to have this quality of service. We are very proud to be the partner of their new and hugely popular Mick George Family Area and would definitely encourage any business looking to gain exposure and build business to get in touch with their Commercial team. STUART COSTELLO, MARKETING DIRECTOR DBFB work with businesses ranging from 5 to 500 employees. Our growth is down to a number of factors, one being involved with Northampton Town Football Club where we have met lots of new customers. Over a quality meal and relaxed atmosphere in the Grosvenor Casino 1897 Suite we are able to fully engage in how they want to grow their business using the latest technologies. We are delighted to have extended our sponsorship and are looking forward to another successful year on and off the pitch. SIMON PICKERING, CEO TO ENQUIRE ABOUT A PARTNERSHIP PLEASE CALL US ON (01604)

DEMOGRAPHICS SKY LIVE TERRESTRIAL HIGHLIGHTS SKY HIGHLIGHTS GENDER 27% 73% 71% 29% 70% 30% AGE GROUP 19% 12% 7% 11% 51% ADULTS 16-24 ADULTS 25-34 ADULTS 35-44 ADULTS 45-54 ADULTS 55+ 17% 7% 11% 12%

6 DEMOGRAPHICS SKY LIVE TERRESTRIAL HIGHLIGHTS SKY HIGHLIGHTS GENDER 27% 73% 71% 29% 70% 30% AGE GROUP 19% 12% 7% 11% 51% ADULTS ADULTS ADULTS ADULTS ADULTS % 7% 11% 12% 54% ADULTS ADULTS ADULTS ADULTS ADULTS % 12% 17% 11% ADULTS ADULTS ADULTS ADULTS % ADULTS 55+ SOCIAL ECONOMICAL 30% 25% 24% 20% ADULTS AB ADULTS C1 ADULTS C2 ADULTS DE 33% 20% 24% 24% ADULTS AB ADULTS C1 ADULTS C2 ADULTS DE 29% 23% 27% 21% ADULTS AB ADULTS C1 ADULTS C2 ADULTS DE 6 PLEASE CALL US ON (01604) /5

NUMBERS AGE 30-50YRS OLD GENDER 81% MALE EMAILS 55%

22500 FACEBOOK PAGE LIKES 3790 YOUTUBE SUBSCRIBERS

7 NUMBERS AGE 30-50YRS OLD GENDER 81% MALE S 55% ECONOMIC STATUS A, B & C TWITTER FOLLOWERS FACEBOOK PAGE LIKES 3790 YOUTUBE SUBSCRIBERS 3210 SEASON TICKET HOLDERS PLEASE CALL US ON (01604) /5 7

MATCHDAY THE ULTIMATE WAY TO ENJOY FOOTBALL Relaxing, comfortable surroundings with excellent dining and great service.

MATCH SPONSOR ASSOCIATE MATCH MATCH BALL SPONSOR PROGRAMME SPONSOR MANAGER/CAPTAIN SPONSOR The MAIN sponsorship on a match day, your party of 12 will enjoy VIP hospitality

the official photographs, signed/framed shirt and you choose and present the Man of the Match.

guests walk out onto the pitch for the official photographs, signed/ framed boot.

Executive seating, 2 guests walk the team out onto the pitch for the official photographs, signed/ framed Match Ball.

