CORPORATE PARTNERSHIPS

Transcription

1 2018 CORPORATE PARTNERSHIPS CAROLINA MUDCATS BASEBALL CLASS A ADVANCED AFFILIATE OF THE MILWAUKEE BREWERS

2 WHY THE MUDCATS? Since 1991, the Carolina Mudcats have called Five County Stadium and Eastern Wake County home. The Mudcats have welcomed over six million fans into "The Family Place" where they have seen some of the greatest players of the modern era take the field. The Mudcats now enter 2018 under new ownership as the club was purchased by the Milwaukee Brewers following the 2017 season. The Brewers set out to be a world-class organization that creates joy, instills pride, and builds connections throughout our community. The Mudcats strive to do the same, while also providing #MudcatsFUN style family-friendly entertainment at affordable prices. VALUE Minor League Baseball ranks number one based on value for your investment, offering added benefits to your sponsorship and providing in-value assets. AFFORDABILITY Partnering with the Mudcats gives you an affordable marketing venue with the most competitive rates in the market. OPTIONS The Mudcats offer a range of options to fit any budget, business, demographic and need. SERVICE The Mudcats staff is routinely commended for above and beyond client service. COMMUNITY Your partnership helps the Mudcats continue to provide quality, family-friendly entertainment while supporting a local tradition!

3 BY THE NUMBERS GENERAL INFORMATION Year Established: 1991 Ownership: Milwaukee Brewers Major League Affiliation: Milwaukee Brewers Location: Zebulon, NC Media Market: 25th, Raleigh-Durham-Fayetteville Stadium: Five County Stadium League: Carolina League Schedule: 140 games, 70 home games Season Dates: April - September ATTENDANCE FIGURES Overall 2017 Attendance: 190,420 Average 2017 Attendance: 2,800 SOCIAL MEDIA AUDIENCE Facebook Likes: 31,000+ (as of 10/1/17) - Impressions* during 2017 season: 26,000,000+ Twitter Followers: 13,000+ (as of 10/1/17) - Impressions* during 2017 season: 10,000,000+ Instagram Followers: 5,000+ (as of 10/1/17) *Number of times a post from a page is displayed, whether the post is clicked or not. WEBSITE AUDIENCE (CAROLINAMUDCATS.COM) Site View during 2017 season: 939,068 FANS BY THE NUMBERS 70% are between the ages of % are referred by a friend or relative 65% live and/or work in Wake County 44% attend over five games a season 91% find it easy to get to Five County Stadium FRANCHISE ACCOMPLISHMENTS 1995 and 2003 Southern League Champions 1997 and 2008 Southern League All-Star Game Host 1996 Bob Freitas Award Winner (Baseball America) 1992, 1993, 1994, 1997, 2003, 2009, 2012 MLB Exhibition Game Host 2018 Carolina League All-Star Classic Host

4 STADIUM SIGNAGE An outfield fence sign puts you where all eyes are focused permanently throughout each game. Outfield fence signs measure 10 x 20, 10 x 30 and 10 x 40 providing maximum exposure throughout the Mudcats season and any additional events. Fence signs also receive additional exposure via local and national media coverage, baseball cards, industry periodicals, baseball camps and more. OUTFIELD FENCE SIGNS SIZES: 10 x x x 20 RIGHT FIELD BOARD The right field sign display measures over 40 tall and sits above the right field video board. This mammoth display features two signage options. 16 x x 48 CONCOURSE SIGNS These back-lit signs are located throughout the Five County Stadium concourse and in high-traffic areas around concession stands, entrances and restrooms. 4 x 3 Vertical 4 x 6 Horizontal

