2017/18 HOSPITALITY PACKAGES, ADVERTISING AND SPONSORSHIP OPPORTUNITIES

Transcription

1 2017/18 HOSPITALITY PACKAGES, ADVERTISING AND SPONSORSHIP OPPORTUNITIES 1

2 One of the main reasons for me electing to stay at Pittodrie was the fact that I genuinely believe there is so much more to be done here and so much more to achieve. While we have undoubtedly lost quality players since the end of last season, we have recruited replacements of equal, if not superior, ability and we are all extremely confident ahead of the forthcoming season. The week leading up to the Scottish Cup Final demonstrated the feelgood factor that can be felt throughout the region when everyone comes together as one and it was an experience the players and staff want to repeat. Added to that, the prospect of new training and community facilities and subsequently the new stadium, means there is so much to look forward to at this great Club of ours. I would like to express my personal thanks and appreciation to you, our dedicated and loyal corporate family, whose support is unstinting. Everyone has a real desire for success for Aberdeen FC, the staff, players and supporters. We are all seeking the same thing and by pulling in the same direction, the chance of achieving our objectives are greatly increased. Thank you for your continued support and here s to another fantastic season. Derek McInnes 2 3

3 CONTENTS PAGE INDIVIDUAL MATCH PACKAGES INDIVIDUAL MATCH PACKAGES 5 SPONSORSHIP PACKAGES - MATCH SPONSOR 9 - PROGRAMME SPONSOR 11 - MATCHBALL, IN SAFE HANDS AND BOOT SPONSOR 13 SEASONAL HOSPITALITY PACKAGES - LEGENDS & TEDDY SCOTT LOUNGES 17 - ABERDEEN ASSET MANAGEMENT SUITE DINING 19 - ABERDEEN ASSET MANAGEMENT SUITE BOXES 21 ADVERTISING - LED & TRACKSIDE ADVERTISING 35 - PROGRAMME ADVERTISING 37 - AFC EVENTS 39 HOSPITALITY AT A GLANCE 40 GENERAL INFORMATION / T&C'S 41 Make a day of it! Celebrating a special occasion, looking to treat someone or need an excuse to get together with friends? Why not sample one of the match day hospitality packages here at Pittodrie? - MAIN STAND BOXES 23 - AFC 50 CLUB - SIR ALEX FERGUSON LOUNGE 25 - CAPTAIN S CLUB 27 - GOTHENBURG LOUNGE 29 - BLACK & GOLD LOUNGE 31 - SPONSOR A PLAYER 33 ABERDEEN ASSET MANAGEMENT SUITE DINING Entertain, network & socialise Three course meal and pre and post-match drinks Padded seating in the Richard Donald Stand The chance to meet Man of the Match Dress Code: Smart From 135 see page 19 for further details LEGENDS & TEDDY SCOTT LOUNGES Relaxed atmosphere Pre match meal and pre and post-match drinks Padded seating in the Richard Donald Stand Dress Code: Casual From 99 see page 17 for further details MAIN STAND DINING Executive dining experience for 4 people Four course meal and pre and post-match drinks Directors box seating Dress Code: Lounge Suit From 950 see page 27 for further details MAIN STAND BOXES Watch the game from the privacy of your own executive box Pre and post-match drinks and refreshments Dress Code: Casual From 979 see page 23 for further details 4 5

4 SPONSORSHIP PACKAGES Our diverse sponsorship packages give you the perfect platform to showcase your brand whilst entertaining your guests. Select the package which best suits your needs, sit back, relax and enjoy a truly unique match-day environment at Pittodrie Stadium. 6 7

