Media Information 2018

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Magdalen Franklin
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1 ANZEIGE ANZEIGE ALL ABOUT SHOE BUSINESS RATE CARD No 20 EFFECTIVE 01 JANUARY, WAS IN DER BRANCHE LÄUFT AUSGABE 08/2016 D58282 EUR 4,50 ABE 07/2016 D58282 EUR 4,50 WAS IN DER BRANCHE LÄUFT AUSGABE 09/2017 D58282 EUR 4,50 DIE KAPPA KOLLEKTION FRÜHJAHR / SOMMER 2018 Media Information 2018 the trade journal with the large circulation for Germany, Austria and Switzerland WENN DU MEHR WILLST DEIN SAN FRANCISCO. ANZEIGE Book your online promotion at SAN FRANCISCO GTX LO Ws

2 2018 Media information Published by Profashional Media GmbH Adress: Im Westpark 15 D Wettenberg Tel: 0641/ Fax: 0641/ Editors Nadine L Allemand: Tel: nl@shoez.biz Georg Kamnakis: Tel: gk@shoez.biz Manfred Willsch: Tel: mw@shoez.biz Circulation 12,907 copies Frequency Monthly, including 2 Fashion Specials Terms of Payment Agency commission 15 %. Net within 14 days of invoice date Technical requirements Printing process: Sheet-fed offset Data supplied by CD-ROM or: shoez@sumnergroh.com By Upload: FTP server: ftp://shoez.sumnergroh.com on request. Please, send always a printout or proof of the ad along with your CD-ROM or your electronic transmission. No guarantee for 100 % colour correctness without proof. Printing material: Deliver to sumner groh + compagnie Kommunikationsgesellschaft mbh & Co. KG Aulweg 41 b D Gießen Telefon: 06 41/ shoez@sumnergroh.com Issue 20, valid from January 2018

3 2018 Editorial Features Issue / Publication Order / Printing Material Deadline Previews / Trade fairs Primetime.shoes, Frankfurt, February, 2018 Ispo, Munich, January, 2018 Micam / Mipel, Milan, February, 2018 ANWR Campus, Mainhausen, February, 2018 Sabu Messe, Heilbronn, February, 2018 Lineapelle, Milan, February, 2018 Simac Tanning Tech, Milan, February, 2018 Première Vision Leather, Paris, February, 2018 Specials Sports Fashion for Ispo Slippers for Home Start of Shoe Order for Autumn / Winter 2018 / 2019 Lady shoes Men shoes Children shoes: new trends Comfort Shoes Waterproof and functional shoes Gallery Shoes, Düsseldorf, March, 2018 ILM, Offenbach, 3 5 March, 2018 ANWR Order Herbst, Mainhausen, March, 2018 Moda Made in Italy / Essenz, Munich, March, 2018 Shoe Fashion Autumn / Winter 2018 / 2019 Leathergoods Men's shoes OTWorld, Leipzig, May, 2018 ANWR Order Winter, Mainhausen, May, 2018 Wellness and comfort Shoes Shoes in very small and very large Sizes Basics, NOS Socks, Stockings, Shoe Care Shop design, Concept stores Expo Riva Schuh, Riva del Garda, June, 2018 OutDoor Friedrichshafen, June, 2018 Berlin Fashion Week, 3 5 July, 2018 Sports and Outdoor Shoes Shoes Made in Europe

4 2018 Editorial Features Issue / Publication Order / Printing Material Deadline Previews / Trade fairs Specials Primetime.shoes, Frankfurt, July, 2018 Children shoes Young Fashion Digitalisation and Technologies for Retailers ANWR Campus, Mainhausen, August, 2018 Sabu Messe, Heilbronn, August, 2018 Start of Shoe Order for Spring / Summer 2019 Comfort Shoes Gallery Shoes, Düsseldorf, 2 4 September, 2018 ILM, Offenbach, 1 3 September, 2018 Micam / Mipel, Milan, September, 2018 Lineapelle, Milan, September 2018 Première Vision, Paris, September, 2018 Lady shoes Men shoes Children shoes Comfort Shoes Shoe Fashion Spring / Summer 2019 Leathergoods Shoe Technics and Shoe Repair ANWR Order Frühling, Mainhausen, September, 2018 Moda Made in Italy / Essenz, Munich, 30 September 2 October 2018 Arbeitsschutz Aktuell, Stuttgart, October, 2018 Basics, NOS Safety Shoes and other special Shoes for Hospitals, Computer Industries etc ANWR Order Frühjahr, Mainhausen, November, 2018 Vegan Shoes Shoe Care, Socks Social and ecological responsible production Logistics & Transport Expo Riva Schuh, Riva del Garda, January, 2019 Berlin Fashion Week, January, 2019 Trade Fairs for shoe retailers 2019 Shop Design, Concept Stores