5 MUDZILLA video board Five County Stadium s incredible state-of-the-art MUDZILLA video board provides your organization with the most dynamic, visually-appealing advertising option in the area. From the latest statistical updates, humorous crowd shots, replays, highlights and more; we ensure that your company name and/or logo grabs total crowd attention by sponsoring one of MUDZILLA s exciting elements in 34 x 82 wide-screen glory. LEFT FLANKS MUDZILLA offers the most visible and recognizable signage at Five County Stadium. The two left flank digital advertising locations offer dimensions measuring 17 x 17 each and rotate every 45 seconds. (24 Available) VIDEO FEATURES Video board features run during scripted moments built into the pregame show or inning breaks during the game. Segment examples include: Trivia, Fast Facts, Commercials and more. (3 Pregame, 3 In-Game) VIDEO + ON-FIELD GAME Take advantage of MUDZILLA s glorious HD screen and the Five County Stadium field by sponsoring a Video + On-Field Game Combo! Your :20 sec video spot will be followed by an on-field, fan interactive game. (5 Available) INNING SPONSOR Inning sponsors receive simultaneous ad presence on both MUDZILLA (48 x 7 ) and the right-field ribbon board (8 x 8 ). Inning sponsors additionally receive live public address and radio announcements. (8 Available)

6 MUDZILLA video board Five County Stadium s incredible state-of-the-art MUDZILLA video board provides your organization with the most dynamic, visually-appealing advertising option in the area. From the latest statistical updates, humorous crowd shots, replays, highlights and more; we ensure that your company name and/or logo grabs total crowd attention by sponsoring one of MUDZILLA s exciting elements in 34 x 82 wide-screen glory. FAN CAMS Fan Cams attach your brand directly to one of the most attention grabbing elements of the Five County Stadium show. (5 Available) PREMIUM FAN CAMS Premium Fan Cams occur during scripted moments of each game and attach your brand directly to one of the most attention grabbing elements of the Five County Stadium show. (3 Available) FAN PROMPTS Help direct the baseball experience by branding your company with an in-game fan prompt. Fan prompts gain instant interaction and are among the most attention grabbing elements available. Examples include Let s Go Mudcats, Noise Meter and more. Minimum two occurrences per game. (2 Available) AS-IT-HAPPENS As-It-Happens game element sponsors receive lower third video board, public address and live radio recognition throughout each game. As-It-Happens examples include Strikeouts, Extra-Base Hits, Pitching Changes, K-Man, RBI Guy, Stolen Bases, Caught Stealing and Base on Balls. (8 Available) INSTANT REPLAYS Head turning, full screen high definition instant replays on MUDZILLA begin and end with a splash animation featuring your company s logo. Replays provide multiple impressions (minimum five) per game and are a great way to exclusively integrate your brand into the live baseball action both in the stadium and online on MiLB.tv. (1 Available)

7 IN-GAME PROMOTIONS Sponsorship of a Mudcats in-game promotion highlights your business during all home games throughout the season. Sponsoring an on-field event is a great way to link your brand to all of the #MudcatsFUN at Five County Stadium. Our in-game promotions partners also receive additional public address and video board recognition. MUDDY THE MUDCAT Take part in all of our mascot related high jinks by sponsoring Muddy the Mudcat s entrance or Muddy Dash. ON-FIELD GAMES Sponsor one of Minor League Baseball s most beloved traditions with a customized on-field fan game or contest. LAUNCH-A-BALL This post-game contest occurs after every weekend game (Thursday-Sunday). Participants throw pre-purchased balls at onfield targets, with winning tosses resulting in various prizes. Includes public address and video board recognition. KIDS RUN THE BASES Each game concludes with kids run the bases, where kids in attendance get a chance to run on the same diamond as the future stars of MLB. This sponsorship includes PA and video board recognition as well as an opportunity to advertise as kids enter/exit the field. PREGAME SHOW Attach your brand to one of our unique fan experiences before every game at Five County Stadium. Examples include Mini Manager, Play Ball Kid & Jr. Bat Kid. This sponsorship includes simultaneous public address and video board recognition.