5 MATCH SPONSOR PACKAGE DETAILS Boardroom arrival Directors welcome Official group photograph Company logo displayed in RedMatchday programme and all internal corporate area television screens Website and social media exposure Behind the scenes stadium tour* Official Sponsors welcome in the AAM Suite and presentation of double framed shirts** Full page colour advert in the RedMatchday programme AFC corporate gift for each of your guests Three course meal Team lines and official RedMatchday programme Padded seats in the Richard Donald Stand Half time tea, coffee and hot savouries Complimentary pre and post-match drinks Man of the Match chosen by your Guests LED advertising slot Pre and post-match tannoy announcement Prices - 20 Guests GOLD 8,500 SILVER 6,700 BRONZE 5,060 Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) * 3pm kick-off only ** 20 Guests only Weatherford UK have been seasonal match sponsors at Pittodrie over the past 20 years. We always have a fantastic time and from the minute we walk through the door we can relax knowing that every effort will be made by the club to make our day special for us and our guests. Food and service always of the highest standard with the added bonus of the interaction with the directors and players make it a special day for any dons fan. DOUG BIRNIE, MARKETING MANAGER, WEATHERFORD UK SALES 8 9

6 PROGRAMME SPONSOR PACKAGE DETAILS Boardroom arrival Directors welcome Official group photograph Company logo displayed in RedMatchday programme and all internal corporate area television screens Website and social media exposure Behind the scenes stadium tour* Official Sponsors welcome in the AAM Suite and presentation of framed programme Full page colour advert in the RedMatchday programme AFC corporate gift for each of your guests Three course meal Team lines and official RedMatchday programme Padded seats in the Richard Donald Stand Half time tea, coffee and hot savouries Complimentary pre and post-match drinks Pre and post-match tannoy announcement Prices - 10 Guests GOLD 3,400 SILVER 2,950 BRONZE 1,980 Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) * 3pm kick-off only McLeod + Aitken are delighted to continue our long standing support of AFC and thoroughly enjoy the excellent corporate hospitality on offer. From the very friendly welcome until departure the superb organisation and excellent service makes for a great day out for our guests. The lovely food, quality plentiful drinks and excellent entertainment are always spot on and ensures a special occasion all round. For McLeod + Aitken it's always a first class business development event. DUNCAN MOIR, MANAGING DIRECTOR, MCLEOD + AITKEN 10 11

7 MATCHBALL, IN SAFE HANDS OR BOOT SPONSOR PACKAGE DETAILS: Boardroom arrival Directors welcome Official group photograph Company logo displayed in RedMatchday programme and all internal corporate area television screens Website and social media exposure Behind the scenes stadium tour* Official Sponsors welcome in the AAM Suite and presentation of an exclusive signed gift AFC corporate gift for each of your guests Three course meal Team lines and official RedMatchday programme Padded seats in the Richard Donald Stand Half time tea, coffee and hot savouries Complimentary pre and post-match drinks Pre and post-match tannoy announcement Prices - 6 Guests GOLD 1,890 SILVER 1,500 BRONZE 1,070 Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) *3pm kick-off only Just Employment Law has enjoyed a long-standing relationship with Aberdeen FC and I have no hesitation in recommending the Club s In Safe Hands matchday sponsorship package. We have always received first class service from the Club and our sponsorship packages are always oversubscribed with guests eager to experience a VIP day out at Pittodrie. With the AFC commercial team we know that we, but more importantly, our guests and clients, are indeed always in safe hands. DAVID MCRAE, MANAGING DIRECTOR, JUST EMPLOYMENT LAW

8 SEASONAL HOSPITALITY PACKAGES 14 15

9 LEGENDS LOUNGE & TEDDY SCOTT As one of our most popular hospitality packages, the relaxed and informal atmosphere in both our Legends and Teddy Scott Lounges provides a corporate experience unlike any other. Enjoy refreshments and a warming dish with clients, friends or family before enjoying all the action from the padded seating area in the Richard Donald Stand. PACKAGE DETAILS Arrival one and a half hours prior to kick off Pre and post-match drinks Pre match meal Lounge visit from an AFC Ambassador Padded seats in the Richard Donald Stand Half time tea, coffee and hot savouries Post-match snacks Opportunity to win a signed AFC football Car parking for Golf Road Car Park (1 per 4 Guests) Seasonal Price: 1,880 per person Upgrade to dine in AAM Suite (price per person): GOLD 95 SILVER 85 BRONZE 75 Single matches (price per person): GOLD 149 SILVER 125 BRONZE 99 Dress Code: Casual (denims and trainers allowed, no away colours) Knight Property Group have been keen supporters of AFC for many years. We are now in our fifth season within the Teddy Scott Lounge and the service is still second to none. The lounge offers a relaxed yet warm and friendly atmosphere which we find perfect for both corporate entertaining and staff or family outings. COYR! PHIL LUMSDEN, HEAD OF CONSTRUCTION, KNIGHT PROPERTY GROUP This is the first season that Flexistore has enjoyed the excellent hospitality provided in the Legends Lounge. From the moment you arrive until you leave having enjoyed a few celebratory drinks with your guests after the game the Corporate Team do a great job looking after you. There is ample opportunity to speak to other Corporate guests who share the same passion for their hometown club and this all helps contribute to excellent matchday experience. The package represents excellent value for money and I can't recommend it highly enough. MIKE DUTHIE, FLEXISTORE, COMPANY DIRECTOR 16 17