5 2018 Rates and Dimensions Format Width & Height Black & White 4 colour 1 Page 188 X 279 mm /3 Page 124 X 279 mm 188 X 186 mm /2 Page 90 X 279 mm 188 X 136 mm /3 Page 60 X 279 mm 188 X 89 mm /4 Page 90 X 136 mm 188 X 69 mm /6 Page 90 x 90 mm 188 x 43 mm /8 Page 90 x 66 mm 188 x 30 mm /9 Seite hoch 60 x 89 mm /16 Seite quer 90 x 30 mm Dimensions Bleed size: 210 x 297 mm Type Area: 188 x 279 mm Trim size: 198 x 289 mm Material Required: High resolution pdf minimum 300 dpi. All rates in EURO

6 Distribution and Circulation Recipients' Profile 2018 Additional Opportunities Special Positions: Bound ins: Total Circulation: 12,907 Retail: 11,200 Independents: 6,762 Multiple Outlets: 2,971 Total Circulation: 12,907 Head Offices: 294 Other specialised Trade: 795 Department Stores: 201 Mail Order: 150 Buying Groups: 27 Distribution Suppliers: 1,165 Shoe Industry: 533 Agents / Reps: 501 Other Suppliers: 501 All Others: 542 Inside Front Cover, Outside Back Cover: 5, Black & White: 4, Front Cover: 5, Frequency Scale Quantity Scale 3 inserts = 3 % 3 pages = 5 % 4 inserts = 5 % 4 pages = 8 % 5 inserts = 7 % 5 pages = 10 % 6 inserts = 10 % 6 pages = 15 % 8 inserts = 15 % 8 pages = 20 % Discounts: (If purchased within 12 month period) Loose Inserts* Max. Size: 205 mm x 285 mm, up to 25g Euro per 000 Up to 50g Euro per 000 The total number, weight and supply date for inserts available on request. Advance sample required. 4 pages Euro per pages Euro per pages Euro per 000 Classified: Situations vacant, wanted, for sale: Euro 2.35 per mm Situations wanted, agents available, personal: Euro 1.60 per mm Box fee: Euro 15 Postal fees*: There will be an additional cost for postage on inserts prices, available on request Insert, colours and additional technical costs are not subject to discounts. Profashional Media GmbH is as well publishing the following trade journal: PRO-LEDER the fresh trade journal for the German speaking business people interested in leather, with a central European focus.

00 Skyscraper 160 x 600 px 655.00 Hockey Stick 728 x 90 + 160 X 600 px 895.

500 letters + 2 photos + link 595.00 PR max.

00 Job offers (additional to the print ad) PDF Job offers ONLY online PDF

7 NEW: Online Marketing at Format Rate for 4 weeks Slider 980 x 430 px Skyscraper 160 x 600 px Hockey Stick 728 x X 600 px Super Banner 728 X 90 px Full Banner 468 X 60 px PR max.500 letters + 2 photos + link PR max.1000 letters + 4 photos + link Job offers (additional to the print ad) PDF Job offers ONLY online PDF Additional 15 % on the print rate, min Newsletter Banner 728 x 90 px per newsletter Newsletter Banner exclusive 728 x 90 px per newsletter Slider Skyscraper Super-Banner Full-Banner Hockey Stick

EDITORIAL SCHEDULE 2018

EDITORIAL SCHEDULE 2018 1 PD: 04 January 2018 AD: 22 December 2017 CONTEMPORARY FASHION: Premium womenswear. Premium menswear. Preview Pitti Uomo. Progressive mens- and womenswear. 2A PD: 09 January 2018 AD: 29 December 2017