BUSINESS PARTNERSHIPS WITH WATFORD FC 2017/18

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1 BUSINESS PARTNERSHIPS WITH WATFORD FC 2017/18

2 WATFORD FOOTBALL CLUB ADVERTISING OPPORTUNITIES AT WATFORD FC CAN BE TAILOR MADE TO SUIT YOUR COMPANY PROVIDING BRAND EXPOSURE TO A LOCAL, NATIONAL AND INTERNATIONAL AUDIENCE. Watford Football Club is a Premier League football club based only a 15 minute train journey from central London. Formed in 1881, Watford FC have a long tradition of being a family club and still boast extremely close links to the local community. In modern times, Watford FC were acquired by the Pozzo family (who also own Udinese Calcio in Italy) in Following this Watford have achieved promotion to the Premier League, enjoying successful top fl ight seasons in 2015/16 and 2016/17. A turning point in the club s history came in the late 1970 s, when lifelong Watford supporter Sir Elton John became chairman in 1976, and appointed Graham Taylor as manager the following year. The club achieved consecutive promotions between 1977 and 1979 and reached the First Division for the fi rst time in their history in 1982, fi nishing runners up to Liverpool in their debut season. Off the fi eld Watford FC are also a Premier League outfi t with a signifi cantly improved stadium, a thriving Community Trust and some of the best hospitality facilities in the Premier League. As a Premier League club, Watford FC are seen around the world by a 3.34 billion global TV audience.

3 PITCH FACING LED WATFORD S PITCHSIDE LED IS ONE OF THE MOST ADVANCED DIGITAL PITCH PERIMETER SYSTEMS IN WORLD FOOTBALL The pitch facing LED s outstanding display will give any company eye-catching exposure to an ever expanding Premier League audience, with almost 650 million views in the UK and a global reach of 3.34 billion. Pitch facing LED can be captured by TV cameras leading to coverage on Sky Sports, BT Sport, Match of the Day and other global channels.

4 CROWD FACING DIGI BOARD WATFORD ARE ONE OF ONLY A HANDFUL OF CLUBS IN EUROPE TO FEATURE THE CROWD FACING FAN ENGAGEMENT LED TECHNOLOGY The crowd facing digital displays are capable of presenting live match stats and social media content. BIG SCREEN VICARAGE ROAD FEATURES THE VERY BEST IN BIG SCREEN EXPOSURE FOR FANS TO VIEW YOUR CORE MESSAGES FROM THE COMFORT OF THEIR SEATS THROUGHOUT MATCHDAYS Our big screen includes all the live match action and immediate replays of the key moments, ensuring fans will be paying close attention to the big screen where your message or video can be displayed pre-match and at half-time.

5 STADIUM TV & STAT ZONE Screens in our concourse and hospitality areas are the very latest in digital out of home media. Stadium TV features live video content, club messages, social media feeds and partner branding to the many screens within the stadium. StatZone takes live match and team statistics from the game and keeps fans up-to-date with the very latest analysis to provide cutting-edge content alongside your branding.

6 HOSPITALITY AT VICARAGE ROAD ENTERTAIN CLIENTS AND EMPLOYEES THROUGH OUR HOSPITALITY LOUNGES, THE GALLERY AND THE VIEW. The most exclusive lounge at Vicarage Road, The Gallery offers a first-class hospitality experience boasting spectacular views of the stadium with luxurious padded seating in a central area, adjacent to our Directors Box. A unique dining experience awaits inside The Gallery with an ever-changing five-course menu. The View has outstanding panoramic views of Vicarage Road stadium and you can enjoy our luxurious padded seats located in the central area, adjacent to our Directors Box. The causal atmosphere will be replicated on the grazing menu that will change match by match. EXECUTIVE BOXES Enjoy a three-course pre-match meal in a private box for eight people, with executive seating directly outside. A unique experience. Watch the game from the comfort of the studio which is frequently used by BT Sport and Sky Sports.

7 BUSINESS PAR TNER Two minutes on pitch facing Digiboard, shared with other advertising partners Four minutes on crowd facing Digiboard, shared with other advertising partners Two exclusive minutes on crowd facing Digiboard Stadium concourse TV - 15 separate ads per matchday (max 15 secs per ad) Statzone TV four non match posts per year Stadium Big Screen regular advertising space pre-match and at half-time Use of Watford FC crest Complimentary access to two partner events per year Two seasonal places in the Sir Elton John Suite T E S A L E WAT F O R D F C. C O M

8 BUSINESS PARTNER PREMIUM Four minutes on pitch facing Digiboard, shared with other advertising partners Six minutes on crowd facing Digiboard, shared with other advertising partners Three exclusive minutes on crowd facing Digiboard Stadium concourse TV - 15 separate ads per matchday (max 15 secs per ad) Statzone TV six live match posts per year Stadium Big Screen regular advertising space pre-match and at half-time Use of Watford FC Crest Complimentary access to all partner events per year Two seasonal places in The Gallery Watford s most exclusive lounge

9 BENEFITS OF A PARTNERSHIP WITH WATFORD FC It s our thank you to business partners; a feeling of inclusion, that you are very much a part of the action at Watford FC Use of Watford FC Business Partner crest Data capture opportunities Experiential opportunities with the c.20,000 fans who attend every game Social media opportunities via Watford FC s large Twitter, Facebook and Instagram audience Networking opportunities through Watford FC s new Business Club and soon to be created International Business Alliance CSR opportunities through The Watford Trust

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