RACE IS PASSION AND WAY OF LIFE... LUCADEMARCHI.DRIVER

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2 RACE IS PASSION AND WAY OF LIFE...

3 Luca Demarchi, Italian, was born in Vercelli, on 4 February 1987, graduated as Doctor in Economy at UNIPMN Univeristy. Since he was child participates in karting races at amateur level (2000) and later at agonistic level ( ), passing further to motorsport in Professional race driver since Demarchi s aim to bring his activity to professional levels, united to passion and support of professionals marketing figures, comes to be a competitive advantage, that, nowadays, can be fundamental: DISTINGUISH YOURSELF, DOING SOMETHING SPECIAL, DIFFERENT AND WELL DONE. Luca Demarchi proposes himself as a way of communication in motorsport marketing world.

4 RACE IS PASSION AND WAY OF LIFE...! Motorsport of the 80 and 90 was my inspiration and the feeding of my passion, making me grow up with strong desire of being part of it. Motorsport is a way of life, once is part of you you can not hide it. It's a fight for your targets that begens days, weeks, or years before a race weekend...and continue after that, waiting for next one. It's the fight to win on and out the racetrack in everyday life. If you love life and challenges, you love racing!.

5 TALKING OF SOMETHING... WITHOUT TALKING OF IT! That's the basis of the NON-AGRESSIVE COMMUNICATION approach, which in New Age Marketing, is used on the biggest Social networks and TV spots, aiming to focus attention of a customer on a specific product/brand, and making him remember it in association with a positive figure (Luca); that's the way to make customers watch with interest and remember a Brand / Company... without talking of it!

6 SNAPSHOTS OF SPORTING LIFE When Luca Demarchi was 12, he jumps on his first kart and in 2005 begins his racing experience in the Easykart Italian Championship (winning a race and gaining qualification for the International Finals). In 2007 he moves to the Championkart Italian Championship (gaining several good placements and a 2nd place in the Bridgestone Cup - International Final, in Lonato karting track. Luca Tests with a Formula Renault 2000; with this mono seat racing car, Luca obtain excellent results from his first time is a transition year between karting and motorsport: Luca makes several tests with the Formula Renault 2000 monoseat, the Ferrari 360 Challenge and the Porsche 997 GT3 Cup Campionato Italiano Easykart

7 SNAPSHOTS OF SPORTING LIFE In 2009 he is at the start of the season of the "Targa Tricolore Porsche" Championship, racing with the Porsche 997 GT3 Cup of ZRS Motorsport (as results, 11th on 32 drivers at his racing debut in Vallelunga, and an excellent 6th on 31 drivers in Mugello race). In the same years, after high school studies, Luca takes the university degree in "Economy and enterprises administration" at East Piedmont University "Amedeo Avogadro". He participate and wins at the "Autosprint drivers Selections", gaining the chance to race in the "Copa de Espana Resistencia" Whit Astra racing's Nissan 350Z Challenge (as results, 2nd behind Arturo Merzario, former F1 driver) CER - Nissan 350Z (Astra)

8 SNAPSHOTS OF SPORTING LIFE In 2011 races in the "Ibiza Trophy" into the "Copa de Espana Resistencia": As results, he gain the 3rd final place in the championship, with 8 podiums on 11 races, 1 pole position an five starts in 1st starting grid row. He participates at one race in the German VLN Championship, racing on the Legendary Nurburgring Nordschleife racetrack, driving the BP racing's Citroen C2 gr. A. In 2012 he is the Champion of Spain both in the "Ibiza Trophy" and in the "Division 2" of the CER - COPA DE ESPANA RESISTENCIA. He partecipates at the "Campionato Italiano Energie Alternative" in Magione Circuit, gaining the second place at the debut on BRC Racing Team's Kia.

9 SNAPSHOTS OF SPORTING LIFE 2013 is the year of the move to Team Monlau Competiciòn, who Luca will honor with the Title of Champion of Spain, winning the overall classification of CER Class2, preceding the most powerful Clio cup, Mini and Hyunday Coupè. Jointly the overall triumph, will came too the victory in their division, the Division 5 and the Ibiza Trophy At the debut on the Seat Leon Supercopa gains a podium at the Alcaniz 500Km. He participate to the Poznan race of the Kia Green Hybrid cup, gaining a second place and a new podium. Makes test sessions on the Nurburgring Norschleife on Porsche Cayman S VLN spec. /Getspeed performance. In 2014 Luca follows the winning line of past year, competing and winning again in the CER, now in Class1/Division 3 with the more powerful Seat Leon Supercopa. CER - Seat Ibiza SC Evo (Monlau)

10 SNAPSHOTS OF SPORTING LIFE 2015 has been a great challenge, as Luca brought on track the World First Diesel Dual- Fuel racecar. Luca took the management of the project for the Italian company Ecomotive Solutions, working joined to Saxon motorsport. Under Luca's guide, the results were amazing, as the car, based on a BMW 135d GTR, has reached a great reliability and the performance level of a GT4 car. Luca finished 2nd in the Britcar Sports and Touring Cars Championship, with a race victory in Donington, even being crowned "Driver of the Year 2015". BMW 135d GTR

11 AWARDS LINE After the CER 2012 Division2 winning, in 2013 Demarchi is Champion of Spain, winning the overall CER clase2, the Division5, and the Ibiza SC trophy. The winning line continues in 2014, when Luca is D3 Champion on Monlau s Seat Leon Supercopa Champion of Spain Resistencia D Champion of Spain CER class 2 Champion of Spain Resistencia D5 Champion of Ibiza SC Trophy 2012 Champion of Spain Resistencia D2 Champion of Ibiza SC Trophy 2011 CER / Seat Ibiza Trophy 3rd Ibiza Trophy 2012 CER / Seat Ibiza Trophy Winner Seat Ibiza Trophy Champion CER D5 Class 2013 CER / Seat Ibiza Trophy CER Overall Champion of Spain Winner Seat Ibiza Trophy Champion CER D5 Class 2014 CER Champion CER D3 3rd Overall CER Seat Ibiza SC Seat Ibiza SC Seat Ibiza SC EVO Seat Leon / Supercopa 2015 Sports and Touring Cars Championship - BMW 135d Diesel Dual Fuel Britcar Driver of the Year 2015

12 MOTORSPORT PROJECT MANAGER Luca has proper skills to to manage single projects in motorsport world. From winter 2014 he makes real the Ecomotive Solutions's Hybrid Race car project, dealing all aspects of the projects, like bureaucracy, regulations, building and developing of car in and out the racetrack. He makes the Ecomotive s Diesel-LPG system approved from British Motorsport Federation MSA, finids the proper team to develop the car, and finally brings it on track, making team and company collect datas and informations as to increase system performances and reliability.

13 PASSION IS RACING...

14 AND LIFE...

15 CONTACT Mobile: Facebook: You Tube: Instagram: demaracedriver Luca Demarchi Luca Demarchi Motorsport press (IT, ES, UK) Generic press (IT, ES, UK) Motorsport websites (IT, ES, UK)