ProAd LED Fascia Display

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1 ProAd

2 Sanford Stadium, University of Georgia, Athens, Georgia, USA DAKTRONICS

3 Changing the Game ProAd light emitting diode (LED) fascia displays create a winning solution by energizing fans, recognizing sponsors and providing new revenue opportunities for sports teams and facilities. Whether integrated with a ProStar video display or as a stand-alone improvement to the facility, the full-color, full-motion technology flexibly and instantly presents up to 360 degrees of ribbon-style video, animation, advertisements and live information. Fans appreciate how close ProAd displays get them to the action. The ProAd system provides the in-game information, out-of-town scores, advertisements and crowd prompts that create an interactive experience immersing the fan into the game. Since 1996, Daktronics, the documented world leader in LED display technology, has installed more than eight miles (13 km) of fully integrated ProAd systems in professional, collegiate and high school sports venues.

4 Bobcat Arena, Charlotte, North Carolina, USA DAKTRONICS

5 Satisfy Sponsors Because ProAd displays are a digital medium, they eliminate the time and energy associated with producing and changing traditional static signage. Additionally, ProAd displays open up creative opportunities for advertisers to get their message across through motion graphics and sound more effectively capturing the attention of their audience. When a medium creates instant demand, advertisers are willing to pay a premium for their messages. The ProAd system creates instant demand by keeping the attention of fans. Capabilities such as moments of exclusivity, when all venue displays synchronize to deliver a single sponsor s message, provide sponsors unequalled exposure and unsurpassed value. Advertisement Logging The Daktronics control system logs advertisements giving advertisers the proof-of-performance they require. Template Tool Create a template to divide a display into sections to show multiple ads simultaneously. 360 Capability Daktronics has installed more systems that encircle a venue than any other provider.

6 Kohl Center, Madison, Wisconsin, USA DAKTRONICS

7 Complete Control The Daktronics control system offers a feature rich, user-friendly interface capable of delivering creative materials to displays of different sizes and technologies throughout a venue. Pregame preparation is made easy. Create graphics and animations using the controller or import files created in third-party applications. Program loops to run during pregame or lulls in the action. Connect to real-time data feeds for live scores and statistics. Script moments when all displays show similar content and more. During the game, the Daktronics control system provides users an efficient method for delivering a professional presentation. Users click graphic buttons to launch crowd prompts, advertisements, in-game information, out-of-town scores and statistics. Live Scores and Statistics The Daktronics control system provides the ability to view real-time scores and statistics from other contests as well as in-game information. A Daktronics innovation, live scoring and statistics on a fascia display is as simple as downloading the statistics and sending the content to the display. Tropicana Field, Tampa, Florida, USA

8 Toyota Park, Bridgeview, Illinois, USA DAKTRONICS

9 Digital Processing The ProAd fascia display system is a completely digital solution. Creative materials are created, transmitted and reproduced digitally. This approach ensures creative materials reproduce as expected, with all the detail, brightness and color saturation of the original file. Digital processing produces a more powerful and predictable presentation. Team Marketing Digital Production Sponsor Marketing Creative Agency Digital Delivery Daktronics display controller Digital Storage Digital Transmission ProAd Digital Reproduction Go Coug Pure Pixel Design Like all Daktronics full-color LED products, ProAd fascia displays feature a red, green and blue LED in each and every pixel. This results in richer color depth and superior detail reproduction, both of which are important as fascia displays feature fewer lines or rows of resolution than full-scale video displays. In addition, ProAd displays feature independent LED control. Reproducing image data at the LED level rather than the pixel level provides the perception of increased display resolution by smoothing curves and reducing jagged edges. It also allows for point-to-point, all-digital reproduction of fascia animations for the best picture quality possible. Daktronics Pure Pixel Design Daktronics Independent LED Control Common Pixel Based Control Full color pixels, full color rows Optimal Image Reproduction

10 Miller Park, Milwaukee, Wisconsin, USA DAKTRONICS

11 VTR 0:00 ch 12 ProAd DAKTRONICS ProAd Fully Compatible ProAd fascia displays are compatible with other Daktronics display and control solutions, resulting in a truly integrated Daktronics arena or stadium display solution. Multiple displays working together create a memorable gameday experience for fans and better results for sponsors. It also prevents the compatibility and service problems associated with bringing together multiple displays and control solutions from multiple providers. LCD Monitor, Keyboard & Mouse ProTable LED Display Camera(1) ProFence LED Display Camera(2) Venus 7000 Controller ProAd Digital Advertising Display VTR(s) 3 Television Truck Your News Right Now Audio/Video Switcher (optional) V-Link Video Processor Production Truck ProStar Display Number One in the World For more than 35 years, Daktronics has delivered displays and scoreboards that millions of sports fans count on. Daktronics has also earned a solid reputation for service and support after the sale. Quality products, outstanding service and dependable support has made Daktronics the number one choice in creating display systems that generate income and fan-pleasing entertainment.

12 Cover: Arrowhead Pond of Anaheim, Anaheim, California, USA nd Avenue PO Box 5128 Brookings, SD tel fax ProAd, Venus, V-Link, ProTable, ProFence and ProStar are trademarks of Daktronics Copyright 2006 Daktronics SL Rev

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