Portland Bike Share PORTLANDOREGON. GOV/TRANSPORTATION 2

Transcription

1

2 Portland Bike Share PORTLANDOREGON. GOV/TRANSPORTATION 2

3 Our Partners PORTLANDOREGON. GOV/TRANSPORTATION 3

4 600 Bikes 30 Stations Service area will cover entire central city PORTLANDOREGON. GOV/TRANSPORTATION 4

5 The Vision Attract new people to biking Improve freight movement by reducing SOV trips Complement transit via last mile connection PORTLANDOREGON. GOV/TRANSPORTATION 5

6 Alexandria Ann Arbor Arlington Aspen Austin Bethesda Boise Boston Boulder Brookline Broward County Cambridge Charlotte Chattanooga Chicago Cincinnati College Park Columbus Denver Des Moines El Paso Ft. Worth Greenville Houston Indianapolis Jersey City Kailua Kansas City Lansing Louisville Madison Medford Miami Miami Beach Milwaukee Minneapolis Mt. View Nashville New York City Oklahoma City Omaha Orlando Palo Alto Philadelphia Phoenix Redwood City Rockville Salt Lake City St. Paul San Antonio San Diego San Francisco San Jose Santa Monica Savannah Seattle Silver Spring Somerville Spartanburg Tampa Takoma Park Tulsa Washington, DC PORTLANDOREGON. GOV/TRANSPORTATION 6

7 Policy Support The Portland Plan Portland Comprehensive Plan (Draft) Portland Bicycle Plan for 2030 Title 16 of the City Code Climate Action Plan for 2009 Regional Transportation Plan Regional Climate Smart Strategy Regional Active Transportation Plan PORTLANDOREGON. GOV/TRANSPORTATION 7

8 Motivate: 75% of US bike share fleet PORTLANDOREGON. GOV/TRANSPORTATION 8

9 PORTLANDOREGON. GOV/TRANSPORTATION 9

10 PORTLANDOREGON. GOV/TRANSPORTATION 10

11 Project Funding Equipment and Launch Costs: $2M Metro Regional Flexible Funds Allocation 2012 $42,000 ODOT grant for station at Union Station 10.27% federally required local match Operations costs User revenue Sponsorship No City money in operations PORTLANDOREGON. GOV/TRANSPORTATION 11

12 Date Project Timeline Deliverables November 2015 Public Participation Plan December 2015 Place Purchase Order March 2015 Public Outreach & Station Planning Hire local staff Marketing Plan June 2015 Inspect and assembly equipment July 2016 System launch PORTLANDOREGON. GOV/TRANSPORTATION 12

13 Bike Share in Portland PORTLANDOREGON. GOV/TRANSPORTATION 13

14 Attracting new people to biking How often do you bike? (Nice Ride Minnesota member survey) Before joining After joining 39% Once a week or more 76% PORTLANDOREGON. GOV/TRANSPORTATION 14

15 Why does bike share work? What do you like best about bike share? (survey of Nice Ride Minnesota members) Convenience 54% Exercise 15% Fun 11% Other 9% Environmental sustainablity 7% Save money 4% PORTLANDOREGON. GOV/TRANSPORTATION 15

16 US Bike Share: Who Rides? PERCENTAGE OF TRIPS BY MEMBERSHIP TYPE Casual 33% Annual 67% PORTLANDOREGON. GOV/TRANSPORTATION 16

17 Portland Business Model: Pricing Attract lots of new Portlanders to biking Align price with system costs Make bike share pricing accessible to everyone PORTLANDOREGON. GOV/TRANSPORTATION 17

18 Attract New People to Biking Source: Bike Portland PORTLANDOREGON. GOV/TRANSPORTATION 18

19 Align Usage With Cost Portland s Proposed Fare Annual Membership $10 - $15/month (12 month contract) Casual User $2.50 for 30 minutes (average cost) PORTLANDOREGON. GOV/TRANSPORTATION 19

20 Smart Bikes Next Generation Bike Share PORTLANDOREGON. GOV/TRANSPORTATION 20

21

22 PORTLANDOREGON. GOV/TRANSPORTATION 22

23 PORTLANDOREGON. GOV/TRANSPORTATION 23

24 PORTLANDOREGON. GOV/TRANSPORTATION 24

25 Create the Nation s Most Sustainable System Reduce and strive to eliminate motorized vehicles from rebalancing Rely on data and technology, not carbon Customers as partners in rebalancing Price incentives Gamification Promotions from private sponsors PORTLANDOREGON. GOV/TRANSPORTATION 25

26 Equity: High Road Standards 150% of minimum wage 50% of work hours to Portlanders from underserved communities $35 annual memberships Equity focus in station siting PORTLANDOREGON. GOV/TRANSPORTATION 26

27