10 AAM DINING The Aberdeen Asset Management Suite hosts our largest number of guests on match days. The relaxed atmosphere creates an ideal platform to entertain, network and socialise before enjoying all the action from our executive padded seats in the Richard Donald Stand. PACKAGE DETAILS Arrival two and a half hours prior to kick off Welcome drink Three course meal Complimentary pre and post-match drinks Lounge visit from an AFC Ambassador Padded seat in the Richard Donald Stand Half time tea, coffee and hot savouries Opportunity to win a signed AFC football and AFC signed & framed shirt Man of the match presentation Car parking for Golf Road Car Park (1 per 4 guests) Seasonal Price: 2,510 per person Single matches (price per person): GOLD 225 SILVER 190 BRONZE 135 Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) Since becoming part of the Aberdeen FC family it has been Saltire Energy s pleasure to share with our guests the splendid hospitality on offer in the vibrant yet friendly ambience of the AAM Suite. The AFC corporate team, and their celebrated match-day hosts, proffer the warmest of welcomes prior to providing a dining experience which can stand comparison with that of the finest of restaurants. We are pleased to commend this very special game-day enhancing package to you. GRAEME YACKIMINIE, OPERATIONS MANAGER, SALTIRE ENERGY 18 19

11 PACKAGE DETAILS Arrival one hour prior to kick off Pre match snacks Complimentary pre and post-match drinks* Half time tea, coffee and hot savouries Opportunity to personalise your box Car parking for Golf Road Car Park (3 per box) External advertising board below your box AAM BOX For an uninterrupted view of all the action on the pitch, the Aberdeen Asset Management Executive Suite boxes are unrivalled. Enjoy refreshments pre and post-match within the privacy of your box allowing you to entertain clients in an intimate setting. Seasonal Price: 22,655 (10 Guests) Seasonal dining: 14,245 (10 Guests) Upgrade to dine (10 guests) GOLD 950 SILVER 850 BRONZE 750 Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) *Set drinks package There is absolutely no better way to enjoy the matchday experience at Pittodrie Stadium than from a box in the AAM suite. The view is superb, the comfort unbeatable, and the attentive staff make it an extremely enjoyable day out. The continuous positive feedback from my clients is all the proof that I need as confirmation of this and affiliating with AFC has bee a definite aid in expanding my company s profile across the North East. MARTYN WATTS, MANAGING DIRECTOR, UNIVERSAL INSPECTION (UK) LTD 20 21

12 PACKAGE DETAILS: Arrival one hour prior to kick off Complimentary pre and post-match drinks* Half time tea, coffee and hot savouries Opportunity to win a signed AFC football Opportunity to personalise your box Car Parking for Pittodrie Street Car Park (2 per box) Seasonal Price: 14,000 (8 Guests) MAIN STAND BOX With a traditional side on view of the action, our Main Stand boxes offer the ultimate spectator experience. Perfect for both formal and informal entertaining it is the complete match-day experience. Upgrade to dine (8 guests) GOLD 760 SILVER 680 BRONZE 600 Single matches (subject to availability) GOLD 1,560 SILVER 1,250 BRONZE 979 Dress Code: Casual (denims and trainers allowed, no away colours please) *Set drinks package We have been using the Main Stand box for a number of years now and couldn t think of a better way to support the Dons. The club ensure the corporate experience is fun friendly and gives everyone who attends a great day out whether its family, friends or business. SCOTT & CRAIG GAMMIE, PARTNERS, GEORGE MCBAIN & CO SHEET METAL FABRICATION 22 23