8 SOUVENIR GIVEAWAYS Promote your brand and reach local and national audiences alike by sponsoring a oneof-a-kind souvenir giveaway event with the Mudcats. The souvenir giveaway sponsorship allows your company to place its logo on a Mudcats-themed souvenir item handed out to fans at the Five County Stadium entrances before a game. These limited edition items create lasting impressions and provide exposure for years to come. GIVEAWAY EXAMPLES... CAPS BOBBLEHEADS GNOMES LUNCH BAGS T-SHIRTS BANNER FLAGS TOTE BAGS TRAVEL MUGS RALLY TOWELS PHOTO BASEBALLS BEACH TOWELS SEAT CUSHIONS MAGNETIC SCHEDULES PLAYER STATUES POSTERS UMBRELLAS KNIT CAPS BACKPACKS SPORTS/GYM BAGS BBQ APRONS...AND MORE! SOUVENIR GIVEAWAYS 100 Box Seat ticket vouchers for souvenir giveaway night. Opportunity to set up a concourse display and hang banners at ballpark entrances. In-game public address, video board and radio recognition of giveaway night sponsorship. Inclusion in media placements and advertising leading up to game date recognizing your sponsorship. *Investment total contingent on chosen souvenir giveaway item and quantity (1,200 units).

9 JERSEY SPONSORSHIP Join in on the on-field game action by sponsoring a themed jersey night at Five County Stadium. Themed jersey nights have become a MiLB staple as teams all across the nation show off their creative juices with uniquely designed jerseys that create lasting exposure for years to come. These game worn and autographed jerseys are later auctioned off with the proceeds benefiting charities, military organizations, or non-profits. JERSEY SPONSORSHIPS Your company s logo patch located on lower third (below the belt) of themed jersey. 100 Box Seat ticket vouchers for your jersey sponsorship night. Opportunity to set up a concourse display table and hang banners at ballpark gates on your jersey sponsorship night. Inclusion in public address announcements recognizing your sponsorship of respective jersey night. Inclusion in media placements, social media and advertising leading up to said game date recognizing your sponsorship.

10 SHOWCASE NIGHTS Let the Carolina Mudcats help showcase your organization s products and/or services at Five County Stadium through a gameday Showcase Night sponsorship! This comprehensive package includes tickets, gameday magazine ads, concourse table, single game stadium signage, public address announcements and video board recognition. FIREWORKS NIGHTS 150 Box Seat ticket vouchers for respective Fireworks Showcase Night with your business name printed on them. Front Cover advertisement in Carolina Mudcats Program Insert on your Fireworks Showcase Night. Opportunity to set up a concourse table display and hang banners at fan entrances on your Fireworks Showcase Night. Inclusion in Public Address announcements recognizing your sponsorship of respective Fireworks Showcase Night. Inclusion in media placements and advertising recognizing your sponsorship of respective Fireworks Showcase Night. SHOWCASE NIGHTS 150 Box Seat ticket vouchers for respective Showcase Night with your business name printed on them. Front Cover advertisement in Carolina Mudcats Program Insert on your Showcase Night. Opportunity to set up a concourse table display and hang banners at fan entrances on your Showcase Night. Inclusion in Public Address announcements recognizing your sponsorship of respective Showcase Night. Available for Sunday through Thursday games during 2018 season (excludes Fireworks and Souvenir Giveaway nights).

11 PRINT OPTIONS The Mudcats offer numerous opportunities to place your brand directly in the hands of fans through various print media options including our FREE gameday magazine, ticket backs, pocket schedules and more. GAMEDAY MAGAZINE The gameday magazine features player profiles, ballpark information, articles and more. Multiple programs are published throughout the season providing the flexibility to update your brand s message frequently. The Mudcats issued more than 45,000 copies of the gameday magazine throughout the 2017 season. Options Include: Back Cover Inside Front/Back Cover First/Last Full Page Lucky Signature Full Page Half Page Booster Ad TICKETS Our game tickets can become your coupon to drive traffic through your doors. Your brand s impression is printed on half of all Mudcats ticket stock as every other ticket will contain your ad, message or coupon offer. POCKET SCHEDULE The Mudcats distribute 250,000 pocket schedules throughout the Five County region to help make fans aware of game dates and promotions. Pocket schedules are displayed in stores, restaurants, malls, banks, etc.; maximizing your advertisement s reach and exposure.