8 MATCHDAY THE ULTIMATE WAY TO ENJOY FOOTBALL Relaxing, comfortable surroundings with excellent dining and great service. We look forward to welcoming you to Sixfields Stadium this EFL League One season. MATCH SPONSOR ASSOCIATE MATCH MATCH BALL SPONSOR PROGRAMME SPONSOR MANAGER/CAPTAIN SPONSOR The MAIN sponsorship on a match day, your party of 12 will enjoy VIP hospitality in the main Grosvenor Casino 1897 Suite, ½ page advert in the match programme plus logo to the front page, Executive seating, 3 guests lead the team out onto the pitch for the official photographs, signed/framed shirt and you choose and present the Man of the Match. Your party of 10 will enjoy VIP hospitality in the main Grosvenor Casino 1897 Suite, 1/4 page advert in the match programme plus logo to the front page, Executive seating, 2 guests walk out onto the pitch for the official photographs, signed/ framed boot. As Match Ball sponsor your party of 8 will enjoy VIP hospitality in the main Grosvenor Casino 1897 Suite, 1/4 page advert in the match programme plus logo to the front page, Executive seating, 2 guests walk the team out onto the pitch for the official photographs, signed/ framed Match Ball. Our Programme sponsor this season now receive a FULL PAGE advert in the match programme plus logo to the front page, a party of 6 to enjoy VIP hospitality in the main Grosvenor Casino 1897 Suite, presentation pre match of a signed and framed official programme. As Manager sponsor you will meet the main man in his office pre kick off and have a photograph, plus your party of 4 will enjoy VIP hospitality in the main Grosvenor Casino 1897 Suite and seats in the Executive area. 8 TO ENQUIRE ABOUT A SPONSORSHIP PLEASE CALL US ON (01604) /5

9 SPONSORSHIP FIXTURE CATEGORIES / FIXTURES ARE SUBJECT TO CHANGE IN CATEGORY GOLD SILVER BRONZE BLACKBURN ROVERS CHARLTON ATHLETIC MK DONS OXFORD UNITED AFC WIMBLEDON BRADFORD CITY BRISTOL ROVERS BURY WIGAN ATHLETIC BLACKPOOL SOUTHEND UNITED WALSALL DONCASTER ROVERS FLEETWOOD TOWN GILLINGHAM SHREWSBURY TOWN PETERBOROUGH UNITED PLYMOUTH ROTHERHAM UNITED CHECKATRADE TROPHY ROUND 1 & 2 PORTSMOUTH FC ROCHDALE OLDHAM ATHLETIC SCUNTHORPE UNITED MATCH SPONSOR ASSOCIATE MATCH MATCH BALL SPONSOR PROGRAMME SPONSOR MANAGER/CAPTAIN SPONSOR GOLD GOLD GOLD GOLD GOLD SOLD OUT SILVER SILVER SILVER SILVER BRONZE BRONZE BRONZE TO ENQUIRE ABOUT A SPONSORSHIP PLEASE CALL US ON (01604) /5 9

10 HOSPITALITY MATCH BY MATCH TAKE A LOOK AT OUR HOSPITALITY PACKAGES Northampton Town s renowned match day hospitality is the perfect environment to host friends, family or clients during a match day. HOSPITALITY BANK HOSPITALITY BANK is another great way to pre-order a minimum of 40 hospitality places to then enjoy throughout the season. As a Bank client you can use your places on a MATCH BY MATCH basis.* GROSVENOR CASINO 1897 SUITE MATCH BY MATCH PRICING - 3-course pre match meal Adults (18+) from Match day programme and team sheet Concessions (65+ & Disabled) from Cash bar Junior Adult (12-17 yrs) from Padded seating in West Stand Child (7-11 yrs) from Room host & parking (1 space per 4 guests) - Post Match presentations including Man of the Match. Prices vary dependent on fixture selected and are per person plus VAT 10 TO ENQUIRE ABOUT BOOKING HOSPITALITY PLEASE CALL US ON (01604) /5

11 SEASONAL PACKAGES HOUGHTON HAMS PLAYERS LOUNGE SEASONAL HOSPITALITY GROSVENOR CASINO 1897 SUITE - Use of Houghton Hams Players Lounge at all EFL Home League Fixtures - Guarenteed seats in the Grosvenor Casino 1897 Suite for all EFL Home League Fixtures - Chose from seating in Executive Lounge or normal West Stand Seats. - Padded seating in the West Stand - Complimentary match day programme and team sheet. - Half time tea or coffee - Room host SOLD OUT - Complimentary match day programme and team sheet. - Player presentations pre and post match. - Cash Bar - Half time tea or coffee - Room host 2017/18 SEASONAL PRICES ADULT (18+) CONCESSION UNDER 18 UNDER 7 PRICE GUIDELINE Executive Players Lounge Adults (18+) Junior Adult (12-17 yrs) Standard Players Lounge Concessions (65+ & Disabled) Child (7-11 yrs) All prices exclude VAT at 20% TO ENQUIRE ABOUT SEASONAL PACKAGES PLEASE CALL US ON (01604) /5 11