13 AFC 50 CLUB / SIR ALEX FERGUSON LOUNGE As much of an institution as the Club itself, the Sir Alex Ferguson Lounge offers a very special match day experience. Steeped in tradition and with a name deriving from its original joining price of 50 Guineas, our AFC 50 Club members enjoy a private lounge experience and member s staircase accessing some of the best seats in the Stadium. PACKAGE DETAILS Arrival one hour prior to kick off Complimentary pre and post-match drinks Directors box seating Lounge visit from an AFC Ambassador Pre match soup & sandwiches Half time tea, coffee and hot savouries Post-match snacks Car Parking for Pittodrie Street Car Park Official AFC 50 Club tie for gentlemen and an AFC scarf for ladies Seasonal Price: 2,459 per person Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) Despite coming to the end of my sixth season in the 50 club, walking in the main stand doors with the players and officials is a still a special start to each match day experience. The lounge and bar area is a great place to socialise with friends and family. Without a doubt the finest aspect of the 50 club is the seats, right behind the dugouts, the view and experience is truly outstanding. The staff always make you feel very welcome and provide a professional level of service throughout. It has been a pleasure to be a 50 club member and I would certainly highly recommend it. ANDREW STRACHAN, DIRECTOR, NORSE LTD 24 25

14 CAPTAINS CLUB Entertain your guests in intimate surroundings as you reminisce about the players who have had the privilege to captain the famous Dons. With a four course meal and seats within our exclusive Directors Box, a superb hospitality experience awaits you. PACKAGE DETAILS Arrival two and a half hours prior to kick off Champagne on arrival Four course meal Complimentary pre and post-match drinks Lounge visit from the AFC Captain and an AFC Ambassador Directors box seating Team lines and official RedMatchday programme Half time tea, coffee and hot savouries Car Parking for Pittodrie Street Car Park (1 per table of 4) Seasonal Price: 14,765 (Table of 4) Single matches: GOLD 1,350 SILVER 1,140 BRONZE 950 Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) We at Uniconn have enjoyed the hospitality at AFC for many years now. We currently have seats in the Captain s Club where we find the staff to be very helpful and contribute to what is already a very pleasant experience. I know that our clients have a great day out and appreciate the friendly hospitality that the club provides. All in all, a very enjoyable experience and would have no hesitation in recommending AFC hospitality to others. DAVE CLARK, MANAGING DIRECTOR, UNICONN GROUP 26 27

15 GOTHENBURG Step back in time and bask in the history of one of the Club s most famous victories. Immerse yourself in the Gothenburg story and savour this unforgettable match day experience in a unique setting. PACKAGE DETAILS Arrival two and a half hours prior to kick off Champagne on arrival Four course meal Complimentary pre and post-match drinks Lounge visit from an AFC Ambassador Directors Box seating Team lines and official RedMatchday programme Half time tea, coffee and hot savouries Car Parking for Pittodrie Street Car Park (1 per table of 4) Seasonal Price: 14,765 (Table of 4) Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) The corporate hospitality in The Gothenburg Lounge this season has been first rate. The friendly and attentive staff, the excellent food and great seats combine to create a memorable experience, which has been enjoyed by all our guests. Burness Paull is grateful to AFC for looking after our staff and our guests so well on match days. We would thoroughly recommend it. PETER SMITH, PARTNER, BURNESS PAULL LLP 28 29

16 BLACK & GOLD Take a trip down memory lane in the most intimate lounge at Pittodrie. Surrounded by historic memorabilia from the Dons early days, relax and enjoy a first-class personal service in a private lounge with a room capacity for up to 12 guests. PACKAGE DETAILS Arrival two and a half hours prior to kick off Champagne on arrival Four course meal Complimentary pre and post-match drinks Lounge visit from an AFC Ambassador Directors box seating Team lines and official RedMatchday programme Half time tea, coffee and hot savouries Car Parking for Pittodrie Street Car Park (1 per table of 4) Seasonal Price: 14,765 (Table of 4) Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) From arrival at the Main Stand and stepping in to the intimate surroundings of our lounge to the quality of the food and personal service received, to watching the game from fantastic Director s Box seating, you would be hard pushed to find a better way of entertaining your staff and clients. The best testimonial I can give for the Black & Gold Lounge is to say that we have a waiting list for most games! CHARLIE PARKER, FINANCIAL DIRECTOR, JOHN LAWRIE GROUP 30 31