12 broadcast network Directly reach fans both locally and nationwide with radio spots on the Mudcats Broadcast Network. All games air live on the radio on The Big Dawg 98.5 FM in Rocky Mount, NC and online via TuneIn Radio at carolinamudcats.com and the MiLB First Pitch App. Additionally, all home games (and select road games) stream live in high definition video on MiLB.tv via MiLB.com. GRAND SLAM PACKAGE Title Sponsor for Pregame/Postgame Shows or Broadcast Booth (140 games) Your company mentioned during opening/closing billboards (140 games) Five (5) :30 second radio announcements per game promoting your company (140 games) Two (2) In-stadium public address mentions for your company per game (70 games) Two (2) In-booth on-air interviews with you or your company representative TRIPLE PACKAGE As-It-Happens exclusive radio segment or key feature sponsorship (140 games) Your company mentioned during opening/closing billboards (140 games) Three (3) :30 second radio announcements promoting your company (140 games) One (1) In-booth on-air interview with you or your company representative Examples: Pregame Interview, Pitching Changes, Play of the Game, Starting Lineups, Postgame Wrap, Carolina League Scoreboard, etc. DOUBLE PACKAGE Your company mentioned during opening/closing billboards (140 games) Two (2) :30 second radio ads per game promoting your company (140 games) One (1) :20 second live read per game (140 games) One (1) In-booth on-air interview with you or your company representative SINGLE PACKAGE - Your company mentioned during opening/closing billboards (140 games) - One (1) :30 second radio ads for your company per game (140 games)

13 LUXURY SUITES Enjoy the fun and excitement of Mudcats baseball in an upscale air-conditioned luxury suite. Located on the upper level of Five County Stadium, our spacious suites allow you to take in a panoramic view of the field while enjoying an assortment of baseball cuisine. Personal wait staff will tend to your needs and ensure your time at the ballpark exceeds your expectations. SINGLE SUITE Individual game single suite rentals includes 15 tickets and 5 parking passes. DOUBLE SUITE Individual game double suite rentals includes 30 tickets and 10 parking passes. $300 $450 Single Suite Plans 6 Games... $1, Games... $3, Games... $6,160 Half Season... $9,625 Full Season... $17,500 Double Suite Plans 6 Games... $2, Games... $5, Games... $9,240 Half Season... $14,440 Full Season... $26,250 SUITE AMENITIES Air-conditioned indoor lounge-style seating and open-air seating for each suite Serving counter with cabinets, sink and refrigerator Elevator service that brings you directly to suite level Cable television with closed-circuit broadcast of the game Attentive and courteous luxury suite catering staff Handicap accessible suite level restrooms Menu ranging from ballpark fare to restaurant-style cuisine Public address and MUDZILLA video board welcome

14 TICKET INFORMATION Looking for a great way to entertain customers or reward employees? Want a change of pace for your monthly group function? A pre-game group picnic with the Mudcats is a perfect way to spend time with your company, clients, church members, civic group or family. Ask your sales representative for more information regarding our fun and family friendly ticket options at Five County Stadium this season. GROUP OUTINGS Enjoy the excitement of Mudcats baseball with your group of 20 or more. A Mudcats group outing is a great way to reward employees, gather friends or entertain clients. Combine with a catered picnic for double the fun. Our spacious picnic areas provide an unmatched view of the action and provide the ultimate setting for our fully catered menus. Menu choices include burgers, pizza and BBQ. Menus can also be customized to accommodate your palate. SEASON TICKETS Become a Mudcats season ticket holder and enjoy great savings over regular gameday prices. As a season ticket holder, you will be guaranteed the same great seats for every home game and an opportunity for discounted parking. Can't make all 70 games? Our half season plans allow you to select which 35 games you would like to attend and still enjoy savings over the gate price. MINI PLANS Mini Plans offer the same great benefits as our season ticket packages, but with maximum flexibility and tremendous value.

15 SEASON SCHEDULE