12 MEETINGS & EVENTS OUR PACKAGES For flawless meetings and events, discover Sixfields as the venue for your next meeting. With unrivalled access and free parking on site there is no other venue in the region to offer this and options for as little as delegates. ROOM LAYOUT MAXIMUM CAPACITY FOR EACH LAYOUT TYPE FULL Day delegate package is from per person + VAT and includes; CABARET THEATRE U-SHAPE BOARDROOM Conference Pads & Pens Flipchart & Pens GROSVENOR CASINO 1897 SUITE Sandwich Lunch Unlimitted Tea & Coffee CAVE & SONS BOARDROOM Free Wifi One-site Free Parking HOUGHTON HAMS PLAYERS LOUNGE or choose our HALF DAY delegate package (4 hours) from per person + VAT CABARET THEATRE U-SHAPE BOARDROOM The above rates apply to daytime conferences between 7.30am pm. Monday to Friday only. Equipment hire available on request. 12 TO ENQUIRE ABOUT HIRING FACILITIES PLEASE CALL US ON (01604)

13 GROSVENOR CASINO 1897 SUITE Our largest event space has been refurbished to have a new look and feel. The makeover has included modern decor making this a versatile space ideal for conferences, training days or gala dinners. Complimentary parking onsite for over 600 cars, making this an ideal location for all budgets. LOCATED ON THE MAIN ROUTE INTO THE TOWN CENTRE, SIXFIELDS STADIUM BOASTS A UNIQUE LOCATION: 600 PARKING SPACES ON SITE 10 MINUTES ACCESS FROM THE M1 10 MINUTES FROM NORTHAMPTON STATION We can also offer marquees on site for up to 1000 guests at an additional cost. TO ENQUIRE ABOUT HIRING FACILITIES PLEASE CLAIRE.BUSHELL@NTFC.CO.UK 13

ADVERTISING WHETHER YOU WANT PRINT, DIGITAL, VISUAL OR SOCIAL MEDIA, NORTHAMPTON TOWN FOOTBALL CLUB HAS

1 COBBLERS TV ADVERTISING Probably the best way to target groups of football fans every match day as they

so you are not tied down to any contract.

1 3 3 BIG SCREEN Big Screen advertising is reserved only for Principle and Club partners.

14 ADVERTISING WHETHER YOU WANT PRINT, DIGITAL, VISUAL OR SOCIAL MEDIA, NORTHAMPTON TOWN FOOTBALL CLUB HAS SOMETHING FOR YOU. 1 COBBLERS TV ADVERTISING Probably the best way to target groups of football fans every match day as they watch for up to date scores and results 2 E-MARKETING E-Marketing adverts can be taken out on a flexible basis so you are not tied down to any contract. Communication to our database is reserved for Principle and Club partners only BIG SCREEN Big Screen advertising is reserved only for Principle and Club partners. 4 OFFICIAL MATCH DAY PROGRAMME The Cobbler is our official match day programme and is purchased by around one in four supporters. With more than three pairs of eyes reading each copy, it is a fantastic way to reach out to Northampton Town supporters and beyond TO ENQUIRE ABOUT ADVERTISING PLEASE CALL US ON (01604)

16 CONTACT DETAILS E: T: /5

COMMERCIAL OPPORTUNITIES SEASON 2016/17 GILLINGHAM FOOTBALL CLUB

COMMERCIAL OPPORTUNITIES SEASON 2016/17 GILLINGHAM FOOTBALL CLUB CONTENTS Executive Boxes 04 Vice-Presidents Club 06 Watch, Wine & Dine 08 Legends Lounge 10 Platinum Match Day Sponsor 12 Gold Match Day