17 PACKAGE DETAILS Company logo displayed with your players photograph online and in every RedMatchday programme 2 complimentary Main Stand season tickets or 4 places in the AAM Suite for a bronze category game of your choice* Invitation to an exclusive Sponsor a Player Dinner for you and a guest Signed and personalised framed AFC shirt Opportunity to request one player appearance per season for promotional purposes** First Team Player 2,550 Youth Team Player 1,850 SPONSOR A PLAYER *Excluding themed games **Subject to availability Should a sponsored player go on loan to another Club during the course of the season, AFC will continue to feature both the player and the logo of their sponsor in RedMatchday programme and on the AFC website For a number of years ESWL has supported AFC through our participation in annual golf days, POTY evenings, Overseas golf trips and most recently Sponsor a Player. Sponsor a Player has brought ESWL and our client base closer to the AFC players, Staff & Management, which in turn has helped to promote our business in the Aberdeen market place. ESWL are delighted to be considered a long term supporter of AFC. IAIN DOUGARY, MD, ESWL 32 33

18 ADVERTISING PACKAGES 34 35

19 TRACKSIDE ADVERTISING With our static trackside advertising boards, you can showcase your company s brand to a captive audience during the thrills and spills of 90 minutes at Pittodrie Stadium. With over 300,000 fans passing through the turnstiles every season to watch Aberdeen FC home matches superb exposure is guaranteed. Each board comes with the potential of social media coverage throughout the season. Advertising boards are priced accordingly to reflect exposure within both the stadium to supporters, and to a televised national and international audience. Prices start from 750 LED ADVERTISING Digital advertising offers a modern, flexible and alternative way to promote your brand with the opportunity to tailor the advert on a game by game basis with brand enhancing displays. Prices SEASONAL 7,200 FOUR TELEVISED GAMES 3,500 ONE OFF LIVE GAME 995 NON TELEVISED GAMES 700 PROGRAMME ADVERTISING Our award winning RedMatchday programme provides an excellent medium to promote your company to AFC fans and the corporate community alike and, with a variety of flexible packages available, we have something to suit everyone. Prices Seasonal full page advert 6,000 Package of 9 adverts 3,500 Package of 6 adverts 2,500 Package of 3 adverts 1,400 1 advert 495 WEBSITE & OTHER PACKAGES A number of innovative advertising packages are available please contact commercial@afc.co.uk for more information. Other advertising opportunities are available and our Commercial Team will be pleased to discuss your individual requirements, so please give us a call on (01224) or commercial@afc.co.uk and we ll do our very best to meet your specific needs. RAM Tubulars have seen great value from advertising with AFC. Our LED panel adverts surrounding the pitch look fantastic and always get noticed. As a result our brand is becoming more and more recognised in Aberdeen and beyond thanks to the large audiences that AFC can reach through its fans and extensive media coverage. We d definitely recommend. JIM STEWART, MD, RAM TUBULARS SCOTLAND LTD 36 37

20 We host various events throughout the season and there s bound to be something that suits you and your budget. Whether it be a table at the annual Player of the Year or Hall of Fame Dinners, a team at our golf outing or a table at Ladies or Gentlemen s Day, treat yourself, clients, colleagues, family or friends, as you join us for a truly memorable experience. PLAYER OF THE YEAR DINNER HALL OF FAME DINNER GOLF DAY LADIES DAYS EVENTS GENTLEMANS DAY THEMED MATCH DAYS 38 39

21 BOARDROOM CHAMPAGNE RECEPTION BEHIND THE SCENES STADIUM TOUR MATCH SPONSORSHIP PROGRAMME SPONSORSHIP MATCHBALL SPONSORSHIP DIRECTORS BOX SEATING PADDED SEAT IN THE RICHARD DONALD STAND AFC CORPORATE GIFT FOR EACH OF YOUR GUESTS EXCLUSIVE SPONSOR GIFT OFFICIAL GROUP PHOTOGRAPH IN SAFE HANDS SPONSORSHIP HOSPITALITY AT A GLANCE BOOT SPONSORSHIP LEGENDS LOUNGE TEDDY SCOTT LOUNGE AAM SUITE DINING AAM BOX MAIN STAND BOX AFC 50 CLUB / SIR ALEX FERGUSON LOUNGE CAPTAIN S CLUB GOTHENBURG LOUNGE BLACK & GOLD LOUNGE GENERAL INFORMATION All prices shown are + VAT at the current rate. Each package is subject to the terms and conditions contained within the Licensing (Scotland) Act The Club reserves the right to refuse alcohol and/or to remove anyone in breach of the Licensing (Scotland) Act 2005 and/or who the Club considers is acting in an irresponsible manner. Clients and their guests are responsible for complying with the Aberdeen Football Club Stadium Code of Conduct details of which are available at the Stadium and available on request. Where a client wishes to allocate their package e.g. to a local charity or other organisation for a specific match, AFC requires 7 days prior notification (for security reasons) of the name of the nominated host and other guests. AFC retains a Zero Tolerance Abuse Policy for any member of staff, including contractors engaged by AFC full details of this policy are available at the Stadium. Aberdeen Football Club reserve the right to amend any package should the benefits change due to unforeseen circumstances. AMBASSADOR VISIT PRE & POST-MATCH DRINKS PRE-MATCH DINING HALF TIME FAYRE LED ADVERTISING SLOT FULL PAGE ADVERT IN REDMATCHDAY PROGRAMME REDMATCHDAY PROGRAMME & TEAM LINES MEET MAN OF THE MATCH PERSONAL ACCOUNT MANAGER Please note that our seasonal hospitality packages will include all Home SPFL, Scottish Cup and League Cup matches. It does not include European or Testimonial/Friendly matches. Please adhere to the dress code as failure to do so may result in refusal of entrance. This is applicable to all guests with the exception of those under 12 years of age. If you or your guests have any special dietary requirements, please contact us 7 days prior to the match. Discount on Aberdeen Asset Management Suite hospitality for season ticket holders is available on Bronze graded games only (excluding themed games & subject to availability). Match dates and times are scheduled in compliance with SPFL fixture lists, and may be subject to change by the SPFL. Accordingly, arrival times and packages for hospitality may be subject to change for amended fixtures/early kick off times. Please note all domestic cup games will be a two-course menu for seasonal and individual bookings. PRIORITY ACCESS TO AWAY TICKETS* CAR PARKING * seasonal clients only SPFL MATCH CATEGORIES GOLD: CELTIC, RANGERS SILVER: HEART OF MIDLOTHIAN, HIBERNIAN BRONZE: ALL OTHER TEAMS 40 41

22 94 NEW BUSINESS CLIENTS ATTENDING CORPORATE HOSPITALITY, MATCHDAY SPONSORSHIPS OR ADVERTISING 300,000 98,000 FACEBOOK PAGE LIKES 57 DIFFERENT MATCHDAY SPONSORS 18,500+ CORPORATE PEAK TV AUDIENCE LIVE SPFL HOME GAME DURING SEASON 2016/17 26,100 INSTAGRAM FOLLOWERS 78,200 TWITTER FOLLOWERS GUESTS SEASONAL CLIENTS IN 2016/17 ATTENDED PITTODRIE LAST SEASON FOR 1st TEAM GAMES OVER TERRITORIES WORLDWIDE AFC LIVE MATCHES BROADCAST IN 100,000+ STAKEHOLDERS 42 43

23 GENERAL ENQUIRES / SALES & EVENTS CO-ORDINATOR CHLOE CRUDEN chloe.cruden@afc.co.uk COMMERCIAL TEAM LEADER ANGELA BRUCE angela.bruce@afc.co.uk SENIOR SALES EXECUTIVE JILL FORBES jill.forbes@afc.co.uk SALES & EVENTS EXECUTIVE AMY THOMSON amy.thomson@afc.co.uk Aberdeen Football Club, Pittodrie Stadium, Aberdeen AB24 5QH DonsCommercial